seo introductions - seo basics, seo method, seo process, seo cycle

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SEO Introduction Author: Jagadish Thaker

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SEO Introduction

Author: Jagadish Thaker

Agenda1. What is a Search Engine?2. SEO Introduction / What is SEO?3. SEO Cycle4. Search Engine Basic5. SEO Procedure

What is a Search Engine?

• Definition: An internet-based tool that searches an index of documents for a particular term, phrase or text specified by the user. Commonly used to refer to large web-based search engines that search through billions of pages on the internet.

Common Characteristics:o Spider, Indexer, Database, Algorithmo Find matching documents and display them according to relevanceo Frequent updates to documents searched and ranking algorithmo Strive to produce “better”, more relevant results than competitors

Examples popular Search Engines

How Search Engine Works

• Spider “crawls” the web to find new documents (web pages, other documents) typically by following hyperlinks from websites already in their database

• Search engines indexes the content (text, code) in these documents by adding it to their databases and then periodically updates this content

• Search engines search their own databases when a user enters in a search to find related documents (not searching web pages in real-time)

• Search engines rank the resulting documents using an algorithm (mathematical formula) by assigning various weights and ranking factors

How Search Engine Works

Spider / Crawler Database Algorithm

How Search Engine Works

How Search Engine Works

Algorithm

On page Ranking Factor• Title Meta Tags• Heading Tags• Relevant content• Keywords density• Hyper link text• ALT Tags

Off page Ranking Factor1. Link Building

Search Engine statistics

SEO Introduction

What is SEO (Search Engine Optimization)?

• The process of improving the websites in order to achieve higher ranking in Search Engines in known as Search Engine Optimization.

The main objective for creating a website by any company is to make aware of about the company and its products / services. For this, Internet marketing plays an important role in driving the visitors to site using SEO techniques. Now, it becomes essential that the site should be listed in the top pages of the search engines and upbeat the competitor’s site. The process of getting search engines to pay attention to your web site requires specific, personalized service. To achieve this, proper SEO tools and techniques are applied to the site to achieve higher rankings and make site search engine friendly.

SEO Introduction

Why You Need SEO?

• 85% of all traffic on the internet is referred by search engines

• 90% of all users don’t look past the first 30 results (most only view top 10)• Cost-effective advertising

SEO Introduction

What Does SEO Provides?

• To promote the business at an economical rate• To increase the site traffic and hence increases the site popularity• To provide the needed information to the visitors in the best possible time• To upbeat the competitors site in term of Search Engine Rankings

SEO Cycle

Assessment

Goal Setting

Planing / Execution

Maintenance

SEO Basic•On page Criteria• Keyword Research• Content• Title Tags• Description Tags• Keywords Tags • Alt tags• Headers Tags• Internal link• Bold, Italics and Underline• Site Map

•Off Page Criteria• Inbound Links• Blogs• Article and Press release submission• Syndicating Rss Feeds

SEO Procedure

A. Initial Setup Strategies B. Keyword and Competitive Analysis C. Site Optimization

1. On Page Site OptimizationA. Keyword identification per pageB. Content improvement as per keyword targetedC. Title / Meta Tags and descriptionD. File namingE. Web Page Analysis

2. Off Page Site OptimizationA. Link Building

D. Paid Marketing / Promotion 1. Pay Per Click Campaign2. Affiliate MarketingE. Site Verification & Positioning Reports