2014/15 annual report - dbyd...infinite energy western service locators jbl electrical services wkc...

DIAL BEFORE YOU DIG WA Ltd.

ACN 095 617 066

ANNUAL REPORT

FOR FINANCIAL YEAR ENDING 30 JUNE 2015

Liability limited by a scheme approved under Professional Standards Legislation

Annual Report 30 June 2015 of 15

CONTENTS

LETTER FROM THE CHAIRMAN ...................................................................................................................... 3

PART 1: THE YEAR IN REVIEW .................................................................................................................... 5

Membership Growth ........................................................................................................................ 7

Marketing and Awareness Education .............................................................................................. 9

Achievements ................................................................................................................................. 11

PART 2: THE BOARD OF DIRECTORS AND MANAGEMENT ............................................................................... 12

Information on Directors ................................................................................................................ 13

Information on Management ......................................................................................................... 14

PART 3: FINANCIAL REPORT ..................................................................................................................... 15


LETTER FROM THE CHAIRMAN

It is with great pleasure that I present the Dial Before You Dig WA’s Annual Report for the financial year

ending 30 June 2015.

The Dial Before You Dig service has been in use now in various forms for 28 years in Western Australia and

continues to grow. Enquiries received during the year rose 15.4% (from 228,041 in 2013/14 to 263,055 in

2014/15).

Since Dial Before You Dig WA Ltd was established as a not for profit company in 1999, the volume of

enquiries has increased by over 800%. It is pleasing that during this period we have continued to improve

our service levels while protecting the assets of our members and improving public safety.

There were a number of items of note during the year:

Support of the service remains strong, with a recorded WA use of 101,900 enquiries per thousand

people against the national average of 55,100 as at 30 June 2015. The WA marketing strategy

continues to be highly successful and well supported;

Membership of the service continued to increase with the signing of 44 new members (7 Ordinary

Members and 37 Associate Members);

Twenty one of the 89 asset owner members are now on automatic response systems with more

members investigating these systems, and ultimately delivering a fast response time to users of the

service;

Use of the iPhone App and the web enabled smart device access system (released in September

2014) continued to grow;

The high utilisation by WA customers of online facilities (currently at 96%) has enabled the service

to maintain its low fees;

A review of the national pricing structure was completed with the Association of Australian Dial

Before You Dig Services during the year which will contribute to maintaining lower fees for the

coming year; and

The vision of “Zero damage to underground assets, Zero impact to the community” continued to be

rolled out to achieve improving results in the preventing of damage to assets and associated

impacts to the communities served by those asset owners.

Dial Before You Dig WA remains financially strong, with a current equity of over $1.3M as at 30 June 2015.

Our strong financial position, growth in enquiries and efficiency improvements has allowed the Company to

maintain the lowest fees in Australia for many years, and return benefits back to our members.

There were a number of changes within both the Board and Management of Dial Before You Dig WA during

the year. Firstly the previous Chairman, Pat Donovan retired as ATCO Gas Australia’s representative on the

Board. Pat’s support, efforts and input were greatly appreciated over the many years he was part of the

Dial Before You Dig WA Board.


In addition, Steve Dorricott retired as the Water Corporation’s representative on the Board. Steve’s

contributions to the Board were also greatly appreciated. Kelvin Grace from ATCO Gas Australia and

Michael Andrews from the Water Corporation joined the Board as the new representatives of their

respective organisations.

The previous State Manager, Kim Rushton, announced his intention to retire. The Board acknowledges his

efforts and contribution over his many years of service as Kim and his team built the Dial Before You Dig

service and brand in the West Australian underground industry to what it is today. Kim will continue for a

short period as a Project Officer in order to transition any corporate knowledge and history to the new

State Manager, Justin Scotchbrook who joined in June 2015.

The key objective for Dial Before You Dig WA is to continue to deliver the best outcomes for our customers

and members. Taking this into account, the following will be our main areas of focus in the coming year:

Continue to encourage the members, as much as possible, to improve processes to enable

response to customer requests automatically on a 24/7 basis;

Continue to develop and implement statewide training/awareness programs;

Work closely with the Association of Australian Dial Before You Dig Services to improve service

delivery in an efficient and sustainable manner; and

Encourage the members to participate in the national Infrastructure Damage Reporting system to

enable the use of root cause analysis to focus damage prevention efforts.

In conclusion, I would like to thank my fellow Directors of Dial Before You Dig WA Ltd for their efforts and

support during another successful year. It is only through their generosity with their time, the expertise and

experience they bring to the Board and their significant commitment to providing direction and governance

to the Company that we continue to deliver improved service to our members and customers.

We all now look forward to the new challenges the coming year will bring.

ANDREW WARD

CHAIR

26th November 2015


PART 1: THE YEAR IN REVIEW The usage of the Dial Before You Dig service continues to be well supported. A total of 263,055 enquiries

were received in 2014/15 across Western Australia, representing an increase of 15.4% as compared to the

previous year as illustrated by Figure 1.

Figure 1 – Number of Enquiries per year

The financial performance of the Company for the year ending 30 June 2015, as depicted in Figure 2 below,

remained solid even with an 11.25% reduction of revenue during the period. This was a direct result of the

strategy to return benefits to members through the reduction of the referral rate from $1.70 to $1.30 in

2014/2015.

Figure 2 – Summary of annual financial performance

The decreased Cost of Goods Sold expense despite an increased referral volume reflects the shift of the

recovery of the costs of the Association of Australian Dial Before You Dig Services (AADBYDS) costs from a

09/10 10/11 11/12 12/13 13/14 14/15

ENQUIRIES / YEAR 94,872 118,974 145,083 195,125 228,041 263,055

0

50,000

100,000

150,000

200,000

250,000

300,000

Enq

uir

ies

09/10 10/11 11/12 12/13 13/14 14/15

DBYD WA Expenses 328,336 306,732 426,780 475,240 524,502 594,380

AADBYDS (COGS) 467,069 475,086 523,340 644,604 718,227 710,744

Revenue 789,385 916,939 871,843 1,164,884 1,554,041 1,379,320

0

200,000

400,000

600,000

800,000

1,000,000

1,200,000

1,400,000

1,600,000

1,800,000

Do

llars


variable to a fixed charge basis illustrating the clear benefit to Dial Before You Dig WA (DBYD WA) from the

new model compared to the previous approach of a recovery indexed to referral volume.

The increased DBYD WA Expense compared to the previous period is primarily driven by the increased

resourcing in WA with the commencement of the Operations Manager role. Other costs in this area were

either stable or had slight decreases on the previous years.


Membership Growth

The Company enjoyed continued strong growth in its membership with seven new Ordinary Members and

thirty seven new Associate Members joining throughout the financial year. The new members are:

Ordinary Members Associate Members

City of Subiaco 3M Australia Little Aussie Gasfitting & Plumbing

Dampier Bunbury Pipeline Development Group Ashbuton

A&J Drilling Master Builders Association of WA

Dampier Bunbury Pipeline Development Group Fortescue River

Anser Group Monford Group

Dampier Bunbury Pipeline Development Group

B & D Goldfields Minutolo Drafting Services

Dampier Bunbury Natural Gas Pipeline (WA) Nominees

Beldon Satellite & Cable MJM Contracting WA

Public Transport Authority Brooks Hire Service National Grid Link

Shire of Wickepin Bunbury Telecom Services Perth Mini Diggers Australia

CD Drilling

Platinum Plant Hire and Equipment

City of Vincent Raptor Property Services

Civcon Civil and Project Management

Shire of Cuballing

Cowara Contractors Shire of Kulin

Craig Willis Shire of Pingelly

Crommelins Machinery Shire of Wagin

EAB Scanning Solutions Subtera

EOS Electrical Total Scan and Survey

Fugro AG Tru-Line Excavations and Plumbing

Infinite Energy Western Service Locators

JBL Electrical Services WKC Subsurface

Liquid Limit Strategic Consulting


The various Local Government Authorities were identified as a potential group that would benefit from

membership of DBYD WA. All non-member, as well as existing Associate Member, councils were

approached during the year. Whilst the local government merger issue and debate acted as a distraction

for the councils at this time, DBYD WA was still positively received with the potential to revisit each council

now the merger issue has been resolved.

The number of Members at the end of the financial year 2015 was 250 members. There has been steady

growth of Associate Members over the last three years, with ordinary member numbers remaining

relatively stable over the same period.

Figure 3 – Number of Members per year

In addition, the number of Members adopting automated systems to manage their referral volumes has

continued to increase as illustrated below. Over 97% of the referrals issued in financial year 2015 were

managed via automation.

Ordinary Members with Referral Automation

AAPT AARNET AMCOM APA Group Transmission

AQWest ATCO Gas Australia BP Australia Remediation Management

Busselton Water

City of Bunbury City of Swan Dampier Bunbury Natural Gas Pipeline

DBNGP (WA) Nominees Pty Ltd

DBP Development Group DDG Ashburton DDG Fortescue River Department of Lands

Harvey Water Public Transport Authority – Metro Area Express

NBN Co Nextgen Group Holdings

Optus PIPE Networks Limited Telstra Town of Victoria Park

Water Corporation Wesfarmers Kleenheat Gas Western Power

Figure 4 - Number of Members utilising referral automation

09/10 10/11 11/12 12/13 13/14 14/15

Asset Member 64 66 76 82 90 89

Associate Member 110 115 122 125 130 161

0

50

100

150

200

250

300

Me

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Nu

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ers


Marketing and Awareness Education The focus on educational awareness of the key precepts of the safe excavation through the use of the Dial

Before You Dig service heavily influenced the marketing activities conducted throughout the year. A

snapshot of some these activities are depicted below.

Successful displays to promote the service were also conducted at the Dowerin Field Days and a number of

other Trade Expos such as the Master Plumbers Association Trade Shows and the IPWEA Expo. The expos

were held in various population centres across the State in addition to the metropolitan area. The regional

centres covered included Dowerin, Bunbury, Esperance, Busselton, Kalgoorlie, Geraldton and Albany.

In order to maximize this marketing investment the trips to these expos/trade shows were combined with

visits to current and potential members in the respective areas.

In addition to the displays, numerous awareness presentations were performed during the year with

representatives from the Management Committee with pleasing results.

The Civil Contractors Federation of WA (CCF WA) conducted the “Identify, Locate and Protect Underground

Utilities” course, developed in conjunction with DBYD WA and the other major utilities, on eight occasions

throughout the year with 96 attendees across these sessions.

The DBYD WA Awareness Package has been reviewed with an updated version for 2015 launched. The

demand both for the awareness package, as well as the ability to contribute to the content, is increasing.

The Aware 2015 package now has nine Ordinary Members’ presentations included on how to operate

around their asset.

The sponsorship program with APGA (previously APIA), CCF WA, MPA, IPWEA and others has been

continued but reduced on previous years’ programs as better targeting of the message and vision are

implemented. Dual branding with various members continues to be well supported.

Overall the promotional and awareness program continues to deliver good results which underpin the

other activities conducted by the team.


Continuation of the strong relationship with CCF and construction industry

Community support (Ride Against Cancer)

Working with the trades regarding safe digging Improving Industry Forums.

Awareness session conducted with Telstra, ATCO Gas,

Water Corporation and Western Power Building relationships across Australia (other State &

National Managers, Pelican Corp, and NSW Board)

Boddington Rural Expo Awareness session for cabling contractors and consultants


Achievements Results as compared with the Dial Before You Dig WA Ltd. Business Plan 2013/2014 targets are as follows:

Key Deliverables Targets Results

Customers

1. Develop a state promotional program to support the national Marketing Services Agreement

Implement the program Program delivered successfully. Highlights – attended 24 conferences or trade events, 2 TV programs, 3 trade magazines publications, 4 newsletters, multiple dual branding projects, 2 forums, 22 awareness sessions and 93 visits to existing and potential members including LGA’s and supporting the national media campaigns.

2. Assist members to adopt automated processing of DBYD requests.

Implementation of action 21 of the 89 Asset Members (23%) have implemented systems to support automated processing.

Damage

3. Assist members to participate in the Infrastructure Damage Reporting System (IDRS).

Two additional members to join the IDRS.

Two additional members assessing potential usage of the IDRS (Water Corporation and Western Power).

Awareness & Training

4. Awareness and Training Packages

Attendance of 500 trainees to the CCF WA Awareness course plus the delivery of the DBYD WA Awareness Package to groups

There were 96 attendees of the CCF WA Awareness course for 2014/2015.

The DBYD WA Awareness Packages (USB’s) have updated and distributed

Core Business

5. Develop a plan to increase member numbers

Two additional ordinary members per year

44 new members (7 ordinary and 37 associate) for year ending 30 June 2015.

6. Actively market the DBYD service to customers, members, industry associations and other key stakeholders

Maintain volume at 25% above the Australian average

Enquiries per thousand people 84.9% above the Australian average at 30 June 2015 (101,900 WA as to 55,100 Australian average).

7. Investigate and propose a competitive pricing and structure policy for members.

Less than $2.00 (ex GST) per referral

Price maintained at $1.30 (ex GST) per referral but amended with a 15% rebate to allow for new initiatives.


PART 2: THE BOARD OF DIRECTORS AND MANAGEMENT

The Board

Andrew Ward - Chair

Telstra Kelvin Grace

ATCO Gas Australia Michael Andrews

Water Corporation

Richard Gough Western Power

Mike Morris Independent

Peter Rowles Independent

Management

Justin Scotchbrook

State Manager Peter Alford

Operations Manager Kim Rushton

Project Officer


Information on Directors Andrew Ward

Role: Chairman

Qualifications: Master of Business Administration, Graduate Diploma of Business, Bachelor of Science, Certified Practicing Accountant.

Experience: Board member since 25 October 2010. More than 30 years’ experience in the telecommunications industry.

Richard Gough

Role: Director & Secretary (Appointed Secretary 28 May 2015)

Qualifications: Electronic and Electrical Engineering HND, NEBOSH Safety and Health, IOSH Environmental Management, various Electricity Supply Industry (ESI) qualifications and accreditations.

Experience: Board member since 27 February 2014. More than 28 years’ experience in various engineering, management and leadership roles within the ESI.

Michael Morris

Role: Director

Qualifications: Associate Fellow Australian Institute of Management, Graduate Member Australian Institute of Company Directors, Member Australian Institute of Project Management, Advanced Diplomas in Business Management and Program Management; Diplomas in Project Management, Vocational Education & Training; Work Health & Safety, and Quality Auditing.

Experience: Board member since 29 January 2009. More than 40 years’ experience in the civil construction industry.

Peter Rowles

Role: Director

Qualifications: Member of the Water Corporations Urban Development Advisory Committee and the Western Australian Public Utilities Committee.

Experience: Board member since 1 December 2011. More than 30 years’ experience in the civil construction industry.

Michael Andrews

Role: Director & Deputy Chair

Qualifications:: Master of Science (Management), Higher National Certificate (Civil Engineering)

Experience:: Board Member since 26 November 2014. More than 25 years’ experience in utility industries; customer service, operations & maintenance and strategy development

Kelvin Grace

Role: Director

Qualifications:: Bachelor of (Chemical) Engineering, MIEAust

Experience:: Board Member since 28 May 2015. More than 10 years’ experience in Risk and Safety Engineering, consultancy & operations.


The directors did not receive any remuneration from the company.

Information on Management Justin Scotchbrook

Role: State Manager

Qualifications: Master of Business Administration, Bachelor of Science.

Experience: Over 20 years in the utilities industry principally through gas distribution and transmission. Commenced as State Manager in June 2015.

Peter Alford

Role: Operations Manager

Qualifications: Certificate 2 in Telecommunications and various other telecommunications industry qualifications and accreditations.

Experience: More than 15 years in the telecommunications industry with both Telstra and NBN. Operations Manager since April 2014.

Kim Rushton

Role: Project Officer

Qualifications: Diploma of Accounting

Experience: Over 30 years’ experience as State Manager of Dial Before You Dig WA Ltd and over 10 years with the Water Corporation. Commenced as Project Officer in June 2015.


PART 3: FINANCIAL REPORT

2014/15 annual report - dbyd...infinite energy western service locators jbl electrical services wkc...

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