201

5 B

US

INE

SS

PL

AN

CIT

Y O

F M

AR

KH

AM

AP

RIL

21, 2015

WH

AT

IS

SM

AR

T C

OM

MU

TE

MA

RK

HA

M,

RIC

HM

ON

D H

ILL

?

(SC

MR

H)

• A

not-

for-

pro

fit tr

ansport

ation initia

tive c

reate

d in 2

004 to a

ddre

ss tra

ffic

co

ng

estio

n in

Ma

rkh

am

an

d R

ich

mo

nd

Hill

• O

ne

of 1

3 G

TA

Sm

art

Co

mm

ute

Tra

nsp

ort

atio

n M

an

ag

em

en

t

Asso

cia

tio

ns (

TM

A‟s

)

• S

CM

RH

is a

ffili

ate

d w

ith

th

e M

ark

ha

m B

oa

rd o

f T

rad

e a

nd

th

e R

ich

mo

nd

Hill

Ch

am

be

r o

f C

om

me

rce

. W

e a

re fu

nd

ed

by th

e C

ity o

f M

ark

ha

m,

To

wn

of R

ich

mo

nd

Hill

, Y

ork

Re

gio

n, a

nd

Me

tro

linx

OU

R P

UR

PO

SE

:

• H

elp

em

plo

ye

rs in

Ma

rkh

am

an

d R

ich

mo

nd

Hill

im

pro

ve

th

eir

pro

ductivity; im

pro

ve q

ualit

y o

f lif

e for

their e

mplo

yees, custo

mers

,

an

d v

isito

rs; h

ave

a p

ositiv

e im

pa

ct o

n th

e e

nviro

nm

en

t

• B

e a

sin

gle

so

urc

e o

f in

form

atio

n to

sh

ow

ou

r m

em

be

rs h

ow

to

use

com

muting o

ptions to s

ave tim

e a

nd m

oney

• R

ep

rese

nt th

e in

tere

sts

of o

ur

bu

sin

ess c

om

mu

nity o

n

tra

nsp

ort

atio

n issu

es to

re

leva

nt b

od

ies

PR

OG

RA

M

UP

DA

TE

S

20

14

2 N

ew

Ac

tive

Em

plo

ye

rs:

Ho

nd

a

GW

L –

60

0 C

oc

hra

ne

(58 c

urr

en

tly A

cti

ve)

4 E

ng

ag

ed

Em

plo

yers

ad

ded

8 E

mp

loye

e s

urv

eys

co

nd

uc

ted

67 E

mp

loyer

meeti

ng

s a

tten

ded

57

SC

MR

H o

rga

niz

ed

eve

nts

52

Em

plo

ye

r o

r C

ha

mb

er/

Bo

ard

eve

nts

att

en

de

d

12

,10

6 S

ing

le-O

cc

up

an

t-V

eh

icle

tri

ps

re

du

ce

d (+

24

%)

673

,901 v

eh

icle

kilo

mete

rs t

ravelled

red

uce

d (+

1%

)

16

3 t

on

ne

s o

f g

ree

nh

ou

se

ga

s e

mis

sio

ns

sa

ve

d

(+4

%)

SC

MR

H c

om

mu

ter

savin

gs $

37

0,1

81 (

+11%

)

2014

Da

ta fro

m C

arp

oo

lZon

e

20

14

PR

OG

RA

M H

IGH

LIG

HT

S•

Pa

rtic

ipa

tio

n in

cre

ase

in a

ll M

etr

olin

x S

ma

rt C

om

mu

te e

ve

nts

(C

arp

oo

l W

ee

k, B

ike

to

Wo

rk

Da

y, B

ike

Mo

nth

, S

ma

rt C

om

mu

te W

ee

k a

nd

Sm

art

Co

mm

ute

Aw

ard

s)

•C

olla

bo

ratio

n w

ith

oth

er

TM

As to

re

ach

cro

ss b

ou

nd

ary

, m

ulti-

site

em

plo

ye

rs (

Se

ne

ca

, Y

RP,

YR

DS

B, Y

CD

SB

, Y

ork

Re

gio

n, E

nb

rid

ge

, W

orle

yP

ars

on

s, Jo

hn

so

n&

Jo

hn

so

n)

•C

on

tin

ue

d p

rom

otio

n o

f P

RE

ST

O a

nd

th

e B

RT

ne

two

rk; B

RT

tra

nsit to

ur

with

YR

T/V

IVA

•O

utr

ea

ch in

bo

th c

om

mu

nitie

s

•-E

art

h D

ay @

Mark

et V

illage

-Connecting the C

om

munity

•-

RH

Pu

blic

Wo

rks D

ay

-RH

Mill

Po

nd

sp

lash

•-G

IRO

@ H

on

da

-Ma

rkh

am

Sta

ff A

pp

recia

tio

n D

ay

•L

au

nch

of H

on

da

Ca

rpo

ol P

rog

ram

with

Ho

nd

a P

res a

nd

Ma

rkh

am

Ma

yo

r

•A

MD

EV

Exp

o a

nd

Ch

arg

ing

Sta

tio

n L

au

nch

with

Ma

yo

r

•E

ngagem

ent of G

E a

nd A

viv

a I

nsura

nce

•W

on

TM

A c

ha

llen

ge

fo

r a

dve

rtis

em

en

t fu

nd

ing

fro

m M

etr

olin

x

WO

RK

PL

AC

E D

ES

IGN

AT

ION

DESIGNATION

2012

2013

2014

2015

GO

LD

12

(CofM

)

6

(CofM

)

7

(CofM

)

SILV

ER

3

(CofM

)

75

10

TO

TA

L4

91

117

(+30%)

WA

Y

TO

GO

MA

RK

HA

M!

33 O

rganiz

ations

150 P

art

icip

ants

4th

An

nu

al B

RE

AK

FA

ST

OF

CH

AM

PIO

NS

S

EP

TE

MB

ER

17

th

•To

brin

g S

CM

RH

work

pla

ce

cham

pio

ns a

nd o

ur

Advis

ory

Com

mitte

e togeth

er

to n

etw

ork

and

share

exp

eriences

•33 p

art

icip

ants

•„G

ood E

gg

‟ aw

ard

s t

o r

ecogniz

e

specia

l achie

vem

ent

of in

div

iduals

,

and

em

plo

yers

•T

hre

e k

eynote

speakers

:

Shaw

n S

mith (

York

Regio

n)

Bre

tt S

ears

(M

MM

Gro

up)

Brian L

ee (

City o

f M

ark

ham

)

SM

AR

T C

OM

MU

TE

WE

EK

SE

PT

EM

BE

R

22

nd

–2

8th

•S

mart

Com

mute

‟s o

nly

multi-

modal

cam

paig

n

•T

imed w

ith t

he r

ele

ase o

f th

e S

mart

Com

mute

tool

•26 S

CM

RH

em

plo

yers

(double

) and 3

40

em

plo

ye

es p

art

icip

ate

d

•11 o

n s

ite o

utr

each e

vents

(+22%

)

7th

AN

NU

AL

SM

AR

T C

OM

MU

TE

E

MP

LO

YE

R o

f th

e Y

EA

R A

WA

RD

S

York

Regio

n E

mplo

yer

of th

e Y

ear

Sm

art

Co

mm

ute

Ris

ing

Sta

r A

wa

rd

Ou

t &

Ab

ou

t…

SC

MR

H: M

etr

ics

SM

AR

T C

OM

MU

TE

TO

OL

DE

LIV

ER

S M

ULT

I-M

OD

AL

ME

TR

ICS

!!

INT

RO

DU

CE

D F

ALL 2

01

4; C

ontinuo

us im

pro

vem

ent

thro

ugh

201

5•

MU

LT

I-M

OD

AL T

OO

L M

EA

SU

RE

S:

Mile

age,

VK

T R

eduction,

GH

G

Reduction,

$ S

aved,

CA

LO

RIE

S B

UR

NE

D,

plu

s M

OR

E

•M

OD

ES

: S

OV

, C

AR

PO

OLIN

G, T

RA

NS

IT, W

ALK

ING

, C

YC

LIN

G,

TE

LE

WO

RK

•E

xp

lore

, M

atc

h a

nd

Tra

ck y

our

A to B

trips

•G

reate

r options a

nd v

alu

e t

o o

ur

fun

ders

an

d e

mp

loyers

•M

ore

accura

te m

easure

of

beh

avio

ur

ch

an

ge/ im

pa

ct

on

en

vir

on

men

t

•P

rogra

m s

pecific

events

to o

ptim

ize t

rip p

lannin

g

•Leaderb

oard

/challe

nges a

mong w

ork

pla

ces

•C

am

paig

n-s

pecific

•K

ey M

essage:

“IF

YO

U C

AN

‟T M

EA

SU

RE

IT, Y

OU

CA

N‟T

MA

NA

GE

IT

!”

SC

MR

H W

ork

pla

n: R

ecru

itm

en

t &

Pilo

ts

Recru

itm

en

t

•M

etr

olin

x T

arg

et

of 3

50 S

C E

mplo

yers

in G

TH

A b

y 2

017 (

Str

ate

gic

Pla

n)

•M

RH

curr

ently a

t 58 o

ut

of 340 (

larg

est

of 13 T

MA

s)

•P

ote

ntial re

cru

itm

ent

thro

ugh P

an A

m G

am

es S

erv

ice R

efe

rrals

Pro

gra

m

Pil

ot

Op

po

rtu

nit

ies

•B

ehavio

ur

Change s

tudy o

n S

OV

to c

arp

oole

rs a

nd c

arp

oole

rs t

o 3

+ f

or

HO

V

•Te

lew

ork

Trials

with k

ey e

mplo

yers

to a

ttain

SO

V r

eduction

SC

MR

H W

ork

pla

n: O

ther

Metr

ics

•A

tta

insurv

ey r

espo

nse r

ate

de

sig

nation

s

•H

os

t /

pa

rtic

ipa

te in

th

e

Ma

jor

Min

imu

m o

f 4

0%

•In

cre

ase

silv

er

an

d g

old

work

pla

ce M

etr

olin

x-m

an

da

ted

tra

nspo

rtation

even

ts/c

am

pa

ign

s p

er

yea

r: C

arp

oo

l W

ee

k; B

ike to W

ork

; C

lea

n A

ir C

om

mun

ity;

Sm

art

Co

mm

ute

Wee

k

•C

on

du

ct

4 A

dvis

ory

Co

mm

itte

e M

ee

ting

s (

inclu

din

g B

reakfa

st

of

Ch

am

pio

ns)

•C

on

du

ct

40

Ca

rpoo

l, E

coD

river,

Ca

nB

ike, Lu

nch &

Le

arn

, an

d O

utr

ea

ch

sessio

ns

•A

tte

nd

/ h

ost

10

0+

ne

twork

ing

even

ts,

con

fere

nces,

work

sho

ps, sta

keh

old

er

mee

ting

s

•R

e-l

au

nc

hen

riche

d investm

en

t (c

orp

ora

te p

art

ners

hip

/enh

an

ced

serv

ices/a

la

cart

e)

pa

ckag

es w

ith p

rivate

secto

r via

Advis

ory

Co

mm

itte

e

•C

ontinu

ou

sly

imp

rove

SC

MR

H w

eb

site/s

ocia

l m

ed

ia

•C

on

du

ct

follo

w-u

p s

urv

eys f

rom

exis

ting

AC

TIV

E e

mplo

yers

within

3 y

ea

rs

•W

ork

with M

X o

n S

mart

Co

mm

ute

Str

ate

gic

Pla

n for

20

13-1

8

•C

ontinu

ed

part

icip

ati

on

in M

etr

olin

x

coo

rdin

ating

an

d s

ub

com

mitte

e m

ee

ting

s

(eg., R

ecru

itm

en

t an

d R

ete

ntion

, E

ven

ts a

nd M

ark

eting

, S

urv

ey R

espo

nse R

ate

, W

ork

pla

ce D

esig

nation

, F

un

din

g A

gre

em

en

t, P

an

Am

, etc

.)

•D

eta

iled

Qu

art

erly r

ep

ort

ing

to

Me

tro

linx;

mo

nth

ly t

o f

un

de

rs

SC

MR

H W

ork

pla

n: R

ela

tionship

s

RE

LA

TIO

NS

HIP

S!

IT

’S W

HA

T W

E D

O B

ES

T!!

•E

vent coord

ination w

ith f

un

ders

/part

ners

(Munic

ipalit

ies,

Regio

n,

Metr

olin

x, Y

RT

/VIV

A, C

ham

bers

, et al)

•C

on

tinu

e t

o w

ork

with

YR

T/V

IVA

in p

rom

otio

n o

f P

ub

lic T

ransit (

eg

,

Pre

sto

, B

RT

)

•C

om

munity O

utr

each

to g

rass r

oo

ts in t

he c

om

munitie

s

•W

ork

with C

om

merc

ial/

Mix

ed

-Use D

evelo

pers

and

Pro

pert

y M

an

ag

ers

•P

art

ner

with

Ec

on

om

ic D

eve

lop

men

t to

bu

ild r

ela

tion

s w

ith

inco

min

g

and e

xis

ting b

usin

esses

•C

ontinued C

oll

ab

ora

tio

nw

ith o

ther

TM

As o

n M

ULT

I-S

ITE

Em

plo

yers

(YR

and G

TH

A)

•C

ontinued lead

ers

hip

in E

mplo

yer

Rela

tions a

s w

ell

as w

ith o

ur

funders

,

sponsors

, A

dvis

ory

Com

mitte

e, C

ham

bers

, G

AC

, outr

each,

netw

ork

ing

and M

AY

OR

S A

ND

CO

UN

CIL

S!

FU

ND

ING

P

AR

TN

ER

S

Me

tro

lin

x:

$17

5,0

00

Cit

y o

f M

ark

ham

:$ 75,0

00

Yo

rk R

eg

ion

:$

7

4,0

00

To

wn

Ric

hm

on

d H

ill:

$ 50,0

00

18

Funders

Sponsors