2015 active packaging & intelligent packaging (china) summit & exhibition … · ·...

Organizer ｜ AIPIA

Organized by ｜ CPMIN

Supported by ｜ Wayahead Exhibitions Ltd

16th, July ｜ 2G18 North2 Hall, SNIEC

A Chinese Perspective:

Active Packaging & Intelligent Packaging

Summit & Exhibition

——How These Technologies Can Benefit Chinese Brand Owners and Retailers

——How These Technologies Can Benefit Chinese Brand Owners and Retailers

A Chinese Perspective:

Active Packaging & Intelligent Packaging

Summit & Exhibition

Prime Business Consulting Shanghai Ltd

Branch of China Association of Plastic Composite Film Products

China International Exhibitions Ltd

Shanghai International Packaging and Printing CityYPB Group

Background

Active Packaging & Intelligent Packaging Summit & Exhibition 2015

Active Packaging included

Bio-Chemical active films / Antimicrobial packaging/Oxy-

gen, CO2, Gas-scavenging / Moisture control / Anti-Oxida-

tion / Temperature Controlled Packaging / Active labels

and indicators / Nano-technology enabled packaging

Intelligent Packaging included

Sensors and Tags / NFC Technology in packaging/ Printed

Electronics / RFID Technology / Track, Trace and Control

Systems / Telecommunications / IT solutions, software /

Time and temperature indicators / Hardware (logistical) /

Supply chain order, control and information systems/An-

ti-theft devices / Tamper proofing, Anti Counterfeit Systems /

Mobile Commerce / Transport & Logistics Active Packaging and Intelligent Packaging are very popu-

lar recently and will revolutionize the packaging industry.

Following after the success of 2014 summit, it is the

second time that AIPIA brings ’ Active Packaging & Intelli-

gent Packaging Summit & Exhibition: A Chinese Perspec-

tive’ to China. AIPIA are highly recognized by spreading

the latest technologies of active packaging and intelligent

packaging in Germany, Japan, America and some other

developed countries before it comes to China. You will

learn the most advanced technologies and innovations in

our platform, and communicate with those who leading the

industry.

AIPIA IS A WORLD WIDE ASSOCIATION PROMOTING HIGH TECH PACKAGING SOLUTIONS.

AIPIA'S MISSION IS TO DECIMATE SUPPLY CHAIN COSTS, REDUCE WASTE AND INCREASE IT'S MEMBERS PROFIT-

ABILITY BY THE IMPLEMENTATION OF HIGH TECH SOLUTIONS IN PACKAGING.

We believe that active and intelligent technologies in packaging are a ‘once in a generation’ change in the sector. Not only will

they alter the role of packaging in the marketplace, but also facilitate better business through premium pricing, supply chain

management, improved security/brand protection and waste reduction.

To reach these goal key-players in the FOOD, DRINK, PHARMACEUTICAL, COSMETIC and other related industries have joined

hands. Their target is extremely easy to understand:take advantage of the use of active and intelligent packaging solutions. AIPIA

is the focus for information on the latest developments and knowledge exchange.

China International Exhibitions (CIE) (formerly Hong Kong Exhibition Services Ltd.), is an organiser, manager and

consultant for trade exhibitions. CIE is responsible for a full calendar of trade only exhibitions in Shanghai, Beijing and Mongolia.

The company's first exhibition in China was in 1982 and has since organised over 70 exhibitions in mainland China and Hong

Kong SAR. Our unrivalled experience of more than 20 years in the Chinese exhibition industry has equipped the company and

staff with skills and contacts to organise "Professionally Organised Exhibitions" for international companies in the China market.

Quality is the hallmark of CIE exhibitions: quality of organisation, quality of market leading exhibitors, quality of buyers and the

outstanding quality of our service to help companies market their products in the new and ever changing China market.

Organizer


PROGRAM

10:00 am.


Active and Intelligent packaging Technologies for the Chines Market－Andrew Manly AIPIA

10:40 am.

11:20 am.

12:00 pm. Lunch

Packaging DNA - Protect and Detect－ John Houston YPB Group Limited

BioControl For Shelf Life Extension and Reduce Food Waste－George N. Rosenberg Sentinel

13:30 pm.

Counterfeit product in the market place is a major concern for the brand owners. It is not the revenue loss though big in

number is important but the damage it brings to the brand itself. It’s the experience of the consumer with the fake prod-

uct to impact the brand image. In the session I would like to have an interactive session to share the experiences of the

brand owners how did they counter the issue? How effective are Overt & Covert marking on the products to tackle the

issue. The options available for the markings. Management of supply chain for counterfeit products.

How to handle counterfeit issues in the market－Zubair Hasnain UNILEVER GLOBAL HQ

14:10 pm. Enhanced ID Barcodes－R Barenberg ID PROJECT

14:50 pm. Packaging and the Internet of Things, what brand owners need－M Anley Indigo Brands

The presentation will give a short overview of Active & Intelligent Packaging Technologies and discuss which of these

can benefit the Chinese markets and make some predictions about future developments.

Active & Intelligent Packaging / Augmented Reality solutions / Electronic Printing / Functional, unique designs to

protect IP and create a point of difference

Biocontrol packaging using bacteriophages can control the growth of pathogens in food, such as readytoeat meat,

cantaloupe and sprouts. Immobilized bacteriophages, viruses that kill specific bacteria butare harmless to humans, kill

their target bacteria by reproducing inside them. They do not affect colour, flavour, texture or taste. Other technologies,

where the phages are sprayed on food in the production line, are in development or on the market. In Sentinel’s

approach, the phages are immobilized in the paper that separates slices of cold cuts, cheese or similar foods. This uses

less phages, and releases them only when the target pathogen is present to avoid overuse. Various immobilization

techniques to maintain phage activity were investigated on commercially available paper. The phages were active and

able to capture and kill pathogenic bacteria in a variety of packaging technologies, and they also extended shelf life.

Brands need tools and technologies to: Protect against counterfeit and Detect the incidence of counterfeit. Historically,

many measures used in packaging have been designed to be OVERT, to give consumers confidence – largely based on

the principle of “we use holograms – so who’d be bothered making a fake one”. So in 2015 and onwards, Brands need to

re-think their packaging strategies, making packaging more intelligent and using technologies that are at least invisible

and ideally unable to be copied by counterfeiters.

Enhanced ID BarcodesPresent Bar code usage on packaging in commerce / Benefits and Limitations / Comparison of 1D

and 2D symbologies / Present Point of Sale scanning capabilities / Bridging the present POS scanning 1D capabilities and

the emerging 2D imagers coming online / Linking 1D and 2D bar codes / Linking 1D and other 1D bar codes / Encryption

of either / or both of those symbologies / Using the same technology to link Brands and Consumers / Smartphone appli-


Mark，Indigo，Packaging Specialist

He started at Indigo cosmetics and after a few years moved to the UK where he was responsible for private

label food packaging development for all the major retailers. Upon moving back from the UK, Mark joined

the Clicks Group where he spent just over 4 years in the role of Packaging Technology Manager, as well as

Design Manager for a year, developing pharmaceutical, beauty, gifting, confectionary, beverage and

homeware packaging. Mark returned to Indigo Brands where he lead the packaging team in the position

of Category Lead and Packaging Specialist.


Andrew Manly，AIPIA，Communications DirectorAndrew Manly is the communications Director of Active and Intelligent Packaging Industy Association, AIPIA was

founded in 2011 in Netherland. AIPIA'S mission is to decimate supply chain costs, reduce waste and increase its

members profitability by implementation of high tech solutions in packaging. Andew worked for Processing and

Packaging Machinery Association as Gerneral Secretary for years before he joined AIPIA.

George N. Rosenberg，Sentinel，Managing Director

Dr. George Rosenberg is the Managing Director of the SENTINEL Bioactive Paper Network, which brings

together industry and government partners with 28 academic researchers and about 60 graduate

students and post-doctoral fellows from 11 universities across Canada. Annual funding is about $2 million

from the Natural Sciences and Engineering Research Council (NSERC) and industry partners. Founded in

2005, with its headquarters at McMaster University in Hamilton, Ontario, the vision is to develop critical

technology platforms leading to commercial scale production of bioactive papers that will detect, capture and

deactivate pathogens.

Ron Barenburg，1D Protect，Founder

Ron Barenburg is the founder of three start-ups specializing in bar code anti-counterfeiting and serializa-

tion strategies，and currently President of 1D Protect, Inc.,. Holder of three US Patents and numerous

Patent's Pending and numerous provisional patents in the areas of bar code technology involving print

processes and encryption strategies.

Speaker

Zubair Hasnain，Unilever Global HQ Senior，Senior Brand Development Manager

Zubair Hasnain is Internationally experienced FMCG professional with over 26 years of working exposure

with Unilever. He has a strong skill set for mega brands development, supply chain, innovation, project

management and team leadership. Professional from Unilever the experience of Brand development with

the worth of over 2 billion USD. Delivering market growth and innovation at various capacities for the

Brands. Zubair has given a strong delivery to the business that has been recognized at the global level by

Category & functional heads. His innovation has been patented by Unilever in EU & Asia. Zubair is a public

speaker sharing his experiences for packaging R&D, sustainability & Brand development.

John Houston，YPB Group，CEO and Executive Chairman

John is the major Shareholder, CEO and Executive Chairman of YPB Group Limited.

John’s experience has ranged from Chairman of an ASX listed Company, to building a multi billion dollar

mobile phone operation in Thailand, to running a USD$350m EBITDA mobile Company in Switzerland,

to selling an international Broadband Company to NTT DoCoMo of Japan.

John is an entrepreneur, business builder and dedicated to the fight against counterfeit.

Packaging is already one of the most powerful marketing and brand protection tools in existence. The development of Active

and Intelligent Packaging is adding a new dimension to the functionality and value of packs.

At the AIPIA summit and Exhibition leading AP&IP suppliers will be able to demonstrate their latest innovations to major

brand owners and packaging leaders who are now ready to explore the benefits of these high tech packaging technologies.

Participants be able to speak with major end users and Key persons who are ready to implement A&IP technologies in order

to market, protect, trace and enhance their products, as well as packagers who wish to extend their range of products to

include Active and Intelligent features .

AIPIA is offering a unique opportunity to showcase YOUR product, service or technology to an audience eager to learn more.

The focus is ENTIRELY on A&IP, so the audience will be 100% relevant.

AP&IP is the future of Packaging…..AIPIA is bringing the future together in one place.

Who Should Attend?


By industry

Packaging Manufacturing

Packaging Converters

Chemicals

Foods

Households and Personal

Care products

Color Cosmetics

By Job Title

Supply Chain Director/

Manager

Marketing Director/

Manager

BD and Sales Director/

Manager

For more informations, please check www.cpmin.cn

Pharmaceuticals

Printed Electronics

Equipment & Machinery

Testing and Certification

Packaging Solution

Design

Top Management

Packaging Director/Manager

/Engineer

Head of Sustainable and

Environment

R&D Director/Manager

Product/Brand Manager

2G18

2P07

Lunch Area

AIPIAActive

Packaging & Intelligent Packaging (China) Summit &

Exhibition

2015 Active Packaging & Intelligent Packaging (China) Summit & Exhibition

Registration Fee

Registration Fee (16th, July) RMB ￥ 5,000 Contact

• Includes Summit Entrance

• User Cases and Universities and R&D

Presentations

• lunches

• Simultaneous Interpretation

RMB3500, if registered before June 19th

You may cancel without penalty* if written cancellation requests are received up to and including 60 days prior to the start of the Summit.

Due to financial obligations incurred by the AIPIA, a credit less 50% of the registration fee will be issued for written requests received up

to and including 30 days prior to the start of the Summit. No refunds or credits will be issued on cancellation requests received less than

30 days prior to the start of the event. You may transfer the registration to another person in your company if you cannot attend.

Cancel Policy

Monica Shi

E-MAIL：[email protected]

Mobile：13816518332

Location Hall North2 2G18

2015 active packaging & intelligent packaging (china) summit & exhibition … · ·...

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