2 0 1 5 - 2 0 1 6 I M PA C T R E P O R T

TO E D U C AT E

A C C E L E R AT E AND I N V E S T IN ENTREPRENEURS WHO ARE CREATING

S O L U T I O N S T O S O C I A L P R O B L E M S

MISSION

742 JOBS CREATED BY VENTURES

49% WOMEN ENTREPRENEURS

45% MINORITY ENTREPRENEURS

8.4MILLION

CAPITAL RAISED BY VENTURES1.15

MILLION

LIVES IMPACTED BY VENTURES

96%

HEADQUARTED IN ARIZONA

82%STILL IN OPERATION

98% ATTRIBUTE A

PORTION OF THEIR SUCCESS TO SEED SPOT

AWARDED BY GUST AND FUNDACITY

288 VENTURES SUPPORTED

K E Y S O C I A L M E T R I C S

SINCE INCEPTION IN 2012 SEED SPOT IS PROUD

TO REPORT THE FOLLOWING OUTCOMES

I think what makes SEED SPOT such an incred-ible ongoing opportunity for me is that it goes way beyond a business accelerator. They certain-ly accel your business, but they can literally help you form the idea as well. SEED SPOT empow-ers you to find the problems you want to solve and then they show you how to get started.

I attended the women’s week and could not be-lieve the value I obtained. The idea for AVA was literally born that week with the help of amaz-ing mentors like Heidi Jannenga from WebPT. I knew I would be able to shape and grow AVA through the full-time program and even now I continue to meet with my mentors, use the office space and collaborate with fellow startups.

Without SEED SPOT I would never have had the courage to create a software solution for vision and hearing screenings on my own, or put together such a talented and gifted team of equally caring individuals. This school year has just started and we have already been in three schools and provided over 1,500 vision and hear-ing screenings. We should triple what we did last year and in October we will be heading to Sili-con Valley to work with GSV labs that specialize in Ed Tech SaaS.

I am so grateful to be able to bring this solution to so many students and school nurses who work so hard to serve their student population and I know it is ALL because of SEED SPOT.

ALUMNIADDRESS

SEED SPOT HAS BEEN SUCH AN INCREDIBLE JOURNEY. IF YOU GO IN WILLING TO LISTEN AND APPLY WHAT YOU LEARN YOU WILL FIND NEW MEANING TO THE WORD A C C E L E R AT E .

D A N N A E VA N SSpring 2015 Full-time ProgramJanuary 2015 Women’s Boot CampSummer 2016 Raising Capital ProgramAVA School Solutions

A L U M N I

Impact From Their Solutions

The individuals participating in our pro-grams develop the solutions to be agents of change for their communities. Our focus is on supporting individuals who have dreams of creating change through entrepreneurship.

Diversity & Inclusion

We continue to attract business leaders from all walks of life. The blend of different back-grounds, experiences, and perspectives leads to greater results of impact.

Community Centric

Early stage businesses need to be supported by local resources. It’s no different for non-profit or for-profit companies, entrepreneur-ship is inherently local. We create a safe place for entrepreneurs to find a community that believes in their ideas.

Entrepreneur Above Venture

We place our bets on individuals. We know that the nature of a business can change but our fo-cus on the entrepreneur enables the community to effectively rally around an entrepreneur that is committed to solving a problem.

SINCE OUR FOUNDING 4 Y E A R S A G O THE GOAL HAS BEEN TO CREATE A SAFE PLACE FOR ALL ENTREPRENEURS

TO FIND A COMMUNITY THAT BELIEVES IN THEIR IDEAS

Omron came to SEED SPOT Phoenix with an idea to start a non-profit to seek equality and fair wages among international workers in the garment industry. But after deciding to return to school to pursue a master’s degree in biomedical engineering, he was driven to start a busi-ness that could provide everyone access to healthcare. With this dream, Telescrypts was born. After forming a partnership with UNICEF, Telescrypts has become the most mobile health care system in the world.

In 2016, Omron started a new nonprofit to make an impact in the lives of the 74,000 refugees in Arizona. In the US, refugees have few opportunities to pursue higher education and are left trying to find low paying jobs. The Refugee Code Academy provides coding courses to help refugees become professional programmers.

Francisco and Luis came to SEED SPOT Phoenix in 2012, hoping to create a career that they were passion-ate about. Money pools have been a large part of their culture and Luis purchased his first car with one. Com-bining their backgrounds, eMoneyPool was launched in October 2010.

Their mission is “to help individuals reach their fi-nancial goals.” eMoneyPool is now the world’s largest money pool marketplace with over $2.9M in transac-tions. The online platform is designed to help instill saving habits for individuals around the world.

Jenny came to SEED SPOT Phoenix with just an idea and now her dream is a thriving nonprofit called Celebrate EDU. Jenny watched her older brother Brent, who is on the autism spectrum, experience extreme difficulty dur-ing his transition from school to adulthood. After years of struggle and trying every possibility, he found success as an entrepreneur. Jenny started Celebrate EDU to help other families have an easier transition and to create more opportunities for success for those with disabilities.

Celebrate EDU is a nonprofit on a mission to encourage and empower young adults with development disabili-ties by providing innovative entrepreneurial education that builds on interests and strengths so that they can create happier and more productive lives. All of their programs are run online, allowing anyone, anywhere to find out if becoming an entrepreneur is the right fit.

“SEED SPOT GREW THE ENTREPRENEURIAL BUG INSIDE ME.”

“ SEED SPOT HELPED LEGITIMIZE OUR COMPANY AND HELP SPREAD THE WORD ABOUT EMONEYPOOL TO THE COMMUNITY AND ITS LEADERS.”

“ I N J U S T T H R E E Y E A R S S I N C E S E E D S P O T, W E A R E M A K I N G A N I M PA C T O N T H O U S A N D S O F L I V E S . ”

O M R O N B L A U O Spring 2014 Full-time ProgramTelescrpyts & Refugee Code Academy

J E N N Y A N D E R S O N Fall 2013 Full-time ProgramCelebrate EDU

FRANCISCO CERVERA & LUIS CERVERA Spring 2013 Full-time Program, eMoneyPool

ALUMNI IMPACT PROFILES

For More Alumni Impact Profiles Check Out: seedspot.org

A L U M N I I M PA C T

S T E P 1DEVELOPMENT

We aligned our metrics with The Impact Re-porting and Investment Standards (IRIS), the standard impact metric taxonomy. To find out how our alumni create impact, we approach evaluation using mixed methods: surveys, as-sessments, and interviews.

S T E P 2COLLECTION

June 2016 Alumni Impact Survey Response

At the start of the survey we set expectations assuring that individual surveys will be kept confidential and disclosing data will only be reported in aggregate. The collection process lasted for a period of one month.

S T E P 3ANALYSIS

Using Tableau to visualize and breakdown the data has given us new insight into the outcomes of our programs. The results reflect data after the entrepreneur exited the SEED SPOT program. We report all data in aggre-gate form, but acknowledge that there are outliers from every program and every cohort that could affect the results.

L I M I TAT I O N SExceeding our response rate goal was an achievement, but we acknowledge that self re-ported data inherently has limitations. We took time to structure our survey to produce more focused results. We tried to control for bias by asking clear and non-leading questions, add-ing open-ended questions, and structuring the survey with logic and branching. The feedback from our program participants will help us improve, but we acknowledge that bias could have influenced responses.

ABOUT THIS REPORT

RATE:

Goal 62%

Actual 76%

BREADTHOF IMPACT

Local 80%

National 11%

International 9%

18%

8%

6%

18%18%

13%

8%

4%

“ OUR MISSION IS TO SUPPORT HEALTHCARE, EDUCATION, AND COMMUNITY DEVELOPMENT IN PAPA NEW GUINEA.”

K R I S T I S C O R Z A - S O B I E S K I | Uplift PNGFall 2015 Evening Program | July 2015 General Boot Camp

“ EPIFINDER PROVIDES INTELLIGENT SUPPORT TO NEUROLOGISTS WORKING TO DIAGNOSE AND TREAT PATIENTS WITH EPILEPSY.”

R O B E R T YA O & N E E L M E H TA | EpiFinder Spring 2014 Full-time Program

“ OUR MISSION IS TO STRENGTHEN SELF-CONFIDENCE AND LITERACY THROUGH LAUGHTER.”

T R I S TA N G A N D O L F I | Humor WritesFall 2015 Full-time Program | Fall 2014 Evening Program

“ SOUNDS ACADEMY IS A NONPROFIT MUSIC EDUCATION PROGRAM WHOSE MISSION IS TO TEACH, MENTOR, AND PROVIDE MUSICAL EXPERIENCES AND OPPORTUNITIES FOR UNDERSERVED YOUTH.”

K I R K J O H N S O N | SOUNDS AcademyFall 2013 Full-time Program

VENTURE INDUSTRY OF INFLUENCE

VENTURE SOCIAL IMPACT FOCUS

VENTURE REACH OF IMPACT

Access to Education & Information

CommunityDevelopment

EmploymentGeneration

Capacity Building

HealthImprovement

Equality &Empowerment

Income &Productivity Growth

Food Security

EDUCATION

HEALTH

24% EDUCATION

23% HEALTH

10% ENVIRONMENT & SUSTAINABILITY

9% CULTURE

7% CIVIC ENGAGEMENT

6% CHILDREN’S WELFARE

6% JOB ACCESSIBILITY & EQUALITY

5% ECONOMIC DEVELOPMENT

GROWTH& TARGETS

VENTURE STRUCTURE

CURRENT VENTURE STAGE OF GROWTH

SOCIOECONOMIC GROUPS IMPACTED BY VENTURES

7% Idea

32% Prototype

or Pilot

14% Established

10% Developing Operations

25% Early

Revenue

12% Scaling

Low to Moderate Income.......82% Middle Income......................................................13% High Income............................................................................2% B2B.................................................................................................2%

For-profit 62%

Other/not decided 15%

Nonprofit 23%

SEED SPOTADVANTAGE

Strongly Agree 63%

Strongly Agree 67%

Strongly Agree 37%

Strongly Agree 42%

Strongly Agree 24%

Strongly Disagree 0%

Strongly Disagree 1%

Strongly Disagree 3%

Strongly Disagree 3%

Strongly Disagree 5%

Agree 35%

Agree 31%

Agree 40%

Agree 42%

Agree 46%

Disagree 2%

Disagree 2%

Disagree 20%

Disagree 13%

Disagree 26%

SEED SPOT INCREASED MY CONFIDENCE ABOUT LEADING A VENTURE

SEED SPOT EDUCATED ME ON AREAS TO IMPROVE MY VENTURE

SEED SPOT GAVE ME A SENSE OF COMMUNITY

SEED SPOT PROVIDED ME WITH MENTORS SUITED FOR MY VENTURE’S NEEDS

SEED SPOT PROVIDED ME WITH LOCAL RESOURCES TO GROW MY VENTURE

SEED SPOT PREPARED ME TO RAISE CAPITAL

Strongly Agree 66%

Strongly Disagree 0%

Agree 32%Disagree 2%

TO LEARN HOW OUR PROGRAM’S ACTIVITIES

EMPOWER PARTICIPANTS WE ASKED EACH SEED

SPOT VENTURE TO RATE A SERIES OF QUESTIONS.

THIS HAS PROVIDED US VALUABLE FEEDBACK.

HERE ARE THE RESULTS.

F I N D I N G S

LAUNCH OF BOOT CAMP MODEL

Introducing a new program this year, the 5-day Boot Camp, has allowed SEED SPOT Phoenix to increase its focus on working with women, refugee, and Latino entrepreneurs.

IMPACTING COMMUNITIES

SEED SPOT Phoenix contin-ues to support ventures that focus on impacting low to moderate income populations. In the past four years 82% of program participants focus their model on low-to-moder-ate income communities.

LOCAL INVESTMENT

SEED SPOT’s model is to invest local resources to produce local impact. 84% of program participants agree they received support from local resources and in return 80% are focusing their impact locally. This result proves the model and our need for sustainable local investment.

RAISING CAPITAL31% of SEED SPOT Phoenix participants disagree that they were prepared to raise capital. In response SEED SPOT Phoenix has launched a capital raise program that is unique and open to all past program participants.

I N S I D E S E E D S P O T

More Diversity

Last year, we made the promise to remain vigilant in our pursuit to disrupt the statistical norms of age, gender, and ethnicity that comprise most entrepre-neurial circles. We launched programs working with refugees, supporting Latino entrepreneurs and female founders. We are B U I L D I N G more diverse mentor networks, teams across the country, and part-nerships with other institutions working with diverse populations.

Better Listening

We teach entrepreneurs to always listen to their customer. Based on talking with our entrepreneurs, we developed a raising capital program to help entrepreneurs connect and raise capital from investors. We strive to A LWAY S listen to our entrepreneurs and meet their needs.

Tighter Values

SEED SPOT has and will always be a safe and supportive space. Our core values have been tested a lot over the past four years. We will remain steadfast in our unwavering dedication to protecting, supporting, and creating a safe place for A L L entrepreneurs.

CEOADDRESS

FOUR YEARS AGO, WE HAD A DREAM TO BUILD

A SAFE SPACE FOR SOCIAL ENTREPRENEURS

IN PHOENIX. THERE ARE HUNDREDS OF

PEOPLE TO THANK FOR BRINGING

SEED SPOT TO LIFE AND MANY OF THEM ARE

RECOGNIZED IN THIS ANNUAL REPORT.

“ W E E X I S T B E C A U S E O F T H E E N T R E P R E N E U R S W E S E R V E . ”

We have learned a lot in the past year and wanted to share a few reflections as we enter our fifth year with a dream to serve more entrepreneurs than ever before.

O U R W O R K

I S J U S T BEGINNING

Our expansion is ambitious and risky. But we know there are thousands of entrepreneurs taking risks everyday to create

change in the world. We are honored to support A L L D R E A M E R S .

Dream Big

T E A M

O U R C O R E V A L U E S

WELCOME ALL DREAMERS SERVE THE ENTREPRENEURLEVERAGE COMMUNITY BE AUTHENTIC DREAM BIG

C O U R T N E Y K L E I NCEO & Co-Founder

C ’ P H E R G R E S H A MNational Director of Expansion

G R E T C H E N N A U G L EDirector of SEED SPOT NEXT

C O R I N N P E R R YDirector of Administration

J O H N S C H WA R Z L O S ESocial Impact Analyst

S A R A S C O V I L L E - W E AV E RPhoenix Executive Director

L A U R E N

M C D A N E L LPhoenix Director of Entrepreneur Initiatives

J O H N B .

J O H N S O NPhoenix Operations Manager

THE TEAM AT SEED SPOT IS BUILT UPON A FOUNDATION OF C O L L A B O R AT I O N P O S I T I V I T YAND A U T H E N T I C I T Y

S E E D S P O T N AT I O N A L S E E D S P O T P H O E N I X

T O P 3 V E N T U R E SAt DEMO DAY, three student ventures advanced to participate in the Cisco Innovation Challenge.

LINGUA: A language learning aid that provides international music tailored to the user’s learning level and music taste.

MOBILE RAIN: Providing a mobile shower service for the homeless

BRIGHT UP THE KNIGHT: An affordable and sustainable way to light dark streets.

Mobile Rain won 1st prize Bright Up The Knight won 2nd place.

S C H O O L S / T E A C H E R S

Western School of Science and Technology Peter Boyle

Desert Garden Montessori Carlos Encinas

Walden Grove High SchoolKrista Gypton

62STUDENTS

350

COMMUNITY LEADERS ATTENDED

900PEOPLE WATCHED ON LIVESTREAM

3 SCHOOLS

G R E G Student, founder eGal

K R I S TA G Y P T O N Teacher at Walden Grove High School

“ NEXT HAS BEEN AN OPPORTUNITY FOR ME. IT’S A CHANCE TO BE A POSITIVE CHANGE IN THE COMMUNITY. WE COME FROM MARYVALE, AND IT’S THE LEAST EXPECTED COMMUNITY TO HAVE SOMEONE REALLY COME OUT AND MAKE A CHANGE. WE’RE LOOKING TO BE THE FIRST ONES TO ACTUALLY COME OUT OF MARYVALE.”

“ I WAS REMINDED WHY WE FIGHT THE HARD FIGHT. WHY WE NEED THIS CURRICULUM IN SCHOOLS AND WHY I NEED TO CHARGE FORWARD WITH MORE ENERGY THAN I EVEN HAVE BEEN ALREADY.”

SEED SPOT is now providing curriculum to schools with a mission to support the next generation of social entrepreneurs.

The SEED SPOT NEXT curriculum is taught as a class on campus to help students identify a problem, interview customers, build a business model, and pitch their ideas to a live community audience at DEMO DAY.

D E M O D AY S H O W C A S E

I N T E R N S

SIERRA LADUKE

CARLY WEINTRAUB

JENNA FITZGERALD

BIANCA BULIGA

ANUBHAV SHARMA

FADUMA-DHOOL MOHAMED

BLAKE DUNCAN

LEXIE PRINISKI

EMMA PAIKOWSKY

ANISH PATEL

SAMMI TAM

CALVIN HAMILTON

KAITLYN TERREY

JEAN PIERRE TORRES

EMILY HORTON

NICK BEAUDOIN

NIKHIL PATEL

JACK HARTMANN

SAMANTHA CHUONG

S P E C I A L T H A N K S T O I N T E R N SFrom the start we have been lucky to be sup-ported by incredible people, businesses and corporations, but there has always been a special place in our hearts for our Interns.

Since 2012 we have had over 25 interns sup-porting various projects, programs, teams and initiatives. They represent over 10 colleges and universities from across the country.

Their internships have ranged from a short 3 months to over a year. Each of them have left a lasting impression on us and will always be part of the SEED SPOT team.

Thank you to all our interns who worked with SEED SPOT over this past year!

MENTORS

100+ MENTORNETWORK

SEED SPOT MENTOR NETWORK INCLUDES MENTORS

FROM THE FOLLOWING COMPANIES:

S C O T T K A U F M A N N Lucid Agency

“ SEED SPOT IS ONE OF THOSE ORGANIZATIONS YOU’LL WISH YOU HAD PARTICIPATED WITH YEARS AGO. IN A TIME WHEN CHANGE IS THE ONLY CONSTANT, AND FASHIONS CHANGE DAILY, ONE THING WILL NEVER GO OUT OF STYLE - MAKING A TREMENDOUS POSITIVE IMPACT ON SOCIETY. THANKS SEED SPOT!”

WE WANT TO THANK OUR ENTIRE SEED SPOT MENTOR NETWORK

SEED SPOT’s mentors are an amazing and dedi-cated group that help guide, coach, and encourage our entrepreneurs. We our proud to have a vast network of engaged and experienced mentors that work one to one with entrepreneurs in our Full-time Program, support our Evening Program, and participate in our Boot Camps.

The mentorship program connects entrepreneurs with industry experts. The program builds a circle of trust around the entrepreneurs allowing the mentors to help accelerate their work. Mentors guide the entrepreneurs throughout their SEED SPOT journey, and beyond. The time and resourc-es invested by the mentors has even led some to join the advisory boards of alumni ventures.

I N D I V I D U A L D O N O R S F Y 2 0 1 6Amber ArnholdArt PaikowskyAvein TafoyaBarry SullivanBrad & Heidi JannengaCourtney KleinCharles MitchellDan HarkinsDavid BlackledgeDuane MillerJay RogersJesse Garcia

Jim RiggsJohnny and Sarah KeyJonathan CottrellKeith StonebackKeren RazLattie and Elva CoorMary Ann MarascoMatthew PittinskyMelissa AhearnMichael EllenbyMichael SeaverMiguel Medina

Nancy DumainePatrick & Amy ArmstrongRichard & Michelle HamadaRhonda BannardRobert DonatRon RobertsonSiobhan Ulreich PowerTammy McLeodTerry MullaneTimothy F. Bidwell

ASU – Walton Sustainability Solutions InitiativesAlliance Bank of ArizonaBank of ArizonaCanal Partners, LLCMcGladrey

Phoenix IDAPhoenix Suns CharitiesQuarles and BradyWells Fargo FoundationWest Family Foundation

Western Alliance Community Foundation

C O R P O R AT E & F O U N D AT I O N D O N O R S : F Y 2 0 1 6

D O N O R S

S E E D S P O T B O A R D O F D I R E C T O R S

Patrick Armstrong, Board ChairVice President & Co-Founder, JDA Investments

Michael EllenbyFounder, Restofyourlife.com

Stacey HarrisFounder, Social Evolution

Charles MitchellCEO & Co-Founder, All About People

Brian MohrCo-Founder & Managing Partner, Y Scouts

Geoff OssiasPartner, DLA Piper

Koran HardimonDiversity & Inclusion Initiatives Programs Manager, Intel

Russell GoldsteinInstitutional Client Advisor, US Bank & Trust

Erin O’SheaTreasurer, GoDaddy

Bronwyn BaileyVice President of Research and Investor Relations, American Investment Council

S E E D S P O T P H O E N I X A D V I S O R Y B O A R D

Andrew SteeleCEO, BeckonCall

Kim HambySales Development Manager, WebPT

Daniel JonesChief Marketing Officer , Carneros Bay

Ketan PatelCEO, Naya Energy

Jesse GarciaSenior Director of Real Estate and Business Development, Adelante Healthcare

Kathy FosterSenior Vice President, Colliers International

David BlackledgeOf Counsel, Davis Miles McGuire Gardner, PLLC

Brent PapekPartner, Ernst Young

Cherie BondSr. Human Resources Business Partner, APS

Jen ScrivnerCOO, Goodmans Interior Structures

B O A R D

Individuals

Corporations

Foundations

Government

Operating Revenue

Operating Expenses

Contributions $74,182

$243,310

$180,000

$5,930

=$503,422

+$197,193Earned Income

+$5,943

Total Revenue $706,558

Other (In-Kind)

Total Expenses $606,540

NET REVENUE $100,018

$65,429Fundraising and Development

$473,343Program Services

$67,768General and Administration

F I S C A L Y E A R 2 0 1 4 - 2 0 1 5

Individuals

Corporations

Foundations

Government

Board of Directors

Operating Revenue

Operating Expenses

Balance Sheet

Contributions

$20,020

=$781,126

+$157,504.44

$55,000

Earned Income

+$11,764

Total Revenue $932,821

Other (In-Kind)

Total Expenses $892,620

NET REVENUE $40,201

$150,102Fundraising and Development

$718,870Program Services

$155,812Assets

$15,253Liabilities

$68,648General and Administration

F I S C A L Y E A R 2 0 1 5 - 2 0 1 6

$336,000$322,876

$47,230

W H AT ’ S A H E A D

VISION OFTHE FUTURE

W E A R E C O M M I T T E D T O F I N D I N G T H E N E X T S E E D S P O T S A N D T O S U P P O R T A S M A N Y C I T I E S A S P O S S I B L E

BRING SEED SPOT TO NEW CITIES

This year, SEED SPOT will expand to serve more cities with our model to serve local social entrepreneurs. Now is the time to bring SEED SPOT to your city.

EXPAND HIGH SCHOOL PROGRAM

This year, SEED SPOT will expand its high school program to schools outside the state of Arizona.

IMPACT COMMITMENT

In the next year our commitment includes:

Developing a structure for sustainable growth and sustainable services for all future cities of SEED SPOT.

Telling the story of how SEED SPOT cities connect to broader social entrepreneurial ecosystems around the world.

Developing our impact evaluation to be a resource for our alumni to tell their story and to learn about the depth of their impact.

• Business & Leadership Training

• Access to Mentor Network• Exposure to Content Experts• Connections to Local

Resources• Business Exposure Events• Alumni Network

• Improve Social Services with a Product, Service, or Technology

• Interact with Local Resources

• Create New Jobs• Target Underserved

Populations

• Accelerated Businesses• Strengthened Business

Leaders• Healthier Business

Ecosystems• Connected to Capital Raise

and Grant Opportunities

Supported Ventures Outputs

SEED SPOTOutputs

Outcomes of Incubation

WHAT WE DO WHAT OUR ALUMNI DO AFTER EXPOSURE TO OUR PROGRAMS

IMPACT

SEED SPOT’S VISION CHALLENGES

US TO LEARN ABOUT OUR

IMPACT AND TO DEVELOP IMPACT

PRACTICES THAT CONTRIBUTE

TO CONTINUOUS QUALITY

IMPROVEMENT.

C O N N E C T W I T H S E E D S P O TJoin the conversation!

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