2015 cleveland browns community impact report€¦ · we are emphasizing and creating ......

2015 CLEVELAND BROWNS COMMUNITY IMPACT REPORT

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Through the Cleveland Browns Foundation, we continue to enhance our current partnerships while strategically selecting new programs that align with our goals. Our strengthened collaboration with Cleveland Metropolitan School District features a new attendance campaign — “Get 2 School. You Can Make It!” — aimed at removing barriers for students who are chronically absent to help ensure that they are prepared to succeed in and outside of the classroom.

With a focus on youth football and volunteerism, Community Relations believes in the skills and lessons everyone can learn from sport participation and selflessness. We are emphasizing and creating optimal youth football opportunities in Cleveland while encouraging fans to make a difference through the Browns First and Ten signature program. One of our proudest accomplishments this past year was working with partners on the Dwayne Browder Field refurbishment project to provide a best-in-class inner city football field for the players, the coaches and inspirational volunteers who lead our youth and the surrounding community.

While our efforts to improve our community in 2016 are well underway, we are proud to share with you the 2015 Cleveland Browns Community Impact Report. We are thankful for your support as you play a pivotal role in our collective mission to provide the high-quality education and development opportunities that every child needs and deserves.

Honoring the rich history and traditions of our past players, we continued to strengthen the relationship between our fans and the Browns organization by further connecting our alumni to the community.

Our family also pledged $10 million to Breakthrough Schools, the highest-ranked network of public charter schools in Cleveland. Through our family’s initiatives and those of the Browns, we want to continue to be champions of the child, the future of our community.

We greatly appreciate the critical support of our fans and partners of Northeast Ohio as we strive to improve youth development and education. We encourage you to read the following report, which further details our commitment to making a difference in our shared community. Thank you for your continued support and passion for the team!

A MESSAGE FROM THE HASLAMS


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TICKETS DONATED

11,000+

TICKETS DONATED TO KIDS BY SEASON TICKET MEMBERS

2,000+

INVESTED IN THE COMMUNITY

$2,500,000MORE THAN


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COMMUNITY VISITS

100+

ITEMS DONATED TO YOUTH AND HIGH SCHOOL ATHLETIC PROGRAMS

7,400

LIVES IMPACTED

100,000+MORE THAN


The Cleveland Browns Foundation is dedicated to taking a solution-based, holistic approach to ensure Northeast

Ohio youth receive the development and education they need as a foundation

for independence and success.

MISSION STATEMENT

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EDUCATION2,000 DAYSThe Cleveland Browns Foundation proudly supports The Centers for Families and Children on the 2,000 Days Pledge, which is an educational promise between teachers and families that emphasizes the importance of a shared partnership and provides ongoing resources to families so children can be on the right path to high school and beyond.

OF A CHILD’S BRAIN DEVELOPS WITHIN THE FIRST 2,000 DAYS OF LIFE

FAMILIES HAVE TAKEN THE 2,000 DAYS PLEDGE

90% 4,000“ As a co-funder of the 2,000 Days Pledge and a partner of the Cleveland Browns, PNC Bank is proud to support the community alongside the Cleveland Browns Foundation to help put Northeast Ohio’s youngest children on the path to a lifetime of success.”

– Paul Clark, Regional President, PNC Bank


KINDERGARTEN CLUBRun through the Cuyahoga County Public Library, the Kindergarten Club helps prepare children who did not attend preschool with the skills needed to be ready for kindergarten. Simultaneously, the program works with the children’s caregivers by connecting them with information and resources on kindergarten readiness.

KINDERGARTEN CLUB PARENTS INCREASED TIME SPENT READING

TO THEIR CHILDREN BY 36% SINCE THE START OF THE PROGRAM

KINDERGARTEN CLUB ENROLLMENT INCREASED BY

88% SINCE LAST YEAR

36% 88%

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“ Support from the Cleveland Browns Foundation enabled Cuyahoga County Public Library to expand our highly successful Kindergarten Club program that mentors parents to support each other; to advocate for their children at school and encourage academic excellence at home. This partnership demonstrates that when two stellar organizations join forces the children become the stars!”

– Sari Feldman, Executive Director Cuyahoga County Public Library


GET 2 SCHOOL. YOU CAN MAKE IT! CAMPAIGNThe Cleveland Browns Foundation is the signature partner for the Cleveland Metropolitan School District’s “Get 2 School. You Can Make It!” Campaign, which works to solve the problem and remove the barriers of students being chronically absent from school. Missing ten days of school has a significant negative impact on student test scores and graduation rates.

MORE STUDENTS ARE ON TRACK FOR ATTENDANCE AFTER

THE FIRST SEMESTER OF THE 2015-16 SCHOOL YEAR

MORE STUDENTS ARE ON TRACK FOR ATTENDANCE AFTER

THE FIRST SEMESTER OF THE 2015-16 SCHOOL YEAR

11.7% 2,639

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BACK TO SCHOOL CAMPAIGNThe Shoes and Clothes for Kids (SC4K) Back to School Campaign prepares the children of Greater Cleveland to go back to school by meeting their basic clothing and shoe needs, as well as providing them with needed school supplies.

SHOE GIFT CARDS (VALUED AT $72,000) DISTRIBUTED 4,800

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“ Thanks to the Browns’ continued support, Cleveland area kids returned to school ready to learn without having to worry about not having the appropriate shoes or clothing.”

– Tracy A. Jemison II, Board Chair, Shoes and Clothes for Kids


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WRAP-AROUND STRATEGY AT WALTON SCHOOLTeaming with Cleveland Metropolitan School District and United Way of Greater Cleveland to support a school in need, the Cleveland Browns Foundation is proud to support Walton School for Wrap-around Services. Wrap-around Services integrate community services in schools to help kids reach their academic goals by reducing barriers to learning such as hunger, unstable living situations and unresolved medical conditions.

HIGHEST MATH AND READING SCHOOL-WIDE PROFICIENCY RATES OF THE 13 K-8 PHASE 1 INVESTMENT SCHOOLS

#1“ A school having this level of continuous support from a sports team is simply unheard of, and we at Walton School count ourselves lucky. Over the past three years, the Cleveland Browns Foundation has built a trust with our students by being here on the ground and in the classrooms. Our students know that when they walk through those doors each day, the Cleveland Browns are cheering for them!”

– Elizabeth Fennell, Principal, Walton School


GINN ACADEMYGinn Academy is the first all-male public school in the state of Ohio. The Cleveland Browns Foundation supports Ginn’s Life Coach program, which provides students with a 24/7 mentor in the areas of academics, behavior, attendance and social-emotional development. Each life coach is assigned 25 students and serves as a link between home and school.

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MARION MOTLEY SCHOLARSHIPThe Cleveland Browns Foundation and College Now Greater Cleveland annually awards two $10,000 scholarships to deserving students interested in pursuing a higher education. The scholarship is targeted at low-income, first-generation students and is named after Browns’ Hall of Famer, Marion Motley, who was one of the first African-Americans to integrate professional football.

GRADUATION RATE OF STUDENTS ARE PURSUING POST-SECONDARY EDUCATION

95% 85%

OF MARION MOTLEY SCHOLARSHIP RECIPIENTS ARE ON TRACK TO GRADUATE IN SIX YEARS COMPARED TO THE 11% NATIONAL AVERAGE FOR THE SAME DEMOGRAPHIC100%

IN SCHOLARSHIP MONEY HAS BEEN AWARDED

$220,000


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ADAPTED FOOTBALL LEAGUECompleting its fifth season in 2015, the Adapted Football League in partnership with the Achievement Centers for Children gives children and adults with disabilities the opportunity to participate in an organized and developmental sport that would otherwise be unavailable to them. This program is the first of its kind in the state of Ohio.

“ While the funding and media opportunities provided by the Cleveland Browns Foundation allow us to manage and provide access to the program, it is the superstar treatment that our kids and families receive from the Browns that makes this partnership truly invaluable.”

– Sally Farwell, M.Ed., President & CEO Achievement Centers for Children

INCREASE IN ATHLETE PARTICIPATION

INCREASE IN NUMBER OF VOLUNTEERS IN 2015 SEASON

37% 33%

YOUTH DEVELOPMENT


THE SPARKLE EFFECTThe Cleveland Browns Foundation teamed up with Sparkle Effect to create an all-inclusive cheerleading squad at Lakewood High School. The team at Lakewood became the first Sparkle Effect squad to be funded by a professional sports organization.

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STUDENTS PARTICIPATING ON THE TEAM REPORT INCREASED SOCIAL EFFICACY, HEIGHTENED SELF-ESTEEM, AND A GREATER SENSE OF CONNECTION TO SCHOOL AND COMMUNITY100%

“ The Sparkle Team at Lakewood High School has taught our team and student body acceptance and the meaning of true friendship. Whether it is at practice or a performance the team is having a blast and is enjoyed by fans.”

– Amy Staib, Sparkle Cheer Coach, Lakewood Schools


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TO FANS

$161,865

TOTAL RAISED

$323,730TICKETS SOLD

368,355

50/50 RAFFLE

SINCE THE FIRST GOLF TOURNAMENT

$2.88M

GOLFERS

140

TOTAL RAISED

$187,000

GOLF TOURNAMENT

FUNDRAISERS


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RAISED BY GENEROUS DONORS

$135,736

TOTAL RAISED WITH MATCH FROM DEE AND JIMMY HASLAM

$271,472AUCTIONED ITEMS

108

RADIOTHON


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COMMUNITY RELATIONS MISSION STATEMENT

Community Relations engages our fans and the Browns organization with the

community to make it a healthier place to live and develop. As we serve the community, we invest in initiatives focused on Youth Football and the

Browns’ signature First and Ten platform.


NEARLY 2,000 HOURS OF COMMUNITY SERVICE, RANGING FROM BUILDING A

PLAYGROUND FOR A CLEVELAND SCHOOL TO PARTICIPATING IN THE HOLIDAY

GIVING TREE PROGRAM, WAS LOGGED BY CLEVELAND BROWNS STAFF.

2,000

THE BROWNS PARKING LOT BECAME A WORKSHOP AS VOLUNTEERS ASSEMBLED 150 BIKES FOR CLEVELAND KIDS TO MARK THE BEGINNING OF GREATER CLEVELAND SPORTS COMMISSION BECOMING A NEW

COMMUNITY PARTNER OF THE MOVEMENT.

150

AS WE RANG IN THE NEW YEAR, NEARLY 90,000 PLEDGES WERE

REGISTERED THROUGH FIRST AND TEN!

90,000

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FIRST AND TEN COMMUNITY PARTNERS

ACHIEVEMENT CENTERS FOR CHILDREN

AMERICAN CANCER SOCIETY

AMERICAN HEART ASSOCIATION

AMERICAN RED CROSS

GREATER CLEVELAND FOOD BANK

GREATER CLEVELAND SPORTS COMMISSION

PROVIDENCE HOUSE

THE CENTERS FOR FAMILIES AND CHILDREN

UNITED WAY OF GREATER CLEVELAND

USA FOOTBALL

USO OF NORTHERN OHIO

WEAR ORANGE! TO GET THE SIGNATURE WRISTBAND, YOU NEED

TO COMMIT TO THE COMMUNITY. DO YOU

HAVE YOURS?

FIRST AND TEN: SHARE THE PASSIONLaunched in 2014, First and Ten is the signature community program of the Cleveland Browns, and the only one of its kind in the NFL. First and Ten uniquely ties one of the game day goals of gaining 10 yards to make a difference on the field with the same dramatic impact that can be made in the community when goals are set, and reached.

The call to action is simple, GIVE 10 HOURS, HELP YOUR COMMUNITY. Use #give10 to share stories and inspire others. Make the pledge at ClevelandBrowns.com/community or fill out a group form and take the lead!

Browns Backers Clubs from California to New York to Florida have made the pledge, inspiring fans nationally!

First and Ten Honorary Coin Toss Captains were recognized at home games for inspiring others by giving back to their community.


SHARED SPIRIT OF GIVING: BROWNS ALUMNI AND PLAYERS CONNECT TO GIVE BACK #GIVE10


“ It’s awesome to give back to the kids. God’s blessed me tremendously to be where I am today. I always felt like it was my duty to do as much as I can for everybody else growing up in my situation or even less.”

– Andrew Hawkins • #16 • WR


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GET IN THE GAME

FAN VOTES WERE CAST THIS SEASON TO DETERMINE THE CLEVELAND BROWNS HIGH

SCHOOL GAME OF THE WEEK PRESENTED BY PNC BANK. VOTES CAPTURED ATHLETIC CONFERENCES

AND SCHOOLS FROM CHARDON TO ELYRIA AND ROCKY RIVER TO CUYAHOGA FALLS.

955,000KIDS PLAYED IN FIRSTENERGY STADIUM WITH BROWNS PLAYERS AT CLEVELAND

BROWNS YOUTH FOOTBALL CAMPS IN ASSOCIATION WITH UNIVERSITY HOSPITALS!

400

SOLON HIGH SCHOOL WON THE INAUGURAL HELMETS SWEEPSTAKES, AND WAS AWARDED NEW HELMETS VALUED AT

$25,000 FOR THEIR COMMITMENT TO ADVANCING PLAYER SAFETY. HELMETS ARE PRESENTED BY THE CLEVELAND BROWNS,

UNITEDHEALTHCARE AND UNIVERSITY HOSPITALS.

$25,000THE NFL ROOKIE SYMPOSIUM

PLAY 60 EVENT AT THE BROWNS TRAINING FACILITY CREATED A ONCE-IN-A-LIFETIME

EXPERIENCE FOR 700 NFL ROOKIES AND KIDS.

700

CAMPS AND CLINICS WERE OFFERED IN 2015, INCLUDING EIGHT NEW OPPORTUNITIES

DEVELOPED TO SUPPORT THE YOUNG ATHLETE AND CITY OF CLEVELAND.

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The Browns believe in the childhood experience of the football athlete, from a child’s introduction to the basic skills to their interaction with teammates, parents, coaches and officials. Our programming captures different cycles of the athlete, with heightened enforcement of the Browns’ commitment to advancing player safety and the love of the game.

FOOTBALL IS FAMILY: ANNIE THOMAS, WIFE OF JOE THOMAS, BROWNS ALUMNI JAMEL WHITE, PEDIATRICIANS AND DOCTORS FROM UNIVERSITY HOSPITALS TEAMED UP TO ADVANCE PLAYER SAFETY AT THE ANNUAL MOMS FOOTBALL SAFETY CLINIC, HELD IN CONJUNCTION WITH USA FOOTBALL.


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DWAYNE BROWDER FIELDIn partnership with the NFL Foundation, the Browns’ $200,000 grant kick-started a major overhaul to an inner-city football field in Cleveland’s Central neighborhood. With teamwork in mind, the project received a jolt when FirstEnergy installed lights at Dwayne Browder Field, while other partners including CCI, Zenith Systems, and Burten, Bell, Carr Development, Inc. joined in support of the City of Cleveland. Once littered with glass and cinder, the new Dwayne Browder Field will play host to the Cleveland Muny League’s 56 teams, and aid as a practice site for neighboring East Tech High School. In addition to the new playing field, the Browns also offered six new football camps to young kids in the inner city.

“ I love the way the Browns help in the community. It’s a blue-collar city, you have a lot of people that aren’t that well off. Being able to give back to them and let them know we do care about them and we appreciate their support and love and how they feel about the Browns also is great.”

– Joe Haden • #23 • DB


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Committed to giving back and supporting those who have served or are currently serving our country, the Browns Honor Row game-day recognition continues to be a favorite. The Browns proudly embrace the NFL Salute to Service platform, while locally thousands of military representatives have been part of Browns outreach efforts from game tickets to exclusive opportunities with the team. Did you know? Alex Mack traveled to the Middle East as part of the NFL-USO All Stars Tour in 2015.

More than 80 survivors were part of an exclusive game-day celebration as the Browns celebrated the Crucial Catch Campaign and advocated for breast cancer awareness. United in teamwork with University Hospitals, patients, families and physicians shared joyful moments with players during their time at University Hospitals Seidman Center. On game day, ZTA of Cleveland distributed pink ribbons to fans attending the game, bringing the total to 275,000 ribbons distributed in Cleveland since the 13-year partnership started!

UNITED THROUGH TEAMWORKTHROUGH NATIONAL PLATFORMS, AND A GENUINE INTEREST IN IMPACTING THE LOCAL COMMUNITY, THE BROWNS UNITE LEAGUE-WIDE FOR OUR FANS.


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The Browns are dedicated to ensuring youth are getting active and are provided opportunities with healthy options. Players made a surprise visit to a Cleveland Metropolitan School District school to be guest PE teachers, as they taught kids the fundamentals of football. On another day off, hundreds of volunteer hours were logged when a playground was built at a local school. In addition, students in the Cleveland Metropolitan School District had breakfast at school and increased their attendance, earning a $10,000 NFL Hometown Grant in partnership with Fuel Up to Play 60. The NFL Play 60 movement encourages activity for at least 60 minutes a day for a healthy lifestyle. This fall, participation among schools with students and PE teachers for the Play 60 Challenge went up 24%. Young athletes and volunteer coaches

are celebrated in August during USA Football Month. Super Bowl Champs from the United States Flag & Touch Football League joined the Browns for our USA Football Month Celebration and more than 90 kids joined NFL players for the presentation of the National Anthem. Over 3,800 preseason tickets and more than 3,400 pieces of football apparel were donated to more than 20 youth football organizations throughout Northeast Ohio in August. August also marked the start of the second year of the Athletic Trainers Grant program. Through collaboration with University Hospitals, and in partnership with Cleveland Metropolitan School District, John Hay and James Ford Rhodes High Schools received funding to add certified athletic trainers for all interscholastic sports throughout the school year.


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GARY BARNIDGE IS NAMED THE 2015 CLEVELAND BROWNS WALTER PAYTON MAN OF THE YEAR FOR HIS IMPACT ON AND OFF THE FIELD.

“ It’s an amazing feeling to be able to help others. You never know the impact you can have on somebody. That is something that is dear and true to me.”

– Gary Barnidge • #82 • TE

COMMUNITY RELATIONS

100K+ MEALS WERE PROVIDED THIS HOLIDAY SEASON THROUGH

COLLECTIVE EFFORTS OF THE DAWG POUND AND TEAM TO SUPPORT THE GREATER CLEVELAND FOOD BANK.

100K+CELEBRATING THE 17TH ANNUAL FUNDRAISER,

TASTE OF THE BROWNS HAS PROVIDED 9,482,910 MEALS IN SUPPORT OF THE

GREATER CLEVELAND FOOD BANK.

9,482,910

THE BROWNS BLOOD DRIVES HAVE COLLECTED OVER 8,700 PINTS OF BLOOD,

WHICH POTENTIALLY HAVE IMPACTED MORE THAN 25,400 PATIENTS IN NORTHERN OHIO.

8,700+BROWNS PLAYERS LOGGED

MORE THAN 950 HOURS OF COMMUNITY ENGAGEMENT IN 2015! #GIVE10

950+

MORE THAN 3,000 TOYS WERE COLLECTED DURING THE BROWNS

FIRST AND TEN TOY DRIVE TO SUPPORT THE MARINES TOYS FOR TOTS CAMPAIGN!

3,000+MORE THAN 800 ATHLETES AND

COACHES FROM SPECIAL OLYMPICS PLAY 60 WITH BROWNS ALUMNI & PLAYERS!

800+


76 LOU GROZA BOULEVARD, BEREA, OHIO 44017

@BrownsGiveBack@BrownsYouthFBCleveland Browns Foundation@BrownsFoundation

@BrownsGiveBack


2015 cleveland browns community impact report€¦ · we are emphasizing and creating ......

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