2015 - side-out foundation · she illuminated the science behind the side-out protocol and shared...

WWW.SIDE-OUT.ORG 1WWW.SIDE-OUT.ORG

2015ANNUAL REPORT

Teaming with the

volleyball community

to inspire science and

hope in the match

against breast cancer.

2 SIDE-OUT FOUNDATION | 2015 ANNUAL REPORT

MESSAGE FROM THE DIRECTOR 3 Rick Dunetz, Founder and Executive Director

THE SIDE-OUT PROTOCOL 4

MAJOR EVENTS OF 2015

DIG PINK® RALLY 6

SIDE-OUT LEADERSHIP 6 Board of Directors

DIG PINK® TOUR 8

ROCK THE PINK™/PHRMA AWARD 9

SIDE-OUT AMBASSADOR PROGRAM 10

SIDE-OUT/JVA NATIONAL DIG PINK® AWARD 11

GRANTS 12

PARTNERSHIPS 13

MISCELLANEOUS NEWS 14

THE SIDE-OUT FOUNDATION

TABLE OF CONTENTS

3935 University Drive, Fairfax, VA 22030

Phone: 877.DIG.PINK | Fax: 888.260.4398

WWW.SIDE-OUT.ORG 3

It is such an honor to represent

our donors and our volleyball

community. Whether I’m

talking with scientists, physicians,

reporters, coaches, players or

parents, I am so proud to say

“volleyball did this”. This year I had

the chance to say that to a room of

respected scientists and reporters,

to accept an award that is truly

meant for you, our supporters.

Receiving the Pharmaceutical

Research and Manufacturers of

America (PhRMA) Community

Champion Research & Hope

Award on behalf of The Side-Out

Foundation was the highlight

of 2015.

Your energy and dedication allow

us to continue funding the Side-

Out Protocol and to give hope

to patients with stage 4 breast

cancer. Your kind messages bring

smiles to patients in the hospital.

Your commitment to community

unites teams and inspires action.

You continue to make a difference.

Thank you for understanding our

mission and for making it your own.

We are ever grateful,

RICK DUNETZExecutive Director

“It is such an honor to represent our donors and our volleyball

community. Whether I’m talking with scientists, physicians, reporters,

coaches, players or parents, I am so proud to say ‘volleyball did this’.”

RICK DUNETZ Executive Director, The Side-Out Foundation


MESSAGE FROM THE DIRECTOR

2015ANNUAL REPORT


In April 2015, George Mason

University opened its new

Institute for Advanced

Biomedical Research. During Side-

Out’s annual company summit in

May, employees visited the new

center, which houses the Center for

Applied Proteomics and Molecular

Medicine (CAPMM), one of the labs

that processes metastatic lesions

for the Side-Out Protocol. The

scientists and physicians were

excited about the new technology

available to them and excited to

implement a new element in the

clinical trial next year.

For the second year in a row, Dr.

Mariaelena Pierobon, a physician-

scientist from the Side-Out

Protocol, presented results from

the study at the San Antonio

Breast Cancer Symposium

(SABCS) in December. She wrote

a wonderful blog post in which

she illuminated the science behind

the Side-Out Protocol and shared

her thoughts on the contributions

the study made to the field of

metastatic breast cancer.

The second trial will be completed

early next year, and the third trial

will likely begin in early summer.

The number of patients will

increase to 100 and the trial sites

to 8-10.

“The athletes raise

money and win

games, which allows

us to perform our

work; each patient

is a “match” we are

competing against

cancer to win. But what have we learned from all of our efforts?

That by using this approach, we can slow the progression of the

disease in approximately 50% of the patients, as we have shown

in the first Side-Out trial we conducted. This translates into

patients being with their families for longer, being present at their

children’s graduations and creating other milestone memories.

Without a doubt, there is still a lot more work to be done, but we

have outstanding teams on the floor, and we will move forward in

this journey one match at a time.”

DR. MARIAELENA PIEROBON Research Associate Professor at Centerfor Applied Proteomics and Molecular Medicine (CAPMM)

TREATMENT LOCATIONS

MAYO CLINIC — Scottsdale, AZ

TEXAS ONCOLOGY — Tyler, TX

VIRGINIA CANCER SPECIALISTSFairfax, VA

ARIZONA ONCOLOGY SEDONASedona, AZ

LAB LOCATIONS

TRANSLATIONAL GENOMICS RESEARCH INSTITUTE (TGEN)Phoenix, AZ

CARIS LIFE SCIENCES Phoenix, AZ

PARADIGM — Phoenix, AZ

UNIVERSITY OF MICHIGAN HEALTH SYSTEM — Ann Arbor, MI

CENTER FOR APPLIED PROTEOM-ICS & MOLECULAR MEDICINE (CAPMM) — Manassas, VA


THE SIDE-OUT PROTOCOL

2015ANNUAL REPORT

WWW.SIDE-OUT.ORG 5

THE SIDE-OUT FOUNDATION MISSION

The Side-Out Foundation, founder of

Dig Pink®, teams with the volleyball

community to inspire science and hope

in the match against breast cancer.



Board of DirectorsRICK DUNETZFounder and Executive Director The Side-Out Foundation

CECILE REYNAUDFormer Head Women’s Volleyball Coach, Florida State University, Board of Directors, American Volleyball Coaches AssociationPresident, Alliance of Women CoachesCAP Clinician, USA Volleyball

RICHARD ADLERAdvisory Board Member, SilverLine Global, Inc.Board of Directors, Triathlon Business International

KAY ROGNESSExecutive Director, Front Range Volleyball ClubTournament Director, Colorado Crossroads

SINJIN SMITHFormer Olympic Volleyball AthletePresident, Rally Volleyball at Lake Point SportsPartner, World Series of Beach VolleyballPartner, Be the Beast College RecruitingAthletic Board Member, ASEA Cellular HealthPresident/Owner, National Collegiate Sand Volleyball Championships, CEO, Sinjin Smith AcademyPresident, Sinjin Volleyball, Beach Volleyball Commission Member, North, Central America and Caribbean Volleyball Confederation (NORCECA)President, Beach Volleyball CampsPresident, Association of Volleyball Professionals (AVP) Pro Beach Volleyball Tour

DAN EHRMANPrincipal, Seven Acre Associates

Scientific AdvisersDANIEL D. VON HOFF, M.D., F.A.C.P.Physician in Chief, Distinguised Professor Translational Research Division, Translational Genomics Research Institute (TGen), Chief Scientific Officer, Scottsdale Healthcare’s Clinical Research Institute, Medical Director of Research, McKesson Specialty Health, Scientific Medical Officer, US Oncology Research, Professor of Medicine, Mayo Clinic, Scottsdale, AZ

NICHOLAS ROBERT, MDOncologist/Hematologist, Virginia Cancer SpecialistsChairman, American Society of Clinical Oncology (ASCO) Community Research Forum

DIG PINK® RALLYThe theme for the 2015 Dig Pink®

Rally was “The Power of Will”. It

was incorporated into a blog series

sharing various stories of Side-Out

employees and a stage 4 breast

cancer patient, and Dig Pink®

participants were encouraged to

develop their own #WillToWay

challenge, using the hashtag

#WillToWay. Approximately

800 teams raised just over

$1 million, down 10% from last

year’s Dig Pink®

Rally fundraising. Students from 12

schools were named ambassadors

through the Side-Out Ambassador

Program.

In addition to the existing awards

offered to teams that reach certain

fundraising goals, two new awards

were added. Below is a breakout

of awards offered through Side-

Out’s partnerships:

ALL TEAMS RECEIVED PRINTABLE CERTIFICATES FOR PLAYERS, COACHES AND ORGANIZERS

Teams that submitted their funds by December 1st and met certain

fundraising goals earned additional awards:

Pennants/Banners

Dig Pink® Pennant Award — minimum of $500

Service Ace Award — minimum of $1,500

Hard Hitting Award — minimum of $5,000

Above the Net Award — minimum of $10,000

AMERICAN VOLLEYBALL COACHES ASSOCIATION (AVCA) MEMBERSHIPS

High School Teams

1 AVCA membership — minimum of $1,500

2 AVCA memberships — minimum of $3,000

3 AVCA memberships — minimum of $4,500

NAIA, NJCAA, CCCAA AND NCCAA TEAMS

AVCA assistant coach membership — minimum of $2,000

Sports Imports Dig Pink® Pads and Net Tape

Set of pads and net tape to keep — top fundraising team

Set of pads and net tape to borrow for their 2016 Dig Pink®

game — #2-#5 top fundraising teams


SIDE-OUT LEADERSHIPTHE SIDE-OUT FOUNDATION


2015ANNUAL REPORT

WWW.SIDE-OUT.ORG 7

2015 DIG PINK® RALLY TOP FUNDRAISERS

The John Cooper School (The Woodlands, TX) $30,415

Carrollton School of the Sacred Heart (Miami, FL) $16,696

Hastings High School (Hastings, MN) $16,500

Oakton High School (Vienna, VA) $15,298

C.H. Yoe High School (Cameron, TX) $14,555

Randolph High School (Randolph, MN) $12,526

Pascack Hills High School (Montvale, NJ) $9,938

Massapequa High School (Massapequa, NY) $9,617

Orestimba High School (Newman, CA) &

Yolo High School (West Sacramento, CA)$9,473

Presentation High School (San Jose, CA) $8,986

Many teams utilize social media to

both educate their communities

about breast cancer and publicize

their event. The 2015 Dig Pink®

Rally YouTube playlist represents

schools, both high school and

college, from around the nation

that committed to sharing

Side-Out’s mission and

participated in the Rally.

“I think all of our families have

been touched by cancer in

some way so the motivation to

help was immediate. The Assist

Project was a very rewarding

experience and I am sure our

team will appreciate being able

to ‘assist’ again next season.”

LARISA LITTERELL mother of a player for Puyallup Juniors Volleyball Club in Puyallup, WA





DIG PINK® TOURThe 2015 Dig Pink® Tour took the

concept of the hospital cards

project one step further, and

incorporated fundraising. The

Assist Project asked teams to

challenge their players to each

make 3 cards (“assists”) for

patients in the hospital and raise

$30 for The Side-Out Foundation.

If the teams met that goal, each

player received specially designed

2015 Assist Club t-shirts. In total,

116 teams made 6,264 cards which

were sent to 35 hospitals and

cancer organizations across the

country. $52,681 was raised, a

106% increase in funds from 2014

and the number of participating

teams increased by 190%, from

40 to 116.

Phoenix Children’s Hospital Phoenix, AZ

Porter Adventist Hospital Denver, CO

Children’s National Medical Center Washington, D.C.

George Washington University Hospital Washington, D.C.

Christiana Hospital Newark, DE

Berkshire Medical Center Pittsfield, MA

Carroll Hospital Westminster, MD

Nebraska Medical Center Omaha, NE

Coney Island Hospital Brooklyn, NY

Roswell Park Cancer Institute Buffalo, NY

University Hospitals Seidman

Cancer Center — Cleveland, OH

The Bing Cancer Center Columbus, OH

Ohio State University Comprehensive

Cancer Center - James Columbus, OH

Norman Regional Hospital Norman, OK

Hollings Cancer Center Charleston, SC

Gibbs Cancer Center Spartanburg, SC

Cleveland Regional Cancer Center Cleveland, TN

Thompson Cancer Survival Center Knoxville, TN

Texas Breast Specialists Amarillo, TX

Texas Breast Specialists Arlington, TX

Texas Breast Specialists Austin, TX

Texas Breast Specialists Bedford, TX

Texas Breast Specialists Carrollton, TX

Texas Breast Specialists Dallas, TX

Texas Breast Specialists Fort Worth, TX

Texas Breast Specialists Houston, TX

Texas Breast Specialists McKinney, TX

Texas Breast Specialists Plano, TX

Arlington Cancer Center Arlington, TX

Texas Oncology Dallas, TX

Texas Oncology Katy, TX

Texas Oncology Longview, TX

Texas Oncology Plano East Plano, TX

Texas Oncology Plano Presbyterian Plano, TX

Houston Methodist Hospital Houston, TX

INOVA Alexandria Hospital Alexandria, VA

INOVA Mount Vernon Hospital Alexandria, VA

INOVA Fair Oaks Hospital Fairfax, VA

Life With Cancer Fairfax, VA

Potomac Oncology Center Woodbridge, VA

Seattle Cancer Care Alliance Seattle, WA

Mayo Clinic - Barron Barron, WI

UW Hospital and Clinics Madison, WI

Cancer and Infusion Center Martinsburg, WV

BELOW IS A LIST OF THE HOSPITALS THAT RECEIVED CARDS:

2015ANNUAL REPORT

WWW.SIDE-OUT.ORG 9

THE 2015 OFFICIAL DIG PINK® TOUR STOPS WERE:

Capitol Hill Classic Washington, D.C.

President’s Day Classic Omaha, NE

Colorado Crossroads Denver, CO

Nike Mideast Qualifier St. Louis St. Louis, MO

Nike Mideast Qualifier Indianapolis Indianapolis, IN

Junior Volleyball Association (JVA) World Challenge Louisville, KY

Although the funds raised and

cards created for the 2015 Dig

Pink® Tour fell short of Side-

Out’s original goal of 30,000

assists and $300,000, the new

model of having teams combine

hospital cards and fundraising is

promising. The focus will continue

to be on engaging clubs to make a

difference by supporting patients

with well wishes and by raising

money for the Side-Out Protocol.

ROCK THE PINK™Side-Out suspended Rock the

Pink™ for 2015 due to renovation

of Occoquan Regional Park and

to re-evaluate the structure of the

tournament. The grass tournament

will be reinstated in 2016.

PHRMA AWARDIn September, Side-Out was

recognized for its outstanding

achievements in the fight

against breast cancer with

the Pharmaceutical Research

and Manufacturers of America

(PhRMA) Community Champion

Research & Hope Award. Rick

Dunetz accepted the award at a

gala in Washington, D.C. featuring

a keynote address by news

anchor and author Tom Brokaw.

Other winners included cancer

researchers and patient advocates

dedicated to advancing innovative

biopharmaceutical research and

improving patient care.

“We’ve shown that

amazing advances can

come from driven teams.

In 10 short years, we’ve

raised $10 million through

grassroots work with

volleyball players, coaches,

and families. That money

has gone directly to funding

our own clinical trials, called

the Side-Out Protocol,

that treat metastatic

cancer in innovative and

breakthrough ways, based

not on the type of cancer,

but on its molecular

architecture. This gets us

better therapy prediction

and better results and

closer to removing the word

‘terminal’ from our cancer

vernacular.”

RICK DUNETZ Executive Director, Side-Out Foundation



THE SIDE-OUT AMBASSADOR PROGRAM

The Side-Out Ambassador Program

celebrated 5 years in 2015. Although

it was previously abbreviated “SOAP”,

in 2015 the shortened form switched to

“ambassador program”. The highest

scholarship awarded also increased from

$2,500 to $3,500 and the lowest amount

from $500 to $1,000. In December, Fifteen

students from 10 different states were named

Side-Out ambassadors, and 6 of those

students also earned scholarships. Three were

named the 2015 Side-Out/AVCA National Dig

Pink® Award winners. These 3 winners were

announced at the AVCA Annual Convention

during the AVCA All-America/Players of the

Year banquet.


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SIDE-OUT AMBASSADOR PROGRAM REVIEW BOARD

RICK DUNETZExecutive Director, The Side-Out Foundation

JANICE KRUGERFormer Head Women’s Volleyball Coach University of Maryland, Director of Strategic Initiatives and Programs, The Side-Out Foundation

LISA MARSTONFormer Head Women’s Volleyball Coach UNC Charlotte

DR. CECILE REYNAUDFormer Head Women’s Volleyball Coach Florida State University, Member, Board of Directors The Side-Out Foundation

JUNE BOLLERHead Coach, The Oakridge School Varsity Girls Volleyball Head Coach, ACE Volleyball Club 14 Black

KENNEDY WELLSDirector of Membership, Research & Board Relations, American Volleyball Coaches Association (AVCA)

THE SIDE-OUT/JVA NATIONAL DIG PINK® AWARDS The Side-Out/JVA National

Dig Pink® Awards were given in

April 2015 during the JVA World

Challenge. Instead of choosing

winners based on nomination,

Side-Out and the JVA decided

to award teams based on factors

more directly related to both

organizations. The three teams

attending the JVA World Challenge

that raised the most funds for

The Side-Out Foundation earned

an award.

2015 Side-Out/JVA National

Dig Pink® Award Winners

1. MINTONETTE SPORTS VOLLEYBALL CLUB M.53 Lewis Center, OH

2. NEXT LEVEL VOLLEYBALL CLUB 14 Green, Milwaukee, WI

3. CHOO CHOO CITY VOLLEYBALL CLUB 17 BLACK Chattanooga, TN



★

TH

E S

IDE-OUT FOUNDA

TIO

N ★

“This overall experience has had such a

positive effect on my life. I have found

new meaning to the words ‘knowledge

is power’.”

COURTNEY CARALLA 2015 Side-Out ambassador

2015ANNUAL REPORT


Several schools take

advantage of the offer to

donate 25% of the funds

raised at their Dig Pink® Rally to a

local cancer support organization.

The following organizations

received grants in 2015:

CANCER SURVIVORS PARK Greenville, SC (donated by Carrollton School of the Sacred Heart)

OHIO STATE UNIVERSITY FOUNDATION Columbus, OH(donated by Odom Academy)

INTERLOCAL COMMUNITY ACTION PROGRAM, MAMMOGRAM ASSISTANCE New Castle, IN(donated by Community School of Davidson)

GEMS OF HOPE Cedar Rapids, IA (donated by ______)

THE ROSE Houston, TX(donated by ______)

PENNSYLVANIA PINK ZONE State College, PA(donated by ______)

UNIVERSITY OF PENNSYLVANIA ABRAMSON CANCER CENTER Philadelphia, PA(donated by ______)

CINDY’S HOPE CHEST Indian Trail, NC(donated by ______)

CUMBERLAND VALLEY BREAST CARE ALLIANCE Chambersburg, PA (donated by ______)


2015 GRANTS

WWW.SIDE-OUT.ORG 13

PARTNERSHIPSSide-Out is fortunate to have

many wonderful partners who

believe giving back is an essential

element of good business

practice. In 2015, Side-Out

joined with the following to aid

in its mission:

In June, Side-Out joined with

TeamSnap, making the online

and mobile app its official team

management app. TeamSnap

offered a one-year Ultra Plan

subscription to any team that

raised $1,500 or more for the

Dig Pink® Rally.

In April, Side-Out teamed up with

The Art of Coaching Volleyball to

help further educate coaches and

provide skills and drills that can

be implemented in practice.

Top Dig Pink® fundraising teams

will earn Art of Coaching

Volleyball memberships and Art

of Coaching Volleyball will share

videos and articles to be posted

on Side-Out’s blog.

A full list of partners/sponsors can

be found on the Side-Out website.

SIDE-OUT MARKETPLACEShop Dig Pink® now enters into its

second year! Side-Out launched

new t-shirt designs and improved

the technology of the site so that

it is now mobile-friendly. The

biggest benefit to having its own

marketplace is that Side-Out

can invest 100% of the profits

into cancer research and patient

support rather than giving a

percentage of those profits to

an outside merchandise

management vendor.



PRESENTED BY THE SIDE-OUT FOUNDATION

benefit cutting-edgemetastatic breastcancer research.

www.shopdigpink.com

2015ANNUAL REPORT


LOCAL NEWS COVERAGESide-Out was excited to welcome

Washington, D.C. reporter Peggy

Fox to its office on February 4,

World Cancer Day. It aired in the

local D.C. evening news and was

published online: “Cutting edge

cancer trial taking place at

George Mason”.

ESPN ARTICLEAuthor Mechelle Voepel of

espnW interviewed Rick Dunetz

at the AVCA Annual Convention

in December and published an

excellent article about Side-Out, its

mission and the sport that made

it possible: “Side-Out Foundation

Digs in For Late-Stage Breast

Cancer Research”

.

WEBSITEIn an effort to make its website

increasingly relevant, Side-Out

focused on content development in

2015, adding more frequent original

blog posts. To this end, it also

purchased an inbound marketing

platform.

PUBLIC RELATIONSSide-Out hired a public relations

company to help spread the word

about Side-Out’s mission and

research to people beyond the

volleyball community.

NEW EMPLOYEESThree new employees joined the

Side-Out team in 2015! Kelsey

Beveridge is Side-Out’s newest

team support representative.

Samantha Freeman and Claire

Vallina are interns.

For a complete list of Side-Out

staff and their bios, visit the

Side-Out website.

WORLD POLICE & FIRE GAMESThe 2015 World Police & Fire

Games were held in Fairfax, VA

where The Side-Out Foundation

is headquartered. Staff members

attended volleyball games and

connected with an inspirational

competitor from Canada who is

an athlete, detective and stage 4

breast cancer patient. Read her

story: “#WillToWay: Volleyball

Athlete, Detective and Cancer

Lifer”.

AVCA CONVENTIONSide-Out staff attended the 2015

Annual AVCA Convention in

Omaha, NE, meeting with both

existing and potential supporters.

The meeting served as both an

educational and motivational

trip for Side-Out employees, and

renewed their desire to grow the

sport of volleyball and increase

funding and awareness for stage 4

breast cancer.


MISCELLANEOUS NEWS

www.espnw.com


LOOKING AHEAD

Side-Out is excited to open its 3rd clinical trial in 2016. This

trial will be the largest in size (of both patients and treatment

locations), and it will incorporate a new technology that allows

patients with bone metastases to take part. Previously, they have

not been eligible because it is challenging to get a molecular profile

for bone metastases. Formal announcements will be made once the

study details are finalized.

Rock the Pink™, Side-Out’s original event, will be re-instated and

organized with the help of special event organizers.

The Side-Out team will continue to focus on the Dig Pink® Rally and

Dig Pink® Tour and the best ways to retain and recruit supporting

schools and clubs. It will also build upon its existing partnerships to

spread the word about its mission, always keeping an eye out

for new partnerships with companies and organizations that have

similar goals.

Further development of the Side-Out website will be an important

element in 2016 as the organization strives to create content that will

make the site an important resource for coaches, players, parents

and patients. Publicity will also remain a major focus to attract more

participants and donors, to increase the number of applicants for the

Side-Out Ambassador Program and to recruit patients for the 3rd trial

of the Side-Out Protocol.

Side-Out looks forward to a successful and productive 2016!

2015ANNUAL REPORT

15WWW.SIDE-OUT.ORG


www.side-out.org

3935 University Drive, Fairfax, VA 22030

Phone: 877.DIG.PINK | Fax: 888.260.4398

sideoutfoundation @digpink1000 @digpink

2015 - side-out foundation · she illuminated the science behind the side-out protocol and shared...

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