2015 LOOKBOOK BRIEF

lookbook

details• Please supply your looks for delivery or collection between 17th –

21st August

• This is to facilitate the Look Book shoot, which will take place on 25th August

• Clothes will need to be dropped to: 1st Option office, 1st floor, 49 William St, Dublin 2

• If you need clothes to be collected please contact Jules on 086 2458372 or 1st Option on (01) 670 5233

festival

details• All submissions for in-store events to be received by Wednesday

26th August 2015. These events will be advertised to the 100,000+ DublinTown followers, Dublin Fashion Festival PR team, and the 2015 Look Book distributed to 75,000 people through the Irish Daily Mail on Saturday.

• The Festival dates are: 7th September – 13th September

• We will be holding the clothes for the day shows until Monday 14th September. Your clothes will be returned the week of the 14th.

• All clothing will be indemnified by our Public Liability Insurance

theme 1Victoriana & Gothic Romance

Chic Modern GothThink drama! From the tones of barely

black or white gowns with chiffons or

delicately embroidered lace!

Think floor sweeping skirts or dresses,

Victorian influenced blouses.

It’s all about the romantic wild beauty,

high-necked long sleeve blouse in a

tissue-fine fabric.

Gothic Romance Moody lace and high

ruffle necklines cut beautiful, costume-

worthy silhouettes at Alexander

McQueen, Alberta Ferretti and Rodarte.

theme 2

Haute Bohemia -Boho’s Back (Again!)

Yes, that Seventies show swings on for a second season.

The vibe has gone more folksy as well as 70s soft rock

this time. Lovely long dresses, sumptuous fabrics, peace,

love and velvets.

A bit of folk and a lot of bohemian. Allow for chic 70s

Marrakech, the wearable poncho. Hemlines are long,

necklines are high but not always buttoned. Fabrics are

soft and patchwork is cool. Even fringing rocks!

Burberry Prorsum, Valentino and Lanvin piling on the

prints. Houses like Chloe were in their element once

more, building on the hit dresses from their spring

collections with new layers of suede and patchwork knits.

Key pieces = the poncho, Velvet, flares.

theme 3

Queens & PrincessesWhen thinking princess think about the A-

Line mini, baby doll dresses, neat little skirt

suit, hair slides and opera gloves as well as a

diamante brooches, Mrs Prada headlined this

look.

These looks certainly heighten femininity and

charm as Queens are all about the Waist!

The hourglass figure reclaims the limelight

this season. The waistband is having its own

moment this season. Cue The Belt - bold bars,

glossy strips of leather, striking black sashes,

a dramatic buckle or even a waist bow while

still elegantly accessorised.

Designers such as Chanel, Mui Mui, D&G,

Prada and Giles are all celebrating this trend

theme 4

Shine Electro LuxeThe colours are vibrant, glittery,

sequined, crystals, brocade, lurex,

lame, and glittering palettes, more is

more.

From simple pieces to extravagant,

your look is sure to shine.

Designers such as Dior, LV, Balmain,

Michael Kors have kept the catwalks

alight and buzzing.

theme 5Dream Coats& Dreamier Outerwear

Luxury, Drama and Opulence allow for the

outerwear to star in your wardrobes this AW

season.

Showcase the very best outerwear you have,

whether it’s all creamy hues, bright

sumptuous padding, a tease of fluffy fur, a

radical remix of tweed.

Show your very best outwear with your

coolest winter look of knits, tailoring or

tweed.

Let the cold climate of Winter fashion never

look better on the catwalk.

about the

stylist• This years stylist is Jules Fallon of 1st Option Modelling Agency

• She will be styling and coordinating all of the fashion shows throughout the Festival

• Jules has a wealth of experience in the industry and this is her 5th

time working on the DublinFashion Festival.

• If you are unsure of where your clothing fits in any of the above scenes contact Jules directly on 086 2458372

have more

Questions?• Should you have any questions on the above please contact:

Annemarie – Annemarie@dublintown.ie 087 064 0692

• All clothes that are provided will be handled with the utmost care

• All clothes must be packed / covered upon delivery / collection

• DublinTown will cover the cost of all Dry Cleaning