Businesses today deal with numerous challenges in managing their enterprise IT. Capital budget constraints, growing data storage needs, and slow or poor application performance are the top three factors technology decision-makers face. The new demands of business are branded by the need to improve business agility, enhance price-performance measure, and foster innovation further complicate the role of the CIO and IT team.

There is enormous pressure on CIOs to reduce the cost of managing IT infrastructure while ensuring optimal performance levels with cost-efficient service level agreements (SLAs) and risk management to help ensure viable operations. To manage business, commercial and technological considerations, an increasing number of organizations are moving to a Hybrid IT environment.

In Asia Pacific, Hybrid IT is becoming the new norm. With the increasing utilization of data centers and cloud services across the Asia Pacific region, companies have gradually updated or upgraded their existing IT systems, giving rise to the Hybrid IT environment.

CenturyLink has a unique value proposition and is one of few IT service providers globally that can deliver an integrated Hybrid IT environment to customers through its end-to-end services portfolio - colocation, cloud, managed hosting, network and managed services.

2015 Frost & Sullivan Asia Pacific Hybrid IT Strategy Award

As the leading global Hybrid IT provider, CenturyLink continues to invest and deliver enterprise-class solutions to better serve the changing needs of businesses in the Asia Pacific region. The unique proposition that CenturyLink offers is the end-to-end customer centric solutions that are highly integrated across products and services that enables the orchestration and automation for enterprise grade workloads. Through its global acquisitions of technology companies since 2008, CenturyLink had a clear vision on where the market was heading and how Hybrid IT will be an approach enterprises will adopt. This foresight has enabled CenturyLink to maintain their leadership position and paved the way for the company to help enterprises along their Hybrid IT journey.

ANALYST QUOTE

Sandeep BazazIndustry Analyst Asia Paci�c Data Center and Cloud Computing PracticeFrost & Sullivan

We Accelerate Growth2015 FROST & SULLIVAN

CenturyLink owns and manages their own data centres end-to-end with skilled in-house talent. This is a key differentiator and sets them apart from their competitors.

The company invests significantly in its capabilities and people to allow it to effectively manage the Hybrid IT environment on behalf of its customers.

By leveraging on the deep domain knowledge and skills of one vendor, for most of their enterprise IT needs while off-loading the management to the vendor, CIOs can now focus more on driving business model innovations and digital disruptions than on managing IT and vendors.

In the Asia-Pacific region, CenturyLink is rapidly scaling up its presence and resources. It leverages on an ecosystem of partners that spans tech-nology vendors, system integrators, distributors and value-added resellers.