2014 vys: final round: mosquito
TRANSCRIPT
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INTRODUCTION
Mosquito proudly presents the outcomes for vietnam young spikes 2014 competition
how we approached the briefhow we felthow we debrief
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MIND MAP
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PRINT• idea: offer teenager a sneak peek into parents’ diary fill with plans & expectations to provoke the thrist of taking control of his/her own life• aim to achieve: - a better communication between parents & teenager - break the bubble of teenager - activate the need of self-control and calls for action
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• wake up call for a vietnamese teenager when things unfold.
TVC
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TVC
dream loud before it planned out!
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EVENT/ACTIVATION• occasion: career day at school• special features: - parents free zone - name tag with information - d.i.y sprite bottle with markers• message: - awareness of personal opinion - sharing stories with creativity - showcase talents to parents under the theme of graduation - parents are invited to the exhibition after named ‘graduation’
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EVENT/ACTIVATION
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EVENT/ACTIVATION
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Q& A SECTION
Thank you!