2016€¦ · 2 • metal roofing 2016 media kit | 800.726.9966 | | f+w media, a content &...

2016F + W , A C o n t e n t & e C o m m e r C e C o m p A n y

m e t A L r o o F I n G 2 0 1 6 M E D I A K I T

2 • Metal Roofing 2016 Media Kit | 800.726.9966 | w w w.ConstructionMagNet.com | F+W Media, A Content & Ecommerce Company

ME TAl roofIng100%

We’re the resource metal roofing pros look to because it’s all we do.

Metal Roofing occupies a unique position in the construction industry. So unique that for 85% of our subscribers Metal Roofing is their only roofing focused subscription*. Simply because there is no other publication serving the information needs of professionals working within the metal roofing industry.

Through every step in construction, from design to completion and eventual repair or replacement, metal roofing is different from any other. Specialized tools, equipment, processes and procedures create unique challenges for metal roofing contractors.

Metal Roofing’s focus is exclusively metal roofing. We deliver actionable information about the newest components and best practices for metal roofing construction, repair and replacement.

Our more than 25,000 subscribers+ view us as a resource and look to us for answers. When we deliver your advertising message, whether print or online, that message reaches an audience that views your product or service as a solution for their metal roofing needs.

* 20

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85.5% 65.7%o f s u b s c r I b E r s o f s u b s c r I b E r s

don’t subscribe to any other roofing-focused publication*

are in management so your message is on target for decision makers and purchasing influencers*

A n n u A l r E v E n u E o f r E c I p I E n T s ’ f I r M s *

Less than $500,000

$500,000 to $999,999

$1 million to $4.9 million

$5 million to $9.9 million

$10 million or greater

44.6%

7%

19.4%

10.2%

18.8%


f E b r u A r y /M A r c hCover Story ................... State Of The IndustryProduct Feature ............. Snow RetentionTop 10 Products Of 2015Show Preview ................ International Roofing Expo Preview*Product Profile ............. CoilGutter Feature ............... Rain HarvestingGutter Product Feature ... Gutter MachinesTop 5 Gutter Products of 2015Bonus Distribution ......... International Roofing ExpoAdvertising Deadline ...... January 8, 2016

A p r I l12th Annual Metal of Honor awardsCover Story ................... SafetyProduct Feature ............. Roll Formers*Product Profile ............. Fasteners/ScrewsBonus Distribution ......... American Institute

of ArchitectsAdvertising Deadline ...... February 12, 2016

M A ythe idea book XII—A Metal Building Design Resource 12th annual focus on

signature metal roofing and wall projects. Product Profiles: Vertical Panels, Metal Shingles, Exotics, Fasteners, Roll Formers, Underlayments and more *Due March 14

Bonus distribution .......... American Institute of Architects, Green Build, METALCON

Advertising Deadline ...... March 22, 2016

j u n E /j u l yCover Story ................... Warrantees & Tips To Finance A Metal RoofProduct Feature ............. Metal ShinglesShow Previews ............... Western Roofers Show, Florida Roofers Show*Product Profile ............. ToolsGutter Feature ............... SafetyBonus Distribution ......... Florida Roofers Show,

Western Roofers ShowAdvertising Deadline ...... April 25, 2016

A u g u s T / s E p T E M b E rCover Story ................... ProductivityProduct Feature ............. Ventilation*Product Profile ............. UnderlaymentAdvertising Deadline ...... June 24, 2016

o c T o b E r / n o v E M b E r10th Annual Metal Roofing Hall of FameCover Story ................... Weather and Areas Where Metal Roofing Can HelpProduct Feature ............. Roof PanelsShow Previews .............. METALCON*Product Profile ............. Solar ProductsBonus Distribution ......... METALCON, Remodeling ShowAdvertising Deadline ...... August 26, 2016

D E c E M b E r /j A n u A r y14th Annual Buyers’ GuideCover Story ................... Selling to HOAs/How to get

around them or work with themProduct Feature ............. Clamps*Product Profile ............. Paint/Recoatings Buyers’ Guide Listings .... Forms Due Oct. 11Bonus Distribution ......... International Roofing ExpoAdvertising Deadline ...... October 27, 2016

2 0 1 6 E D I T o r I A l c A l E n D A r m e t A L r o o F I n G

*For Product Profiles, send a 75 word description of your product and a high-resolution photo to [email protected] by the respective advertising deadline.

Testimonial “After analyzing the marketplace, Metal Roofing magazine is our primary advertising vehicle to reach the metal roofing contractor. The staff is great to work with, they bring a lot of value-added aspects to our marketing budget and no other magazine is 100% about metal roofing.”

David DelcomaProduct Marketing Manager

MFM BUILDING PRODUCTS


opporTunITIEs

Rural Builder Source BookThis annual is devoted to the evolving marketplace of metal and post-frame buildings. As a showcase for the products and companies that have established a prominent reputation in the industry, it offers ideas to builders on how to achieve the extraordinary no matter the project’s size.

Mails in August

Ad Deadline: 7.22.2016

Rural Builder Buyers’ GuideThis is the resource that our audience relies on to find the best products and services for the projects they work on daily. It’s a publication that is used throughout the year to solve the question “what else is there?”

Mails in October


the idea book Metal Building Design Resource

the idea book is a resource showing the latest ideas being applied in metal roofing systems and the components that make them possible. More than 25 projects are featured to show the latest trends, along with a listing of the equipment, products and components used to create the projects.

Mails in May


Metal Roofing Buyers’ GuideThe construction, repair or replacement of a metal roof requires unique tools, equipment and products. The only resource that delivers this information in one comprehensive volume is the annual Buyers’ Guide.

Mails in December


from the F+W, A Content & eCommerce Company

Special Issue

The F+W Construction Group delivers special publications to serve the unique needs of the audiences we serve. These high interest publications provide suppliers with additional opportunities to reach and sell decisions makers.

BUYERS'GUIDE

2015

� PLUS: CHECK OUT FREE WEB-BASED TOOLS P. 18

Your product guide to post frame, metal and more

GO FIGURE!

// Review of the top two estimating programs for rural builders

P. 57

� METAL WALL & ROOF PANELS� FASTENERS & CONNECTORS� INSULATION & MOISTURE BARRIERS� JOB SITE EQUIPMENT � & MORE

The future of design: printer-generated3D building models

+

Volume 12 • Number 7

BUYERS’ GUIDE IS ALSO AVAILABLE ONLINE

MAGAZINEwww.metalroofingmag.com

$4.95

Product Profiles

SNOW GUARDS

the oNlY year round product and equipment resource for the metal

roofing industry

Metal Roofing Panels | Metal Coil/sheet DistRibutoRs | CoMPonents Metal foRMing tools & equiPMent | PRiMaRy suPPlieRs | Rain hanDling

ReRoof/MaintenanCe | Roof aCCess equiPMent | ResouRCes & softwaRe

2014BuyersGuide

’

December 2013-January 2014


As a member of the Construction Magazine Network, Metal Roofing is part of

the construction web portal www.ConstructionMagNet.com. In addition to

the contents from Metal Roofing, construction professionals also find valuable

content from its sister publications, Rural Builder and Frame Building News

as well as content created specifically for the site. ConstructionMagNet.com

attracts more than 9,000 unique visitors per month.*onlInEproDucTs & ADvErTIsIng

Metal Roofing

Website AdvertisingTarget your message to the 9,000+ construction professionals looking

to constructionmagnet.com to stay abreast of the latest developments

and ideas. Three ad sizes – a leaderboard, banner and rectangle – are

available on most pages and deliver your message to highly interested

readers. Plus, your ads can be placed according to your timetable.

(For file sizes and related specs turn to page 8.)

Website Banner AdsBanner ads are attention-getting and brand-building, as well as a cost-effective and simple way to add impact to your marketing

efforts.

BAnneR• 468 x 60 pixels• Near the top of the page• $25 cpm

RectAnGle #1• 300 x 250 pixels• Right side of page above the fold• $20 cpm

RectAnGle #2• 300 x 250 pixels• Directly below #1 Rectangle• $15 cpm

Online Ad Reservation: 5 business days before start

E-newsletter Every week you can deliver your message in our highly regarded e-newsletter for the construction industry. More than 26,000 pros

subscribe.

BAnneR• 468 x 60 pixels• $20 cpm

ButtOn• 120 x 120 pixels• $10 cpm

ADveRtORIAl• Your copy of 80 words and a

photograph of your product• $20 cpm

to place your ad, call 800.726.9966 Gary Reichert, x13381


Product E-Guides

Reach thousands of industry professionals with

this unique format featuring promotional product

announcements. Multiple product profiles are

presented in each E-Guide. Products presented in the

E-Guide are the same type as those featured in the

latest issue of Metal Roofing. Your listing includes 100

words of copy and a picture of your product. All profiles

include link back to your website. $250 per profile

j A n u A r y

Coil

f E b r u A r y

GO E-Guide Winter

IRE

M A r c h

Fasteners/Screws

A p r I l

GO E-Guide Spring Medal of Honor

M A y

the idea book Tools

j u n E

GO E-Guide Summer

j u l y

Underlayments

s E p T E M b E r

GO E-Guide Fall Solar

METALCON Preview

n o v E M b E r

Buyers Guide

Paint/Recoating

Dedicated E-mail Broadcasts

Reach an active, highly targeted

audience of construction professionals

interested in receiving industry-related

information and sales material.

We can send your exclusive message to

our growing community of e-subscribers.

You can send to our entire subscriber list

of more than 32,000 or you can segment

your delivery.

Your exclusive email will instantly

inform interested buyers of how your

product or service is better for their

business. It’s ideal for introducing new

products, special pricing, or updates on

product use or application.

Your message will be delivered in full

color to opt-in users who have asked to

receive product and other information

related to the construction industry. It’s

your message with no other on-screen

E-Guide ad reservation deadline is same as print issue deadline

MorE IDEAs onlInEfor delivering your message

(See advertising deadlines on page 3.)

SAMPLE PRODUCT E-GUIDE

SAMPLE DEDICATED

E-MAIL BROADCAST


2 0 1 5 p r I n T A D v E r T I s I n g r A T E s & A D s I z E s m e t A L r o o F I n G

AD unIt 1X 3X 6X

Full page $6,205 $5,625 $5,1151/2 page island 4,945 4,590 4,2751/2 page 4,495 4,210 4,1901/3 page box 3,805 3,585 3,3951/4 page 3,265 3,095 2,9451/6 page 2,725 2,605 2,4992-page spread 10,125 8,999 8,395

Guaranteed Position

Back cover add 25% to rateInside covers add 20% to rateSpecific page add 15% to rate

Inserts

Available for full-run or regional basis. 5,000 minimum.

commission & terms

No cash discount. Payments must be made within 30 days of date of invoice. A 1.5% carrying charge will be added to delinquent accounts. 15% of gross billing allowed on space, color and position for display advertising to recognized advertising agencies (must have a current listing in the Standard Directory of Advertising Agencies/The Agency Redbook) submitting press-ready copy, provided the invoice is paid within terms.

See Advertiser Policy Requirements for more information on page 9

to place your ad, call 800.726.9966 Gary Reichert, x13381

1/2 Island4.5626” x 7.5”

1/3 vertical2.1875”

x 10”

1/4 Pg Horizontal7” x 2.5”

1/2 Pg Horizontal7” x 4.875”

1/3 Pg Box4.5625” x 4.875”

1/6 Pg vertical2.1875”

x 4.875”

1/2 Pg vertical3.4375” x 10”

1/4 Pg vertical3.4375” x

4.875” 1/3 Pg Horizontal7” x 3.125”

1/6 Pg Horizontal4.5626” x 2.375”

Full Pg Bleed 8” x 10.75”

Full Pg non-Bleed

7” x 10”

trim Size

7.75” x 10.5”

AD DIMenSIOnS

All rates include 4-color process. For black & white ads subtract $1,600 from rate. For 2-color ads subtract $600 from rate.


p r I n T p r o D u c T I o n g u I D E l I n E s

Printed web offset, 4-color process only (cyan, yellow, magenta, black). Additional cost for a 5th color is available upon request. Binding method is saddle-wire.

All furnished materials should conform to SWOP: Specifications for Web Offset Printing. Ad materials are due by the materials due date and will be kept on hand for 12 months after issue date.

Ship your materials to:Attn: Advertising CoordinatorF+W Media 700 E. State StreetIola, WI 54990OR send digital files to: ftp://ftp.fwpubs.com

Advertising materials that do not conform to the stated requirements will incur additional production costs.

D I g I T A l p r o D u c T I o n g u I D E l I n E s

Acceptable Software Programs: InDesign CS2, Adobe Photoshop CS2, Adobe Illustrator CS2, Adobe Acrobat 6.0, TIFF, Postscript EPS, PDF, Microsoft Word 7.0 (text only).

Proofs: A final 100%-size proof with crop marks must accompany all supplied ad files. Color ads must be submitted with a SWOP-accepted, digital contract proof in CMYK format.

Artwork: Minimum resolution requirements: 300 dpi photo scans at final size; 1200 dpi line art. Acceptable file formats: EPS or TIFF.

p A g E s E T u p

All files and final documents submitted should be set up to the specifications according to the ad dimensions listed in the media kit. If there is a bleed it should extend 1/8” outside the trim size on all sides. Crop marks are not necessary in native file or PDF.

o T h E r I M p o r T A n T g u I D E l I n E s

Picture boxes should be filled with Black 0% or none. All images and files should be CMYK, 4-color process or grayscale. Do not use OPI settings or calibrated colors in a document, unless for a specific reason that should be stated when submitting the file. Unless a specific publication is using a spot color for that issue, convert all spot and RGB colors to CMYK process.

Make sure to check the trapping/transparency settings in the document. All design elements that may overlap need to have the correct trap setting.

Ignore White should be unchecked in Preferences/ Trapping Preferences. This will ensure any white knockout type will not overprint in final PDF file.

ALL images should be at least 300 dpi (high resolution) at final size.

c o n T A c T I n f o r M A T I o nSales: .................................Gary.Reichert@fwcommunity.comEditorial: .............................Sharon.Glorioso@fwcommunity.comProduction: [email protected]

A D p r o D u c T I o n g u I D E l I n E s m e t A L r o o F I n G


F+W can deliver your sales message to decision-makers in the construction industry.We serve the information needs of the contractors in the town & country construction market,

post-frame construction, and metal roofing industry. Visit us at www.ConstructionMagNet.com.

A D v E R T I S E R P O L I C Y R E q U I R E M E N T S 1. All advertising orders are accepted subject to the terms

and provisions of the current rate card. Orders are

accepted subject to change in rates upon notice from

the publisher. However, contracts may be cancelled at

the time the change in rates becomes effective without

incurring a short rate adjustment, provided the contract

rate has been earned up to the date of the cancellation.

2. Orders containing incorrect rates will be regarded as

clerical errors and insertions will be billed at current rates.

3. The contract year is 12 consecutive months.

Contracts must be completed within one

year from date of first insertion.

4. Advertisers not on contract will be charged the one-

time rate and will be credited for the difference in

frequency rates as earned by subsequent insertions.

A contract ad may be cancelled by notifying the

publisher in writing before the space reservation date,

and the short-time rate paid for the ads already run.

5. The publisher reserves the right, without liability, to

reject, omit or exclude any advertisement for any reason

at any time with or without notice to the advertiser or

advertising agency, and whether or not such advertisement

was previously acknowledged, accepted or published.

6. The word “advertisement” shall be printed at the

top of advertisements which, in the opinion of the

publisher, might be confused with editorial pages.

8. Publisher will not be bound by any conditions, printed

or otherwise, appearing on contracts, insertion orders

or copy instructions when such conditions conflict with

the regulations set forth in this rate card. Contracts,

insertion orders or copy changes will not be accepted

without written confirmation. Insertion orders must

specifically state issues and space to be Orders for

specific positions are accepted as requests. The

publisher shall not be bound by such requests and

has the right to determine the actual position.

9. F+W Media is not responsible for errors in key numbers

or other typesetting done by the publisher.

10. Advertisers and their agencies are liable for all contents

of advertisements printed and are also responsible

for any claim arising therefrom against Rural Builder,

Frame Building News, Metal Roofing or F+W Media.

11. The publisher reserves the right to hold an advertiser

and/ or its agency jointly and severally liable for such

monies as are due and payable to the publisher.

12. For assistance, call 800.726.9966 –

Gary Reichert, ext 13381,

[email protected].

F+W Media, Inc.

700 East State Street

Iola, WI 54990

Building a Crew

WINDOW SELECTION & INSTALLATION

TOP TIPS:

SPECIAL SECTION: 2015 Gold Key of Excellence

Finding & keeping good help among Millennials P. 6

+PLUS:The emerging

CLT marketp. 83

1_RB0715CVRv2.indd 1 6/18/15 2:53 PM

2016€¦ · 2 • metal roofing 2016 media kit | 800.726.9966 | | f+w media, a content &...

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