2016 direct mail open rate case study
TRANSCRIPT
YOUR PROBLEM…66% of your DIRECT MAIL is
THROWN AWAY & NEVER OPENED!
OUR SOLUTION…“Real” Hand-addressing is the only way to ensure nearly 100% of your mail getsOPENED & READ…EVERY TIME!
THE END RESULT…AN ENORMOUS PROFIT ADVANTAGE
THAT CANNOT BE IGNORED!!!
“If you are looking for a HUGE Boost in Response Rate…
Hand-addressing your mail will do it”
Get it opened...get it read...GET RESULTS!
THE PROBLEM...66% of Digitally Addressed Direct Mail isTHROWN AWAY & NEVER OPENED!
OUR SOLUTION...‘Genuinely’ Hand Addressed Direct Mail
is the only proven way to ensurenearly 100% of Your Offers Get
OPENED, READ & CONSIDERED!!
END RESULT...Get 3X the Number of People
in Your Target Market to OPEN & READ YOUR OFFERS!!!
YOUR PROBLEM…66% of your DIRECT MAIL is
THROWN AWAY & NEVER OPENED!
OUR SOLUTION…“Real” Hand-addressing is the only way to ensure nearly 100% of your mail getsOPENED & READ…EVERY TIME!
THE END RESULT…AN ENORMOUS PROFIT ADVANTAGE
THAT CANNOT BE IGNORED!!!
“If you are looking for a HUGE Boost in Response Rate…
Hand-addressing your mail will do it”
YOUR PROBLEM…66% of your DIRECT MAIL is
THROWN AWAY & NEVER OPENED!
OUR SOLUTION…“Real” Hand-addressing is the only way to ensure nearly 100% of your mail getsOPENED & READ…EVERY TIME!
THE END RESULT…AN ENORMOUS PROFIT ADVANTAGE
THAT CANNOT BE IGNORED!!!
“If you are looking for a HUGE Boost in Response Rate…
Hand-addressing your mail will do it”
Test Details: 500 people within 8 Test Groups were mailed a FREE $25 Check for participating in the Case Study, which determined the “True” Open & Read Rate by the total checks cashed in each Test Group:
Official MailPieces Mailed 500Total Mail Opened 151Verified Open Rate 30.2%
Credit Card Mail Pieces Mailed 500Total Mail Opened 73Verified Open Rate 14.6%
Priority MailPieces Mailed 500Total Mail Opened 227Verified Open Rate 45.4%
— LOSER —Digitally Addressed
OPEN RATE (AVG)
34.2%
Free Money MailPieces Mailed 500Total Mail Opened 348Verified Open Rate 69.6%
9”x12” MailPieces Mailed 500Total Mail Opened 66Verified Open Rate 13.2%
Confidential MailPieces Mailed 500Total Mail Opened 105Verified Open Rate 21%
Financial MailPieces Mailed 500Total Mail Opened 228Verified Open Rate 45.6%
— WINNER —Hand Addressed
OPEN RATE99.2%
THE RESULTS
THE COMPARISON
Hand Addressed Mail Pieces Mailed 500Total Mail Opened 496Verified Open Rate 99.2%
1-888-808-2161 www.ThinkInkMarketing.com
Digitally Addressed Direct Mail
OPEN RATE CASE STUDYVS.
ROI PERFORMANCE COMPARISON
1-888-808-2161 www.ThinkInkMarketing.com
CAMPAIGN DETAILS
Direct Mail Quantity 5,000 Cost Per Printed Mail Piece $0.70 Total Campaign Cost $3,500.00
PERFORMANCE EXPECTATIONS
Response Rate 0.39%Appointment Conversion Rate 55% Sales Conversion Rate 35% Gross Revenue Per Sale $3,600.00
PROJECTED RESULTS
Total Calls 19.5 Total Appointments 11 Total Sales 4 Total Gross Revenue $13,513.50
CRITICAL VARIABLE
Direct Mail Open & Read Rate 34.20%
TRUE RESULTS
Total Mail Opened & Read 1,710 Real Response Rate 1.14% Cost Per Mail Piece Opened $2.05
BOTTOM LINE
Cost Per Call $179.49 Cost Per Appointment $326.34 Cost Per Sale $932.40 Gross Profit $10,013.50 ROI 286%
CAMPAIGN DETAILS
Direct Mail Quantity 5,000 Cost Per Printed Mail Piece $1.12 Total Campaign Cost $5,600.00
PERFORMANCE EXPECTATIONS
Response Rate 1.14% Appointment Conversion Rate 55% Sales Conversion Rate 35% Gross Revenue Per Sale $3,600.00
PROJECTED RESULTS
Total Calls 57 Total Appointments 31 Total Sales 11 Total Gross Revenue $39,513.16
CRITICAL VARIABLE
Direct Mail Open & Read Rate 99.20%
TRUE RESULTS
Total Mail Opened & Read 4,960 Real Response Rate 1.15% Cost Per Mail Piece Opened $1.13
BOTTOM LINE
Cost Per Call $98.22 Cost Per Appointment $178.57 Cost Per Sale $510.21 Gross Profit $33,913.16 ROI 606%
Digitally Addressed Direct Mail VS.
Hand Addressed Direct Mail Open & Read Rate
99.2%
Digitally Addressed Direct MailOpen & Read Rate
34.2%
WHICH RESULTS DO YOU PREFER?
1-888-808-2161 www.ThinkInkMarketing.com
Digitally Addressed Direct Mail
VS.