2015 editors’ symposium thursday, october 8, 2015 the peabody hotel memphis, tn
TRANSCRIPT
2015 Editors’ Symposium
Thursday, October 8, 2015
The Peabody Hotel
Memphis, TN
Promoting Content Using Social Media
Presented By:
Haley Maple, Social Media Committee CochairTodd Holleman, Social Media Committee Cochair
Seth Row, Content Management Committee CochairEmily Kirk, Solo & Small Firms Web Editor
Social Media for Committees
• The Section has an active social media presence on LinkedIn, Twitter, Facebook, and Instagram
• Audience of about 28,000 followers combined • Used for:
– Communicating with committee members– Finding authors – Promoting Section content
Articles, practice points, newsletters, and book releases Sound Advice podcasts Video tips Upcoming CLE Events and Roundtables And more
• Social Media Policy– Ensures that a regularly updated social media presence is consistent with the Section’s goals and image
• Create a LinkedIn Subgroup under the Section’s LinkedIn Page
– A committee may work with the Social Media Committee to set up a subgroup under the Section’s LinkedIn page
– Leadership Portal under ‘LinkedIn Subgroup Setup’ or visit http://bit.ly/17VsJrn.
Social Media for Committees
The Social Media Committee encourages committee newsletter editors to get involved in Section social media in several ways:
Social Media for Committees
Participate and Promote – Join in the discussion through your individual user
account
– Like and comment on tweets and posts – Use meeting hashtags
– Tag The ABA Section of Litigation
Social Media for Committees
• Submit– Promote a new article or your recent newsletter
• Send tweets and LinkedIn and Facebook posts to your staff editor
• Tag authors in your posts on Twitter
– All other of types of post submissions • Send to the Section’s Marketing Specialist Romeo
Talento at [email protected]
Social Media for Committees
Committees are using social media. Here’s what
they’re sharing:
Social Media for Committees
LinkedIn for Committees
• Use the Section’s LinkedIn page– Discussion questions on noteworthy topics– General trial practice tips– Information on developing business – Updates on CLE opportunities and networking events
• Promote Content—Submit to be Posted– Newsletter articles; Practice Points– Committee Sound Advice podcasts– Video tips – Upcoming CLE meetings and Roundtables – Membership information– Promote your LinkedIn Subgroup
• Participate in discussions and get helpful practice tips on LinkedIn
LinkedIn for Committees
• Create a LinkedIn subgroup.• Invite committee members to join your subgroup in a listserv
message and announcement on your webpage or through the Section’s social media channels.
• Provide a link to your LinkedIn subgroup page in your committee newsletter and on your webpage.
• Use your subgroup to find authors to write on a specific topic.• Your LinkedIn subgroup can act as a community and resource
for group members.
LinkedIn Subgroups for Committees
Solo & Small Firms Subgroup
• Used for:– Post relevant and timely articles – Find authors for the Solo & Small Firms newsletter and
webpage– Promote events, such as roundtables and upcoming
meetings– Recruit committee members– Share practical tips with subgroup members
Twitter for Committees
Twitter for Committees
• Let your followers know when new content has been posted or a newsletter has been published.
• Tag authors and link to their recent article.• Live tweet during Section CLEs or events.• Retweet Section posts or other posts that would be
interesting for your audience.• Tag the Section of Litigation (@ABALitigation) in your
posts and use meeting hashtags.
Facebook for Committees
Facebook for Committees
• Share newsworthy and practical content on Facebook; submit your post to your staff editor.
• Promote upcoming programs, CLE, or roundtables.
• Interact with the Section on Facebook and comment on our posts.
Next Steps
• Create a LinkedIn subgroup page for your committee to host discussions and share content.
• Send a listserv message inviting committee members to join you on LinkedIn.
• Send content posts for Facebook and Twitter to your staff editor.
• Participate on Twitter by sharing committee content, tagging authors, and retweeting Section posts.
Questions?
Be sure to talk about the Fall Leadership Meeting on Social Media using #LitigationLeader.
Social Media Committee Contact InfoHaley Maple ([email protected])
Todd Holleman ([email protected])Romeo Talento ([email protected])