ROGER MELO MARKETING, SALES and COMMUNICATION

Brazilian, married, 1 daughter - Rua Nicolau Barreto, 614 Apto 221 A – Brooklin Novo – 04583-001 – São Paulo - SP +55 (11) 9-9908-8636 / +55 (11) 2503-3293 e-mail: roger_melo2000@yahoo.com.br / linkedin: www.linkedin.com/in/rogermelo

PROFESSIONAL PROFILE

Senior Executive - Track record of success in Marketing, Communication, Branding, People and Business Management

25 years of experience acquired in Brazil, Latin America and USA working in global companies such as Intel,

Microsoft, GS&MD, AMD and Softline and a solid education developed in universities like FGV, ESPM, UNIP and Hebraico Brasileira Renascença.

Expertise in managing programs and teams in different and complex industries - High Technology Industries, Retail Consulting, Software, and Engineering

Entrepreneurial leadership style with highly effective planning, organizational development, communication skills, results oriented and hands on

Experience with Digital Marketing, Social Media, Inbound Marketing and Content Marketing creation and distribution,

including case studies/customer testimonials, whitepapers, blog posts, webinars, landing pages, emails, etc. Excellent communication skills and ability to work cross-functionally Experience with marketing automation and nurture strategy - Hubspot and RD Station

Expertise in develop and managing teams and services providers. Experience in Branding, Image, Corporate Communication, crises management, internal and external

communication. experience and ability in business management including strategic business planning.

Planning and execution of marketing programs for sales support, demand generation and distribution channel development (Channel Programs and Coop Marketing).

Expertise with product launching, product line management, communication planning, advertising, promotional

campaigns, events, market research, commercial strategies for distribution channels, and retail. Excellent experience managing relations with the media and press. Ability to develop communication products and messages for the key stakeholders, decision makers, opinion leaders,

government and collaborators. Thorough knowledge of B2C involving creation and implantation of Retail Programs and B2B at major enterprise and

SMB segment. Diverse international business trips – UNITED STATES and LATIN AMERICA.

LANGUAGE

Native in Portuguese, fluent English and advanced Spanish

EDUCATION & COMPLEMENTARY COURSES

Executive MBA - FGV in 2008 (Microsoft in Company)

Post Graduation in Marketing - ESPM in 1993 Post Graduation in System Analysis and Auditing - Universidade Paulista in 1991 Degree in Data Processing - Faculdades Integradas Renascença in 1989 Innumerable update and complementary courses in Brazil and abroad

PROFESSIONAL EXPERIENCE

Sellketing – Marketing to Sell More – June 2015 to the present (Founding Partner) Sellketing (Sell + Marketing) is a digital marketing company engaged in marketing to sell more. It is the union of

sales and marketing.

The proposal is to bring to Brazilian market new concepts of working – Inbound Marketing – exploring differentiated content about company and products throughout the sales funnel treating the buyer journey on a non-intrusive way in order to acquire and transform prospect in a new customers. The company is a digital agency startup.

Development Inbound Projects – Attract, Convert, Nurture, Sell and Delight with content marketing creation and distribution, including case studies/customer testimonials, whitepapers, webinars, blog posts, etc.

Marketing Automation and nurture strategy – emails and landing pages Softline do Brasil – Aug 2014 to June 2015 - Marketing Director Softline is a Russian Multinational and Multibrand Global IT Solution Provider introduced in Brazil in 2014.

Softline is a startup in Brazil bringing to the Brazilian Market more than 20 years of experience acquired in 27

different countries in more than 79 offices, around 60.000 customers and US$ 1 Billion revenue. Responsible for the entire marketing (digital/offline) and company launch in Brazil with a strong, innovative and

creative campaign. Relationship with partners (Microsoft, Oracle, Citrix, VMware and distributors) and channel

program development. Responsible for branding, positioning, demand generation (US$ 12 Million in 3 months) and pipeline acceleration.

AMD South America – Sept 2011 to Mar 2014 - Marketing Director Responsible for entire Marketing Organization at AMD Brazil and represent Latin America at AMD GMLT (Global

Marketing Leadership Team).

Strategy development to repositioning the company in Brazil in B2B, B2C and Channel. Driving product and solution strategy thru competitive analysis and indicators to support sales decision (sell in and

sell out). Maintain Relationship with partners like HP, Lenovo, Acer, AOC and others, building joint strategy developing go-to-

market initiatives and co-marketing activities. Reset and realignment of distribution channels (retail, distribution and reseller) programs. Recovered 22 points of Market Segment Share in consumer segment in 7 months.

Implement a Digital and Social Strategy with strong results - 400K fans on Fan Page in 6 months. GS&MD Gouvêa de Souza Retail Consulting - Jan 2011 to Sept 2011 - Business Development Director

Responsible for Events, Publishing, Sponsorship and Marketing areas. GS&MD positioning and visibility to grow the business. Redefine the area and activities. Adjusted Business Plan and regain business traction and profitability.

Set Business – 2008 to 2010 (Sports Marketing Segment – Startup – Entrepreneurial Activity) - Marketing Director Development of sports projects, events and sports tournaments, relations with partners, sponsorship sale and

management.

Consultancy in Communication and Marketing for the Sports area. Microsoft do Brasil – 2004 to 2008 Corporate Communication Leader – 2006/2008 Management of teams with up to 35 managers (virtual/matrix administration) and budget of US$ 1 million, reporting

to the Citizenship Director and responsible for Corporate Communication, Institutional Image, brand positioning, institutional crisis administration and Internal Communication (social and corporate activities).

Responsible for Corporate Communication with differing audiences (Government, Customers, Partners, Society and Employees), positioning the company and exploring social and citizenship projects.

Development of relations with government leaders and integrated communication campaigns for this audience

increasing by 5% the favorability of Microsoft with the government over a 1-year period. Responsible for positioning, messages definition and company president schedule in events and ceremonies.

Development of Sustainability project including evaluation and adaptation of the company to the Ethos report. Development of the Annual Social Report of the company.

Enterprise Marketing Manager – 2004/2006 Management of a team of 5 product managers, 1 communication manager and 1 events manager, budget of US$ 2

million and responsible for Marketing campaigns for Finance, Government and Telecommunications as well as interface between the areas of Sales and Product Marketing.

Responsible for demand generation and sales pipeline development and management. Attainment of two digits

increases in sales to enterprise segment, year after year. Responsible for relationship program with target audience (CIOs and Tech Leaders).

Development of the “Experience Banking” Marketing Program reinforcing the use of Microsoft technology to improve user experience in the day-to-day relationship with banks exploring channel partners solutions. As a result we positioned the company and channel partners as one of the main technology supplier ecosystem to financial

institutions in the country facilitating the sale of various projects to different financial institutions generating additional revenue of US$ 5 million in 1 year.

Intel Semicondutores do Brasil - 1996 to 2003

Latin America Marketing Manager for Small and Medium Business – 2002 /2003; Latin America Marketing Manager – 2000/2002; Advertising Manager - Brazil – 1998/2000; Retail Marketing Manager 1996/1998 Developed Retail Marketing Program – Created from scratch the retail market to sell technology products (hardware

– computers) to the end user - Established executive relationship and influenced Retailers (such as Extra, Mappin, Arapuã, Ponto Frio, Fast Shop, Fnac, Colombo and others). Hired and trained the trade marketing team,

implemented events and promotions at stores, product launching, pop material, retail conference and training sessions.

Retail Program allowed Intel to remain as market leader (MSS over 80%) even with strong competition promotions.

Responsible for On Line and Off Line advertising for the whole product line (Consumers and Business). Definition of Media Communication Plan and Product Campaigns.

Hard work with Advertising Agencies optimizing budget utilization and campaign creativity, permitting differentiated positioning in the media. Created first local campaign.

Changes in purchasing, negotiation, and media payment strategy allowed increasing company exposure and its

range/coverage. Responsible for Marketing Services management: Press relation, events area, communication material (flyers,

pamphlets, POP material) for all Latin America. Restructuring of the Press area in Latin America, improving service level, reducing response time and improving

information quality. Increase in the volume of spontaneous consulting and the conquest of five press awards that year.

Creation and structuring of the Intel Events and Sponsorship area in Latin America. Introduction of sports-activity

sponsorship reaching new target public in an innovative way. Development of Marketing programs to foment the use of technology in Small and Medium Companies improving

awareness of Intel in 4% and influencing US$ 52 million in business. DTS Software – 1994 to 1996 – Consumer General Business Unit Manager Strategic Plan development and implantation for the new Business Unit (DTS Consumer BU)

Responsible for product definition, sales, marketing, distribution channels and customer servisse – Leading a team of 35 people.

Revitalization of the main product *Carta Certa) improving its image and functionalities, launching new versions and new packaging. Sub-product launching focusing on competition deficiencies.

Distribution Channel revitalization that became responsible for 50% of sales (initially 15%) and tripling sales volume.

Beginning of Retail Market development (Supermarkets and Bookstores) for software distribution in Brazil (until then

unexplored). First TV and Billboard campaign created for software in Brazil, using mass media for the first time with this type of

product.