WORDPRESS SEODONE RIGHTAN INTRODUCTION TO

WORDPRESS SEO BY YOASTBy / Taco Verdonschot @tacoverdo

TODAY'S TOPICSWho is Yoast?What is SEO?WPSEO Settings WalkthroughWPSEO Metabox WalkthroughWPSEO Hidden GemsUpdate!

WHO IS YOAST?

WHO IS YOAST?Founder Joost de ValkFounded in 2010Yoast HQ based in Wijchen (NL)

16 people at Yoast HQSupport team abroad

Owner of Google Analytics by Yoast (Premium)Owner of WordPress SEO by Yoast (Premium)

 

WHAT IS SEO?

WHAT IS SEO?Market share of the biggest search engines in Belgium

Source: (Q3 2014)Pure IM

WHAT IS SEO?

WHAT IS SEO?

WORDPRESS SEO BY YOASTSETTINGS WALKTHROUGH

WORDPRESS SEO SETTINGSGENERAL

WORDPRESS SEO

SETTINGSTITLES & METAS

These settings are just defaults!Using variablesLearn more 'Show date in Snippet preview' doesn't command GoogleWhy hide the metabox?

about Meta Robots!

WORDPRESS SEO SETTINGSSOCIAL

The Open Graph -

Twitter Cards - for .

importance of Social Mediaexample

example thenextweb

WORDPRESS SEO SETTINGSXML SITEMAPS

What is a sitemap?What does a sitemap do?Which ones to use?

WORDPRESS SEO SETTINGSADVANCED

Do not go there unless guided by an experienced SEO.

WORDPRESS SEO SETTINGSTOOLS

Fix large backlogGives overview of keywordsAllows import/export of (SEO) data.

WORDPRESS SEO SETTINGSEXTENSIONS

See what premium products are available.Enter license keys for premium products.

WORDPRESS SEO METABOXWALKTHROUGH

WORDPRESS SEO METABOXGENERAL

Snippet previewFocus keywordSEO TitleMeta Description

WORDPRESS SEO METABOXPAGE ANALYSIS

Not the holy grailGives a lot of hintsSolve red bullets one by oneDo not over optimize!

WORDPRESS SEO METABOXSOCIAL

Depends on social networks enabled in the SettingsFacebook-settings also serve Pinterest (Open Graph)

WORDPRESS SEO HIDDEN GEMS

WORDPRESS SEO HIDDEN GEMSCanonical URLsSitelinks Search BoxRel=prev/next

UPDATE!UPDATE!UPDATE!

QUESTIONS?You can always find me on:

Twitter: WordPress Slack: Not yet on WordPress Slack?

@TacoVerdoTacoVerdo

chat.wordpress.org