2015 hubspot keynote address recap
TRANSCRIPT
Launch Recap#NewHubSpot
What does inbound mean?
INTERRUPTIVEIMPERSONAL
INSENSITIVE
ValuableRespectful
Lovable
INBOUND
Why I Fell In Love With Marketing
direct mail junk mail vs.
THE NOT-SO-GOOD NEWS We expected them all to use the product in English.
The HubSpot Platform now supports five new languages. Japanese, French, German, Portuguese and Spanish.
I’ve picked SIX new things to share with you.
6!
The problem with most content management
systems:
too much focus on MANAGEMENT
not enough on MARKETING
Optimize Your Content For Search & Conversions.
The Problem With Most Content Editors:
WYSIWYG(What You See Is
What You Get)
:-)
WYSISWYG(What You See Is Sometimes
What You Get)
:-(
The Problem With Most Content Editors:
What You See!Is What It Is
What You See!Is What It Is
We call it WYSIWII
(pronounced wizzy-weeeee!)
$
We want to make the Internet safer sowe’re calling for “HTTPS Everywhere.”
(Oh, and we’re starting to use SSL as a ranking signal)
How to enable SSL support in the HubSpot Website
Platform
HubSpot Website
$100/month or $300/month add-on!
Not just content management, content marketing.
5!
Too many ads are irritating and inane.
Is there such a thing as inbound-y ads?
Two Types Of Inbound-y Ads
Satisfy expressed
need
Amplify engaging content
Two Types Of Inbound-y Ads
Satisfy expressed
need
(Content Marketing Institute)
80% of B2B marketers use at least one paid channel.
(A stat we made up but feel pretty good about)
Of them are not confident about the ROI. 99%
Managing paid channels can be
complicated.
The HubSpot Ads Add-On
Create ads. Calculate returns.
Creating an Ad
Source: Content Marketing Institute
Measuring ROI
HubSpot Ads
$100/month add-on!
Put your money where your metrics are.
4!
How do you separate a good lead from a bad lead?
Humans are really good at seeing patterns.
Humans are really good at seeing patterns.
Especially ones that don’t exist.
Why not leave the hard-core computing
to the computers?
Predictive Lead Scoring
Automagically create a custom lead scoring formula based on data.
(it’s science!)
A Transparent Formula
Predictive Lead Scoring
Included in HubSpot Enterprise!
Stop Guessing. Start Knowing.
3!
Step 1: Log into marketing tools. Step 2: Log into CRM. Step 3: Open many tabs. Step 4: Curse. Step 5: Export and import some data. Step 6: Make sacrificial offering to Excel. Step 7: Cancel dinner plans.
Marketers should spend less time reporting the numbers
and more time making the numbers.
The HubSpot Reporting Add-On
Choose from 20+ commonly used
reports
Fine.
But what if I want to make my own custom report?
You can easily build a report from scratch.
Then add visualization.
Drag & drop reports to build a
custom dashboard
Reporting Add-On
$200/month!
Spend Less Time Reporting. More Time Growing.
Not just content management,
content marketing.
Put your money where your metrics
are.
Stop guessing,start knowing
Spend less time reporting. More time growing.
HubSpot Website HubSpot Ads Predictive LeadScoring
HubSpotReporting
2!
SALES.
TODAY’S SELLING is about a partnership, not a power struggle.
PROSPECT RESEARCH FOLLOW UP MEETCONNECT
The Problem with Prospecting…
PROSPECTS
19 MILLION+ COMPANIES
PROSPECTS
PROSPECTS
619 TARGETED
PROSPECTS
PROSPECTS
PROSPECTS
PROSPECTS
PROSPECT RESEARCH FOLLOW UP MEETCONNECT
The Problem with Research…
Photo: Wikipedia
INSIGHTS
INSIGHTS
INSIGHTS
PROSPECT RESEARCH FOLLOW UP MEETCONNECT
The Problem with Connecting…
Photo: Seattle Municipal Archives on Flickr
CONNECTIONS
CONNECTIONS
CONNECTIONS
CONNECTIONS
PROSPECT RESEARCH FOLLOW UP MEETCONNECT
The Problem with Following Up…
SEQUENCES
SEQUENCES
SEQUENCES
SEQUENCES
Kristen WyattOpened Your Email “Saw This, Thought of quantify.ly”
Kristen WyattIs viewing “Pricing Page”
PROSPECT RESEARCH FOLLOW UP MEETCONNECT
The Problem with Meetings…
MEETINGS
MEETINGS
PROSPECT RESEARCH FOLLOW UP MEETCONNECT
+
Ads Blogging Website Pages Social SEO
Calls-to-action Landing Pages Email 2.0 Scoring
Sidekick Analytics CRM
REPORTING
1!
CONNECTGives your company a unified
view of the customer.
Included in both our marketing and sales
products.
CONNECT
hubspot.com/new