2015-2016 Annual Partnership

Presented by: Beasley Media Group

June 10, 2015

Primary Objectives:

GRU: Increase applications and enrollment

from Augusta Area

GR Health: Increase surgeries, urgent care

center and emergency room traffic,

qualified clinical study applicants

Maximize Key Market Exposure for Brand and

new featured products or promotions

Maintain On-Air Value with Commercials and

Relatable Parent-Student Features

Enhance commercial schedule with “Out of the

Box” partnership ideas and “Not for Sale”

opportunities!

The following is a outline of the 2015-2016 priorities and objectives for GRU and GR Health

GRU & GR Health’s OBJECTIVES

360° Approach with Beasley: Beasley Media Group will surround and saturate the GR Health

and GRU audience through a variety of integrated touch points.

Community

Events

360° Strategy:

On-Air

GRU and GR Health will become a fixture on-air through deep integration that, includes: › Focus on picking the most

important station/or stations. › Create breakthrough presence

during peak Parent- Student features.

› Kids Care › Saved By The Bell

› Provide On Air Customized and EXCLUSIVE Programming Elements and sponsorships

On-Site Customized Events and Promotional Activations: › Ticket Stops › Local Fairs and Festivals › ALL Community Station Remotes › 2015 Guitar Pull

› Personal Merchandise Perks

Community

Events

GRU and GR Health will gain local domination through Customized Digital promotions with Beasley Media Group: › Streaming and continuous

Website Presence across all Beasley websites in Augusta

› Kids Care › Saved By The Bell › Ask the Doc, GR Health Tips!

› Priceless ticket activations and promotions through our Digital assets and Social Media accounts.

Connect GRU and GR Health with consumers 24/7/52 throughout the ENTIRE CSRA! › Logo Inclusion on ALL

Promotional Station “Swag” › Various “Out of the Box”

Partnership Opportunities that are Not for Sale!

Digital

Experiential

Beasley Media Group and GR HEALTH (and GRU, if desired) will partner in the Launch of The Beasley Kid’s Club! Parents will go to each station’s website to register for their child’s Kid’s Club Membership! As a member of our Kid’s Club children will receive a station goodie bag with prizes. Five lucky kids each month will win two tickets to the event of their

choice! Once registered the parent will receive an email with a bounce back message from YOU (our sponsors).

Beasley Kid’s Club

As a Beasley Kid’s Club Exclusive Presenting Sponsor, you will receive: • Inclusion in a minimum of 150 on-air promos each month to run across all Beasley stations • Inclusion in a minimum of 320 streaming promos each month to run across all Beasley stations • Logo inclusion on Kid’s Club banners and rotators (on every station website) • Logo and link on Kid’s Club landing pages (inside every station website) • Inclusion in the bounce back message to parents once they’ve entered their kids in the club (database available, if needed also) • Inclusion in two custom email blasts per station sent to the Kid’s Club Parents to promote discounts or coupons • :15 Pre-roll video on each of the station’s streaming players each month • Each station will execute social media promotion 2 times per week where we will tag your business • Opportunity to include coupons or logoed items in our Kid’s Club goodie bag • Category Exclusivity

Beasley Kid’s Club Sample Landing Page:

Main Page Rotator Display Banner

Beasley Kid’s Club

Sample Station Promo Copy:

“Hey Moms and Dads, Go to Kicks99.com and enter your kid into the Kicks Kid’s Club powered by GR Health! As a member of our Kid’s Club, you will receive a Kicks goodie bag with a t-shirt and other prizes. Five lucky kids each month will win two tickets to a local kid’s event their choice! PLEASE mom and dad, don’t forget…I want to be a VIP in the Kicks Kid’s Club! Powered by: GR Health!”

*may be a good idea to incorporate The Children's Hospital of Georgia*

Overview: One thing that has become evident as Beasley Media Group continues to integrate ourselves into the CSRA high school community… GRU and GR Health would be a perfect PARTNER to be involved with all we do!

To enhance and improve the environment in which we can work together, Beasley is introducing the concept of, “Saved by the Bell” specifically created for GR Health and GRU! This special “umbrella” partnership would incorporate GR Health and GRU into ALL of our station events, sponsorships and promotions that include ANY high school angle across our cluster throughout the ENTIRE YEAR!

Beasley Media Group can not guarantee an exact number of station events, sponsorships and promotions because we are constantly exploring all angles and approaches with new ideas BUT when we do, GRU and GR Health will be the partners automatically included, EVERYTIME!

AB Signing Day- February

Pep Rally Tour- Fall

Battle of the Marching Bands- Fall/Anytime

Don’t Text and Drive- All Year

Senior Shout outs- Spring

Prom Pics- Spring

Game of the Week-Fall

Saved by the Bell basically gives GR Health and GRU the opportunity to

OWN the high school student and parent market with Beasley Media

Group! Below is a brief overview of current and projected High School

Student & Parent opportunities across our entire cluster we will be doing

for you to be involved with! Just a snap shot of possible involvement….

First Day of School Photo Contest- Fall

Teacher of the Month- All Year

Back Pack Buddies- All Year

AB’s Friday Night HS Football- Fall

HS Coach Weekly Interview- All Year

GR Health Tips- All Year

The Comeback Kid- All Year

With this Premiere Sponsorship, GRU and GR Health will receive for EACH package: • Inclusion in a minimum of 25 on-air promos each week of the promotional window • Inclusion in a minimum of 25 streaming promos each week of the promotional window • Logo inclusion on all banners and homepage rotators each week of the promotional window • Logo and link on promotional landing pages each week of the promotional window • Inclusion in email blasts throughout the entire promotional window • Inclusion in social media promotion for the entire campaign • Category Exclusivity

BEYOND THE SPORT- CELEBRATING THE COMEBACK KID!

AB will examine the trials and tribulations, the challenges and the achievements, in this quarterly feature brought to you be

GR Health. This is the human-interest side to the pads and helmets. This is the emotional to the physical. This is what

connects any fan to any athlete… A True Comeback Story that also features the winning team at GR Health!

Maybe it’s a member of the golf team coming

back to win districts after an ACL tear that

ended his season the previous year.

Or a football player who never stopped

pursuing his dream despite multiple heart

surgeries.

These stories inspire us, and push us. And

also leave us feeling a little bit better for

knowing and learning about such great

achievements from the young community that

we cover.

THE COMEBACK KID:

We will feature a new Comeback

Kid each quarter and promote

their story on our website and

post on all social media

channels as well as in our on air

coverage!

Much of what we do with high school sports, focuses on what happens on the field or on the court.

But much of what makes these athletes push and strain and work is what happens off the field, or off

the court. It goes “Beyond the Sport.”

GR HEALTH TIPS:

Beasley Media Group will create a new feature on every station’s website featuring GR Health

Tips for the entire community… Students, Athletes, Coaches/Ads, Parents… Everyone!

These 30-60 second educational videos (featuring doctors or trainers) will span from the 30 year

effects of an ACL tear to concussion signs and how to prevent a break during practice. This site

will also include a “Ask the Doc” section where anyone can email in their questions which could

be used as future video concept material!

Below are a few of the UHealth Tips Videos (similar to the GR Health Tips concept) featured on in the South Florida market:

• ONAIR. Spotlight in ALL Guitar Pull radio promos on Kicks 99: ► Pre-recorded Promo motional Announcements. 5x/day for 10+ weeks. Over 350x promos. ► Live Promos. 5x/day for 10+ weeks. Over 350x promos. • DIGITAL. Spotlight with your logo on ALL Guitar Pull Digital Assets: ► Ten+ weeks of logo inclusion on the dedicated Guitar Pull webpage inside kicks99.com ► Featured on ALL social media promotion with logo inclusion. ► Banner and link (clicking thru to your website) featured on the dedicated Guitar Pull webpage inside kicks99.com ► Featured on ALL email blasts with logo inclusion. • STREAMING. Spotlight in ALL Guitar Pull streaming promos on Kicks 99 ► Pre-recorded Streaming Promotional Announcements. 5x/day for 10+ weeks. Over 350x promos. • PRINT. Featured on all print materials for Guitar Pull: ► Two (2) Full page color display ads (1 for each) in Guitar Pull souvenir program booklets! • VIDEO. Featured with your logos on the concert jumbo screen video spots. ► Two (2) :30sec video commercials (1 for each) to run on the concert jumbo screens before, after & intermission. • APPAREL & ITEMS. ► Logo featured on each sleeve of ALL Guitar Pull Souvenir T-shirts! (GRU on one side and GR Health on the other) ► Logo Inclusion on “Beach Balls” to be distributed at concert!

Platinum Sponsorship

*NOT FOR SALE… Sponsorship Level has been EXCLUSIVELY Created for GR Health and GRU!* GR Health and GRU will receive the Platinum treatment on Kicks 99 during the entire Guitar Pull promotion period! This includes

positioning in ALL promotional support for Guitar Pull! That’s right, over ten weeks on Kicks 99, with super-saturated name exposure to brand you with the hottest show of the year!

Sponsorship & Media Component:

We are pleased to invite GR Health and GRU to join the KICKS Team and help us present Guitar Pull to the entire CSRA for 2015 and Beyond!!!

You will also receive priceless merchandise, tickets & VIP hospitality privileges: • Thirty-four (34) tickets for your personal use;

• 6 in the front 3 rows. (exact placement TBD) • 10 on the Floor Level • 18 in the Lower Bowl

• Six (6) tickets to VIP hospitality suite before the concert • Two (2) guitars signed by all 2015 Guitar Pull Artists

Platinum Sponsorship

Promotional Component & Merchandise:

Program Dates: 9/10- 2015 Guitar Pull Announcement! 9/11- Parking Lot Party and tickets go on sale! 9/12- Nov 17 (9 weeks) #KicksUnsungHeroes Celebrating Our Unsung Heroes… An Ongoing Loyalty builder!

• Each week, we will ask the community to upload a picture of them and their Unsung Hero (their Nurse from GR Health or Professor at GRU) for their chance to win a pair lower bowl seats for them and a pair for their hero… Just a feel good way of saying “thank you” for all you do from Kicks, GR Health and GRU!

9/12- Nov 17 (9 week window) Ticket Stops! • ONE (1) Two-hour Guitar Pull Ticket Stops at the location of your choice, with 40 tickets to giveaway!

Supported with Ten (10) :15sec live promos preceding the Ticket Run event and Eight (8) :15sec live promos during the two hours.

Nov 16- 18 (2 day window) Guitar Pull LOVES the Kids… PRICELESS Opportunity! • It's no secret Kicks 99 will feature the best country artists at the Guitar Pull this year but did you also

know that one artist will also take out time to visit the GR Health- Children's Hospital of Georgia before or after the show, too?!? That’s right!! Kicks 99 wants to bring a little piece of Guitar Pull to all of those children who can’t physically come to the show!

MULTI-MEDIA BRANDING & PROMOTION AND GREAT TICKETS FOR CLIENTS AND/OR STAFF…

IT’S ALL HERE!

Experiential Marketing with Beasley Media Group

› Beasley would like to include the GR Health and GRU logos in EVERYTHING WE DO! You would

have Logo Inclusion on ALL Promotional Station “Swag” we create and give out at station remotes or

on-site event!

› As a cluster, our stations do around 20 remotes/appearances each month throughout the entire

CSRA!

› Logo Inclusion on all Apparel and Items we produce!

► ALL Station T-Shirts will have GRU logo on one side and GR Health logo on other sleeve

► ALL Station “Swag” or promotional items that will be distributed at remotes will include

GRU and GR Health logos

In efforts to bring you more community-driven and grass root

marketing ideas, Beasley Media Group would like to connect GRU

and GR Health with their ENTIRE community…

24 hours…7 days…52 weeks… Throughout the ENTIRE CSRA!

With this Out of the Box… Not for Sale… Opportunity, you will truly become

a PARTNER of Beasley because every time we present ourselves, we will

present GR Health and GRU!

_____________________________ ___________________________________ __________________ GR Health and GRU Beasley Media Group Date

Partnership Agreement:

The following details the terms of an agreement between GR Health, GRU & Beasley Media Group for July 1, 2015- June 30, 2016:

Marketing agreements are firm and non-cancelable

*If you choose Two-year option, you reserve same partner levels and pricing structure for Guitar Pull 2016 * •GR Health and GRU will receive first right of refusal for Platinum Sponsorship for 2016

Guitar Pull (at increased price) if they do not choose two year commitment option

Investment Breakdown:

Total Annual Investment: $250,000

2015 Guitar Pull Sponsorship $70,000

Cluster Media $170,000… ($14,000/month)

On Air- $136,000

Digital- $34,000

Hard Costs, Talent, Promotional Fees $10,000

July 2015 - December 2015 $26,667 per month

January 2016 - June 2016 $15,000 per month