Creating a unified brand image of Japanese Geoparks through collectable cards

MOKUDAI, K.1,2, KOBAYASHI, K.1, SUTO, T.1 and MORINO, A.1

1: Hokkaido-Chizu Co., Ltd.2: Pro Natura Foundation Japan

2014.9.22 International UNESCOConference on Global GeoparksSaint John New Brunswick Canada

Problems in Japanese Geoparks

Sale of geological objects as souvenir in scenic site.ex. mineral and fossil.

Problems in Japanese Geoparks

Sale of geological objects as souvenir in scenic site.ex. mineral and fossil.

Limestone in near cave

300 yen = 3 $

A town for famous for a rock. Fortunate marbles. Stalactites are good for long life.

Problems in Japanese Geoparks

Sale of geological objects as souvenir in scenic site.ex. mineral and fossil.

• Creating an alternative to the minerals and foosils souvenir.

• Creating an alternative to the minerals and foosils souvenir.

Problems in Japanese scenic site

In many scenic site, tourists are decreasing in number.

Some Japanese geoparks are also the same.

Problems in Japanese scenic site

In many scenic site, tourists are decreasing in number.

Some Japanese geoparks are also the same.

Creating something for prompting to go

to geopark.

Creating something for prompting to go

to geopark.

What did we make?

We made “geopark card” as scientific,

delightful and physically beautiful thing.

We made “geopark card” as scientific,

delightful and physically beautiful thing.

Our team consists of an earth scientist,

a designer and map publishers.

Our team consists of an earth scientist,

a designer and map publishers.

A few words of caution Delightful and memorable things. Scientific accuracy. Anyone can enjoy.

A few words of caution Delightful and memorable things. Scientific accuracy. Anyone can enjoy.

Collectable card

Unified design, photograph with detailed information and authority.

Cards can show various phenomena in geopark.

Geopark Card

↑ Surface: Photograph.

→Back: Scientific information.

Types of the geopark card

Information of each Japanese geopark.

Geological phenomena in Japanese geopark.

Types of the geopark card

Themed category.

Function of the “Geopark card”

Visualization of features in each geopark.

Creating a unified brand image of Japanese geoparks.

One of the alternative to the souvenir minerals and fossils.

Educational tool for kids.

Expansivity of the “Geopark card”

The “geopark cards” will be designed to lead the tourist to understand geodiversity.

Stimulating people to come to geoparks.

Card distribution schemes

Educationalevent Geotour

Promotionoffice

Visitercenter

Tourist andCard collectorDistributor

Visit

Card

Geopark

Card production

Hokkaido-Chizu Co., Ltd. Map publisher

Scientific supervision

Japanese Geoparks Network

Free

Authorization

Prompting to go to geoparks

Preparation of board art.

Let's make original collection book!

Map InformationGeographical Information

System

Earth scienceknowledge

Skills of mappreparation

+

+

Poster of birds-eye view

Geo Art

Geopark Card

Products based on earth scientific information

Paper crafts of landform

Conclusion and Future work

Conclusion1. The “geopark cards” describe various

geological, ecological and cultural phenomena.

2. The “geopark cards” are helpful for geotourism and geoconservation.

3. Various “geopark card” show geodiversity.

Future work Measurements of qualitative and quantitative

effectiveness.

Dear Friends !! Let's make the “geopark card” of your

geopark, together !

If you make this “geopark card”, Japanese tourist and geopark card collector will increase in your geopark.