Retail & Classified Advertising

104 Park Street, PO BOx 4400, Lewiston, ME 04243-4400(207) 784-5411 • 800-482-0753 • advertising fax (207) 784-5955 • news fax (207) 777-3436

187 Wilton Road, Farmington, ME 04938 1 Pikes Hill, Norway, ME 04268 69 Congress Street, Rumford, ME 04276 (207) 778-6772 • 888-778-9922 (207) 743-9228 • 800-774-9228 (207) 364-8728 • 800-782-8728 fax (207) 778-5524 fax (207) 743-7317 fax (207) 364-8420

Rates and InformationEffective January 1, 2015. Subject to change on 30 day notice.

CONTENTS 1. Personnel 3. Commission & terms of payment 4. Policy 5. ROP/Pre-print rates 6. Zoned rates 7. Color rates 8. Special ROP Rates 9. Split run 10. Special Services 11. Special days/pages/features 12. ROP depth requirements 13. Contract and copy regulations 14. Closing times 15. Mechanical measurements 16. Special 17. Classified rates 19. Magazine 20. Circulation

1. PERSONNEL President,Publisher JAMES R. COSTELLO, SR. VicePresident,AdVertisingAndMArketing STEPHEN M. COSTELLO AdVertisingdirector JODY R. S. JALBERT MAjorAccountsMAnAger BRUCE B. RIOUX

3. COMMISSION & TERMS OF PAYMENT a. Retail rates are non-commissionable. b. Bills to be rendered and payable

monthly; The Publisher reserves the right to restrict credit at his discretion.

c. Late charge of 1.5% will be added to payments not received by the 30th of the month following insertion. Billing research charged at $20 per hour.

d. All returned checks subject to $20 service charge.

4. POLICY a. The Publisher reserves the right to accept

or reject all advertising copy upon review of the proposed text, and the acceptance of any particular advertise-ment does not operate as acceptance of the same or any other advertisement

for publication on any other occasion. Copy accepted directly from advertisers will be typeset at no additional charge.

b. Advertising simulating news must be identified “Advertisement.” c. Errors – advertisers should check their

advertisement the first day. The paper shall not be liable for failure to publish an advertisement. The paper shall not be liable for any typographical error or

errors in publication except to the extent of the cost of the advertisement for the first day’s insertion. The paper will reprint that part of any advertisement

in which an error occurs. d. Political advertisements are payable in advance, and must be identified as

“Political” and include party/committee and address.

e. Amusement, In Memoriam, Card of Thanks, Anniversary Mass, Novenas & Retail Personals are payable in advance.

f. To establish credit, the advertiser must complete a credit application. Payment in advance is required until the credit application is approved. Any advertise-ment for businesses beyond the

Sun Journal circulation area is payable in advance. Local rates will apply based on location of event.

g. Proofs will be made available for advertisements that measure 10 col-umn inches or more (retail); 14 column inches or more (classified). Proofs will be made for typographical correction only.

Revisions may subject the advertiser to additional cost (minimum $40 surcharge). The Publisher assumes no

responsibility for typographical errors to advertisers if a proof was supplied.

5. ROP/PRE-PRINT RATES a. Agency Controlled Accounts A. Clients of agencies will be billed

directly and held responsible for all payments. At the request of the client, a duplicate invoice can be mailed directly to agency. Written notification acknowledging responsibility of

payment by advertiser is required to discontinue original bill to advertiser. B. Contract space agreements are

made with the advertiser (client), not agency of record.

Advertisements not submitted in camera ready form will be subject to composition charges. C. No agency will be issued a con-

tract rate to generate a discount for body of clients.

b. Pre-Print Rates These rates apply for Daily or Sunday.

NUMBER OF PAGES 81/2" x 11" or 9" x 12" $49/M 2 page Tab or 4 page Mini $49/M 2 full or 4 page Tabloid $50/M 4 full or 8 page Tabloid $51/M 6 full or 12 page Tabloid $52/M 8 full or 16 page Tabloid $53/M 10 full or 20 page Tabloid $54/M 12 full or 24 page Tabloid $55/M 14 full or 28 page Tabloid $56/M 16 full or 32 page Tabloid $57/M 18 full or 36 page Tabloid $58/M 20 full or 40 page Tabloid $59/Mc. Local Rate. Rate per column inch for single or multiple insertion of same

advertising copy within seven days in the Sun Journal.OPEN 1 Time 2 Time 3 Time Daily $30.15 $22.61 $20.10 Sunday $31.66 $23.75 $21.11

d. Multi Full Page Discounts Pages Discount 2 5% 3 7.5% 4 10% 5 12.5% 6+ 15%

LEVELANNUAL BULK CONTRACTS

1

2

3

4

5

5A

6

7

8

8A

9

10

11

ANNUAL CONTRACT PRODUCT 1 TIME 2 TIME 3 TIME

$750

$1,200

$5,400

$10,500

$25,000

$40,000

$50,000

$100,000

$150,000

$175,000

$200,000

$250,000

$300,000

$25.59$26.88$24.40$25.61$24.00$25.19$23.41$24.58$22.99$24.14$22.76$23.91$22.59$23.73$21.88$22.98$21.44$22.52$21.19$22.24$20.95$22.00$20.50$21.52$19.55$20.53

DAILYSUNDAY

DAILYSUNDAY

DAILYSUNDAY

DAILYSUNDAY

DAILYSUNDAY

DAILYSUNDAY

DAILYSUNDAY

DAILYSUNDAY

DAILYSUNDAY

DAILYSUNDAY

DAILYSUNDAY

DAILYSUNDAY

DAILYSUNDAY

$19.20$20.16$18.31$19.23$18.00$18.91$17.56$18.44$17.24$18.09$17.09$17.93$16.95$17.81$16.41$17.23$16.08$16.88$15.88$16.68$15.73$16.50$15.38$16.15$14.67$15.40

$17.07$17.92$16.27$17.10$16.01$16.80$15.60$16.38$15.33$16.09$15.17$15.92$15.08$15.82$14.60$15.33$14.29$15.01$14.12$14.82$13.96$14.67$13.67$14.34$13.04$13.70

OPENRATES

CALENDAR YEAR FREQ. CONTRACTS TIMES 12-25 4% 2% 26-39 8% 4% 40-54 12% 6% 55-69 16% 8% 70-84 20% 10% 85-100 24% 12% 101-115 28% 14% 116+ 32% 16% • Weekday insert scheduling reserved

based on availability. • Delivered to the Sun Journal between 8 am and 4:30 pm (Mon. thru Fri.) five days prior to publication • Delivered on Skids – Max. weight of skids: 1,500 lbs. • Maximum size accepted 121/2" x 11" • Minimum 61/4" x 61/2" • Newsprint weight tabs six pages or less must be quarter-folded. • Single Sheets – Minimum #60 paper uncoated. Advertisers–Pleasecheckwith theadvertisinginsertdepartment todeterminethenumberof supplementsneeded.CallBruceRioux

at800-482-0759x1115. e. Pre-Print Tie-In Advertisements (PTA’S) Any insert advertiser scheduling ROP

“tie-in” advertisements within seven days of insert run dates, billed at 25% discount. Copy requirement: reduced version of insert cover within ad

referencing insert run dates, etc.

6. ZONED RATES ROP and Insert rates available upon request.

7. COLOR RATES (above) Multiple insertion discounts apply for ads run within a seven day period.

8. SPECIAL ROP UNITS a. Full-size Double-Truck billed at 273”. b. Minimum 101/2" deep to guarantee no other ads on page. Billed at 50% premium.

9. SPLIT RUN Unchanged advertising copy, regardless

of size, may be repeated in any issue of Daily or Sunday within a seven day

period of the first insertion. The rate per inch according to the appropriate rates found in section 5. Unchanged advertis-ing copy repeated four or more times within a seven day period will be billed at three time rate. Changes in copy will revert to contract level one time charge.

10. SPECIAL SERVICES a. Creative Service Sun Journal Creative Services Depart-

ment is available to all advertisers to create result-producing advertising

campaigns. Custom-designed logos and related finish artwork – $40 per hour (minimum one hour charge).

b. Market Research Information available at no charge to advertiser. c. Tear Sheets No charge for electronic delivery. d. Camera Room Charges Reprints $20.00 e. Confidential Advertisers Box Number $52.00 f. Co-op Advertising Take advantage of the co-op dollars

available for your use! Use co-op to increase your advertising space, without increasing your actual cost. Our co-op system can find you extra advertising dollars fast and easy at no cost to you.

11. SPECIAL DAYS/PAGES/ FEATURES/SLIP SHEETS a. SUNDAY 1. Color Comics 2. USA Weekend 3. Economy/Business 4. Weddings 5. Entertainment

b. DAILY 1. Advocate 2. Encore 3. TV Preview (magazine) 4. Business c. SPECIAL FEATURES Calendar of events available upon request. d. SUN PRINTS Single Slip Sheet Program

12. ROP DEPTH REQUIREMENTS Depth in 1/4 inch increments with a minimum of 1 column by 3/4 of an

inch; two columns by one inch. 6 column ads must be at least 3 inches deep. Advertisements over 19 inches deep

will be set and charged as full column depth. (Tabloid advertisements over

9 inches deep will be set and charged as full 11 inch depth.)

COLOR AGREEMENT # of colorsplus black

COST PER INSERTION

OPEN RATE(1to5times)

6 TO 13 TIMES(20%discount)

14 TO 21 TIMES(25%discount)

22 TO 30 TIMES(30%discount)

31 TO 50 TIMES(40%discount)

51 OR MORE(50%discount)

onetwo

threeonetwo

threeonetwo

threeonetwo

threeonetwo

threeonetwo

three

1 time$200.00$275.00$350.00$160.00$220.00$280.00$150.00$206.25$262.50$140.00$192.50$245.00$120.00$165.00$210.00$100.00$137.50$175.00

2 times$150.00$206.25$262.50$120.00$165.00$210.00$112.50$154.68$196.87$105.00$144.38$183.75 $90.00$123.75$157.50 $75.00$103.13$131.25

3 times$133.33$183.33$233.33$106.66$146.66$186.66$100.00$137.50$175.00 $93.33$128.33$163.33 $80.00$110.00$140.00 $66.67 $91.67$116.67

25,000+Distribution

-25,000Distribution

1/15

13. CONTRACT & COPY REGULATIONS a. Contract agreements are renewed annually with all advertisers. b. All charges for products and services

contained in this rate card are applied towards any listed contract level.

Pre-print costs are applied to make contract levels, but not to rebate. c. If advertiser uses more space than contract calls for and enough to be entitled to next lower contract rate, a credit memorandum for the difference

in rate based on total amount of space used in contract year will be given,

providing terms of contract are met. d. If, at the end of the advertising period,

the advertiser has not used the full amount of revenue contracted for, adver-tiser shall pay to Publisher a sum equal to the difference between the amount of space (computed at the advertising rate per inch) actually earned.

e. If it becomes necessary for Publisher to increase rates during period of contract, advertiser may continue at new rate

or contract may be canceled by either party without penalty. Notification of cancellation must be in writing.

f. Space limits: (subject to availability) Front page limit: 9 cols., each 11/8" wide and 11/2" deep, available daily – Monday through Sunday. No boldface type, no type larger than 30 pt., no cuts, boxes, logos, borders or diagonal lines. Page three (daily) limit: 40 col. inches. Back page (daily) limit: 20 col. inches no advertisement over 3 cols. wide.

g. Change of copy, from original, will be subject to composition charge. h. Advertisement set and not run will be subject to a maximum 50% composition charge.

14. CLOSING TIMES a. Times that FINISHED LAYOUT with all copy must be in house for all ROP and classified display ads.

LATE ADS WILL BE CHARGED50% PREMIUM

b. Double-TruckDeadline:

fiveworkingdaysbeforepublication c. In the event a HOLIDAY falls on a publishing day, the DEADLINES will be backed by 24 HOURS. d. For TV Preview deadlines see section 19. e. For special edition closing times, consult your advertising representative or call the advertising department. f. Any changes in ad copy must be in house no later than noon the day prior to insertion.Anyadvertisementsorchangesacceptedafterdeadlinecannotbeguaranteedaproofpriortopublicationandadvertiseracceptsresponsibilityforanyandallerrors.

15. MECHANICAL MEASUREMENTSStandard (Daily and Sunday) a. Width of Column 1.6441 inches b. Depth of Column 21 inches c. 6 columns to page (10.39 inches wide) d. Double truck 21.78 inches wide Tabloids (Special) e. Width of column 1.6441 inches f. Depth of Column 10.625 inches g. 6 columns to page (10.39 inches wide) h. Double-Truck 21.78 inches wide i. Half-tone 85 line screen

j. Printing process: offset k. Reproduction material preferred: electronic file. l. For ads on disc and electronically transmitted ads, please contact your

advertising representative for details. m. Color process: Ad Litho

16. SPECIAL CLASSIFICATION RATES a. Page one daily, cost per modular ad: one time $143.75; two time $107.81; three time $95.84. b. Back page daily, additional 50% c. Specified guaranteed inside page: two, three, five, amusement, sports,

weather – 50% extra. d. Non-profit or civic rate, level 7 contract rate. e. Cards of Thanks, Anniversary Mass,

Memoriams and Novenas, level 4 contract rate. f. Legal advertisements, open rate.

AD DEADLINESDay Ad IsTo Appear

MON

TUE

WED

THU

FRI

SAT

SUN

1 pmFriday10 amMonday10 amTuesday10 amWednesday10 amThursday10 amFriday10 amFriday

10 amThursday10 amFriday10 amMonday10 amTuesday10 amWednseday10 amThursday10 amThursday

Ad Size LessThan 42”

Ad Size 42”or Larger

DEPTH REQUIREMENTAdvertisement 2 to 8 columns must be as many inches in depth as number of columns wide. Advertisements 9 columns wide must be a minimum of 3 inches deep. Advertisements over 19 inches deep will be set and charged as full column depth.MECHANICAL REQUIREMENTS a. Width of column 1.0607" b. Depth of column 21" c. 9 cols. to page (10.39" wide)

19. MAGAZINETV PREVIEW published weekly inthe Saturday edition of the Sun Journal. Rates and sizes available upon request. Color $50 extra. Advertiser copy deadline is Wednesday at noon the week prior to publication.

20. CIRCULATIONCAC Audit Report six months ending February 15, 2013. a. Sun Journal (Mon. through Sat.) 25,000 b. Sun Journal (Sunday) 27,000 c. Price $4.99 weekly home delivered, $1.00 daily Single Copy, $2.00 Sunday

Single Copy

Alsoavailable–sixmonthagreementat3¢moreperlineineachcategory.Threemonthagreementat6¢moreperlineineachcategory.Anadvertisement20”orlargertoappear

fourtimeswithinsevendays.Sizemuststaythesame,copychangeonthirdrun.

17. CLASSIFIED RATES

12 Month Agreement – Consecutive Day Rates

A.PER LINE3 LINES

B.PER LINE1 INCH

1 Day$2.05

$12.061 Day$1.90

$26.60

2 Days$2.05

$12.062 Days$1.70

$23.80

3 Days$1.89

$17.013 Days$1.58

$22.12

4 Days$1.82

$21.844 Days$1.52

$21.28

1 Day$1.241 Day$1.23

$17.221 Day$1.07

$14.98

C. 3 to 13 LinesPrice per agate line

D. 14 Lines to 279 LinesPrice per agate line

Price per inchE. 20 Inches or More

Price per agate linePrice per inch

2 Days$1.232 Days$1.13

$15.822 Days$1.00

$14.00

3 Days$1.113 Days$1.03

$14.423 Days$.89

$12.46

4 Days$1.034 Days$1.01

$14.144 Days$.735

$10.29

7 Days$1.027 Days$.91

$12.746 Days$.715

$10.01

30 Days$1.00

7 Days$.61

$8.54

5 Days$1.50

$22.505 Days$1.40

$19.60

6 Days$1.49

$26.826 Days$1.34

$18.76

7 Days$1.36

$28.567 Days$1.27

$17.78

10 Days$1.24

$37.2010 Days$1.15

$16.10

30 Days$1.20

$108.0030 Days$1.10

$15.40

Effective January 1, 2015TRANSIENT-BUSINESS RATE CARD – Consecutive Day Rates