2016 advertising specs - investopediai.investopedia.com/downloads/emailcampaign... · file load...

2016 Advertising Specs

policies & terminology

General Policy

All ads must open in a new window when clicked on.

Investopedia.com reserves the right to refuse any creative.

All 4th party vendors to be included in creative assets must be declared and approved by Investopedia.

3rd party creative providers must give access to Investopedia in order to monitor delivery through their platform. Access should be granted for [email protected].

Creative Turn-Around Time

Standard Display: 5 business days prior to launch

Custom Integrations & Sponsorships: 2 weeks prior to launch

Webinar Sponsorship: 4 weeks

Terminology

File Weight Calculation: The total compressed file size of all the ad assets being delivered to the browser at a given phase.

File Load Size or Initial File Load: Includes all assets and files necessary (.html, .js, .css, images, ets.) for completing first visual display of an ad. The initial file load size of an

ad is limited in order to preserve the page load performance and thus the user’s web browsing experience. For non-rich media ads, the initial file load size limit is all that’s

allowed for the ad.

Polite Load or Host-Initiated Subload: Withholding a portion of the total ad creative file size from loading on a page until publisher content has loaded. The additional file limit

allowed for rich media and rising star units that is auto-initiated one second after the web page content has been loaded on the host computer or device. Host-Initiated = any

action that is automatically initiated.

Host-initiated: Any action that is automatically initiated.

User-Initiated File Size: Ads that allow additional file size for host-initiated subload also allow for unlimited file load after a user-initiated interaction. User initiation is the willful

act of a user to engage with an ad. Users may interact by clicking or tapping the ad or rolling over an ad.

File Request: Each time the browser must retrieve content from another server that contributes to the display ad experience, a file request is made. Requests can be for

elements such as text, images, and videos.

mailto:[email protected]

Ad Unit Dimensions Accepted

Formats

Max File

Size

Animation Guidelines Creative Notes

Leaderboard 728x90 .gif, .jpg, .swf, 3rd

party, HTML5

200 KB Max Loops: 3

Max Animation Length: 15 seconds

Fallback image required for HTML5 creative.

All flash creatives submitted as an .swf or .fla

must be version 10.1 or lower

Host-initiated subload (or polite load) not allowed for

non-rich media

No more than 20 host-initiated HTTP requests allowed

Can expand down to 728x180. Expandable ads must

have a visible close button placed within top 100 pixels

of creative

Medium

Rectangle

300x250 .gif, .jpg, .swf, 3rd

party, HTML5

200 KB Max Loops: 3






non-rich media


Can expand left to 600x250. Expandable ads must


of creative

Skyscraper 160x600, 120x600 .gif, .jpg, .swf, 3rd

party, HTML5

200 KB Max Loops: 3






non-rich media




of creative

Half 00x600 .gif, .jpg, .swf, 3rd

party, HTML5

200 KB Max Loops: 3






non-rich media




of creative

Interstitial Desktop: 640x480

Mobile: 300x250

Tablet: 1024x768 /

768x1024

.gif, .jpg, .swf, 3rd

party, HTML5

200 KB Max Loops: 1


Max frames per second (fps): 24

Host-initiated subload: 300 KB

1.1 MB allowed for host-initiated video


User-initiated subload: unlimited. All auto-play audio

and video must be set to mute

Text Link 90 characters Text n/a n/a Images cannot be accepted and a click-URL is

required

Button 120x60 .gif, .jpg, .swf, 3rd

party, HTML5

80 KB Max Loops: 3


Textnote Title: 40 characters

Body: 250

characters

Text n/a n/a Images cannot be accepted and a click-URL is

required


Formats

Max Initial

File Load

Size

Host-Initiated

Subload Size


Billboard 970x250 .gif, .jpg, .swf,

3rd party,

HTML5

200 KB 1 MB

2.2 MB allowed

for host-initiated

video

Max animation length: 30 seconds (unlimited if

user initiated)

Max loops: 3


Fallback image required for HTML5 creative

No more than 20 host-initiated HTTP

requests allowed

User-initiated subload: unlimited. All auto-

play audio and video must be set to mute

Pushdown 970x90 .gif, .jpg, .swf,

3rd party,

HTML5

200 KB 300 KB

1.1 MB allowed

for host-initiated

video


user initiated)

Max loops: 3




requests allowed



Can expand down to 970x415. Expandable

ads must have a visible close button placed

within top 100 pixels of creative

Portrait 300x1050 .gif, .jpg, .swf,

3rd party,

HTML5

200 KB 350 KB

1.1 MB allowed

for host-initiated

video


user initiated)

Max loops: 3




requests allowed



No more than 20 HTTP requests allowed

Slider Width of

publisher page

by 90px height.

*Active ad

content centered

in 970x90

.gif, .jpg, .swf,

3rd party,

HTML5

200 KB 300 KB

1.1 MB allowed

for host-initiated

video


user initiated)

Max loops: n/a




requests allowed



Can expand right to 970x550. Expandable

ads must have a visible close button placed

within top 100 pixels of creative


Formats

Max Initial File

Load Size

Host-Initiated

Subload Size


Sidekick 300x250,

300x600 or

970x250

.gif, .jpg, .swf,

3rd party,

HTML5

200 KB 300 KB Max animation length: 15 seconds

(unlimited if user initiated)

Max loops: n/a


Fallback image required for HTML5

creative


requests allowed

User-initiated subload: unlimited. All

auto-play audio and video must be set

to mute

Filmstrip 300x600 .gif, .jpg, .swf,

3rd party,

HTML5

200 KB 300 KB Max animation length: 15 seconds

(unlimited if user initiated)

Max loops: n/a



creative


requests allowed

User-initiated subload: unlimited. All

auto-play audio and video must be set

to mute

Super Leaderboard 970x90 or

980x90

.gif, .jpg, .swf,

3rd party,

HTML5

200 KB Max animation length: 15 seconds

Max loops: 3


creative


requests allowed

in-stream video

Creative Guidelines:

• Types: Linear, Non-Linear, Companion ads

• Accept formats: VAST, VPAID, MP4, flv

• File size limit: 10 MB

• Length: 15 or 30 secondso If greater than 20 seconds, must

have skip functionality enabled

• Resolution: 640x480 or 640x360

• Aspect ratio: 16:9 or 4:3

• Frame rate: 24 fps

• Bitrate: 1,500 kbps

comparison table

Assets Needed:• Advertiser logo, aspect ratio of 2:1 (120x60) or

3:1 (120x40)

• Click-through URL

• 3rd party tracking pixel – optional

Brokerage:• Acct. Min. (+ confirmed currency)• Fee/Trade (+ confirmed currency)• Promotion (45 character limit)

Table-Specific Requirements

Forex:• Acct. Min. (+ confirmed currency)• Margin Call• Spread

IRA:• Stock Fee (+ confirmed currency)• Fund Fee (+ confirmed currency)• Accounts

native

Assets Needed:• Advertiser name

• Advertiser logo

• Content: articles, videos, slideshows, whitepapers, infographics. Please provide the following for each content piece:

- Title: 40 characters max, including spaces- Every word in the article title must begin with a capital letter- Abbreviations must contain period separation; ex: U.S. for

United States- Numbers should be their numerical value rather than spelled

out- Other: use “Vs.” rather than “Versus”, use “And” rather than “&”

- Preview Summary: 150 character max, including spaces- Thumbnail image

- 4:3 aspect ratio- Minimum size of 320x240- 3 MB max size

- Full content piece, 350 word count minimum

• Click-through URL

• 3rd party tracking pixel – optional

Features:• Twitter and/or Facebook widget integrations

• Supports creative sizes for 728x90, 300x250, 300x600, 160x600 in HTML, Javascript or static image

• Video player integration supported

mobile scrolling unit

Assets Needed:• Asset Toolkit

Optional video:• Format: mp4 (preferred), mov, mpg, avi• Frame rate: 24 fps• Max video length: 60 seconds

Dimensions:• Width: responsive• Height: 200px – 600px

Mobile Scrolling Unit will be built by Investopedia, with assets and direction provided by client/agency. Investopedia will work with the client/agency to ensure that all deadlines are met, and the final product is approved by both parties.

content carousel unit

Dimensions• Desktop/Tablet: 970x250• Mobile: 300x250

Assets Needed• High-res, layered psd• Fonts• Video files (avi, mp4, mov)• Vimeo/YouTube supported

Features:• Tracking pixels supported• CMS, Social feeds supported

Content Carousel will be built by Investopedia, with assets and direction provided by client/agency. Investopedia will work with the client/agency to ensure that all deadlines are met, and the final product is approved by both parties.

dedicated email

RequirementsA minimum of 72 hours before the scheduled send date, the following documents and information should be sent to [email protected]:

1. Creative in HTML format, branded header logo mandatory2. List of Seed Email Addresses3. Suppression File (if needed)4. Subject Line5. Preferred Send Time and Send Date6. All images should be hosted by your server with an absolute path.

HTML Guidelines:1. All HTML tags must have an opening and closing tag2. Background images are not allowed3. Export to HTML from MS Word is not allowed4. Images must have alt tags (i.e. alt=“click here”)

CSS Requirements:1. Styles must be inline; external style sheets are not allowed3. Internal Styles are not allowed inside the <head> tag4. Overflow and float properties are not allowed

Seed ListSeed email addresses are all the addresses that are to receive a test of the mailing prior to sending, and/or also a copy of the live mailing. A list of seed emails should be sent in a text file with one email per line.

SuppressionIf there are e-mail addresses that you would like to ensure do not receive the mailing, these addresses should be in a text file, with one email per line.

mailto:[email protected]

newsletter sponsorship

RequirementsBanner Ads:- Format: static image only- 728x90- Click-through URL- Optional 1x1 impression pixel

Sponsored Logo:- Format: static image only- 120x60- Click-through URL- Optional 1x1 impression pixel

Native Ad:- Advertiser name- Content (350 word count minimum), Title (40 characters max), Preview

Summary (150 characters max)- Thumbnail image

- 4:3 aspect ratio- Minimum size of 320x240- 3 MB max size

- Optional 1x1 impression pixel

2016 advertising specs - investopediai.investopedia.com/downloads/emailcampaign... · file load...

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