2016 megabrands - fliphound...i. ooh industry revenue overview ii. 2016 top 100 ooh advertisers iii....

2016 MEGABRANDS

TABLE OF CONTENTS

I. OOH Industry Revenue Overview

II. 2016 Top 100 OOH Advertisers

III. 2016 Top 100 Overall Advertisers

IV. 2016 Agency List - Top 100 OOH Advertisers

V. 2016 Agency List - Top 100 Overall Advertisers

VI. OOH Specialists Overview

Top 10 OOH Revenue Categories by Quarter and Full Year 2016

OOH INDUSTRYOVERVIEW

2016 January - MarchOOH Advertising Expenditures

Ranked By Total Spending

Category Growth Percentage ChangeJan - Mar Percent of Jan - Mar Jan - Mar Jan - Mar

2016 Total 2015 16 vs '15 16 vs '15Industry Categories ($m) Revenue Rank ($m) Rank ($m) (%)

MISC SERVICES & AMUSEMENTS 371,048.5 22.7% 1 323,507.4 1 47,541.1 14.7%RETAIL 169,399.7 10.3% 2 166,977.1 2 2,422.6 1.5%MEDIA & ADVERTISING 145,368.2 8.9% 3 141,223.4 3 4,144.8 2.9%RESTAURANTS 131,352.8 8.0% 4 119,597.2 5 11,755.6 9.8%PUBLIC TRANSPORT, HOTELS & RESORTS 119,863.5 7.3% 5 122,605.5 4 -2,742.0 -2.2%FINANCIAL 92,810.3 5.7% 6 101,170.3 6 -8,360.0 -8.3%GOVERNMENT, POLITICS & ORGS 83,841.5 5.1% 7 85,984.3 7 -2,142.8 -2.5%INSURANCE & REAL ESTATE 80,349.9 4.9% 8 84,721.6 8 -4,371.7 -5.2%AUTOMOTIVE DEALERS & SERVICES 75,543.4 4.6% 9 69,950.1 10 5,593.3 8.0%COMMUNICATIONS 71,229.6 4.3% 10 80,952.6 9 -9,723.0 -12.0%

Total Top Ten Categories 1,340,807.4 81.9% 1,296,689.5 44,117.9

Total 2016 January - March OOH Expenditures $1,637,779,793Overall Percentage Change January - March '16 vs '15 3.3%

Source: Kantar Media, OAAA - May 2016Prepared by the Outdoor Advertising Association of America

2016 April - JuneOOH Advertising Expenditures


Category Growth Percentage ChangeApril - June Percent of April - June April - June April - June

2016 Total 2015 '16 vs '15 '16 vs '15Industry Categories ($m) Revenue Rank ($m) Rank ($m) (%)

MISC SERVICES & AMUSEMENTS $501,496.9 21.4% 1 $463,685.2 1 37,811.7 8.2%RETAIL $239,462.3 10.2% 2 $242,703.6 2 -3,241.3 -1.3%PUBLIC TRANS., HOTELS & RESORTS $184,858.4 7.9% 3 $174,699.3 4 10,159.1 5.8%RESTAURANTS $184,501.5 7.9% 4 $173,644.4 5 10,857.1 6.3%MEDIA & ADVERTISING $181,558.7 7.7% 5 $199,929.9 3 -18,371.2 -9.2%GOVERNMENT, POLITICS & ORGS $128,768.5 5.5% 6 $119,900.9 7 8,867.6 7.4%FINANCIAL $124,474.5 5.3% 7 $116,634.3 8 7,840.2 6.7%INSURANCE AND REAL ESTATE $120,037.2 5.1% 8 $122,835.4 6 -2,798.2 -2.3%AUTOMOTIVE DEALERS & SERVICES $108,440.7 4.6% 9 $97,065.3 10 11,375.4 11.7%COMMUNICATIONS $102,360.3 4.4% 10 $105,398.6 9 -3,038.3 -2.9%Total Top Ten Categories $1,875,959.0 79.9% $1,816,496.9 59,462.1

Total 2016 April - June OOH Expenditures $2,346,554,599Overall Percentage Change April - June '16 vs '15 4.1%

Source: Kantar Media, OAAA - August 2016Prepared by the Outdoor Advertising Association of America

2016 July - SeptemberOOH Advertising Expenditures

Ranked by Total Spending

Category Growth Percentage ChangeJuly - September Percent of July - September July - September July - September

2016 Total 2015 16 vs '15 16 vs '15Industry Categories ($m) Revenue Rank ($m) Rank ($m) (%)

MISC SERVICES & AMUSEMENTS $383,795.1 22.0% 1 $345,744.4 1 38,050.7 11.0%RETAIL $175,086.9 10.0% 2 $174,825.2 3 261.7 0.1%MEDIA & ADVERTISING $162,929.9 9.3% 3 $174,275.6 2 -11,345.7 -6.5%RESTAURANTS $136,397.6 7.8% 4 $136,875.5 4 -477.9 -0.3%PUBLIC TRANS, HOTELS & RESORTS $121,395.1 6.9% 5 $116,177.3 5 5,217.8 4.5%GOVERNMENT, POLITICS & ORGS $100,766.2 5.8% 6 $91,447.8 7 9,318.4 10.2%FINANCIAL $90,724.4 5.2% 7 $93,338.7 6 -2,614.3 -2.8%INSURANCE & REAL ESTATE $87,433.1 5.0% 8 $83,751.0 9 3,682.1 4.4%AUTOMOTIVE DEALERS & SERVICES $80,755.0 4.6% 9 $77,884.4 10 2,870.6 3.7%COMMUNICATIONS $68,167.4 3.9% 10 $87,901.3 8 -19,733.9 -22.5%

Total Top Ten Categories 1,407,450.7 80.5% 25,229.5

Total 2016 July - September OOH Expenditures $1,747,593,999Overall Percentage Change July - September '16 vs '15 2.0%

Source: Kantar Media, OAAA - November 2016Prepared by the Outdoor Advertising Association of America

2016 October - DecemberOOH Advertising Expenditures

Ranked by Total Spending

Category Growth Percentage ChangeOct - Dec Percent of Oct - Dec Oct - Dec Oct - Dec

2016 Total 2015 '16 vs '15 '16 vs '15Industry Categories (000) Revenue Rank (000) Rank (000) (%)

MISC SERVICES & AMUSEMENTS $376,096.2 20.6% 1 $357,931.4 1 $18,164.8 5.1%RETAIL $218,460.0 12.0% 2 $219,557.9 2 -1,097.9 -0.5%MEDIA & ADVERTISING $170,870.7 9.4% 3 $141,127.8 3 29,742.9 21.1%RESTAURANTS $125,673.9 6.9% 4 $123,356.4 4 2,317.5 1.9%PUBLIC TRANS., HOTELS & RESORTS $122,896.3 6.7% 5 $123,002.9 5 -106.6 -0.1%FINANCIAL $111,300.9 5.2% 6 $93,899.6 8 17,401.3 18.5%INSURANCE & REAL ESTATE $94,419.9 6.1% 7 $112,145.3 6 -17,725.4 -15.8%GOVERNMENT, POLITICS & ORGS $92,950.1 5.1% 8 $90,413.8 9 2,536.3 2.8%AUTOMOTIVE DEALERS & SERVICES $76,928.2 4.2% 9 $74,604.8 11 2,323.4 3.1%COMMUNICATIONS $76,688.3 4.2% 10 $91,662.1 7 -14,973.8 -16.3%

Total Top Ten Categories $1,468,300.5 80.4% $1,427,702.0 $38,582.5

Total 2016 October - December OOH Expenditures $1,824,504,877Overall Percentage Change October - December '16 vs '15 2.7%

Source: Kantar Media, OAAA - March 2017Prepared by the Outdoor Advertising Association of America

2016 January - DecemberOOH Advertising Expenditures


Category Growth Percentage ChangeJan -Dec Percent of Jan - Dec Jan - Dec Jan - Dec

2016 Total 2015 '16 vs '15 '16 vs '15Industry Categories (000) Revenue Rank (000) Rank (000) (%)

MISC SERVICES & AMUSEMENTS $1,626,771.7 21.5% 1 $1,490,349.4 1 136,422.3 9.2%RETAIL $802,313.3 10.6% 2 $805,393.0 2 -3,079.7 -0.4%MEDIA & ADVERTISING $658,279.5 8.7% 3 $656,589.7 3 1,689.8 0.3%RESTAURANTS $579,786.8 7.7% 4 $553,497.8 4 26,289.0 4.7%PUBLIC TRANS., HOTELS & RESORTS $548,413.7 7.3% 5 $534,195.9 5 14,217.8 2.7%FINANCIAL $428,900.0 5.7% 6 $406,363.5 6 22,536.5 5.5%GOVERNMENT, POLITICS & ORGS $401,896.2 5.3% 7 $387,334.8 8 14,561.4 3.8%INSURANCE & REAL ESTATE $387,418.9 5.1% 8 $403,999.7 7 -16,580.8 -4.1%AUTOMOTIVE DEALERS & SERVICES $340,456.9 4.5% 9 $318,678.1 10 21,778.8 6.8%COMMUNICATIONS $306,895.7 4.1% 10 $366,723.4 9 -59,827.7 -16.3%

Total Top Ten Categories 6,083,149$ 80.5% $5,925,140.3 $158,007.4

Total 2016 January - December OOH Expenditures $7,556,433,268Overall Percentage Change January - December '16 vs '15 3.1%

Source: Kantar Media, OAAA - March 2017Prepared by the Outdoor Advertising Association of America

Top 100 OOH Advertisers by 2016 Ad Spend

2016TOP 100 OOH ADVERTISERS

ADVERTISER OOH SPENDING (000)1 MCDONALDS RESTAURANT 76191.42 APPLE 69175.73 GEICO 56931.34 CHEVROLET 49813.75 VERIZON 44915.36 AMERICAN EXPRESS 33434.97 SPRINT 332248 ANHEUSER‐BUSCH 27824.19 COCA‐COLA 26149.410 HBO 25962.111 GOOGLE 25593.412 WARNER BROS PICTURES 25491.513 MICROSOFT 24551.514 M&MS 2387515 CHASE 22937.216 METRO PCS 22096.917 UNIVERSAL PICTURES 21931.818 AMAZON 21404.619 AT&T 20650.220 COMCAST 2003921 FOX 19851.522 PARAMOUNT PICTURES 19418.223 CITI 18698.824 20TH CENTURY FOX PICTURES 18347.425 WALT DISNEY PICTURES 17717.326 CRACKER BARREL OLD COUNTRY RESTAURANT 17700.927 MILLERCOORS 17631.828 NETFLIX 17627.929 MARRIOTT HOTEL/RESORT 17591.530 SAMSUNG 17574.331 CBS 16597.332 STATE FARM 16443.433 DISNEY 16430.734 FORD 16413.935 MAZDA 15969.836 FACEBOOK 15659.937 CHIPOTLE MEXICAN GRILL 15446.538 T‐MOBILE 14937.639 NBC 14910.640 HSBC 1404041 LYFT 13811.342 PRUDENTIAL 13716.643 CHICK‐FIL‐A RESTAURANT 13691.344 ABC 13224.145 CHEVROLET DEALER ASSN 12342.846 UNITED AIRLINES 12063.547 PEPSI 11971.348 KROGER 11611.749 FX 11537.150 COX 11219.1

2016 MegaBrandsTop 100 OOH Advertisers

RANK

Source: Kantar MediaNote: Kantar under reports total OOH industry ad spend by approx. 35%.

ADVERTISER OOH SPENDING (000)51 COORS 10894.052 CAESARS 10845.953 ACCENTURE 10626.254 DELTA AIRLINES 10580.855 INFINITI 10515.556 DUNKIN DONUTS RESTAURANT 10405.657 BLUE CROSS & BLUE SHIELD 9300.958 SONY PICTURES 9296.959 PANERA BREAD BAKERY CAFE 9230.160 DELL 8897.861 TARGET 8765.362 TOYOTA DEALER ASSN 8757.363 TACO BELL RESTAURANT 8725.264 LEXUS 8657.665 UNIVERSAL 8650.066 YAHOO 8582.167 KIA 8392.368 CAPITAL ONE 8345.669 MILLER 8340.270 RE/MAX 8326.071 SUBWAY RESTAURANT 8204.972 TOYOTA 8090.473 HULU 7959.574 TNT 7886.475 BUDWEISER 7668.876 YOUTUBE 7639.277 SHOWTIME 7602.978 NEW YORK CITY DEPT OF HEALTH & MENTAL HYGIENE 7570.679 BARRACUDA 7497.980 SOUTHWEST AIRLINES 7358.881 NEW YORK STATE GAMING COMMISSION 7356.882 TRESEMME 7294.983 PLANET FITNESS CENTER 7256.184 COLOSSEUM CASINO 7232.685 CYLANCE 7179.786 WRIGLEYS 7130.287 SEAWORLD 7111.988 JETBLUE AIRWAYS 7100.089 CORONA 7079.890 SONY 7078.791 US CELLULAR 6967.092 WELLS FARGO 6853.093 DOVE 6796.494 POLITICAL ‐ STATE & LOCAL OFFICE RACES 6767.695 RED BULL 6758.896 ANDROID 6708.097 SHEETZ 6596.998 TBS 6541.099 UBER 6525.8100 JIM BEAM 6373.6

RANK


Source: Kantar MediaNote: Kantar under reports total OOH industry ad spend by approx. 35%.

ADVERTISER ADVERTISER24 20TH CENTURY FOX PICTURES 14 M&MS44 ABC 29 MARRIOTT HOTEL/RESORT53 ACCENTURE 35 MAZDA18 AMAZON 1 MCDONALDS RESTAURANT6 AMERICAN EXPRESS 16 METRO PCS96 ANDROID 13 MICROSOFT8 ANHEUSER‐BUSCH 69 MILLER2 APPLE 27 MILLERCOORS19 AT&T 39 NBC79 BARRACUDA 28 NETFLIX57 BLUE CROSS & BLUE SHIELD 78 NYC DEPT OF HEALTH & MENTAL HYGIENE75 BUDWEISER 81 NEW YORK STATE GAMING COMMISSION52 CAESARS 59 PANERA BREAD BAKERY CAFE68 CAPITAL ONE 22 PARAMOUNT PICTURES31 CBS 47 PEPSI15 CHASE 83 PLANET FITNESS CENTER4 CHEVROLET 42 PRUDENTIAL45 CHEVROLET DEALER ASSN 70 RE/MAX43 CHICK‐FIL‐A RESTAURANT 95 RED BULL37 CHIPOTLE MEXICAN GRILL 30 SAMSUNG23 CITI 87 SEAWORLD9 COCA‐COLA 97 SHEETZ84 COLOSSEUM CASINO 77 SHOWTIME20 COMCAST 90 SONY51 COORS 58 SONY PICTURES89 CORONA 80 SOUTHWEST AIRLINES50 COX 7 SPRINT26 CRACKER BARREL OLD COUNTRY RESTAURANT 32 STATE FARM85 CYLANCE 71 SUBWAY RESTAURANT60 DELL 63 TACO BELL RESTAURANT54 DELTA AIRLINES 61 TARGET33 DISNEY 98 TBS93 DOVE 38 T‐MOBILE56 DUNKIN DONUTS RESTAURANT 74 TNT36 FACEBOOK 72 TOYOTA34 FORD 62 TOYOTA DEALER ASSN21 FOX 82 TRESEMME49 FX 99 UBER3 GEICO 46 UNITED AIRLINES11 GOOGLE 65 UNIVERSAL10 HBO 17 UNIVERSAL PICTURES40 HSBC 91 US CELLULAR73 HULU 94 POLITICAL STATE & LOCAL OFFICE RACES

55 INFINITI 5 VERIZON

88 JETBLUE AIRWAYS 25 WALT DISNEY PICTURES

100 JIM BEAM 12 WARNER BROS PICTURES

67 KIA 92 WELLS FARGO

48 KROGER 86 WRIGLEYS

64 LEXUS 66 YAHOO41 LYFT 76 YOUTUBE

RANK RANK


Listed Alphabetically

Source: Kantar Media

Top 100 Advertisers across All Media by 2016 Ad Spend

2016TOP 100 OVERALL ADVERTISERS

ADVERTISER TOTAL SPEND OOH OOH % of

TOTALSPOT TV

LOCAL RADIO

(incl national

spot)

NEWSPAPER (local,

national, Hispanic)

MAGAZINE (local,

national, Sunday,

Hispanic)

DIGITAL (display,

mobile, video,

search)

NETWORK TV

(including

syndicated)

CABLE TV SPANISH TV NETWORK TV

1 GEICO 1515828.1 56931.3 3.8% 46705.7 83040.3 13135.0 176000.7 172942.1 520615.1 422845.2 21201.4

2 PFIZER 1292042.2 231.7 0.0% 21194.9 3693.1 20044.3 270930.9 63764.7 728490.9 159747.5 23120.2 507.2

3 VERIZON 1237328.8 44915.3 3.6% 105541.8 94753.4 39117.0 6935.2 163091.1 457952.8 236430.1 85903.5 1921.4

4 AT&T 1018401.0 20650.3 2.0% 122314.1 71690.5 33772.6 32951.9 127459.5 289412.5 245984.1 69246.7 4647.6

5 CHEVROLET 1010101.1 49813.7 4.9% 139617.7 13469.7 61978.2 101629.9 110035.7 353178.7 126082.0 50929.5 1708.0

6 FORD 954325.7 16413.9 1.7% 100350.9 32103.2 6054.7 63034.8 80188.9 483685.0 108505.6 43160.6 16926.8

7 AMAZON 837045.7 21404.6 2.6% 23618.7 7861.8 10119.7 81682.4 335482.4 220676.6 123887.6 8603.7 2292.7

8 APPLE 810770.9 69175.7 8.5% 21886.2 12.2 321.8 39463.1 69214.8 461391.3 127543.3 21503.0

9 TOYOTA 810323.8 8090.5 1.0% 64309.5 10510.5 4375.8 86834.6 156364.1 287873.1 132216.2 56166.6 2605.9

10 T‐MOBILE 808866.7 14937.6 1.8% 5078.2 133439.9 2329.2 2102.4 84082.5 294879.7 198133.4 73779.5 104.4

11 SAMSUNG 789201.0 17574.3 2.2% 2145.9 9029.2 20336.0 26970.8 62774.6 426579.4 175859.9 45263.6 2029.3

12 MCDONALDS RESTAURANT 784416.3 76191.4 9.7% 134575.6 62202.7 1445.7 8046.3 31036.4 280406.6 134484.0 54726.4 1232.8

13 MICROSOFT 744502.3 24551.5 3.3% 671.6 793.2 6413.0 37386.8 167961.5 368355.4 119129.2 18227.1 17.6

14 STATE FARM 716787.9 16443.4 2.3% 10722.8 19779.3 2094.3 794.5 194518.0 207211.6 205297.0 47929.3 11786.7

15 NISSAN 696701.4 4539.6 0.7% 259804.2 10841.1 989.4 23930.7 63859.0 190844.9 98059.4 43302.8

16 SPRINT 696528.0 33224.0 4.8% 6338.2 54845.7 36531.8 111.0 69411.8 263331.2 152891.7 66400.7 13442.1

17 MACYS 628476.1 3264.1 0.5% 9401.3 41595.6 135916.6 49963.5 79531.3 181387.6 76285.7 33494.4 17573.3

18 WARNER BROS PICTURES 624679.7 25491.5 4.1% 2166.8 8672.8 1441.4 386.0 13063.3 334026.8 227973.0 10635.5

19 PROGRESSIVE 602094.4 5410.4 0.9% 16574.8 5890.1 795.1 11945.4 79948.6 257319.7 214113.8 9838.0

20 TARGET 577352.4 8765.3 1.5% 8751.0 12591.5 67324.5 7784.7 124429.1 200197.0 74145.1 70029.8 3278.3

21 XFINITY 564806.4 991.4 0.2% 294751.3 37008.8 10773.9 3929.8 177548.8 18292.0 15725.2 5476.9

22 WALMART 548040.8 2209.7 0.4% 8456.4 10005.5 7820.5 28707.1 105592.3 222624.3 96735.9 65093.5 751.3

23 HONDA 515359.6 5414.2 1.1% 77794.7 5823.5 7132.0 36830.4 62389.9 191609.2 95966.8 29061.8 2882.2

24 ABBVIE 505674.7 163.9 0.0% 14000.2 23781.0 13.1 72091.0 38903.2 236632.3 119978.1 112.0

25 AMERICAN EXPRESS 493865.9 33434.8 6.8% 18286.1 14624.2 9604.3 21696.0 182429.5 127991.6 79941.4 5600.4

26 L'OREAL PARIS 471648.1 228.2 0.0% 2028.9 0.1 0.0 263464.4 17930.3 70527.4 74737.1 41780.5 404.1

27 UNIVERSAL PICTURES 454266.9 21931.8 4.8% 3986.6 12463.2 625.0 411.7 15701.4 207304.0 171402.8 18732.9 807.6

28 VOLKSWAGEN 444436.1 157.5 0.0% 111930.0 7550.2 160.1 24709.6 25506.9 168499.1 84257.4 21619.5

29 SUBWAY RESTAURANT 441661.1 8204.9 1.9% 49905.8 19460.0 531.8 273.8 12695.7 184922.9 130007.7 33583.9 1820.4

30 WALT DISNEY PICTURES 433830.7 17717.3 4.1% 7684.3 17774.7 3671.2 7607.8 15601.8 204632.0 130449.6 27233.5

31 CAPITAL ONE 431130.3 8345.6 1.9% 5258.4 13064.3 13862.5 25996.5 148230.8 100909.8 114698.3 431.6

32 LEXUS 430482.9 8657.5 2.0% 112869.3 1077.2 2644.2 21406.7 54132.8 114837.9 113022.1 1805.7

33 BUDWEISER 423795.7 7668.8 1.8% 6202.3 13909.4 2242.1 2257.9 32292.4 196429.4 96936.8 64626.5 843.4

34 20TH CENTURY FOX PICTURES 410810.4 18347.3 4.5% 2727.4 15492.3 5759.6 1531.8 8984.1 176330.2 156659.8 21953.4 718.3

35 TOYOTA DEALER ASSN 406324.6 8757.3 2.2% 341534.0 20566.0 18220.2 39.2 16337.6 28.9 626.0

36 LIBERTY MUTUAL 400615.1 1177.5 0.3% 9300.4 5599.6 2407.1 6349.0 63790.4 103756.8 201903.0 4489.6 552.4

37 ELI LILLY 398650.2 79.6 0.0% 5658.2 53.3 413.9 132113.3 33789.9 154089.7 71323.8 41.8

38 TACO BELL RESTAURANT 395776.7 8725.2 2.2% 5293.8 9366.8 0.0 0.0 13039.1 113223.9 213738.0 21107.7 11238.4

39 QUICKEN 395538.7 229.0 0.1% 5106.7 12576.3 0.0 26969.7 81210.6 181730.7 64546.9 7626.2 15439.4

40 MERCK 390348.5 96.8 0.0% 2431.2 509.8 15123.9 186459.4 34087.4 110530.3 40441.6

41 DIRECTV 387802.5 147.7 0.0% 1694.4 3370.9 3287.3 12800.1 48271.5 141673.3 153809.4 21837.2 3.2

42 MERCEDES BENZ 382369.6 554.5 0.1% 30501.8 5968.2 11856.8 26185.6 43673.8 167894.5 89456.1 1965.6 3399.9

43 JC PENNEY 378603.6 212.3 0.1% 7103.4 31576.4 14443.5 34670.8 88302.6 89471.7 71344.1 26354.3 14922.1

44 PARAMOUNT PICTURES 378187.9 19418.2 5.1% 11796.2 20608.7 15283.4 957.6 7697.4 151983.8 134087.2 14380.7 603.6

45 LOWES 376523.6 598.7 0.2% 2557.2 21663.4 6263.2 159.4 65929.3 135567.5 111151.2 20002.5 12590.8

46 BURGER KING RESTAURANT 376067.3 5808.3 1.5% 1217.6 51162.9 683.8 529.2 755.8 113473.0 172095.1 16744.5 13574.2

47 JEEP 375905.9 2107.2 0.6% 101688.5 28893.6 5505.9 10111.9 53083.0 124251.2 44008.4 6256.2

48 HOME DEPOT 371378.2 197.0 0.1% 3904.1 49914.9 5872.1 15667.8 93565.9 50109.2 74165.1 27763.4 49780.2

49 COCA‐COLA 369658.7 26149.4 7.1% 4117.2 32993.6 2312.6 12674.7 16554.4 166095.8 65740.5 40126.9 2131.4

50 KOHLS 368232.1 431.9 0.1% 1892.9 9670.2 49205.8 14279.3 62333.1 159585.1 45315.1 16837.1 8681.6

2016 MegaBrandsTop 100 Overall Advertisers - Ranked by Total Spend (000)

Rank

Figures are in thousands, Total Spending includes B-to-B spend not segmented here.Source: Kantar MediaNote: Kantar under reports total OOH industry ad spend by approx. 35%

ADVERTISER TOTAL SPEND OOH OOH % of

TOTALSPOT TV

LOCAL RADIO

(incl national

spot)

NEWSPAPER (local,

national, Hispanic)

MAGAZINE (local,

national, Sunday,

Hispanic)

DIGITAL (display,

mobile, video,

search)

NETWORK TV

(including

syndicated)


51 KIA 361968.0 8392.3 2.3% 15174.8 427.8 613.0 263.0 22897.3 152810.5 134148.0 26628.8

52 DOMINOS PIZZA RESTAURANT 353791.1 1898.7 0.5% 3810.2 6349.8 14.6 38.6 51875.0 120857.4 142643.1 26224.5 79.1

53 ALLSTATE 342925.8 1659.3 0.5% 2468.8 8095.9 1253.3 3608.0 90474.9 64916.2 122198.1 47815.5 268.4

54 GOOGLE 341142.8 18402.6 5.4% 1457.3 1137.3 2407.6 9586.4 48782.6 214103.2 37936.4 7329.5

55 SUBARU 339758.9 0.0 0.0% 30524.4 3877.1 723.6 9471.3 37732.8 130045.1 127215.4

56 HYUNDAI 339376.4 2860.5 0.8% 66838.4 380.9 602.0 8816.8 42440.6 118660.6 83888.5 14368.5 40.9

57 LIONS GATE PICTURES 331716.5 4035.1 1.2% 6325.0 6781.6 4994.5 129.9 2719.4 160160.6 130659.9 14157.6 992.4

58 GMC 328506.1 2157.5 0.7% 85376.2 173.2 4783.6 17335.6 51147.9 84675.3 79024.5 3784.7

59 METRO PCS 325945.4 22096.9 6.8% 5580.0 38843.4 1696.3 0.0 21556.5 136316.6 55302.7 40914.5 3638.5

60 GENERAL MILLS 321676.2 1413.4 0.4% 50713.9 2760.5 0.0 1353.4 15726.6 56228.6 147940.6 43814.7 1169.0

61 CHASE 318605.7 22937.2 7.2% 56132.2 5350.3 2656.1 18624.2 119440.2 34575.1 58786.6

62 LINCOLN 314847.7 0.0 0.0% 53305.8 28.3 359.2 30859.8 14669.0 155365.2 60225.7

63 ALLERGAN 312877.6 234.4 0.1% 6908.3 0.1 611.3 148236.6 32419.9 84125.7 39699.2

64 FORD DEALER ASSN 312832.9 2231.6 0.7% 273765.0 10553.2 2881.7 130.0 21814.3 9.2 1225.5

65 SONY PICTURES 302248.8 9296.8 3.1% 6829.5 5727.6 1650.1 1347.1 3817.8 113414.8 141011.5 17522.4 443.8

66 BRISTOL‐MYERS SQUIBB/PFIZER 300881.4 0.0 0.0% 416.7 0.0 3626.6 38998.5 8562.7 228217.8 21059.2

67 WALGREENS 299386.0 141.7 0.0% 1789.4 32420.5 33329.2 58540.2 41735.6 82193.4 28495.7 2392.9 18317.0

68 CITI 298128.1 18698.8 6.3% 10902.1 1180.1 15389.3 16984.6 80219.8 113000.3 41270.4

69 NOVARTIS 293528.1 104.7 0.0% 6943.0 139.1 1536.6 54881.1 14508.7 145118.3 70203.3

70 CLINTON FOR PRESIDENT 286194.3 0.0 0.0% 173100.1 21913.6 88.4 0.0 15303.6 38039.9 37479.0 269.7

71 MAYBELLINE NEW YORK 285476.3 0.0 0.0% 705.0 0.0 0.0 171533.4 8468.8 48946.5 36349.0 19381.5

72 ASTRAZENECA 281991.3 995.5 0.4% 7623.8 1981.4 0.0 49499.7 25067.8 167990.9 28793.2

73 MAZDA 271280.7 15969.8 5.9% 49510.2 3037.7 2382.0 25090.5 29508.8 82491.6 62163.0 1058.4

74 MY PILLOW 268977.2 0.0 0.0% 36462.8 0.0 3526.2 1459.0 0.0 10780.5 213406.0 3103.9

75 CADILLAC 267716.8 3989.0 1.5% 28130.7 53.4 4433.5 23658.4 32899.0 112390.7 62093.8

76 KELLOGGS 266931.7 4.0 0.0% 1330.4 13.8 154.2 44428.7 9980.0 86456.9 108509.0 15765.2

77 NATIONWIDE 263661.2 935.8 0.4% 512.7 198.3 1292.3 10304.9 11600.2 160958.8 74460.5 50.4

78 RAM 261862.0 17.0 0.0% 68484.6 17324.1 379.1 4614.6 35845.1 67993.3 49076.2 13019.6 592.3

79 EXPEDIA 255570.2 3.7 0.0% 814.6 5147.9 103.1 477.8 198579.9 26833.1 23344.0 266.1

80 BUICK 254477.2 2081.9 0.8% 52897.7 100.4 4360.7 873.2 21934.6 93973.2 78232.6

81 COMCAST 253536.7 20039.0 7.9% 18846.0 92000.4 17076.5 5108.4 55534.8 38577.3 3922.1 948.0

82 WENDYS RESTAURANT 252295.8 5511.9 2.2% 6925.5 19973.1 538.7 1587.6 11563.0 58975.8 123357.4 18150.8 5676.8

83 DISH NETWORK 248903.4 203.2 0.1% 7404.7 1993.2 4130.5 20701.7 45172.5 21360.2 41277.3 105992.7 413.6

84 HONDA DEALER ASSN 244061.2 2633.7 1.1% 181926.6 35309.2 4621.9 0.0 18536.9 0.0 1010.0

85 NEUTROGENA 243595.6 0.0 0.0% 6705.7 233.0 0.0 62825.8 5442.9 109910.2 39196.6 19281.4

86 TRIVAGO.COM 241116.9 0.0 0.0% 1699.6 0.0 0.0 0.0 101774.6 57543.9 46822.7 33276.1

87 TD AMERITRADE 238797.9 0.0 0.0% 119.5 17.4 20784.4 23911.1 146636.5 23066.8 23523.4

88 CHEVROLET DEALER ASSN 237922.5 12342.8 5.2% 173437.3 12152.6 8155.9 0.0 31303.7 8.6 516.2

89 PIZZA HUT RESTAURANT 235181.8 343.8 0.1% 4883.6 2530.5 147.9 0.0 28669.3 87259.6 103892.8 6778.6 675.7

90 KFC RESTAURANT 233968.0 616.3 0.3% 4303.9 4077.2 74.5 846.8 7289.0 133699.4 75657.4 6298.9 1104.7

91 NEWS AMERICA 233067.3 0.0 0.0% 0.0 233067.2 0.0 0.0 0.0

92 JANSSEN 231707.9 434.9 0.2% 13393.5 0.3 44.9 40370.2 19332.5 97747.6 60218.9

93 STRAIGHT TALK 231570.3 1522.9 0.7% 312.9 1059.5 110.2 57146.7 19873.3 104996.8 46547.8

94 UNITEDHEALTHCARE 228749.0 4832.5 2.1% 16438.8 3647.9 2801.3 6933.6 47526.7 93817.6 38729.2 12383.9 1345.5

95 TIME WARNER CABLE 228734.7 920.7 0.4% 164565.5 4266.3 1909.6 3.3 52847.7 144.9 2476.6 0.1 1142.9

96 BOOKING.COM 226284.5 0.0 0.0% 1.0 26.6 0.0 0.0 191068.3 19223.2 15965.5

97 POLITICAL ‐ US SENATE RACES 224007.8 0.0 0.0% 215196.4 7005.6 168.0 0.0 1636.9 0.0

98 SONIC RESTAURANT 223349.7 993.7 0.4% 39897.2 3241.5 26.1 0.0 2866.7 55815.1 108656.7 11852.8

99 OLAY 223292.2 669.8 0.3% 1732.7 0.0 0.0 140375.8 10745.1 41604.0 28165.0

100 NUTRISYSTEM 221161.5 0.0 0.0% 1250.8 151.7 80.6 13228.8 7986.7 21072.5 177339.7 39.5

Rank

Top 100 Overall Advertisers - Ranked by Total Spend (000)2016 MegaBrands

Figures are in thousands, Total Spending includes B-to-B spend not segmented here.Source: Kantar MediaNote: Kantar under reports total OOH industry ad spend by approx. 35%

ADVERTISER ADVERTISER34 20TH CENTURY FOX PICTURES 45 LOWES24 ABBVIE 17 MACYS63 ALLERGAN 71 MAYBELLINE NEW YORK53 ALLSTATE 73 MAZDA7 AMAZON 12 MCDONALDS RESTAURANT25 AMERICAN EXPRESS 42 MERCEDES BENZ8 APPLE 40 MERCK72 ASTRAZENECA 59 METRO PCS4 AT&T 13 MICROSOFT96 BOOKING.COM 74 MY PILLOW66 BRISTOL‐MYERS SQUIBB/PFIZER 77 NATIONWIDE33 BUDWEISER 85 NEUTROGENA80 BUICK 91 NEWS AMERICA46 BURGER KING RESTAURANT 15 NISSAN75 CADILLAC 69 NOVARTIS31 CAPITAL ONE 100 NUTRISYSTEM61 CHASE 99 OLAY5 CHEVROLET 44 PARAMOUNT PICTURES88 CHEVROLET DEALER ASSN 2 PFIZER68 CITI 89 PIZZA HUT RESTAURANT70 CLINTON FOR PRESIDENT 97 POLITICAL ‐ US SENATE RACES49 COCA‐COLA 19 PROGRESSIVE81 COMCAST 39 QUICKEN41 DIRECTV 78 RAM83 DISH NETWORK 11 SAMSUNG52 DOMINOS PIZZA RESTAURANT 98 SONIC RESTAURANT37 ELI LILLY 65 SONY PICTURES79 EXPEDIA 16 SPRINT6 FORD 14 STATE FARM64 FORD DEALER ASSN 93 STRAIGHT TALK1 GEICO 55 SUBARU60 GENERAL MILLS 29 SUBWAY RESTAURANT58 GMC 38 TACO BELL RESTAURANT54 GOOGLE 20 TARGET48 HOME DEPOT 87 TD AMERITRADE23 HONDA 95 TIME WARNER CABLE84 HONDA DEALER ASSN 10 T‐MOBILE56 HYUNDAI 9 TOYOTA92 JANSSEN 35 TOYOTA DEALER ASSN43 JC PENNEY 86 TRIVAGO.COM47 JEEP 94 UNITEDHEALTHCARE76 KELLOGGS 27 UNIVERSAL PICTURES90 KFC RESTAURANT 3 VERIZON51 KIA 28 VOLKSWAGEN50 KOHLS 67 WALGREENS32 LEXUS 22 WALMART36 LIBERTY MUTUAL 30 WALT DISNEY PICTURES62 LINCOLN 18 WARNER BROS PICTURES57 LIONS GATE PICTURES 82 WENDYS RESTAURANT26 L'OREAL PARIS 21 XFINITY

2016 MegaBrandsTop 100 Overall Advertisers

Listed Alphabetically

RANK RANK

Source: Kantar Media

PARENT TOTAL SPEND OOH OOH % of

TOTALSPOT TV

LOCAL RADIO

(incl national

spot)

NEWSPAPER

(local, national,

Hispanic)

MAGAZINE (local,

national, Sunday,

Hispanic)

DIGITAL (display,

mobile, video,

search)

NETWORK TV

(including

syndicated)


1 PROCTER & GAMBLE CO 2449053.7 10153.5 0.4% 40959 4603.8 7373.6 425152.7 147606.5 775331.4 703491.8 332231.8 1782.6

2 BERKSHIRE HATHAWAY INC 1942575.1 68124.6 3.5% 125180.8 99454 50946.8 200710.6 225474.3 601225 533193.7 7617.3 21382

3 GENERAL MOTORS CORP 1887347.8 61535.8 3.3% 306021.3 16844.9 75766.7 144737.9 228961.6 644217.9 345432.9 54714.2 6411.3

4 COMCAST CORP 1812178.8 89806 5.0% 341751.2 173250.9 49103.7 80638.2 330925.4 347963.8 344414.8 39912.1 5949.3

5 PFIZER INC 1731028.6 231.7 0.0% 29265.1 4675.9 20425.5 471554.8 89867.6 856621.8 230740.1 25798.7 798.1

6 AT&T INC 1622817.2 21075.4 1.3% 124750.3 111463.7 37417.1 48614.4 195033.8 522311 452811.5 102240.2 4650.7

7 VERIZON COMMUNICATIONS INC 1329351.7 47147.3 3.5% 105542.2 94896.6 39279 6935.2 242253.9 457952.8 246720.3 85903.5 1921.4

8 FORD MOTOR CO 1278402.6 16546.5 1.3% 153756.4 35443 7138.7 93962.8 99439.8 639050.2 168819.2 43160.6 16926.8

9 TOYOTA MOTOR CORP 1264578.4 16798.9 1.3% 178835.9 12411.2 7036.2 108241.2 221911.6 406767.9 250919.2 57972.3 2605.9

10 L'OREAL SA 1235552.5 500 0.0% 7154 1143.7 97.6 689198.3 53979 200076.3 186274.2 94457.2 404.1

11 JOHNSON & JOHNSON 1175964.9 861.3 0.1% 35443.5 1463.4 1112.5 299226.4 84414 500878.4 186401 64776.6 704

12 DEUTSCHE TELEKOM AG 1134818.9 37034.5 3.3% 10658.3 172286.6 4025.4 2102.4 105642.5 431196.3 253436.1 114694 3742.9

13 FIAT CHRYSLER AUTOMOBILES NV 1121375.1 6061.7 0.5% 290103.6 73929.3 6687 35248 144705.3 357783.6 169681.4 29361.2 2946.3

14 AMAZON.COM INC 951316.1 26351.6 2.8% 27071.4 20647.8 10977.5 81969.7 425773.1 220676.6 123901.9 8603.7 3707.5

15 PEPSICO INC 940487.4 16706.6 1.8% 10328.9 22740.6 2102.4 131759.4 44794.6 240563.5 445833.6 23755.4 1725.8

16 YUM BRANDS INC 870538.4 9700.3 1.1% 14531.3 15979.5 229.4 846.8 49041.2 335697.6 394524.2 34185.2 15758.9

17 NISSAN MOTOR CO LTD 867253.4 15055.1 1.7% 270794.2 10943.1 1210.2 36802.1 82646.1 217368.4 188440.6 43302.8

18 APPLE INC 855435.1 69212.9 8.1% 21901.2 15.5 558.4 41212.6 88230.5 475745.6 136768.8 21503

19 UNILEVER 853605.5 25626 3.0% 7049.5 5082.4 14.4 221393.1 69568.9 213432.1 256951.3 50559.7 2588.8

20 TIME WARNER INC 849694.2 72279.8 8.5% 5506.3 13799.7 10567.8 26131.3 52963.9 348732.5 299548.2 10965.9 300.6

21 MICROSOFT CORP 829994.5 26420.5 3.2% 979.9 807.3 6413 37857.6 194145.5 405154.7 135243.3 21688.5 17.6

22 WALT DISNEY CO 810241.4 56822.6 7.0% 32275.5 52696.5 13984.7 50458.9 82592.5 251952.3 227546.3 36251.6 1664.8

23 SAMSUNG GROUP 790019.3 17574.3 2.2% 2145.9 9029.2 20578.6 26970.8 63350.3 426579.4 175859.9 45263.6 2029.3

24 MCDONALDS CORP 789493.2 76303.5 9.7% 135120.2 62618.1 1829.4 9883.6 32446.7 280410.1 134757.4 54822.8 1232.8

25 EXPEDIA INC 788822.2 2131.4 0.3% 2588 6174.2 1347.7 477.8 503686.5 109832 128750.5 33542.2

26 SOFTBANK CORP 770327.4 39500.2 5.1% 11446.4 77015 39777.1 111 75400 277063.5 161272.3 74048.7 14693.5

27 MARS INC 743295.9 38620.4 5.2% 2070.2 7083.8 80.9 200207.9 38224.4 171022.9 228348.4 48705.1 3125.8

28 ANHEUSER‐BUSCH INBEV 740233.6 45804 6.2% 13772.9 20287.9 3456.7 30114.1 58389.3 338626.6 151006.5 75618 2393.2

29 STATE FARM MUTUAL AUTO INS CO 725192.4 16609.5 2.3% 10723 21790 2190.3 794.5 194572.9 207211.6 205939.1 53363.8 11786.7

30 POLITICAL ADVERTISING 694057.1 10947.2 1.6% 627868.1 29867.3 6260.3 0 18782.3 0 322.8

31 NESTLE SA 691154.4 4600.9 0.7% 24883.1 4782.4 2192.1 157759.6 55143.1 144725.4 245317.9 48184.2 2407.5

32 MACYS INC 681878.3 3776.8 0.6% 9478.4 41733.6 161874.9 65917.1 90263.1 181387.6 76316.4 33494.4 17573.3

33 HONDA MOTOR CO LTD 679916.5 5428.4 0.8% 95160.6 5970.8 7211.1 44714.8 82727.9 246360.5 159830.7 29061.8 2882.2

34 21ST CENTURY FOX INC 662218.5 58815.9 8.9% 4565.4 36968.9 32363.6 26613.8 29050.5 203203.1 236141.6 22949.9 1642.6

35 VOLKSWAGEN AG 661122.4 2134.7 0.3% 129828.9 7588.2 3807.4 31210.2 48492.7 237595.8 177084.9 23128.2

36 WAL‐MART STORES INC 658828.3 2800.5 0.4% 8562.1 19705.3 7827.9 32605.4 151339.7 233473 130199.9 65093.5 7154

37 KRAFT HEINZ CO 655136.3 765.3 0.1% 4216.2 1613.4 92 347516.8 36214.1 80489.7 171807.8 11260.2 724.5

38 GENERAL MILLS INC 630407.8 1713.3 0.3% 91470.8 3711.9 2 8558.3 34120.7 148974.1 283435 56418.8 1169

39 BAYER AG GROUP 627744.7 3889 0.6% 7068 9360.4 1358.4 23918.4 25160.7 323082.4 205961.8 14674.8 855.2

40 US GOVERNMENT 626553.8 26564 4.2% 24857.1 36538.4 13356.8 29556.9 129457.8 128017.6 198637.5 26904 10500.6

41 GLAXOSMITHKLINE PLC 605093.6 797.3 0.1% 27187.2 13147.5 969.3 76405.6 44176.3 301521.2 137901.4 375.4

42 PROGRESSIVE CORP 602065.4 5410.4 0.9% 16574.8 5890.1 795.1 11991.7 79948.6 257319.7 214113.8 9838

43 TARGET CORP 580897.2 8765.3 1.5% 8751 12591.8 67324.5 7784.7 126849.9 200197 75268.8 70029.8 3278.3

44 COCA‐COLA CO 569522.8 37539.3 6.6% 4341.8 40711 2325.6 56883.4 24567.3 231626.5 127509 41062.8 2131.4

45 SANOFI 535270.1 0 0.0% 10659.6 5480.6 13.5 45857.2 21860.2 320810.4 97981 29392.2 2419

46 SONY CORP 530264 17895 3.4% 14667.2 10423.7 17275.3 5203.9 40063.2 172046.8 229290.5 18509 1289.8

47 ABBVIE INC 512214.7 163.9 0.0% 14000.2 23781 15.1 72091 45441.2 236632.3 119978.1 112

48 VIACOM INC 497705.6 32708.7 6.6% 13071.5 25161.4 16147.6 7794.8 25453.1 164182.8 193933.3 14380.7 1694

49 AMERICAN EXPRESS CO 494429.5 33545 6.8% 18286.1 14659.7 9762.5 21696 182676.2 127991.6 79941.8 5600.4

50 HERSHEY CO 488882.2 3773.8 0.8% 8992 4943.4 43.7 2575.4 13798 200917.6 208436.3 42356.7 2575.7

2016 MegaBrandsTop 100 Overall Advertisers: Parents - Ranked by Total Spending (000)

Rank

Figures are in thousands, Total Spending includes B-to-B spend not segmented here. Source: Kantar MediaNote: Kantar under reports total OOH industry ad spend by approx. 35%.

PARENT TOTAL SPEND OOH OOH % of

TOTALSPOT TV

LOCAL RADIO

(incl national

spot)

NEWSPAPER

(local, national,

Hispanic)

MAGAZINE (local,

national, Sunday,

Hispanic)

DIGITAL (display,

mobile, video,

search)

NETWORK TV

(including

syndicated)


51 ALLERGAN PLC 486117 234.4 0.0% 9662.2 21.5 794.8 209706.5 39988.8 155902.5 69153

52 MOLSON COORS BREWING CO 484217.8 45466.1 9.4% 8625.6 5834.2 1331 48754.3 9892.2 104168.7 189494.2 70232.4

53 ALLSTATE CORP 481873.2 2988.7 0.6% 2546.9 9501 1430.2 3608 137829 101895.9 172518.9 47815.5 1580.8

54 ALPHABET INC 457748.1 42226.3 9.2% 2221.3 1356.2 2912 13936.4 79227.8 257401.5 51087.1 7329.5

55 GENERAL MOTORS CORP LOC DLR 441671.5 15529.4 3.5% 139721.9 44146.6 147564.5 11.1 93565.3 0 0.7

56 DOCTORS ASSOC INC 441661.1 8204.9 1.9% 49905.8 19460 531.8 273.8 12695.7 184922.9 130007.7 33583.9 1820.4

57 CAPITAL ONE FINANCIAL CORP 432893 8346.5 1.9% 5258.4 13064.3 13916.6 25996.5 149770 100909.8 114698.3 431.6

58 PRICELINE.COM INC 425152.9 0 0.0% 67.2 26.7 0 0 363774.8 21157.4 40122.8 3.9

59 NOVARTIS AG 425055.7 314.2 0.1% 8792.5 451.2 1691.4 102783.2 25239.8 192758.4 91232.7 904.3

60 TOYOTA MOTOR CORP DLR ASSN 419376.9 9785.3 2.3% 346858 25175.6 18772 416.5 17363.8 28.9 715.7

61 ROCK HOLDINGS INC 411068.1 229 0.1% 6189.3 12576.3 0 26969.7 82253.3 193100.5 66581.2 7626.2 15439.4

62 LVMH MOET HENNESSY LOUIS VUITTON SA 401907.4 11407.2 2.8% 760.2 663.5 65171.2 239633.6 28894.4 22392.5 29368 3062

63 ELI LILLY & CO 401296.4 83.6 0.0% 5658.2 53.3 413.9 132113.3 36253.6 154089.7 71323.8 41.8

64 LIBERTY MUTUAL INSURANCE CO 401229.2 1179.8 0.3% 9319.6 5621.5 2499.6 6349 64225.4 103756.8 201903 4518.8 552.4

65 MERCK & CO INC 401031.7 96.8 0.0% 2571.9 509.8 15165.2 195892.4 35027.8 110530.3 40444.7

66 DAIMLER AG 396386.6 639.2 0.2% 36987 6050.1 11827.7 26185.6 44804.9 167894.5 89588.6 1965.6 3904.4

67 LOWES COS INC 392765.3 696.1 0.2% 6837.3 25126 8216.5 1981 70442 135567.5 111265.4 20002.5 12590.8

68 LIONS GATE ENTERTAINMENT CORP 392557.4 5751.9 1.5% 8723.8 9437.4 7994.4 3402.5 9204.1 165571.4 144754.6 35007.7 1163.3

69 RESTAURANT BRANDS INTL INC 387697.1 8292.9 2.1% 8319.1 52949.7 693.5 541.1 991.3 113473 172095.1 16744.5 13574.2

70 JOH A BENCKISER GMBH 382164.2 991.9 0.3% 1288.5 216.3 549.1 183404.2 29912.6 78019.5 72113.9 13475

71 IAC/INTERACTIVECORP 382145.3 0 0.0% 278.2 642.1 19.6 57.6 256043.1 37824.1 86133.9 1119.5

72 HYUNDAI CORP 378814.8 7530.3 2.0% 67093.2 380.9 1170.3 17535.8 44219 141044.2 85204.5 14368.5 40.9

73 JC PENNEY CO INC 378768.9 212.3 0.1% 7103.4 31576.4 14446.6 35175.5 87896.3 89471.7 71344.1 26354.3 14922.1

74 HOME DEPOT INC 371925.2 210.7 0.1% 3904.1 49916.1 5882.9 15842.1 93913 50109.2 74165.1 27763.4 49780.2

75 KELLOGG CO 370027.2 4 0.0% 1932.7 21.4 198.9 70113.1 14646.6 119495.7 138440.9 24781.1

76 KOHLS CORP 368336.3 445.5 0.1% 1892.9 9670.2 49287.4 14279.3 62342.1 159585.1 45315.1 16837.1 8681.6

77 KIA MOTORS CORP 362242.1 8392.3 2.3% 15174.8 390.4 613 263 23208.7 152810.5 134148 26628.8

78 CHARTER COMMUNICATIONS INC 356707.8 5771.8 1.6% 246468.9 19287.2 7032.1 3.3 72756.1 144.9 2781.5 0.1 1142.9

79 EXPERIAN GROUP LTD 355632 0 0.0% 1295.4 3356.1 21 220.2 288128.8 3091.8 52627.8 6624.7

80 DOMINOS PIZZA INC 353791.1 1898.7 0.5% 3810.2 6349.8 14.6 38.6 51875 120857.4 142643.1 26224.5 79.1

81 JP MORGAN CHASE & CO 350015 28302.8 8.1% 56482.9 10117.8 4726.5 22071.7 133869.7 34575.1 58963.9

82 FUJI HEAVY INDUSTRIES LTD 339758.9 0 0.0% 30524.4 3877.1 723.6 9471.3 37732.8 130045.1 127215.4

83 NEWS CORP 330669.4 134 0.0% 201 100.9 297121 8321 23979.1 0 695.7 63

84 RECKITT BENCKISER PLC 327833.1 539.7 0.2% 17468.5 1016 0 1740.2 22659.6 161158.3 115176.6 7753

85 GENERAL MOTORS CORP DLR ASSN 323997.1 13854.9 4.3% 246019.9 13298.5 13249.8 0 36749.5 8.6 556.3

86 CHURCH & DWIGHT CO INC 319665.6 526.8 0.2% 4399.1 2465.4 3.1 83969.6 11709.8 82117.2 85821.8 42845.5 5671.9

87 FORD MOTOR CO DLR ASSN 318515.2 2334.3 0.7% 278025.7 11869.6 2884.2 130 21814.3 9.2 1225.5

88 WALGREENS BOOTS ALLIANCE INC 312934 141.7 0.0% 1789.4 32719.5 33454.2 59834.9 53565.1 82193.4 28495.7 2392.9 18317

89 AMERICA MOVIL SA 310008.3 2010.3 0.6% 5626.5 13176.7 349.2 59707.4 28751.8 134165.5 64064.3 2156.6

90 GENOMMA LAB INTL 308621.9 0 0.0% 10652.8 0 0 0 6.1 0 5958.2 291774.7

91 BRISTOL‐MYERS SQUIBB CO/PFIZER INC 300881.4 0 0.0% 416.7 0 3626.6 38998.5 8562.7 228217.8 21059.2

92 CITIGROUP INC 298522.2 18712.6 6.3% 10915.6 1183.2 15504.9 16984.6 80467.7 113000.3 41270.4

93 DISH NETWORK CORP 297356.4 278.2 0.1% 8457.3 2126 4847.2 26156.2 59806.2 26996.8 61372.3 106648.9 413.6

94 CLOROX CO 297257.4 680.6 0.2% 14236.7 2817.4 0 61346.3 23580.7 77588 88287.3 28616.7 59.5

95 TOYOTA MOTOR CORP LOC DLR 293751 14638.9 5.0% 109398.5 33821.3 46646.3 86.2 89096.6 0 3.9

96 SEARS HOLDINGS CORP 291166.2 1007.7 0.3% 686.2 7754.7 44371.9 1576.3 96909.1 43478.7 65960.1 26062.7 3305.2

97 HONDA MOTOR CO LTD DLR ASSN 287943.4 3083.7 1.1% 211630.1 39830.1 5670.8 0 26662 0 1026

98 CLINTON FOR PRESIDENT COMMITTEE 286194.3 0 0.0% 173100.1 21913.6 88.4 0 15303.6 38039.9 37479 269.7

99 ROARK CAPITAL GROUP 285400.3 11625 4.1% 111834.2 11302.7 402.3 987.1 10935.8 17678.1 120411.4

100 ASTRAZENECA PLC 282608.4 995.7 0.4% 7623.8 1981.6 0 49499.7 25684.6 167990.9 28793.2

Rank

Top 100 Overall Advertisers: Parents - Ranked by Total Spending (000)2016 MegaBrands

Figures are in thousands, Total Spending includes B-to-B spend not segmented here. Source: Kantar MediaNote: Kantar under reports total OOH industry ad spend by approx. 35%.

Top 100 OOH Advertisers by Product and Parent Company with Agency of Record Detail

2016 AGENCY LISTTOP 100 OOH ADVERTISERS

2016 RANK

2015 RANK ADVERTISER PARENT AGENCY SPECIALTY STREET CITY ST ZIP PHONE WEBSITE

1 1 McDONALDS McDonalds Corp 1 McDonald's Plz Oak Brook IL 60523 630-623-3000 www.mcdonalds.comRESTAURANTS Cardenas Marketing Network Multicultural Events 1459 West Hubbard Street Chicago IL 60642 312-492-6424 http://cmnevents.com/

Posterscope U.S.A. Media Buying 32 Avenuaeof the Americas, 25th Fl New York NY 10013 212-889-7752 www.posterscope.comMoroch Partners Creative, Media Buying, Public Relations 590 Means Street Suite 220 Atlanta GA 30318 404-607-8822 www.moroch.comDDB Chicago AOR - Creative, Digital 200 E Randolph St Chicago IL 60601 312-552-6000 www.ddb.comSYZYGY US Digital 225 Broadway Floor 40 New York NY 10007 646-575-5300 www.syzygy.comHavas Media Group Media Buying & Planning 10 Summer Street Floor 5 Boston MA 02110 617-425-4100 www.havasmedia.comMoroch Partners Creative, Media Buying, Public Relations 3625 North Hall Street Ste 1100 Dallas TX 75219 214-520-9700 www.moroch.comAlma Multicultural 2601 South Bayshore Drive Coconut Grove FL 33133 305-662-3175 www.almaad.comLapiz Multicultural 35 West Wacker Drive Chicago IL 37919 312-220-5959 www.lapizusa.comOMD Media Buying & Planning 225 North Michigan Avenue Ste 1900 Chicago IL 60601 312-324-7000 www.omd.comGolin AOR - Public Relations 875 North Michigan Avenue Chicago IL 60611 312-729-4000 www.golin.comAKQA Digital 360 Third Street San Francisco CA 94107 415-645-9400 www.akqa.comFuel Industries, Inc. Digital 7 Hinton Avenue North Ottawa ON K1Y 4P1 613-224-6738 www.fuelindustries.comDDB Chicago AOR- creative, digital 200 East Randolph Street Chicago IL 60601 312-552-6000 www.ddb.comWalton / Isaacson Experiential 325 North LaSalle Street Chicago IL 60654 312-440-8170 www.walktonisaacson.com

2 2 APPLE Apple Computer Inc 1 Infinite Loop Cupertino CA 95014 408-996-1010 www.apple.comTBWA Chiat Day AOR - Creative 5353 Grosvenor Boulevard Los Angeles CA 90066 310-305-5000 www.tbwachiatday.comWork & Company creative, digital 231 Front Street Brooklyn NY 11201 347-470-4803 www.work.cothe community Multicultural 6400 Biscayne Boulevard Miami Beach FL 33138 305-865-9600 www.lacomunidad.comR/GA digital 12777 West Jefferson Boulevard Los Angeles CA 90066 310-882-2680 www.rga.comEleven, Inc. creative, digital 500 Sansome Street San Francisco CA 94111 415-707-1111 www.eleveninc.comTrailer Park creative, digital 6922 Hollywood Boulevard Hollywood CA 90028 310-845-3000 www.trailerpark.comHuge, Inc. digital 426 17th Street Oakland CA 94612 415-813-6777 www.hugeinc.comHybrid Design creative, digital 540 Delancey San Francisco CA 94107 415-227-4700 www.hybrid-design.comRosetta digital 4800 Morabito Avenue San Luis Obispo CA 93401 805-781-0546 www.rosetta.commono creative, digital 1350 Lagoon Avenue Minneapolis MN 55408 612-822-4135 www.mono-1.comSDI Media Group Multicultural 10950 West Washington Boulevard, Studio B Culver City CA 90232 310-388-8800 www.sdimedia.comAKQA Digital 360 3rd Street San Francisco CA 94107 415-645-9400 www.akqa.comTBWA/Media Arts Lab AOR - Creative Digital 12539 Beatrice St Los Angeles CA 90066 310-305-4400 www.mediaartslab.comOMD West Media Buying & Planning 5353 Grosvenor Blvd Los Angeles CA 90066 310-301-3600 www.omd.comCritical Mass, Inc. digital 200 Varick Street New York NY 10014 917-606-8000 www.criticalmass.com

3 7 GEICO GEICO Corp. One GEICO Plaza Washington DC 20076 301-986-3000 www.geico.comHorizon Media, Inc. Media Buying & Planning 75 Varick St New York NY 10013 212-220-5000 www.horizonmedia.comPappas Group digital 4100 North Fairfax Drive Arlington VA 22203 703-349-7221 www.pappasgroup.comLopez Negrete Communications, Inc. Multicultural 3366 Richmond Ave Ste 200 Houston TX 77098 713-877-8777 www.lopeznegrete.comHUEMOR digital 1855 New Highway Farmingdale NY 11735 631-393-6116 www.huemor.rocks The Martin Agency Creative, Digital, Media Buying & Planning One Shockoe Plz Richmond VA 23219 804-698-8000 www.martinagency.com

4 n/a CHEVROLET General Motors 100 Renaissance Center Detroit MI 48265 313-556-5000 www.chevorlet.comCommonwealth//McCann AOR- Creatjve 500 Woodward Avenue Detriot MI 48226 313-202-3700 www.cw-mccann.comAgency 720 creative, digital, social 30930 Russell Ranch Road Westlake Village CA 91362 805-367-5814 www.agency720.comMcCann New York AOR- Creatjve 622 Third Avenue New York NY 10017 646-865-2000 www.mcanny.comJack Morton Worldwide Experiental 909 Third Avenue New York NY 10022 212-401-7121 www.jackmorton.comCarat Media Buying & Planning 500 Woodward Avenue Detriot MI 48226 734-736-3800 www.carat.comCasanova Pendrill multicultural 275 A McCormick Avenue Costa Mesa CA 92626 714-916-8200 www.casanova.com

5 3 VERIZON Verizon 140 West St. New York NY 10007 212-395-1000 www.verizon.comCommunications Inc Burrell Communications Group, Inc. Creative, Multicultural 233 North Michigan Avenue, 29th Fl Chicago IL 60601 312-297-9600 www.burrell.com

AdAsia Communications, Inc. Multicultural 400 Sylvan Ave, Ste 1 Englewood Cliffs NJ 07632 201-608-0388 www.adasia-us.comLopez Negrete Communications, Inc. Multicultural 3336 Richmond Ave Ste 200 Houston TX 77098 713-877-8777 www.lopeznegrete.comMarketing Werks Digital, Multicultural 130 East Randolph, Ste 2400 Chicago IL 60601 312-228-0800 www.marketingwerks.comID Media Media Buying & Planning 100 W 33rd St New York NY 10001 212-907-7011 www.idmediaww.com MRM//McCANN digital 622 3rd Avenue New York NY 10017 646-865-6230 www.mrmworldwide.comZenithOptimedia Media Buying 299 W Houston St New York NY 10014 212-859-5100 www.zenithoptimedia.comR/GA digital 450 West 33rd Street New York NY 10001 212-946-4000 www.rga.com

6 36 AMERICAN American World Financial Ctr 200 Vesey St New York NY 10285 212-640-2000 www.americanexpress.comEXPRESS Express Co ID Media Media Buying & Planning 100 W 33rd St New York NY 10001 212-907-7011 www.idmediaww.com

Huge, Inc. creative, digital 45 Main Street Brooklyn NY 11201 718-625-4843 www.hugeinc.comM Booth & Associates, Inc. digital, public relations, social 300 Park Avenue South New York NY 10010 212-481-7000 www.mbooth.comDigitasLBi digital 355 Park Avenue South New York NY 10010 212-610-5000 www.digitas.comEthology digital 6263 North Scottsdale Road Scottsdale AZ 85250 602-840-6757 www.ethology.comRosetta creative, digital 629 Euclid Avenue Cleveland OH 44114 216-896-8900 www.rosetta.comMindshare Media Buying & Planning 498 7th Ave New York NY 10018 212-297-7000 www.mindshareworld.com

7 11 SPRINT Softbank Corp 6200 Sprint Pkwy Overland Park KS 66251 703-433-4000 www.sprint.comMediavest | Spark media buying & planning 1675 Broadway New York NY 10019 212-468-4000 www.mediavest-spark.com

Top 100 OOH Brands - Agency List2016 MegaBrands

Prepared by OAAA, April 2016Source: Winmo, Kantar Media

2016 RANK



Starcom Worldwide AOR - Creative, Digital, Media Buying 35 West Wacker Drive Chicago IL 60601 312-220-3535 www.starcommww.comM8 multicultural, creative, digital, social 2200 Biscayne Boulevard Miami FL 33137 786-623-5500 www.m8agencyVML, Inc. Digital 250 Richards Road Kansad City MO 64116 816-283-0700 www.vml.comMoroch Partners multicultural 3625 North Hall Street Ste 1100 Dallas TX 75219 214-520-9700 www.inspireculture.com

8 39 ANHEUSER Anheuser-Busch One Busch Plaza Saint Louis MO 63118 314-577-2000 www.anheuser-busch.comBUSCH InBevInc MediaCom Media Buying & Planning 498 7th Ave New York NY 10018 212-912-4200 www.mediacomusa.com/

Deutsch, Inc. Creative, Digital, Social 330 West 34th Street New York NY 10001 212-981-7600 www.deutsch.comAlma Creative, Multicultural 2601 South Bayshore Drive Coconut Grove FL 33133 305-662-3175 www.almaad.comPereira & O'Dell creative digital 5 Crosby Street New York NY 10013 212-897-1000 www.pereiraodell.comPublicis North America creative, digital 1675 Broadway New York NY 10019 212-474-5000 www.publicisna.comPraytell creative, digital 1000 Dean Street Brooklyn NY 11238 415-283-7333 www.praytellagency.comThe Axis Agewncy multicultural 8687 Melrose Avenue Los Angeles CA 90069 310-854-8200 www.theaxisagency.com

9 6 COCA-COLA Coca-Cola Co 1 Coca Cola Plaza Atlanta GA 30313 404-676-2121 www.thecoca-colacompany.com360I, LLC AOR- digital & social 32 Avenue of the Americas New York NY 10013 888-360-9630 www.360i.comHello World, Inc. Creative, Digital 1 ePrize Drive Pleasant Ridge MI 48069 248-543-6800 www.helloworld.comNurun, Inc. Digital 391 Grove Street San Francisco CA 94102 415-436-9980 www.nurun.comMKG creative, digital, social 599 Broadway 4th Fl New York NY 10012 212-620-7770 www.thisismkg.comMoxie digital 384 Northyards Blvd NW Atlanta GA 30313 404-601-4500 www.moxieinteractive.comDefinition 6 digital, social 420 Plasters Avenue Atlanta GA 30324 404-870-0323 www.definition6.comMoroch Partners Creative, Media Buying & Planning 3625 North Hall Street Ste 1100 Dallas TX 75219 214-520-9700 www.moroch.comUniversal McCann Digital, Media Planning & Buying 100 W 33rd St 8th Fl New York NY 10001 212-883-4700 www.umww.comStarcom Worldwide media buying & planning 1675 Broadway New York NY 10019 212-468-4000 www.starcomww.com

10 20 HBO HBO 1100 Ave of the Americas New York NY 10036 212-512-1000 www.hbo.com360I, LLC creative, digital, social 32 Avenue of the Americas New York NY 10013 888-360-9630 www.360i.comGMR Marketing creative, digital 5000 South Towne Drive New Berlin WI 53151 262-786-5600 www.gmrmarketing.comFuel Industries, Inc. Digital 7 Hinton Avenue North Ottawa ON K1Y 4P1 613-224-6738 www.fuelindustries.comPHD USA Media Buying 1285 Ave of the Americas New York NY 10019 212-894-6600 www.phdmedia.comMerkle, Inc. Digital, Media Planning 1745 Broadway 23rd Fl. New York NY 10019 646-652-7770 www.merkleinc.com

11 35 GOOGLE Google Inc. 1600 Amphitheatre Pkwy Mountain View CA 94043 650-253-0000 www.google.com72andSunny AOR - Creative 12101 W Buffalo Creek Dr Playa Vista CA 90094 310-215-9009 www.72andsunny.comEssence Digital Limited media planning 54 W 21st Street 11th Fl New York NY 10010 646-837-5454 www.essencedigital.comHorizon Media, Inc. Media Buying & Planning 75 Varick Street New York NY 10013 212-220-5000 www.horizonmedia.comLatin3 Multicultural 4000 Hollywood Boulevard Ste 220N Hollywood FL 33309 954-893-7305 www.latin3.comSDI Media Group Multicultural 10950 West Washington Boulevard, Studio B Culver City CA 90232 310-388-8800 www.sdimedia.com

12 5 WARNER Time Warner Inc 4000 Warner Blvd Burbank CA 91522 818-954-6000 www.warnerbros.comBROTHERS Liquid Soul Multicultural, Public Relations, Social 1024 Hempville Avenue Northwest, Ste B Atlanta GA 30045 404-892-2836 www.goliquidsoul.comPICTURES OMD Los Angeles Media Buying & Planning 5353 Grosvenor Blvd Los Angeles CA 90066 310-301-3600 www.omd.com

13 17 MICROSOFT Microsoft Corp 1 Microsoft Way Redmond WA 98052 425-882-8080 www.microsoft.comCarat USA, Inc. AOR - Media Buying & Planning 150 E 42nd St New York NY 10017 212-689-6800 www.carat.comDentsu Aegis Network Digital, Media Planning 601 W. 26th Street New York NY 10001 212-784-3800 www.dentsuaegisnetwork.comVisualMax digital 630 9th Avenue New York NY 10036 212-925-2938 www.visualmax.comr2integrated digital 400 East Pratt Street Baltimore MD 21202 410-327-0007 www.r2integrated.comLatin3 Multicultural 4000 Hollywood Boulevard Ste 220N Hollywood FL 33309 954-893-7305 www.latin3.com

14 54 M&Ms Mars, Inc. 6885 Elm Street McLean VA 22101 703-821-4900 www.m-ms.comBBDO Worldwide AOR - Creative 1285 Ave of the Americas New York NY 10019 212-459-6455 www.bbdo.comLatinWorks Marketing, Inc. multicultural 2500 Bee Caves Road Austin TX 78701 512-479-6200 www.latinworks.comMediaCom Media Buying & Planning 489 7th Avenue New York NY 10017 212-912-4200 www.mediacomusa.com

15 9 CHASE JP Morgan Chase 270 Park Ave. New York NY 10017 212-270-6000 www.jpmorganchase.com & Co Rauxa AOR - Multicultural 100 Avenue of the Americas, 2nd Fl New York NY 10013 212-219-2490 www.rauxa.com

ZenithOptimedia Media Buying 299 W. Houston St. New York NY 10014 212-859-5100 www.zenithoptimedia.com 16 4 METRO PCS Deutsche Telekom 2250 Lakeside Blvd Richardson TX 75082 214-570-5800 www.metropcs.com

AG Factory 360 AOR- Creative 120 Fifth Avenue, 8th Fl New York NY 10011 212-242-2417 www.factory360.comBlue 449 media buying & planning, social 424 2nd Avenue West Seattle WA 98119 206-285-2222 www.blue449.comTruMC Media Planning, Multicultural 5050 Quorum Drive, ste 160 Dallas TX 75254 214-291-7244 www.go2tm.com

17 8 UNIVERSAL Comcast Corp 100 Universal City Plz Universal City CA 91608 818-777-1000 www.universalstudios.comPICTURES Maxus Media Planning 6300 Wilshire Blvd Suite 720 Los Angeles CA 90048 323-202-4650 www.maxusglobal.com

18 84 AMAZON Amazon.com, Inc. 440 Terry Avenue North Seattle WA 98109 206-266-1000 www.amazon.comFly Communications, Inc. Creative, Media Buying 40 West 25th Street 12th Fl New York NY 10010 212-675-8484 www.flycommunications.comInitiative Media Buying , digital, digital media planning 5700 Wilshire Blvd Ste 400 Los Angeles CA 90036 323-370-8000 www.initiativemedia.comMKTG INC creative, digital, social 1620 Montgomery Street San Francisco CA 94111 413-773-3300 www.mktg.comUI Centric digital 7 West 36th Street New York NY 10018 917-639-3143 www.uicentric.comMekanism digital 640 Second Street San Francisco CA 94107 415-908-4000 www.mekanism.comRefuel Agency Media Buying & Planning 1350 Broadway Ste 830 New York NY 10018 646-571-2600 www.refuelagency.com

19 12 AT&T AT&T Inc 208 S Akard St Dallas TX 75202 210-821-4105 www.att.comBBDO ATL AOR - Creative, Digital One Alliance 3500 Lenox Road Atlanta GA 30326 404-231-1700 www.bbdoatl.com


2016 RANK



BBDO North America AOR - Creative, Digital 1285 Ave of the Americas New York NY 10019 212-459-5000 www.bbdo.comJavelin Marketing Group Creative, Digital, Media Planning 7850 North Belt Line Road Irving TX 75063 972-443-7000 www.javelinagency.comDieste Direct, Multicultural 1999 Bryan St, Ste 2700 Dallas TX 75201 214-259-8000 www.dieste.comFleishman-Hillard Inc. Digital, Media Buying & Planning, Public Relations, So 200 N Broadway Saint Louis MO 63102 314-982-1700 fleishmanhillard.comImages USA Multicultural 1320 Ellsworth Industrial Boulevard, Ste C-100 Atlanta GA 30318 404-892-2931 www.imagesusa.netCSE, Inc. creative, digital 150 Interstate North Parkway, SE Atlanta GA 30339 770-955-1300 www.groupcse.comCritical Mass, Inc. digital 1011 9th Avenue SE Calgary AB T2G 0H7 403-262-3006 www.criticalmass.comHearts & Science Media Buying, Media Planning 7 World Trade Center 36th Floor New York NY 10007 646-682-2694 www.hearts-science.comDieste Direct, Multicultural 1999 Bryan Street Dallas TX 75201 214-259-8000 www.dieste.comSanders Wingo Creative, Multicultural 2222 Rio Grande Bldg C 3rd Fl Austin TX 78705 512-476-7949 www.sanderswingo.comThe Bravo Group HQ Multicultural 601 Brickell Key Drive, Suite 1100 Miami FL 33131 305-347-1950 www.bebravo.comUWG Multicultural 1 Metro Tech Center North, 11th Fl Brooklyn NY 11201 212-219-1600 www.uwg.isinterTrend Communications, Inc. Multicultural 555 East Ocean Boulevard, 9th Fl Long Beach CA 90802 562-733-1888 www.intertrend.com

20 23 COMCAST Comcast Corp 1 Comcast Ctr Philadelphia PA 19103 215-665-1700 www.comcast.comOgilvy & Mather AOR - Creative 636 11th Avenue New York NY 10036 212-237-4000 www.ogilvy.comHuge, Inc. AOR - digital 45 Main Street York NY 11201 718-625-4843 www.hugeinc.comAmeredia, Inc. AOR - Multicultural 550 Montgomery Street ste 750 San Francisco CA 94111 415-7885100 www.ameredia.comBurrell Communications Group, Inc. AOR - Creative, Digital, Media Buying & Planning, Soc 233 North Michigan Avenue, 29th Fl Chicago IL 60601 312-297-9600 www.burrell.comMediavest | Spark AOR - Media buying & planning 1170 Preachtree Street NE Atlanta GA 30309 404-877-5531 www.mediavest-spark.comInfinity Marketing Creative, Media Buying, Media Planning 874 South Pleasnatburg Drive Greenville SC 29607 864-235-1700 www.infinitymkt.comLeapfrog Online Creative, Digital, Media Buying, Media Planning, Socia807 Greenwood Street Evanston, IL IL 60201 847-492-1968 www.leapfrogonline.comMaya Advertising & Communications Multicultural 1819 L Street NW Washington DC 20036 310-376-5100 www.mayaadvertising.comElevation, Ltd. Multicultural 1027 33rd Street ste 260 Washington DC 20007 202-380-3230 www.elevation-us.comGMR Marketing AOR - Media Buying & Planning 5000 South Towne Drive New Berlin WI 53151 262-786-5600 gmrmarketing.com/en-us/Goodby, Silverstein & Partners, Inc. AOR - Creative 720 California Street San Francisco CA 94108 415-392-0669 goodbysilverstein.com

21 16 FOX Fox Broadcasting 10201 W Pico Blvd Los Angeles CA 90064 310-369-1000 www.fox.comCompany Media Storm Media Buying & Planning 12655 West Jefferson Boulevard Los Angeles CA 90066 212-784-3800 www,vizeum.com

22 32 PARAMOUNT Viacom Inc 5555 Melrose Ave. Los Angeles CA 90038 323-956-5000 www.paramount.comPICTURES MEC Media Buying & Planning, Creative 6300 Wilshire Blvd, Ste 1900 Los Angeles CA 90048 323-761-1400 www.mecglobal.com

MEC - NA HQ, New York Media Buying & Planning, Creative 825 7th Ave New York NY 10019 212-474-0000 www.mecglobal.com23 14 CITI Citigroup Inc 399 Park Ave New York NY 10043 212-559-1000 www.citigroup.com

GroupM Media Buying 498 Seventh Avenue New York NY 10018 212-297-7000 www.groupm.comPublicis North America Creative, Digital, Media Buying, Media Planning 1675 Broadway New York NY 10019 212-474-5000 www.publicisna.comCritical Mass, Inc. Creative, Digital, Media Buying & Planning 200 Varick Street New York NY 10014 914-606-8000 www.criticalmass.com

24 19 21st CENTURY 21st Century Fox Inc 10201 W Pico Blvd Los Angeles CA 90035 310-369-1000 www.fox.comFOX PICTURES Vizeum Media Buying, Media Planning 601 West 26th Street New York NY 10001 212-784-3800 www.vizeum.com

25 31 WALT DISNEY Walt Disney Co 500 S. Buena Vista St. Burbank CA 91521 818-560-1000 www.disney.comPICTURES OMD Entertainment Media Buying & Planning 4000 Alameda Ave Ste 400 Burbank CA 91505 310-301-3600 www.omd.com

26 18 CRACKER BARREL Cracker Barrel 305 Hartmann Dr Lebanon TN 37087 615-444-5533 www.crackerbarrel.comOLD COUNTRY Old Country Store Havas Media Group AOR - Creative, Media Buying & Planning 36 E Grand Ave Suites 3 & 4 Chicago IL 60610 312-640-6800 www.havasimpact.comRESTAURANT The Buntin Group media buying & planning 716 Division Street Nashville TN 37203 615-244-5720 www.buntingroup.com

27 24 MILLERCOORS Sabmiller Plc 250 S Wacker Dr Chicago IL 60606 312-496-2700 www.millercoors.com

GMR Marketing AOR - Creative, Media Buying & Planning 5000 South Towne Drive New Berlin WI 53151 262-786-5600 gmrmarketing.com/en-us/Kinetic Worldwide Media Buying & Planning 350 North Orleans Chicago IL 60654 312-205-0054 www.kinetic.comThe Integer Group, LLC AOR - Creative 7245 W Alaska Dr Lakewood CO 80226 303-393-3000 www.integer.com

28 52 NETFLIX Netflix Inc. 100 Winchester Circle Los Gatos CA 95032 408-540-3700 www.netflix.comRapport Outdoor Worldwide Media Buying & Planning 5700 Wilshire Boulevard Los Angeles CA 90036 323-370-8710 www.rapportww.comKinetic Worldwide Media Buying & Planning 350 North Orleans Chicago IL 60654 312-205-0054 www.kinetic.comMediahub Digital, Media Planning 2121 Park Place El Segundo CA 90245 424-738-6500 www.mediahub.comSDI Media Group Multicultural 10950 West Washington Boulevard, Studio B Culver City CA 90232 310-388-8800 www.sdimedia.com

29 54 MARRIOTT Marriott Intl Inc 10400 Fernwood Rd Bethesda MD 20817 301-380-3000 www.marriott.comHOTEL/RESORT Planit AOR - DIgital 1414 Key Highway Baltimore MD 21202 410-962-8500 www.planitagency.com

Grey Group AOR - Creative 200 5th Avenue New York NY 10010 212-546-2020 www.grey.comMarriner Marketing Communications AOR - Creative 6731 Columbia Gateway Drive Columbia MD 21046 410-715-1500 www.marriner.comMEC AOR - Media Buying & Planning 825 7th Ave New York NY 10019 212-474-0000 www.mecglobal.com

30 10 SAMSUNG Samsung Group 85 Challenger Rd Ridgefield Park NJ 7660 201-229-4000 www.samsungamerica.comR/GA AOR - Digital 350 W 39th St New York NY 10018 212-946-4000 www.rga.comRosetta AOR - Digital 4800 Morabito Avenue San Luis Obispo CA 93401 805-781-0546 www.rosetta.comStarcom Worldwide AOR - Media Buying & Planning 35 West Wacker Drive, 22nd Fl Chicago IL 60601 312-220-3535 smvgroup.com

31 33 CBS CBS Corp 51 W 52 St New York NY 10019 212-975-4321 www.cbscorporation.comOMD West Media Buying & Planning 5353 Grosvenor Boulevard Los Angeles CA 99019 310-301-3600 www.omd.com

32 30 STATE FARM State Farm 1 State Farm Plz Bloomington IL 61710 309-766-2311 www.statefarm.comMutual Automobile Alma Multicultural 2601 S Bayshore Dr,4th Fl Coconut Grove FL 33133 305-662-3175 www.almaddb.com

Insurance Co. FCB Chicago AOR - Digital 875 N Michigan Ave Chicago IL 60611 312-425-5000 www.fcb.comOMD Chicago Media Buying & Planning 225 N Michigan Ave 19th Fl Chicago IL 60601 312-324-7000 www.omd.com


2016 RANK



OMD New York Media Buying & Planning 195 Broadway New York NY 10007 212-590-7100 www.omd.comOMD Latin America Media Buying, Multicultural 6205 Blue Lagoon Drive Ste 650 Miami FL 33126 305-341-2530 www.omd.comSpike DDB AOR - Multicultural 55 Washington Street Ste 650 Brooklyn NY 11201 718-596-5400 spikeddb.comThe Axis Agency Multicultural 8687 Melrose Avenue 9th Fl Los Angeles CA 90069 310-854-8200 www.theaxisagency.comWeber Shandwick AOR - Public Relations 909 Third Avenue New York NY 10022 212-445-8000 www.webershandwick.com

33 51 DISNEY The Walt Disney 500 S Buena Vista St Burbank CA 91521 818-560-1000 disney.comCompany Carat Media Buying & Planning 150 E 42nd St New York NY 10017 212-591-9100 www.carat.com

SapientRazorFish AOR - Digital, Creative 424 2nd Avenue West Seattle WA 98119 206-816-8800 www.razorfish.comOMD Entertainment AOR - media buying & planning 4000 Alameda Ave Ste 400 Burbank CA 91505 310-301-3600 www.omd.comTapestry Media Buying & Planning, Multicultural 35 West Wacker Drive Chicago IL 60601 312-220-6262 www.tapestrypartners.comStarcom Worldwide media buying & planning 5200 Lankershim Blvd. North Hollywood CA 91601 818-753-7200 www.starcomww.comLeo Burnett Worldwide AOR - Creative 35 West Wacker Drive Chicago IL 60601 312-220-5959 www.leoburnett.comLiquid Soul multicultural, public relations, social 1024 Hempville Avenue Northwest, Ste B Atlanta GA 30045 404-892-2836 www.goliquidsoul.comSDI Media Group Multicultural 6060 Center Drive Los Angeles CA 90045 310-388-8800 www.sdimedia.com

34 26 FORD Ford Motor Company One American Road Dearborn MI 48126 313-322-300 www.ford.comZubi Advertising multicultural 2990 Ponce De Leon Boulevard Coral Gables FL 33134 305-448-9824 www.zubiad.comMindshare Team Detroit Media Buying & Planning 500-550 Town Center Drive Dearborn MI 48126 313-615-2000 www.teamdetroit.comComunicad, Inc. Multicultural 1530 Wilson Blvd. Arlington VA 22209 703-807-0500 www.comunicad.comRetail First Media Buying & Planning 220 White Plains Road 5th Fl Tarrytown NY 10591 914-332-1200 www.retailfirstcorp.com

35 n/a MAZDA Mazda NA 7755 Irvine Center Drive Irvine CA 92618 949-727-1990 www.mazda.comOperations Garage Team Mazda Creative, Digital, Media Buying, Media Planning 3200 Bristol Street Costa Mesa CA 92626 714-913-9900 www.garageteammazda.com

Mindshare media buying & planning 498 7th Ave New York NY 10012 212-297-7000 www.mindshareworld.comKinetic Worldwide Outdoor Creative 12180 Millennium Drive Santa Monica CA 90094 310-309-8150 www.kineticww.com

36 n/a FACEBOOK Facebook 1601 Willow Road Menlo Park CA 94025 650-543-4800 www.facebook.comMindshare Media Buying & Planning 909 Northwest 19th Avenue Portland OR 97209 212-297-7000 www.mindshareworld.comWieden + Kennedy-New York AOR - creative 224 NW 13th Avenue Portland OR 97207 503-937-7000 www.wk.com

37 62 CHIPOTLE MEXICAN Chipotle Mexican 1401 Wynkoop St Ste 500 Denver CO 80202 303-595-4000 www.chipotle.comGRILL Grill Inc Mediahub Media Buying & Planning 40 Broad Street Boston MA 02109 617-226-9000 www.mullenlowemediahub.com

38 13 T-MOBILE Deutsche Telekom 12920 SE 38th St Bellevue WA 98006 425-378-4000 www.t-mobile.comAG Big Fuel Communications LLC AOR - Social 40 W 23rd St 5th Fl New York NY 10010 212-616-6300 www.bigfuel.com

Conill Advertising, Inc. Multicultural 2101 Rosecrans Avenue, 2nd Fl El Segundo CA 90245 424-290-4400 www.conill.comBlue 449 Media Planning & Buying 2828 Routh Street Dallas TX 75201 214-749-0080 www.blue449.com

Shaker Recruitment Advertising & Communications Media Buying & Planning 1100 Lake St. 3rd Fl Oak Park IL 60301 708-383-5320 www.shaker.comWongDoody AOR - Creative 1011 Western Ave Ste 900 Seattle WA 98104 206-624-5325 www.wongdoody.com

39 15 NBC NBCUniversal, Inc. 100 Universal City Plaza Universal City CA 91608 818-777-1000 www.nbcuni.comMediavest | Spark media buying & planning 222 Merchandise Mart Plaza Chicago IL 60654 312-970-8400 www.mediavest-spark.comLopez Negrete Communications West, Inc. Media Buying & Planning, Multicultural 2222 W Olive Ave Burbank CA 91506 713-877-8777 www.lopeznegrete.comMaxus Global Media Buying & Planning 498 Seventh Ave New York NY 10018 212-297-8300 www.maxusglobal.comSpark Communications Media Buying & Planning 222 Merchandise Mart Plz Ste 550 Chicago IL 60654 312-970-8400 www.sparksmg.com

40 25 HSBC HSBC 452 5th Ave New York NY 10018 212-525-5000 www.us.hsbc.comHoldings PLC J. Walter Thompson AOR - Creative 466 Lexington Ave New York NY 10017 212-210-7000 www.jwt.com

Mindshare Media Buying & Planning 350 North Orleans, Ste 1270 Chicago IL 60654 312-242-1100 www.mindshareworld.comSapientRazorFish Media Buying & Planning 303 2nd St 6th Fl Southtower San Francisco CA 94107 415-369-6300 www.razorfish.com

41 49 LYFT Lyft Inc. 548 Market Street #68514 San Francisco CA 94104 855-865-9553 www.lyft.comMade Movement Creative 200 Pearl Street Boulder CO 80302 720-420-9840 www.mademovement.com

42 28 PRUDENTIAL Prudential 751 Broad St Newark NJ 07102 973-802-6000 www.prudential.comFinancial Inc. Conill Advertising, Inc. Multicultural 2101 Rosecrans Avenue, 2nd Fl El Segundo CA 90245 424-290-4400 www.conill.com

Turnstile Multicultural 21 Tamal Vista Boulevard Ste 135 Corte Madera CA 94925 415-927-1010 www.turnstile-sf.com43 29 CHICK-FIL-A Chick-Fil-A Inc. 5200 Buffington Rd Atlanta GA 30349 404-765-8000 www.chick-fil-a.com

RESTAURANT Starcom Worldwide Media Buying & Planning 35 West Wacker Drive 22nd Fl Chicago IL 60601 312-220-3535 www.starcomww.comMcCann New York AOR - Creative 622 Third Avenue New York NY 10017 646-865-2000 www.mccanny.com

44 41 ABC Walt Disney Co. 77 W 66th St New York NY 10023 212-456-7777 abc.go.comIntersection Media buying & planning 719 2nd Avenue Seattle WA 98104 206-762-2531 www.intersection.comARENAS Multicultural 3375 Barham Boulevard Los Angeles CA 90068 323-785-5555 www.arenasgroup.com

45 n/a CHEVY DEALER Chevy Dealer 100 Renaissance Center Detroit MI 48265 313-556-5000 www.chevorlet.comASSN Association Commonwealth//McCann AOR- Creatjve 500 Woodward Avenue Detriot MI 48226 313-202-3700 www.cw-mccann.com

Agency 720 creative, digital, social 30930 Russell Ranch Road Westlake Village CA 91362 805-367-5814 www.agency720.comMcCann New York AOR- Creatjve 622 Third Avenue New York NY 10017 646-865-2000 www.mcanny.comJack Morton Worldwide Experiental 909 Third Avenue New York NY 10022 212-401-7121 www.jackmorton.com

Carat Media Buying & Planning 500 Woodward Avenue Detriot MI 48226 734-736-3800 www.carat.comCasanova Pendrill multicultural 275 A McCormick Avenue Costa Mesa CA 92626 714-916-8200 www.casanova.com

46 42 UNITED United Continental 77 W Wacker Dr Chicago IL 60601 312-997-8000 newsroom.unitedcontinentalholdings.comAIRLINES Holdings Inc MEC Media Buying & Planning 825 Seventh Avenue New York NY 10019 212-474-0000 www.mecglobal.com

47 21 PEPSI Pepsico Inc 700 Anderson Hill Rd Purchase NY 10577 914-253-2000 www.pepsico.comAlma Multicultural 2601 S Bayshore Dr,4th Fl Coconut Grove FL 33133 305-662-3175 www.almaddb.com


2016 RANK



OMD Media Buying & Planning 195 Broadway New York NY 10007 212-590-7100 www.omd.comLlyod&Co creative, digital, media buying & planning, multicultura 180 Varick Street New York NY 10014 212-414-3100 www.lloydandco.comOMD West Media Buying & Planning 5353 Grosvenor Boulevard Los Angeles CA 90066 310-301-3600 www.omd.comBBDO Worldwide AOR - Creative 1285 Ave of the Americas New York NY 10019 212-459-5000 www.bbdo.comTBWA Chiat Day Los Angeles AOR - Creative 5353 Grosvenor Blvd Los Angeles CA 90066 310-305-5000 tbwachiatday.com

48 37 KROGER Kroger Co 1014 Vine St Cincinnati OH 45202 513-762-4000 www.kroger.comCB & S Advertising Agency Media Buying & Planning 3800 Southeast 22nd Avenue Portland OR 97202 800-858-9202 Website UnavailableQue Pasa Media Multicultural 3067 Waughtown Street Winston-Salem NC 27107 336-784-9004 www.miwpronto.comthe community Multicultural 6400 Biscayne Boulevard Miami Beach FL 33138 305-865-9600 www.lacomunidad.com

49 n/a FX Fox Networks Group PO Box 900 Beverly Hills CA 90213 310-369-1000 www.fxnetowrks.comBLITZ AOR - Digital 6800 Center Drive Los Angeles CA 90045 310-551-0200 www.blitzagency.comMoxie media buying & planning 2049 Century Park Suite 1300 Los Angeles CA 90067 310-551-3500 www.moxieinteractive.com

ZenithOptimedia AOR - media buying & planning 2049 Century Park East Ste 1300 Los Angeles CA 90067 310-551-3500 www.zenithoptmedia.com50 50 COX Cox Enterprises Inc 1400 Lk Hearn Dr Atlanta GA 30319 404-843-5000 www.cox.com

Media Assembly AOR - Creative 25900 Northwestern Hwy Southfield MI 48075 248-415-3400 www.media-assembly.com51 45 COORS Sabmiller Plc 250 S Wacker Dr Chicago IL 60606 312-496-2700 www.millercoors.com

Kinetic Worldwide Media Buying & Planning 350 North Orleans Ste 1200 Chicago IL 60654 312-205-0054 www.kinetic.com

52 95 CAESARS Caesars 3570 Las Vegas Boulevard South Las Vegas NV 89109 702-407-6000 www.caesars.comHOTEL/RESORT Entertainment Group ZenithOptimedia Media Buying & Planning 299 West Houston Street 10th Fl New York NY 10014 212-859-5100 www.zenithoptimedia.com

53 43 ACCENTURE Accenture Ltd. 1345 Ave of the Americas New York NY 10105 917-452-4400 www.accenture.com MEC AOR - Media Buying & Planning 825 7th Ave New York NY 10019 212-474-000 www.mecglobal.comTBWA Chiat Day New York AOR - Creative 488 Madison Ave New York NY 10022 212-804-1000 www.tbwachiatdayny.com/

54 53 DELTA AIRLINES Delta Airlines Inc 1030 Delta Blvd Atlanta GA 30354 404-715-2600 www.delta.comPHD USA media buying, media planning 1285 Ave of the Americas New York NY 10019 212-894-6600 www.phdmedia.comMKG AOR - Creative, Digital, Social 599 Broadway 4th Fl New York NY 10012 212-620-7770 www.thisismkg.comROX Unicted Multicultural 10100 Santa Monica Boulevard Los Angeles CA 90067 212-206-8668 www.roxunited.comWieden + Kennedy-New York AOR - Creative 150 Varick St Fl 7 New York NY 10013 917-661-5200 www.wk.com

55 n/a INFINITI Nissan North One Nissan Way Franklin TN 376067 615-725-1000 www.infiniti.comAmerica, Inc. Crispin Porter + Bogusky AOR - Creative 6450 Gunpark Drive Boulder CO 80301 303-628-5100 www.cbpgroup.xom

OMD West AOR - media buying & planning 5353 Grosvenor Boulevard Los Angeles CA 90066 310-301-3600 www.omd.com56 40 DUNKIN Dunkin Brands Inc 130 Royall St Canton MA 2021 781-737-3000 www.dunkinbrands.com

DONUTS Trilla Media Buying & Planning 125 East Broad Street Greenville SC 29601 864-271-0500 www.erwinpenland.com57 27 BLUE CROSS & Blue Cross & 225 N Michigan Ave Chicago IL 60601 312-297-6000 www.bcbs.com

BLUE SHIELD Blue Shield Assn Tierney Communications AOR - creative brand positioning & strategy, digital, ex 498 Seventh Avenue New York NY 10018 212-297-7000 www.hellotierney.comMcgarrybowen AOR - Creative 515 N State St 29th Fl Chicago IL 60654 312-840-8300 www.mcgarrybowen.com

58 34 SONY Sony Corp 10202 Washington Blvd Culver City CA 90232 310-244-4000 www.sonypictures.comPICTURES Uuniversal McCann AOR - Media Buying & Planning 5700 Wilshire Blvd Ste 450 Los Angeles CA 90036 323-900-7400 www.umww.com/global

59 48 PANERA BREAD Panera Bread Co 3630 S Geyer Rd Ste 100 Saint Louis MO 63127 314-984-1000 www.panerabread.comBAKERY CAFÉ Looney Advertising Creative, Communications, Media Planning & Buying Seven North Mountain Avenue Montclair NJ 07042 973-783-0017 www.looney-advertising.com

Maxus Global Media Buying & Planning 498 Seventh Ave New York NY 10018 212-297-8300 www.maxusglobal.com60 n/a DELL Dell Technologies 1 Dell Way Round Rock TX 02244 512-338-4400 www.dell.com

Y&R AOR - Creative 3 Colombus Circle New York NY 10019 212-210-3000 www.yr.comJWT AOR - Creative 222 Merchandise Mart Plaza Chicago IL 60654 312-951-4000 www.jwt.comLatin3 mutlicultural 4000 Hollywood Boulevard Ste 220N Hollywood FL 33309 954-744-8599 www.latin3.comElevation, Ltd. Multicultural 1027 33rd Street ste 260 Washington DC 20007 202-380-3230 www.elevation-us.comMediaCom Media Buying & Planning 498 7th Avenue New York NY 10017 212-912-4200 www.mediacomusa.com

61 46 TARGET Target Corp 1000 Nicollet Mall Minneapolis MN 55403 612-304-6073 www.target.comDISCOUNT GroupM Creative, Media Buying, Media Planning 498 7th Avenue New York NY 10018 212-297-7000 www.groupm.com

DEPARTMENT Essence Digital Limited Digital, Media Planning 54 W 21st Street 11th Fl New York NY 10010 646-837-5454 www.essencedigital.comSTORES Deutsch, Inc. Digital, Experiential, Multicultural, Social 5454 Beethoven Street Los Angeles CA 90066 310-862-3000 www.deutschinc.com

62 58 TOYOTA DEALER Toyota Motor 19001 South Western Avenue Torrance CA 90501 310-331-4331 www.toyota.comASSN Corp Dealer Dentsu America LLC media buying and planning 32 Avenue of the Americas New York NY 10013 212-397-3333 www.dentsuaegisnetwork.com

Association ZenithOptimedia Media Buying & Planning, Multicultural 299 West Houston Street 10th Fl New York NY 10014 212-859-5100 www.zenithoptimedia.comConill Advertising, Inc. creative, media planning, multicultural 2101 Rosecrans Avenue, 2nd Fl El Segundo CA 90245 424-290-4400 www.conill-ideas.comFraser Communications Creative, Media Buying & Planning 1631 Pontius Avenue Los Angeles CA 90025 310-319-3737 www.frasercommunications.comSaatchi & Saatchi Los Angeles multicultural 3501 Sepulveda Blvd Torrance CA 90505 310-214-6000 www.saatchila.comElevation, Ltd. multicultural 1027 33rd Street ste 260 Washington DC 20007 202-380-3230 www.elevation-us.comBurrell Communications Group, Inc. multicultural 233 North Michigan Avenue, 29th Fl Chicago IL 60601 312-297-9600 www.burrell.comiCrossing AOR - creative, digital 15169 North Scottsdale Road Scottsdale AZ 85254 480-505-5800 www.icrossing.com

63 n/a TACO BELL Taco Bell Corp. 1 Glen Bell Way Irvine CA 92618 949-863-4500 www.tacobell.comMediavest | Spark AOR - Media Buying & Planning 222 Merchandise Mart Plaza Chicago IL 60654 312-970-8400 www.mediavest-spark.comDeutsch, Inc. Creative, Digital, Experiential, Media Buying, Media Pla5454 Beethoven Street Los Angeles CA 90066 310-862-3000 www.deutschinc.comTracyLocke media buying & planning 1999 Bryan Street Dallas TX 75201 214-259-3500 www.tracylocke.comTapestry multicultural media planning 35 West Wacker Drive Chicago IL 60601 312-220-6262 www.tapestrypartners.comDigitasLBi Creative, Media Buying, Media Planning, Social 2001 The Embarcadero San Francisco CA 94133 415-293-2001 www.digitas.com


2016 RANK



64 57 LEXUS Toyota Motor Corp 19001 S Western Ave Torrance CA 90501 310-468-4000 www.lexus.comConill Advertising, Inc. Multicultural 2101 Rosecrans Avenue, 2nd Fl El Segundo CA 90245 424-290-4400 www.conill.comTeam One USA Media Buying & Buying 13031 W Jefferson Blvd Los Angeles CA 90094 310-437-2500 www.teamone-usa.comWalton / Isaacson Multicultural 3630 Eastham Dr Culver City CA 90232 323-677-5300 www.waltonisaacson.com

65 69 UNIVERSAL Universal Studios, Inc. 100 Universal City Plaza Universal City CA 91608 818-777-1000 www.universalstudios.comSTUDIOS Ignited Media Buying & Planning 2150 Park Place El Segundo CA 90245 310-773-3100 www.ignitedusa.com

David&Goliath AOR- Creative 909 North Sepulveda Boulevard El Segundo CA 90245 310-445-5200 www.dng.comLiquid Soul Multicultural, Public Relations 1024 Hempville Avenue Northwest, Ste B Atlanta GA 30045 404-892-2836 www.goliquidsoul.comMaxus Global Media Buying & Planning 498 Seventh Ave New York NY 10018 212-297-8300 www.maxusglobal.com

66 22 YAHOO! Yahoo! Inc. 701 First Avenue Sunnyvale CA 94089 408-349-3300 www.yahoo.comMedia Vest Media Buying & Planning 1675 Broadway New Yotk NY 10019 212-468-4000 www.mediavestww.comRazorfish Media Buying & Planning 2001 The Embarcadero San Francisco CA 94133 415-369-6300 www.razorfish.com

67 n/a KIA Kia Motors America 111 Peters Canyon Road Irvine CA 92606 949-468-4800 www.kia.comCanvas Worldwide Media planning, media buying, digital 12015 Bluff Creek Drive Playa Vista CA 90094 424-303-4300 www.canvasww.com

68 n/a CAPITAL ONE Capital One 15000 Capital One Drive Richmond VA 23238 804-967-1000 www.capitalone.com Financial Corp. Horizon Media, Inc. Media Buying & Planning 1888 Century Park East 7th Fl Los Angeles CA 90067 310-282-0909 www.horizonmedia.com

360I, LLC digital media buying, planning & strategy 32 Avenue of the Americas New York NY 10013 888-360-9630 www.360i.com69 63 MILLER Sabmiller Plc 250 S Wacker Dr Chicago IL 60606 312-496-2700 www.millercoors.com

Kinetic Worldwide Media Buying & Planning 222 Merchandise Mart Plz Ste 250 Chicago IL 60654 312-205-0054 www.kinetic.com70 60 RE/MAX Re/Max Intl Inc 5075 S Syracuse St Denver CO 80237 303-770-5531 www.remax.com

Carat Media Buying & Planning 150 E 42nd St New York NY 10017 212-591-9100 www.carat.comCarat Media Buying & Planning 950 East Paces Ferry Road NE Ste 1500 Atlanta GA 30326 212-252-0050 www.carat.com

71 47 SUBWAY Doctors Assoc Inc 325 Bic Drive Milford CT 6461 203-877-4281 www.subway.comRESTAURANT BBDO North America AOR - Creative 1285 Ave of the Americas New York NY 10019 212-459-5000 www.bbdo.com

MediaCom Media Buying & Planning 498 Seventh Ave New York NY 10018 212-912-4200 www.mediacomusa.comS,C,P,F… AOR - Multicultural 1688 Meridian Avenue Ste 200 Miami Beach FL 33139 305-674-3222 www.scpf.com

72 n/a TOYOTA Toyota Motor 19001 South Western Avenue Torrance CA 90501 310-331-4331 www.toyota.comSales, USA Dentsu America LLC media buying and planning 32 Avenue of the Americas New York NY 10013 212-397-3333 www.dentsuaegisnetwork.com

ZenithOptimedia Media Buying & Planning, Multicultural 299 West Houston Street 10th Fl New York NY 10014 212-859-5100 www.zenithoptimedia.comConill Advertising, Inc. creative, media planning, multicultural 2101 Rosecrans Avenue, 2nd Fl El Segundo CA 90245 424-290-4400 www.conill-ideas.comFraser Communications Creative, Media Buying & Planning 1631 Pontius Avenue Los Angeles CA 90025 310-319-3737 www.frasercommunications.comSaatchi & Saatchi Los Angeles multicultural 3501 Sepulveda Blvd Torrance CA 90505 310-214-6000 www.saatchila.comElevation, Ltd. multicultural 1027 33rd Street ste 260 Washington DC 20007 202-380-3230 www.elevation-us.comBurrell Communications Group, Inc. multicultural 233 North Michigan Avenue, 29th Fl Chicago IL 60601 312-297-9600 www.burrell.comiCrossing AOR - creative, digital 15169 North Scottsdale Road Scottsdale AZ 85254 480-505-5800 www.icrossing.com

73 n/a HULU Hulu 2500 Broadway Santa Monica CA 90404 310-571-4700 www.hulu.comUniversal McCann Media Buying & Planning 100 W. 33rd Street New York NY 10001 212-883-4700 www.umww.com

74 n/a TNT Sytem 1 CNN Center Atlanta GA 30303 404-827-1700 www.tnt.comInc. OUTFRONT Media Media buying & planning 405 Lexington Avenue New York NY 10174 212-297-6400 www.outfrontmedia.com

Liquid Soul multicultural, public relations 1024 Hempville Avenue Northwest, Ste B Atlanta GA 30045 404-892-2836 www.goliquidsoul.comHorizon Media, Inc. Media Buying 75 Varick Street New York NY 10013 212-220-5000 www.horizonmedia.com

75 n/a BUDWEISER Anheuser-Busch 250 Park Avenue New York NY 10177 212-573-8800 www.budweiser.comInBev LatinWorks Marketing, Inc. multicultural 2500 Bee Caves Road Austin TX 78701 512-479-6200 www.latinworks.com

MediaCom media buying & planning 498 Seventh Avenue New York NY 10017 212-912-4200 www.mediacomusa.comAKQA AOR - digital 360 3rd Street San Francisco CA 94107 415-645-9400 www.akqa.com

76 n/a YOUTUBE Google Inc. 1600 Amphitheatre Pkwy Mountain View CA 94043 650-253-000 www.youtube.comSDI Media Group Multicultural 6060 Center Drive Los Angeles CA 90045 310-388-8800 www.sdimedia.com

77 n/a SHOWTIME Showtime Networks, 1633 Broadway New York NY 10019 212-654-1217 www.sho.comInc. OMD Media Buying & Planning 195 Broadway New York NY 10007 212-590-7100 www.omd.com

Neo@Ogilvy Media Buying 636 11th Avenue New York NY 10036 212-237-4000 www.neoogilvy.com78 78 NEW YORK CITY New York City 125 Worth St New York NY 10013 347-396-4177 www1.nyc.gov/site/doh/index.page

DEPARTMENT OF Government No Agencies Listed

HEALTH & MENTALHYGIENE

79 88 BARRACUDA Barracuda Networks 3175 Winchester Blvd Campbell CA 95008 408-342-5400 www.barracuda.comNETWORKS No Agencies Listed

80 64 SOUTHWEST Southwest Airlines Co. 2702 Love Field Drive Dallas TX 75235 214-792-4000 www.southwest.comAIRLINES TBWA Chiat Day AOR - Creative 5353 Grosvenor Boulevard Los Angeles CA 90066 310-305-5000 www.tbwachait.com

Camelot Communications, Inc. Media Buying & Planning 8140 Walnut Hill Lane Ste 700 Dallas TX 75231 214-373-6999 camelotsmm.comDieste Multicultural 1999 Bryan St, Ste 2700 Dallas TX 75201 214-259-8000 www.dieste.com

81 59 NEW YORK STATE New York State PO Box 7500 Schnectady NY 12301 347-396-4177 www1.nyc.gov/site/doh/index.pageGAMING COMISSION Government No Agencies Listed

82 n/a TRESEMME Unilever Home & 800 Sylvan Avenue Englewood Cuffs NJ 07632 201-567-8000 www.tresemme.com


2016 RANK



Personal Care Mindshare AOR - media buying & planning 498 7th Ave New York NY 10018 212-297-7000 www.mindshareworld.comCampbell Ewald AOR - creative 2000 Brush Street Detriot MI 48226 586-574-3400 www.c-e.com

83 66 PLANET FITNESS PFIP, LLC 26 Fox Run Rd Newington NJ 03801 603-750-0001 www.planetfitness.comCENTER KSM South Media Buying 300 W. 6th Street Austin TX 78701 512-579-4660 www.ksmmedia.com

Hill Holliday Creative, Digital, Media Buying, Media Planning 53 State Street Boston MA 02109 617-366-4000 www.hhcc.com84 n/a COLOSSEUM Colosseum None Listed 888-228-3418 www.colosseumcasino.com

CASINO Casino No Agencies Listed

85 n/a CYLANCE Cylance 18201 Von Karman Ave. Irvine CA 92612 844-295-2623 www.cylance.comNo Agencies Listed

86 n/a WRIGLEYS Wm. Wrigley Jr. Company 930 West Evergreen Avenue Chicago IL 60642 312-644-2135 www.wrigley.comEnergy BBDC, Inc. AOR - creative 225 North Michigan Avenue Chicago IL 60601 312-337-7860 www.energybbdo.com

Starcom Worldwide Media Buying & Planning 35 West Wacker Drive 22nd Fl Chicago IL 60601 312-220-3535 www.starcomww.com87 73 SEAWORLD 9205 S Park Ctr Loop Ste 400 Orlando FL 32819 407-226-5210 www.seaworld.com

Entertainment Inc ID Media Media Buying & Planning 100 West 33rd Street 6th Fl New York NY 10001 212-907-7011 www.idmediaww.comFCB New York AOR - creative 100 West 33rd Street 5-7th Floors New York NY 10001 212-885-2803 www.fcb.comInitiative Worldwide Media 101 West 33rd Street 4th Fl New York NY 10001 212-605-7000 www.initiative.com

88 76 JETBLUE JetBlue 27-01 Queens Plz N, Ste 1 Long Island City NY 11101 718-709-2202 www.jetblue.comAIRWAYS Airways Corp MediaHub AOR - Media Buying & Planning 40 Broad Street Boston MA 02109 617-226-9000 www.mullenlowemediahub.com

Mullen Lowe U.S. AOR - Creative, Media Buying & Planning 40 Broad St Boston MA 02109 617-226-9000 us.mullenlowe.comRokkan AOR - Digital 176 Grand St 2nd Fl New York NY 10012 212-835-9300 www.rokkan.com

89 74 CORONA Constellation 1 S Dearborn St Ste 1700 Chicago IL 60603 312-873-9600 www.crownimportsllc.comBrands Inc Cramer-Krasselt AOR - Creative 225 N Michigan Ave Chicago IL 60601 312-616-9600 www.c-k.com

Horizon Media, Inc. Media Buying & Planning 75 Varick St New York NY 10013 212-220-5000 www.horizonmedia.comthe community Multicultural 6400 Biscayne Boulevard Miami Beach FL 33138 305-865-9600 www.lacomunidad.com

90 n/a SONY Sony Electronics Inc. 16540 West Bernardo San Diego CA 92127 858-942-2400 www.sony.netMediaCom Digital, Media Buying, Media Planning 498 7th Ave New York NY 10017 212-912-4200 www.mediacomusa.comWieden + Kennedy AOR - Creative 224 Northwest 13th Avenue Portland OR 92707 503-937-7000 www.wk.com

91 72 US CELLULAR United States 8410 W Bryn Mawr Ave Ste 700 Chicago IL 60602 773-399-8900 www.uscellular.comCellular Corporation Lapiz Integrated Hispanic Marketing AOR - Multicultural 35 W Wacker Dr 31st Fl Chicago IL 60601 312-220-5000 www.lapizusa.com

Starcom MediaVest Group Media Buying & Planning 35 W Wacker Dr 12th Fl Chicago IL 60601 312-220-3535 usa.starcomww.comMullen Lowe U.S. AOR - Creative, Digital 40 Broad Street Boston MA 02109 617-226-9000 www.mullenlowesus.comThe San Jose Group Ltd. AOR - Public Relations 233 North Michigan Ave. Chicago IL 60601 312-565-7000 www.thesanjosegroup.comTapestry Media Buying & Planning, Multicultural 35 West Wacker Drive 22nd Fl Chicago IL 60601 312-220-6262 www.smvgroup.com

92 67 WELLS FARGO Wells Fargo & Co 420 Montgomery St San Francisco CA 94104 415-396-7152 www.wellsfargo.comDAE Advertising, Inc. AOR - Multicultural 71 Stevenson Street San Francisco CA 94105 415-341-1280 www.dae.comBBDO West AOR - Creative 555 Market St 17th Fl San Francisco CA 94105 415-808-6200 www.bbdo.comMuse USA AOR - Multicultural 9543 Culver Boulevard Culver City CA 90232 310-945-4100 www.museusa.comOMD Los Angeles Media Buying & Planning 5353 Grosvenor Blvd Los Angeles CA 90066 310-301-3600 www.omd.com

93 n/a DOVE Unilever Home & Personal 800 Sylvan Avenue Englewood Cuffs NJ 07632 201-567-8000 www.dove.usCare USA Ogilvy & Mather AOR - Creative 350 North Orleans Street Chicago IL 60654 312-856-8200 www.ogilvy.com

SapientRazorfish AOR - Digital 424 Second Avenue W Seatlle WA 98119 206-816-8800 www.razorfish.comMindshare AOR - Media Buying & Planning 498 7th Ave New York NY 10018 212-297-7000 www.mindshareworld.comVaynerMedia Creative, Digital, Media Buying, Media Planning 315 Park Avenue South New York NY 10010 www.vaynermedia.com

94 n/a VARIOUS POLITICAL Various Political StateSTATE & & Local Office Races

LOCAL RACES No Agencies Listed95 56 RED BULL Red Bull North America, 1740 Stewart Street Santa Monica CA 90404 310-230-2361 hwww.redbull.com

Inc. Carat Media Buying & Planning 150 E 42nd St New York NY 10017 212-591-9100 www.carat.comKastner & Partners AOR - Creative 5340 Alla Road Los Angeles CA 90066 310-458-2000 kastnerandpartners.usCarat Media Buying & Planning 2700 Pennsylvania Avenue 2nd Fl Santa Monica CA 90404 310-255-1000 www.carat.comCarat Media Buying & Planning 950 East Paces Ferry Road NE Ste 1500 Atlanta GA 30326 212-252-0050 www.carat.comPosterscope U.S.A. Media Buying 32 Avenua of the Americas, 25th Fl New York NY 10013 212-889-7752 www.posterscope.comthe community Multicultural 6400 Biscayne Boulevard Miami Beach FL 33138 305-865-9600 www.lacomunidad.com

96 n/a ANDROID Google, Inc. 1600 Amphitheater Parkway Mountain View CA 94043 650-253-0000 www.android.comEssence Digital Limted Media Planning 54 W 21st Street New York NY 10010 646-837-5454 www.essencedigital.com

97 75 SHEETZ Sheetz, Inc. 5700 6th Ave Altoona PA 16602 814-946-3611 www.sheetz.comHarmelin Media Media Buying & Planning 525 Righters Ferry Rd Bala Cynwyd PA 19004 610-668-7900 www.harmelin.com

98 n/a TBS Turner Broadcasting 1 CNN Center Atlanta GA 30303 404-827-1700 www.tbs.comSystem, Inc. OUTFRONT Media Media Buying & Planning 405 Lexington Avenue New York NY 10174 212-297-6400 www.outfrontmedia.com

Liquid Soul multicultural, public relations 1024 Hempville Avenue Northwest Atlanta GA 30045 404-892-2836 www.goliquidsoul.comHorizon Media, Inc. media buying 75 Varick Street New York NY 10013 212-220-5000 www.horizonmedia.com

99 n/a UBER Uber Technologies, Inc. 182 Howard Street San Francisco CA 94105 877-576-1039 www.uber.comIniiative Media Planning 5699 Wilshire Boulevard Suite 400 Los Angeles CA 90036 323-370-8000 www.initiativemedia.comRapport Outdoor Worldwide Media Buying, Media Planning 5700 Wilshire Boulevard Suite 400 Los Angeles CA 90036 323-370-8710 www.rapportww.comVeritone One Creative, Media Buying, Media Planning 3560 Dunhill Street San Diego CA 92121 858-412-1400 www.veritoneone.com


2016 RANK



100 n/a JIM BEAM Beam Suntory, Inc. 510 Lake Cook Road Deerfield IL 60015 847-948-8888 www.jimbeam.comStarcom Worldwide AOR - media buying & planning 35 West Wacker Drive 22nd Fl Chicago IL 60601 312-220-3535 www.starcomww.com


Top 100 Overall Advertisers by Product and Parent Company with Agency of Record Detail

2016 AGENCY LISTTOP 100 OVERALL ADVERTISERS

2016 RANK


1 3 GEICO GEICO Corp. One GEICO Plaza Washington DC 20076 301-986-3000 www.geico.com

Horizon Media, Inc. Media Buying & Planning 75 Varick St New York NY 10013 212-220-5000 www.horizonmedia.com

Pappas Group digital 4100 North Fairfax Drive Arlington VA 22203 703-349-7221 www.pappasgroup.com

Lopez Negrete Communications, Inc. Multicultural 3366 Richmond Ave Ste 200 Houston TX 77098 713-877-8777 www.lopeznegrete.com

HUEMOR digital 1855 New Highway Farmingdale NY 11735 631-393-6116 www.huemor.rocks

The Martin Agency Creative, Digital, Media Buying & Planning One Shockoe Plz Richmond VA 23219 804-698-8000 www.martinagency.com2 4 PFIZER Pfizer Inc. 235 E 42nd St New York NY 10017 212-573-2323 www.pfizer.com

CDMiConnect, LLC Media Buying & Planning 200 Varick Street 4th Fl New York NY 10014 212-798-4400 www.cdmiconnect.com

Huge, Inc. AOR - creative, digital 875 N Street NW Washington DC 20001 202-350-4600 www.hugeinc.com

greyhealthgroup AOR - creative 200 5th Avenue New York NY 10011 212-886-3000 www.ghgroup.com

Carat creative, media buying & planning 875 Howard Street 6th Fl San Francisco CA 94103 415-541-2700 www.carat.com

Carat media buying & planning 150 E 42nd St New York NY 10017 212-689-6800 www.carat.com3 2 VERIZON Verizon 140 West St. New York NY 10007 212-395-1000 www.verizon.com

Communications Inc Burrell Communications Group, Inc. Creative, Multicultural 233 North Michigan Avenue, 29th Fl Chicago IL 60601 312-297-9600 www.burrell.com

AdAsia Communications, Inc. Multicultural 400 Sylvan Ave, Ste 1 Englewood Cliffs NJ 07632 201-608-0388 www.adasia-us.com


Marketing Werks Digital, Multicultural 130 East Randolph, Ste 2400 Chicago IL 60601 312-228-0800 www.marketingwerks.com

ID Media Media Buying & Planning 100 W 33rd St New York NY 10001 212-907-7011 www.idmediaww.com

MRM//McCANN digital 622 3rd Avenue New York NY 10017 646-865-6230 www.mrmworldwide.com

R/GA digital 450 West 33rd Street New York NY 10001 212-946-4000 www.rga.com

ZenithOptimedia Media Buying 299 W Houston St New York NY 10014 212-859-5100 www.zenithoptimedia.com

4 1 AT&T AT&T Inc 208 S Akard St Dallas TX 75202 210-821-4105 www.att.com

BBDO ATL AOR - Creative, Digital One Alliance 3500 Lenox Road Atlanta GA 30326 404-231-1700 www.bbdoatl.com

BBDO North America AOR - Creative, Digital 1285 Ave of the Americas New York NY 10019 212-459-5000 www.bbdo.com

Javelin Marketing Group Creative, Digital, Media Planning 7850 North Belt Line Road Irving TX 75063 972-443-7000 www.javelinagency.com

Dieste Direct, Multicultural 1999 Bryan St, Ste 2700 Dallas TX 75201 214-259-8000 www.dieste.com

Fleishman-Hillard Inc. Digital, Media Buying & Planning, Public Relations, Soc200 N Broadway Saint Louis MO 63102 314-982-1700 fleishmanhillard.com

Images USA Multicultural 1320 Ellsworth Industrial Boulevard, Ste C-100 Atlanta GA 30318 404-892-2931 www.imagesusa.net

CSE, Inc. creative, digital 150 Interstate North Parkway, SE Atlanta GA 30339 770-955-1300 www.groupcse.com

Critical Mass, Inc. digital 1011 9th Avenue SE Calgary AB T2G 0H7 403-262-3006 www.criticalmass.com

Hearts & Science Media Buying, Media Planning 7 World Trade Center 36th Floor New York NY 10007 646-682-2694 www.hearts-science.com

Dieste Direct, Multicultural 1999 Bryan Street Dallas TX 75201 214-259-8000 www.dieste.com

Sanders Wingo Creative, Multicultural 2222 Rio Grande Bldg C 3rd Fl Austin TX 78705 512-476-7949 www.sanderswingo.com

The Bravo Group HQ Multicultural 601 Brickell Key Drive, Suite 1100 Miami FL 33131 305-347-1950 www.bebravo.com

UWG Multicultural 1 Metro Tech Center North, 11th Fl Brooklyn NY 11201 212-219-1600 www.uwg.is

interTrend Communications, Inc. Multicultural 555 East Ocean Boulevard, 9th Fl Long Beach CA 90802 562-733-1888 www.intertrend.com

5 8 CHEVROLET General Motors 100 Renaissance Center Detroit MI 48265 313-556-5000 www.chevorlet.com

Company Commonwealth//McCann AOR- Creatjve 500 Woodward Avenue Detriot MI 48226 313-202-3700 www.cw-mccann.com

Agency 720 creative, digital, social 30930 Russell Ranch Road Westlake Village CA 91362 805-367-5814 www.agency720.com

McCann New York AOR- Creatjve 622 Third Avenue New York NY 10017 646-865-2000 www.mcanny.com

Jack Morton Worldwide Experiental 909 Third Avenue New York NY 10022 212-401-7121 www.jackmorton.com

Carat Media Buying & Planning 500 Woodward Avenue Detriot MI 48226 734-736-3800 www.carat.com

Casanova Pendrill multicultural 275 A McCormick Avenue Costa Mesa CA 92626 714-916-8200 www.casanova.com6 7 FORD Ford Motor Co One American Road Dearborn MI 48126 313-322-300 www.ford.com

Zubi Advertising multicultural 2990 Ponce De Leon Boulevard Coral Gables FL 33134 305-448-9824 www.zubiad.com

Mindshare Team Detroit Media Buying & Planning 500-550 Town Center Drive Dearborn MI 48126 313-615-2000 www.teamdetroit.com

Comunicad, Inc. Multicultural 1530 Wilson Blvd. Arlington VA 22209 703-807-0500 www.comunicad.com

Retail First Media Buying & Planning 220 White Plains Road 5th Fl Tarrytown NY 10591 914-332-1200 www.retailfirstcorp.com7 25 AMAZON Amazon.com Inc. 440 Terry Avenue North Seattle WA 98109 206-266-1000 www.amazon.com

Fly Communications, Inc. Creative, Media Buying 40 West 25th Street 12th Fl New York NY 10010 212-675-8484 www.flycommunications.com

Initiative Media Buying , digital, digital media planning 5700 Wilshire Blvd Ste 400 Los Angeles CA 90036 323-370-8000 www.initiativemedia.com

MKTG INC creative, digital, social 1620 Montgomery Street San Francisco CA 94111 413-773-3300 www.mktg.com

UI Centric digital 7 West 36th Street New York NY 10018 917-639-3143 www.uicentric.com

Mekanism digital 640 Second Street San Francisco CA 94107 415-908-4000 www.mekanism.com

Refuel Agency Media Buying & Planning 1350 Broadway Ste 830 New York NY 10018 646-571-2600 www.refuelagency.com8 15 APPLE Apple Computer Inc 1 Infinite Loop Cupertino CA 95014 408-996-1010 www.apple.com

TBWA Chiat Day AOR - Creative 5353 Grosvenor Boulevard Los Angeles CA 90066 310-305-5000 www.tbwachiatday.com

2016 MegaBrandsTop 100 Overall Brands - Agency List


2016 RANK



Work & Company creative, digital 231 Front Street Brooklyn NY 11201 347-470-4803 www.work.co

the community Multicultural 6400 Biscayne Boulevard Miami Beach FL 33138 305-865-9600 www.lacomunidad.com

R/GA digital 12777 West Jefferson Boulevard Los Angeles CA 90066 310-882-2680 www.rga.com

Eleven, Inc. creative, digital 500 Sansome Street San Francisco CA 94111 415-707-1111 www.eleveninc.com

Trailer Park creative, digital 6922 Hollywood Boulevard Hollywood CA 90028 310-845-3000 www.trailerpark.com

Huge, Inc. digital 426 17th Street Oakland CA 94612 415-813-6777 www.hugeinc.com

Hybrid Design creative, digital 540 Delancey San Francisco CA 94107 415-227-4700 www.hybrid-design.com

Rosetta digital 4800 Morabito Avenue San Luis Obispo CA 93401 805-781-0546 www.rosetta.com

mono creative, digital 1350 Lagoon Avenue Minneapolis MN 55408 612-822-4135 www.mono-1.com

SDI Media Group Multicultural 10950 West Washington Boulevard, Studio B Culver City CA 90232 310-388-8800 www.sdimedia.com

AKQA Digital 360 3rd Street San Francisco CA 94107 415-645-9400 www.akqa.com

TBWA/Media Arts Lab AOR - Creative Digital 12539 Beatrice St Los Angeles CA 90066 310-305-4400 www.mediaartslab.com

OMD West Media Buying & Planning 5353 Grosvenor Blvd Los Angeles CA 90066 310-301-3600 www.omd.comCritical Mass, Inc. digital 200 Varick Street New York NY 10014 917-606-8000 www.criticalmass.com

9 18 TOYOTA Toyota Motor Corp 19001 South Western Avenue Torrance CA 90501 310-331-4331 www.toyota.com

Dentsu America LLC media buying and planning 32 Avenue of the Americas New York NY 10013 212-397-3333 www.dentsuaegisnetwork.com

ZenithOptimedia Media Buying & Planning, Multicultural 299 West Houston Street 10th Fl New York NY 10014 212-859-5100 www.zenithoptimedia.com

Conill Advertising, Inc. creative, media planning, multicultural 2101 Rosecrans Avenue, 2nd Fl El Segundo CA 90245 424-290-4400 www.conill-ideas.com

Fraser Communications Creative, Media Buying & Planning 1631 Pontius Avenue Los Angeles CA 90025 310-319-3737 www.frasercommunications.com

Saatchi & Saatchi Los Angeles multicultural 3501 Sepulveda Blvd Torrance CA 90505 310-214-6000 www.saatchila.com

Elevation, Ltd. multicultural 1027 33rd Street ste 260 Washington DC 20007 202-380-3230 www.elevation-us.com

Burrell Communications Group, Inc. multicultural 233 North Michigan Avenue, 29th Fl Chicago IL 60601 312-297-9600 www.burrell.com

iCrossing AOR - creative, digital 15169 North Scottsdale Road Scottsdale AZ 85254 480-505-5800 www.icrossing.com10 9 T-MOBILE Deutsche Telekom AG 12920 SE 38th St Bellevue WA 98006 425-378-4000 www.t-mobile.com

Big Fuel Communications LLC AOR - Social 40 W 23rd St 5th Fl New York NY 10010 212-616-6300 www.bigfuel.com

Conill Advertising, Inc. Multicultural 2101 Rosecrans Avenue, 2nd Fl El Segundo CA 90245 424-290-4400 www.conill.com

Blue 449 Media Planning & Buying 2828 Routh Street Dallas TX 75201 214-749-0080 www.blue449.com

Shaker Recruitment Advertising & Communications Media Buying & Planning 1100 Lake St. 3rd Fl Oak Park IL 60301 708-383-5320 www.shaker.comWongDoody AOR - Creative 1011 Western Ave Ste 900 Seattle WA 98104 206-624-5325 www.wongdoody.com

11 14 SAMSUNG Samsung Group 85 Challenger Rd Ridgefield Park NJ 7660 201-229-4000 www.samsungamerica.comR/GA AOR - Digital 350 W 39th St New York NY 10018 212-946-4000 www.rga.comRosetta AOR - Digital 4800 Morabito Avenue San Luis Obispo CA 93401 805-781-0546 www.rosetta.com

Starcom Worldwide AOR - Media Buying & Planning 35 West Wacker Drive, 22nd Fl Chicago IL 60601 312-220-3535 smvgroup.com

12 6 McDONALDS McDonalds Corp 1 McDonald's Plz Oak Brook IL 60523 630-623-3000 www.mcdonalds.com

RESTAURANTS Cardenas Marketing Network Multicultural Events 1459 West Hubbard Street Chicago IL 60642 312-492-6424 http://cmnevents.com/

Posterscope U.S.A. Media Buying 32 Avenuaeof the Americas, 25th Fl New York NY 10013 212-889-7752 www.posterscope.com

Moroch Partners Creative, Media Buying, Public Relations 590 Means Street Suite 220 Atlanta GA 30318 404-607-8822 www.moroch.com

DDB Chicago AOR - Creative, Digital 200 E Randolph St Chicago IL 60601 312-552-6000 www.ddb.com

SYZYGY US Digital 225 Broadway Floor 40 New York NY 10007 646-575-5300 www.syzygy.com

Havas Media Group Media Buying & Planning 10 Summer Street Floor 5 Boston MA 02110 617-425-4100 www.havasmedia.com

Moroch Partners Creative, Media Buying, Public Relations 3625 North Hall Street Ste 1100 Dallas TX 75219 214-520-9700 www.moroch.com

Alma Multicultural 2601 South Bayshore Drive Coconut Grove FL 33133 305-662-3175 www.almaad.com

Lapiz Multicultural 35 West Wacker Drive Chicago IL 37919 312-220-5959 www.lapizusa.com

OMD Media Buying & Planning 225 North Michigan Avenue Ste 1900 Chicago IL 60601 312-324-7000 www.omd.comGolin AOR - Public Relations 875 North Michigan Avenue Chicago IL 60611 312-729-4000 www.golin.com

AKQA Digital 360 Third Street San Francisco CA 94107 415-645-9400 www.akqa.com

Fuel Industries, Inc. Digital 7 Hinton Avenue North Ottawa ON K1Y 4P1 613-224-6738 www.fuelindustries.com

DDB Chicago AOR- creative, digital 200 East Randolph Street Chicago IL 60601 312-552-6000 www.ddb.com

Walton / Isaacson Experiential 325 North LaSalle Street Chicago IL 60654 312-440-8170 www.walktonisaacson.com13 16 MICROSOFT Microsoft Corp 1 Microsoft Way Redmond WA 98052 425-882-8080 www.microsoft.com

Carat USA, Inc. AOR - Media Buying & Planning 150 E 42nd St New York NY 10017 212-689-6800 www.carat.com

Dentsu Aegis Network Digital, Media Planning 601 W. 26th Street New York NY 10001 212-784-3800 www.dentsuaegisnetwork.com

VisualMax digital 630 9th Avenue New York NY 10036 212-925-2938 www.visualmax.com

r2integrated digital 400 East Pratt Street Baltimore MD 21202 410-327-0007 www.r2integrated.com

Latin3 Multicultural 4000 Hollywood Boulevard Ste 220N Hollywood FL 33309 954-893-7305 www.latin3.com14 17 STATE FARM State Farm 1 State Farm Plz Bloomington IL 61710 309-766-2311 www.statefarm.com

Mutual Automobile Alma Multicultural 2601 S Bayshore Dr,4th Fl Coconut Grove FL 33133 305-662-3175 www.almaddb.com


2016 RANK



Insurance Co. FCB Chicago AOR - Digital 875 N Michigan Ave Chicago IL 60611 312-425-5000 www.fcb.com

OMD Chicago Media Buying & Planning 225 N Michigan Ave 19th Fl Chicago IL 60601 312-324-7000 www.omd.com

OMD New York Media Buying & Planning 195 Broadway New York NY 10007 212-590-7100 www.omd.com

OMD Latin America Media Buying, Multicultural 6205 Blue Lagoon Drive Ste 650 Miami FL 33126 305-341-2530 www.omd.com

Spike DDB AOR - Multicultural 55 Washington Street Ste 650 Brooklyn NY 11201 718-596-5400 spikeddb.com

The Axis Agency Multicultural 8687 Melrose Avenue 9th Fl Los Angeles CA 90069 310-854-8200 www.theaxisagency.com

Weber Shandwick AOR - Public Relations 909 Third Avenue New York NY 10022 212-445-8000 www.webershandwick.com

15 11 NISSAN Nissan North America, Inc. One Nissan Way Franklin TN 37067 615-725-1000 www.nissanusa.com

Admersia, Inc. Multicultural 159 West 25th Street 6th Fl New York NY 10013 212-686-3333 www.admerasia.com

B&C International, Inc. AOR - Multicultural, Public Relations 808 Greensboro Road High Point NC 27260 336-884-0744 www.bandcinternational.com

The Allen Lewis Agency Multicultural 30600 Northwestern Highway Farmington Hills MI 48334 www.theallenlewisagency.com

OMD Media Buying & Planning 195 Broadway New York NY 10007 212-590-7100 www.omd.com16 10 SPRINT Softbank Corp 6200 Sprint Pkwy Overland Park KS 66251 703-433-4000 www.sprint.com

Mediavest | Spark media buying & planning 1675 Broadway New York NY 10019 212-468-4000 www.mediavest-spark.com

Starcom Worldwide AOR - Creative, Digital, Media Buying 35 West Wacker Drive Chicago IL 60601 312-220-3535 www.starcommww.com

M8 multicultural, creative, digital, social 2200 Biscayne Boulevard Miami FL 33137 786-623-5500 www.m8agency

VML, Inc. Digital 250 Richards Road Kansad City MO 64116 816-283-0700 www.vml.com

Moroch Partners multicultural 3625 North Hall Street Ste 1100 Dallas TX 75219 214-520-9700 www.inspireculture.com17 12 MACYS Macy's, Inc 7 W 7th St Cincinnati OH 45202 513-579-7000 www.macysinc.com

DEPARTMENT Carat AOR - Media Buying & Planning 150 E 42nd St New York NY 10017 212-689-6800 www.carat.com

STORE

18 5 WARNER Time Warner Inc 4000 Warner Blvd Burbank CA 91522 818-954-6000 www.warnerbros.com

BROTHERS Liquid Soul Multicultural, Public Relations, Social 1024 Hempville Avenue Northwest, Ste B Atlanta GA 30045 404-892-2836 www.goliquidsoul.com

PICTURES OMD Los Angeles Media Buying & Planning 5353 Grosvenor Blvd Los Angeles CA 90066 310-301-3600 www.omd.com19 19 PROGRESSIVE Progressive 6300 Wilson Mills Rd. Mayfield Village OH 44143 800-876-6327 www.progressive.com

Corporation Nesnadny + Schwartz AOR - Creative 10803 Magnolia Drive Cleveland OH 44106 216-791-3637

Arnold Worldwide AOR - Creative 10 Summer St Boston MA 02110 617-587-8000 www.arn.com20 21 TARGET Target Corp 1000 Nicollet Mall Minneapolis MN 55403 612-304-6073 www.target.com

DISCOUNT GroupM Creative, Media Buying, Media Planning 498 7th Avenue New York NY 10018 212-297-7000 www.groupm.com

DEPARTMENT Essence Digital Limited Digital, Media Planning 54 W 21st Street 11th Fl New York NY 10010 646-837-5454 www.essencedigital.com

STORES Deutsch, Inc. Digital, Experiential, Multicultural, Social 5454 Beethoven Street Los Angeles CA 90066 310-862-3000 www.deutschinc.com21 22 XFINITY Comcast Corp 1 Comcast Ctr Philadelphia PA 19103 215-665-1700 www.comcast.com

GMR Marketing AOR - Media Buying & Planning 5000 South Towne Drive New Berlin WI 53151 262-786-5600 gmrmarketing.com

Goodby, Silverstein & Partners, Inc. AOR - Creative 720 California St San Francisco CA 94108 415-392-0669 www.goodbysilverstein.com

Gravity Media AOR - Multicultural 114 W 26th St 8th Fl New York NY 10001 646-486-0000 www.mediagravity.com

Mediavest | Spark Media Buying & Planning 1675 Broadway New York NY 10019 212-468-4000 www.mediavestww.com

Mediavest | Spark Media Buying & Planning 1170 Peachtree St NE Atlanta GA 30309 404-877-5531 www.mediavestww.com22 13 WALMART Wal-Mart Stores, Inc. 702 SW 8th St Bentonville AR 72716 479-273-4000 www.walmart.com

GlobalHue Multicultural Ste 1600 4000 Town Ctr Southfield MI 48076 248-223-8900 www.globalhue.com

IW Group, Inc. AOR - Multicultural 8687 Melrose Ave Ste G540 West Hollywood CA 90069 310-289-5500 www.iwgroupinc.com

Liquid Soul Multicultural 1024 Hempville Avenue Northwest, Ste B Atlanta GA 30045 404-892-2836 www.goliquidsoul.com


Haworth Marketing & Media Media Buying, Media Planning 45 S 7th Street Minneapolis MN 55402 612-667-8900 www.haworthmedia.com

Witeck Combs Communications Multicultural 2120 L Street Northwest Ste 850 Washington DC 20037 202-887-0500 www.witeck.com23 34 HONDA Honda Motor 1919 Torrance Blvd. Torrance CA 90501 310-783-2000 www.honda.com

Company Orci Multicultural 2800 28th Street Ste 222 Santa Monica CA 90405 310-622-4600 www.orci.com

RPA AOR - creative, digital, social, media buying & planning 2525 Colorado Ave Santa Monica CA 90404 310-394-4000 www.rpa.com24 35 ABBVIE AbbVie Inc. 1 N Waukegan Rd North Chicago IL 60064 847-932-7900 www.abbvie.com

Mediavest | Spark Media Buying & Planning 222 Merchandise Mart Plz Ste 550 Chicago IL 60654 312-970-8400 www.sparksmg.com25 54 AMERICAN American World Financial Ctr 200 Vesey St New York NY 10285 212-640-2000 www.americanexpress.com

EXPRESS Express Co ID Media Media Buying & Planning 100 W 33rd St New York NY 10001 212-907-7011 www.idmediaww.com

Huge, Inc. creative, digital 45 Main Street Brooklyn NY 11201 718-625-4843 www.hugeinc.com

M Booth & Associates, Inc. digital, public relations, social 300 Park Avenue South New York NY 10010 212-481-7000 www.mbooth.com

DigitasLBi digital 355 Park Avenue South New York NY 10010 212-610-5000 www.digitas.com

Ethology digital 6263 North Scottsdale Road Scottsdale AZ 85250 602-840-6757 www.ethology.com

Rosetta creative, digital 629 Euclid Avenue Cleveland OH 44114 216-896-8900 www.rosetta.com

Mindshare Media Buying & Planning 498 7th Ave New York NY 10018 212-297-7000 www.mindshareworld.com


2016 RANK



26 23 L'OREAL PARIS L'Oreal Sa 41 Rue Martre Clichy France 92110 (33-147567000 www.loreal.com

Publicis North America AOR - creative, digital 1675 Broadway New York NY 10019 212-474-5000 www.publicisna.com

MEC Media Buying, Media Planning 825 7th Avenue New York NY 10019 212-474-0000 www.mecglobal.com27 20 UNIVERSAL Comcast Corp 100 Universal City Plz Universal City CA 91608 818-777-1000 www.universalstudios.com

PICTURES Maxus Media Planning 6300 Wilshire Blvd Suite 720 Los Angeles CA 90048 323-202-4650 www.maxusglobal.com28 29 VOLKSWAGEN Volkswagen AG 2200 Ferdinand Porsche Dr Herndon VA 20171 248-754-5000 www.volkswagengroupamerica.com

Deutsch, Inc. Creative, Digital, Experiental, Multicultural, Social 5454 Beethoven Street Los Angeles CA 90066 310-862-3000 www.deutschinc.com

PHD USA AOR - Media Buying 1285 Avenue of the Americas New York NY 10019 212-894-6600 www.phdmedia.com29 24 SUBWAY Doctors Assoc Inc 325 Bic Drive Milford CT 6461 203-877-4281 www.subway.com

RESTAURANT BBDO North America AOR - Creative 1285 Ave of the Americas New York NY 10019 212-459-5000 www.bbdo.com

MediaCom Media Buying & Planning 498 Seventh Ave New York NY 10018 212-912-4200 www.mediacomusa.com

S,C,P,F… AOR - Multicultural 1688 Meridian Avenue Ste 200 Miami Beach FL 33139 305-674-3222 www.scpf.com

30 50 WALT DISNEY The Walt Disney 500 S. Buena Vista St. Burbank CA 91521 818-560-1000 www.disney.com

PICTURES OMD Entertainment Media Buying & Planning 4000 Alameda Ave Ste 400 Burbank CA 91505 310-301-3600 www.omd.com31 37 CAPITAL ONE Capital One 15000 Capital One Drive Richmond VA 23238 804-967-1000 www.capitalone.com

Financial Corp Horizon Media, Inc. Media Buying & Planning 1888 Century Park East 7th Fl Los Angeles CA 90067 310-282-0909 www.horizonmedia.com

360I, LLC digital media buying, planning & strategy 32 Avenue of the Americas New York NY 10013 888-360-9630 www.360i.com32 26 LEXUS Toyota Motor Corp 19001 S Western Ave Torrance CA 90501 310-468-4000 www.lexus.com

Conill Advertising, Inc. Multicultural 2101 Rosecrans Avenue, 2nd Fl El Segundo CA 90245 424-290-4400 www.conill.com

Team One USA Media Buying & Buying 13031 W Jefferson Blvd Los Angeles CA 90094 310-437-2500 www.teamone-usa.com

Walton / Isaacson Multicultural 3630 Eastham Dr Culver City CA 90232 323-677-5300 www.waltonisaacson.com33 31 BUDWEISER Anheuser-Busch 250 Park Avenue New York NY 10177 212-573-8800 www.budweiser.com

InBev LatinWorks Marketing, Inc. multicultural 2500 Bee Caves Road Austin TX 78701 512-479-6200 www.latinworks.com

MediaCom media buying & planning 498 Seventh Avenue New York NY 10017 212-912-4200 www.mediacomusa.com

AKQA AOR - digital 360 3rd Street San Francisco CA 94107 415-645-9400 www.akqa.com34 30 20th CENTURY 21st Century Fox Inc 10201 W Pico Blvd Los Angeles CA 90035 310-369-1000 www.fox.com

FOX PICTURES Vizeum Media Buying, Media Planning 601 West 26th Street New York NY 10001 212-784-3800 www.vizeum.com35 33 TOYOTA Toyota Dealer Assn 19001 South Western Avenue Torrance CA 90501 310-331-4331 www.toyota.com

DEALER ASSN Dentsu America LLC media buying and planning 32 Avenue of the Americas New York NY 10013 212-397-3333 www.dentsuaegisnetwork.com

ZenithOptimedia Media Buying & Planning, Multicultural 299 West Houston Street 10th Fl New York NY 10014 212-859-5100 www.zenithoptimedia.com

Conill Advertising, Inc. creative, media planning, multicultural 2101 Rosecrans Avenue, 2nd Fl El Segundo CA 90245 424-290-4400 www.conill-ideas.com

Fraser Communications Creative, Media Buying & Planning 1631 Pontius Avenue Los Angeles CA 90025 310-319-3737 www.frasercommunications.com

Saatchi & Saatchi Los Angeles multicultural 3501 Sepulveda Blvd Torrance CA 90505 310-214-6000 www.saatchila.com

Elevation, Ltd. multicultural 1027 33rd Street ste 260 Washington DC 20007 202-380-3230 www.elevation-us.com

Burrell Communications Group, Inc. multicultural 233 North Michigan Avenue, 29th Fl Chicago IL 60601 312-297-9600 www.burrell.com

iCrossing AOR - creative, digital 15169 North Scottsdale Road Scottsdale AZ 85254 480-505-5800 www.icrossing.com36 36 LIBERTY MUTUAL Liberty Mutual Insurance Co 175 Berkeley St Boston MA 02117 617-357-9500 www.libertymutual.com

Geovision Multicultural 203 Arlington Street Ste 2 Watertown MA 02472 617-926-5454 www.geovisiononline.com

Havas Worldwide AOR - Creative 200 Hudson St, Fl 4 New York NY 10013 212-886-2000 www.havasworldwide.com

Blue 449 Media Buying & Planning 375 Hudson St 7th Fl New York NY 10014 212-820-3200 www.blue449.com37 53 ELI LILLY Eli Lilly and Co 893 S Delaware St Indianapolis IN 46225 317-276-2000 www.lilly.com

OMD-USA Media Buying & Planning 195 Broadway New York NY 10007 212-590-7100 www.omd.com

Wing Multicultural 200 Fifth Avenue 3rd Fl New York NY 10010 212-500-9400 www.winglatino.com

38 38 TACO BELL Yum Brands Inc 1 Glen Bell Way Irvine CA 92618 949-863-4500 www.tacobell.com

RESTAURANT Mediavest | Spark AOR - Media Buying & Planning 222 Merchandise Mart Plaza Chicago IL 60654 312-970-8400 www.mediavest-spark.com

Deutsch, Inc. Creative, Digital, Experiential, Media Buying, Media Pla 5454 Beethoven Street Los Angeles CA 90066 310-862-3000 www.deutschinc.com

TracyLocke media buying & planning 1999 Bryan Street Dallas TX 75201 214-259-3500 www.tracylocke.com

Tapestry multicultural media planning 35 West Wacker Drive Chicago IL 60601 312-220-6262 www.tapestrypartners.com

DigitasLBi Creative, Media Buying, Media Planning, Social 2001 The Embarcadero San Francisco CA 94133 415-293-2001 www.digitas.com39 95 QUICKEN LOANS Quicken Loans, Inc. 1050 Woodward Avenue Detroit MI 48226 800-863-4332 www.quickenloans.com

Eicoff AOR - Creative, Digital 401 North Michigan Avenue Ste 400 Chicago IL 60611 312-527-7100 www.eicoff.com

40 28 MERCK Merck & Co. Inc. 1 Merck Dr Whitehouse Station NJ 08889 908-423-1000 www.merck.com

BBDO New York AOR - Media Buying & Planning 1285 Ave of the Americas 7th Fl New York NY 10019 212-459-5000 www.bbdo.com


Initiative Worldwide Media Buying & Planning 100 W 33rd St 4th Fl New York NY 10001 212-605-7000 initiative.com

Media Vest | Spark Media Buying & Planning 1675 Broadway New York NY 10019 212-468-4000 www.mediavestww.com41 40 DIRECTV DirecTV Group, Inc. 2230 E. Imperial Hwy. El Segundo CA 90245 310-964-5000 www.directv.com


2016 RANK



Hearts & Science Media Planning 7 World Trade Center 36th Floor New York NY 10007 646-682-2694 www.hearts-science.com

ConvergeDirect Digital, Media Buying 33 East 22rd Street New York NY 10016 212-213-0111 www.convergedirect.com

iCrossing Digital, Media Planning 300 W 57th Street New York NY 10019 212-649-3900 www.icrossing.com

Zubi Advertising Services, Inc. Multicultural 2990 Ponce De Leon Blvd Ste 600 Coral Gables FL 33134 305-448-9824 www.zubiad.com42 42 MERCEDES-BENZ Mercedes Benz USA LLC 303 Permeter Center North Atlanta GA 30346 770-705-0600 www.mbusa.com

Merkley + Partners Creative, Media Planning 200 Varick Street New York NY 10014 212-366-3500 www.merkleyandpartners.com

PHD USA AOR - Media Buying & Planning 220 East 42nd Street 7th Fl New York NY 10017 212-894-6600 www.phdmedia.com43 49 JC PENNEY JC Penney 6501 Legacy Drive Plano TX 75024 972-431-1000 www.jcpenney.com

Company, Inc. OMD Latin America Media Buying & Planning 6205 Blue Lagoon Drive Ste 650 Miami FL 33126 305-341-2530 www.omd.com

mcgarrybowden AOR - creative 601 West 26th Street New York NY 10001 212-598-2900 www.mcgarrybowden.com

OMD Worldwide Media Buying & Planning, Multicultural 195 Broadway New York NY 10007 212-590-7100 www.omd.com44 66 PARAMOUNT Viacom Inc 5555 Melrose Ave. Los Angeles CA 90038 323-956-5000 www.paramount.com

PICTURES MEC Media Buying & Planning, Creative 6300 Wilshire Blvd, Ste 1900 Los Angeles CA 90048 323-761-1400 www.mecglobal.com

MEC - NA HQ, New York Media Buying & Planning, Creative 825 7th Ave New York NY 10019 212-474-0000 www.mecglobal.com45 51 LOWES Lowes Cos Inc 1000 Lowe's Blvd Mooresville NC 28117 704-758-1000 www.lowes.com

BBDO Worldwide AOR - creative 1285 Avenue of the Americas New York NY 10019 212-459-5000 www.bbdo.com

Footsteps Multicultural 220 East 42nd Street 14th Fl New York NY 10017 212-924-6432 www.footstepsgroup.com

LatinWorks Marketing, Inc. Multicultural 206 E 9th St Capital Tower Fl 13 Austin TX 78701 512-479-6200 www.latinworks.com

Starcom Worldwide Media Buying, Media Planning 35 West Wacker Drive Chicago IL 60601 312-220-3535 www.starcomww.com46 69 BURGER KING Restaurant Brands 5505 Blue Lagoon Dr Miami FL 33126 305-378-3000 www.bk.com

RESTAURANT Intl Inc PITCH AOR - Creative 8825 National Boulevard Culver City CA 90232 424-603-6000 www.thepitchagency.com

Horizon Media, Inc. Media Buying & Planning 75 Varick St New York NY 10013 212-220-5000 www.horizonmedia.com

47 59 JEEP Fiat Chrysler 1000 Chrysler Drive Auburn Hills MI 48326 248-576-5741 www.fcanorthamerica.com

Automobiles NV Cadreon, LLC Media Buying & Planning 300 Park Street Ste 300 Birmingham MI 48009 415-262-5900 www.cadreon.com

SapientRazorfish AOR - digital 40 Fulton Street New York NY 10038 212-560-5700 www.sapientnitro.com

Mediabrands Publishing Media Buying & Planning 805 East Maple Street Birmingham MI 48009 248-554-4550 www.ipgmediabrands.com

Universal McCann Media Buying & Planning 100 33rd St New York NY 10001 212-883-4700 www.umww.com

Mediabrands Publishing media buying & planning, social 805 East Maple Street Brimingham MI 48009 248-554-4550 www.mbww.com

Universal McCann Detroit Media Buying & Planning 805 East Maple Road Birmingham MI 48009 248-554-4550 www.umww.com48 46 HOME DEPOT Home Depot Inc. 2455 Paces Ferry Rd., NW Atlanta GA 30339 770-433-8211 www.homedepot.com

Carat USA, Inc. Media Buying & Planning 150 E 42nd St New York NY 10017 212-689-6800 www.carat.com

PowerDirect Creative, Media Buying & Planning 4400 MacArthur Boulevard Ste 200 Newport Beach CA 92660 877-737-8977 www.powerdirect.net

Richards/Lerma Multicultural 7007 Twin Hills Ste 300 Dallas TX 75231 214-891-4100 www.richardslerma.com UWG Multicultural 1 Metrotech Center N 11th Fl Brooklyn NY 11201 212-219-1600 www.uwg.is

49 68 COCA-COLA Coca-Cola Co 1 Coca Cola Plaza Atlanta GA 30313 404-676-2121 www.thecoca-colacompany.com

360I, LLC AOR- digital & social 32 Avenue of the Americas New York NY 10013 888-360-9630 www.360i.com

Hello World, Inc. Creative, Digital 1 ePrize Drive Pleasant Ridge MI 48069 248-543-6800 www.helloworld.com

Nurun, Inc. Digital 391 Grove Street San Francisco CA 94102 415-436-9980 www.nurun.com

MKG creative, digital, social 599 Broadway 4th Fl New York NY 10012 212-620-7770 www.thisismkg.com

Moxie digital 384 Northyards Blvd NW Atlanta GA 30313 404-601-4500 www.moxieinteractive.com

Definition 6 digital, social 420 Plasters Avenue Atlanta GA 30324 404-870-0323 www.definition6.com

Moroch Partners Creative, Media Buying & Planning 3625 North Hall Street Ste 1100 Dallas TX 75219 214-520-9700 www.moroch.com

Universal McCann Digital, Media Planning & Buying 100 W 33rd St 8th Fl New York NY 10001 212-883-4700 www.umww.com

Starcom Worldwide media buying & planning 1675 Broadway New York NY 10019 212-468-4000 www.starcomww.com50 41 KOHL'S Kohl's Corporation N56 W17000 Ridgewood Dr Menomonee Falls WI 53051 262-703-7000 www.kohls.com

DEPARTMENT Triptent AOR - creative, digital 400 West 14th Street New York NY 10014 212-255-3600 www.triptent.com

STORES ZenithOptimedia Media Buying & Planning 299 W Houston St 10th Fl New York NY 10014 212-859-5100 www.zenithoptimedia.com51 44 KIA Kia Motors Corp. 111 Peters Canyon Road Irvine CA 92606 949-468-4800 www.kia.com

Canvas Worldwide Media planning, media buying, digital 12015 Bluff Creek Drive Playa Vista CA 90094 424-303-4300 www.canvasww.com52 70 DOMINOS Dominos Pizza Inc. 30 Frank Lloyd Wright Dr Ann Arbor MI 48106 734-930-3030 www.dominos.com

PIZZA CP+B AOR - Media Planning, creative 3390 Mary St Ste 300 Coconut Grove FL 33133 305-859-2070 www.cpbgroup.comRESTAURANT CP+B Boulder AOR - Media Planning, creative 6450 Gunpark Dr Boulder CO 80301 303-628-5100 www.cpbgroup.com

LatinWorks Marketing, Inc. Multicultural 206 E 9th St Capital Tower Fl 13 Austin TX 78701 512-479-6200 www.latinworks.com


Mindshare Media Buying 498 7th Ave New York NY 10018 212-297-7000 www.mindshareworld.com53 55 ALLSTATE Allstate Corp 2775 Sanders Rd Northbrook IL 60062 847-402-5000 www.allstate.com

Leo Burnett Worldwide AOR - Creative 35 West Wacker Drive Chicago IL 60601 312-220-5959 www.leoburnett.com


2016 RANK



Tapestry media buying & planning, multicultural 35 West Wacker Drive Chicago IL 60601 312-220-6262 www.tapestrypartners.com

Starcom MediaVest Worldwide Media Buying & Planning 35 W Wacker Dr 22nd Fl Chicago IL 60601 312-220-3535 usa.starcomww.com54 83 GOOGLE Google Inc. 1600 Amphitheatre Pkwy Mountain View CA 94043 650-253-0000 www.google.com

72andSunny AOR - Creative 12101 W Buffalo Creek Dr Playa Vista CA 90094 310-215-9009 www.72andsunny.com

Essence Digital Limited media planning 54 W 21st Street 11th Fl New York NY 10010 646-837-5454 www.essencedigital.com

Horizon Media, Inc. Media Buying & Planning 75 Varick Street New York NY 10013 212-220-5000 www.horizonmedia.com

Latin3 Multicultural 4000 Hollywood Boulevard Ste 220N Hollywood FL 33309 954-893-7305 www.latin3.com

SDI Media Group Multicultural 10950 West Washington Boulevard, Studio B Culver City CA 90232 310-388-8800 www.sdimedia.com55 58 SUBARU Fuji Heavy 2235 Rte 70 W Cherry Hill NJ 08002 856-488-8500 www.subaru.com

Industries LTD BPN Worldwide Media Buying & Planning 100 West Thirty Third Street New York NY 10001 212-716-6500 bpnww.com

BrushFire, Inc. AOR - Creative 2 Wing Drive Cedar Knolls NJ 07927 973-871-1700 www.brushfireinc.com

Carmichael Lynch AOR - Creative 110 N 5th Street Minneapolis MN 55403 612-334-6000 www.carmichaellynch.com

JL Media, Inc. Media Buying & Planning 1600 Route 22 East 2nd Fl Union NJ 07083 908-302-1285 www.jlmedia.com

56 43 HYUNDAI Hyundai Motor America 10550 Talbert Ave Fountain Valley CA 92708 714-965-3000 www.hyundaiusa.com

Innocean USA Creative, Digital, Media Buying & Planning 180 5th St Ste 200 Huntington Beach CA 92648 714-861-5200 www.innoceanusa.com

Canvas Worldwide Media Buying, Media Planning 75 Varick Street New York NY 10013 424-303-4300 www.canvasww.com

URi, Inc. Multicultural 357 Van Ness Way Ste 110 Torrance CA 90501 310-360-1212 Website Unavailable57 n/a LIONS GATE Lions Gate 2700 Colorado Avenue Santa Monica CA 90404 310-392-0252 www.lionsgate.com

PICTURES Entertainment Corp. Mindshare media buying & planning 12180 Millennium Drive Playa Vista CA 90094 310-309-8500 www.mindshareworld.com58 63 GMC General Motors 300 Renaissance Ctr Detroit MI 48265 313-556-5000 www.gm.com

Corporation Carat USA, Inc. Media Buying & Planning 150 E 42nd St New York NY 10017 212-689-6800 www.carat.com

Leo Burnett Detriot AOR - Creative 3310 West Big Beaver Road Troy MI 48084 248-458-8300 www.leoburnett.com

59 71 METRO PCS Deutsche Telekom Ag 2250 Lakeside Blvd Richardson TX 75082 214-570-5800 www.metropcs.com

Factory 360 AOR- Creative 120 Fifth Avenue, 8th Fl New York NY 10011 212-242-2417 www.factory360.com

Blue 449 media buying & planning, social 424 2nd Avenue West Seattle WA 98119 206-285-2222 www.blue449.com

TruMC Media Planning, Multicultural 5050 Quorum Drive, ste 160 Dallas TX 75254 214-291-7244 www.go2tm.com60 64 GENERAL MILLS General Mills, Inc. 1 General Mills Blvd Minneapolis MN 55426 763-764-7600 www.generalmills.com

Casanova Pendrill Multicultural 275-A McCormick Ave Ste 100 Costa Mesa CA 92626 714-918-8200 www.casanova.com

Clockwork Active Media Media Buying & Planning 1501 East Hennepin Avenue Minneapolis MN 55414 612-746-1850 www.clockwork.com

Hispania Public Relations Multicultural 8306 Mills Drive Ste 310 Miami FL 33183 305-271-5680 www.hispaniapublicrelations.com

Latin3 Multicultural 4000 Hollywood Boulevard Ste 220N Hollywood FL 33309 954-893-7305 www.latin3.com

M8 creative, digital, multicultural & planning 2200 Biscayne Boulevard, 2nd Fl Miami FL 33137 786-623-5500 m8agency.com

Mindshare Media Buying & Planning498 7th Ave New York NY 10018 212-297-7000 www.mindshareworld.com

Mindshare Media Buying & Planning 350 North Orleans, Ste 1270 Chicago IL 60654 312-242-1100 www.mindshareworld.com61 61 CHASE JP Morgan Chase 700 Anderson Hill Rd Purchase NY 10577 914-253-2000 www.pepsico.com

& Co Alma Multicultural 2601 S Bayshore Dr,4th Fl Coconut Grove FL 33133 305-662-3175 www.almaddb.com

OMD Media Buying & Planning 195 Broadway New York NY 10007 212-590-7100 www.omd.com

Llyod&Co creative, digital, media buying & planning, multicultural 180 Varick Street New York NY 10014 212-414-3100 www.lloydandco.com

OMD West Media Buying & Planning 5353 Grosvenor Boulevard Los Angeles CA 90066 310-301-3600 www.omd.com

BBDO Worldwide AOR - Creative 1285 Ave of the Americas New York NY 10019 212-459-5000 www.bbdo.com

TBWA Chiat Day Los Angeles AOR - Creative 5353 Grosvenor Blvd Los Angeles CA 90066 310-305-5000 tbwachiatday.com62 65 LINCOLN Ford Motor Co. 16800 Executive Plaza Dr 4th Fl Dearborn MI 48126 313-322-3000 www.lincoln.com

Hudson Rouge Media Buying & Planning 257 Park Ave S 20th Fl New York NY 10010 212-845-0500 www.hudsonrouge.com

UWG Multicultural 1 Metrotech Center N 11th Fl Brooklyn NY 11201 212-219-1600 www.uwg.is

63 91 ALLERGAN Allergan Inc 2525 Dupont Dr Irvine CA 92612 714-246-4500 www.allergan.com

Abelson-Taylor AOR - Creative 33 West Monroe Street Chicago IL 60603 312-894-5500 www.abelsontaylor.com

MediaCom Media Buying & Planning 498 Seventh Ave New York NY 10018 212-912-4200 www.mediacomusa.com64 39 FORD DEALER Ford Motor Co One American Road Dearborn MI 48126 313-322-300 www.ford.com

ASSN Zubi Advertising multicultural 2990 Ponce De Leon Boulevard Coral Gables FL 33134 305-448-9824 www.zubiad.com

Mindshare Team Detroit Media Buying & Planning 500-550 Town Center Drive Dearborn MI 48126 313-615-2000 www.teamdetroit.com

Comunicad, Inc. Multicultural 1530 Wilson Blvd. Arlington VA 22209 703-807-0500 www.comunicad.com

Retail First Media Buying & Planning 220 White Plains Road 5th Fl Tarrytown NY 10591 914-332-1200 www.retailfirstcorp.com65 48 SONY Sony Corp. 10202 Washington Blvd Culver City CA 90232 310-244-4000 www.sonypictures.com

PICTURES Uuniversal McCann AOR - Media Buying & Planning 5700 Wilshire Blvd Ste 450 Los Angeles CA 90036 323-900-7400 www.umww.com/global66 27 BRISTOL-MEYERS Bristol-Meyers 345 Park Ave New York NY 10154 212-546-4000 www.bms.com

SQUIBB Squibb Co. ID Media Media Buying & Planning 100 W 33rd St New York NY 10001 212-907-7011 www.idmediaww.com

Media Vest | Spark AOR - Media Buying & Planning 1675 Broadway New York NY 10019 212-468-4000 www.mediavestww.com


2016 RANK



67 73 WALGREENS Walgreen Co. 108 Wilmot Rd. Deerfield IL 60015 847-914-2500 www.walgreens.com

Gilmore Group Media Buying & Planning 91 Fifth Avenue 7th Fl New York NY 10003 212-675-5122 www.gilmoregroup.com

GSD&M Idea City AOR - Creative 828 West Sixth Street Austin TX 78703 512-242-4736 www.gsdm.com68 45 CITI Citigroup Inc 399 Park Ave New York NY 10043 212-559-1000 www.citigroup.com

GroupM Media Buying 498 Seventh Avenue New York NY 10018 212-297-7000 www.groupm.com

Publicis North America Creative, Digital, Media Buying, Media Planning 1675 Broadway New York NY 10019 212-474-5000 www.publicisna.com

Critical Mass, Inc. Creative, Digital, Media Buying & Planning 200 Varick Street New York NY 10014 914-606-8000 www.criticalmass.com69 n/a NOVARTIS Novartis Pharmaceuticals 1 Health Plaza East Hanover NJ 07936 862-644-8585 www.pharma.us.novartis.com

Corp. Starcom Worldwide Media Buying & Planning 35 West Wacker Drive Chicago IL 60601 312-220-3535 www.starcomww.com

Deutsch, Inc. Media planning & buying 330 West 34th Street New York NY 10001 212-981-7600 www.deutschinc.com

The Bravo Group multicultural 3 Columbus Circle New York NY 10019 212-780-5800 www.bebravo.com

Lopez Negrete Communications, Inc. multicultural 3336 Richmond Ave Ste 200 Houston TX 77098 713-877-8777 www.lopeznegrete.com

Lagrant Communications public relations, multicultural 633 W. 5th Street Los Angeles CA 90007 323-469-8680 www.lagrantcommunications.com

Mediavest | Spark media buying & planning - international 1675 Broadway New York NY 10019 212-468-4000 www.mediavest-spark.com70 n/a CLINTON FOR Hillary Clinton PO Box 5256 New York NY 10185 www.hillaryclinton.com

PRESIDENT For President No Agencies Listed71 57 MAYBELLINE L'Oreal Sa 575 5th Ave New York NY 10017 212-818-1500 www.maybelline.com

NEW YORK Gotham, Inc. AOR - Creative 622 3rd Avenue New York NY 10017 212-414-7000 www.gothaminc.com MEC Media Buying & Planning 825 7th Avenue New York NY 10019 212-474-0000 www.mecglobal.com

72 47 ASTRAZENECA AstraZeneca Plc 1800 Concord Pike Wilmington DE 19850 302-886-3000 www.astrazeneca-us.com

Burson-Marsteller Multicultural 230 Park Ave S New York NY 10003 212-614-4000 www.burson-marsteller.com

Digitas Health Media Buying & Planning 100 Penn Square E 11th Fl Philadelphia PA 19107 215-545-4444 www.digitashealth.com

greyhealthgroup AOR - Creative 200 5th Avenue New York NY 10011 212-886-3000 www.ghgroup.com

The Bravo Group HQ Multicultural 601 Brickell Key Drive, Suite 1100 Miami FL 33131 305-347-1950 www.bebravo.com73 67 MAZDA Mazda Motor Corp 7755 Irvine Center Drive Irvine CA 92618 949-727-1990 www.mazda.com

Garage Team Mazda Creative, Digital, Media Buying, Media Planning 3200 Bristol Street Costa Mesa CA 92626 714-913-9900 www.garageteammazda.com

Mindshare media buying & planning 498 7th Ave New York NY 10012 212-297-7000 www.mindshareworld.com

Kinetic Worldwide Outdoor Creative 12180 Millennium Drive Santa Monica CA 90094 310-309-8150 www.kineticww.com74 n/a MY PILLOW My Pillow, Inc. Chaska MN 55318 800-308-1299 www.mypillow.com

Cinco Strategy Group, Inc. Multicultural 1801 North Lamar Street Ste 400 Dallas TX 75202 214-574-5551 www.thinkcinco.com

GroupM Media Buying & Planning 498 Seventh Avenue New York NY 10018 212-297-7000 www.groupm.com75 88 CADILLAC General Motors 300 Renaissance Ctr Detroit MI 48265 313-556-5000 www.gm.com

Company Carat USA, Inc. Media Buying, Media Planning 150 E 42nd St New York NY 10017 212-689-6800 www.carat.com

Publicis North America AOR - creative, digital 1675 Broadway New York NY 10019 212-474-5000 www.publicisna.com

Spike/DDB Multicultural 55 Washington St Brooklyn NY 11201 718-596-5400 www.spikeddb.com76 32 KELLOGGS Kellogg Co. 1 Kellogg Sq Battle Creek MI 49017 269-961-2000 www.kelloggcompany.com

Leo Burnett Worldwide AOR - Creative 35 West Wacker Drive Chicago IL 60601 312-220-5959 www.leoburnett.com

Lapiz Multicultural 35 W Wacker Dr 12th Fl Chicago IL 60601 312-220-5000 www.lapizusa.com

Starcom MediaVest Group Media Buying & Planning 35 W Wacker Dr Chicago IL 60601 312-220-3535 usa.starcomww.com

Tapestry Media Buying & Planning, Multicultural 35 W Wacker Dr 22nd Fl Chicago IL 60601 312-220-3535 www.tapestrypartners.com77 62 NATIONWIDE Nationwide Mutual 1 Nationwide Plz Columbus OH 43215 614-249-7111 www.nationwide.com

Insurance Co ID Media Media Buying & Planning 100 W 33rd St 6th Fl New York NY 10001 212-907-7011 www.idmediaww.com

Matlock Advertising & Public Relations Multicultural 107 Luckie Street, NW Atlanta GA 30303 404-872-3200 www.matlock-adpr.com

Universal McCann AOR - Media Buying & Planning 100 33rd St New York NY 10001 212-883-4700 www.umww.com

Universal McCann Detroit Media Buying & Planning 805 East Maple Road Birmingham MI 48009 248-554-4550 www.umww.com78 85 RAM Fiat Chrysler 800 Chrysler Dr, Auburn Hills MI 48326 248-576-5741 www.fcanorthamerica.com

Automobiles NV McCann Worldgroup AOR - Media Buying & Planning 360 West Maple Road Birmingham MI 48009 248-203-8000 www.mccann.com

SapientRazorfish AOR - Digital 135 North Old Woodward Birmingham MI 48009 248-530-4030 www.sapientnitro.com

Mediabrands Publishing Media Buying & Planning 805 East Maple Street Birmingham MI 48009 248-554-4550 www.ipgmediabrands.com

Richards/Lerma Multicultural 7007 Twin Hills Ste 300 Dallas TX 75231 214-891-4100 www.richardslerma.com79 n/a EXPEDIA Expedia, Inc. 333 108th Avenue Bellevue WA 98004 425-564-7200 www.expediainc.com

SapientRazorfish AOR - Digital 100 W 33rd St 8th Fl New York NY 10001 212-883-4700 www.umww.com

WongDoody AOR - digital 100 33rd St New York NY 10001 212-883-4700 www.umww.com

6S Marketing Media Buying & planning 100 Crosby Street New York NY 10012 212-603-9667 www.6smarketing.com

Media Assembly Media Buying & Planning 711 3rd Avenue New York NY 10017 212-500-6900 www.media-assembly.com

180LA Media Buying & Planning 805 East Maple Road Birmingham MI 48009 248-554-4550 www.umww.com80 76 BUICK General Motors 100 Renaissance Ctr Detroit MI 48265 313-556-5000 www.gm.com


2016 RANK



Corporation Carat USA, Inc. Media Buying & Planning 150 E 42nd St New York NY 10017 212-689-6800 www.carat.com

Carat Media Buying & Planning 500 Woodward Ave. Detroit MI 48226 734-736-3800 www.carat.com

81 n/a COMCAST Comcast Corp 1 Comcast Ctr Philadelphia PA 19103 215-665-1700 www.comcast.com

Ogilvy & Mather AOR - Creative 636 11th Avenue New York NY 10036 212-237-4000 www.ogilvy.com

Huge, Inc. AOR - digital 45 Main Street York NY 11201 718-625-4843 www.hugeinc.com

Ameredia, Inc. AOR - Multicultural 550 Montgomery Street ste 750 San Francisco CA 94111 415-7885100 www.ameredia.com

Burrell Communications Group, Inc. AOR - Creative, Digital, Media Buying & Planning, Soc 233 North Michigan Avenue, 29th Fl Chicago IL 60601 312-297-9600 www.burrell.com

Mediavest | Spark AOR - Media buying & planning 1170 Preachtree Street NE Atlanta GA 30309 404-877-5531 www.mediavest-spark.com

Infinity Marketing Creative, Media Buying, Media Planning 874 South Pleasnatburg Drive Greenville SC 29607 864-235-1700 www.infinitymkt.com

Leapfrog Online Creative, Digital, Media Buying, Media Planning, Social 807 Greenwood Street Evanston, IL IL 60201 847-492-1968 www.leapfrogonline.com

Maya Advertising & Communications Multicultural 1819 L Street NW Washington DC 20036 310-376-5100 www.mayaadvertising.com

Elevation, Ltd. Multicultural 1027 33rd Street ste 260 Washington DC 20007 202-380-3230 www.elevation-us.com

GMR Marketing AOR - Media Buying & Planning 5000 South Towne Drive New Berlin WI 53151 262-786-5600 gmrmarketing.com/en-us/

Goodby, Silverstein & Partners, Inc. AOR - Creative 720 California Street San Francisco CA 94108 415-392-0669 goodbysilverstein.com82 56 WENDY'S Wendy's Co. 1 Dave Thomas Blvd Dublin OH 43017 614-64-3100 www.wendys.com

RESTAURANT Media Vest Media Buying & Planning 1675 Broadway New York NY 10019 212-468-4000 www.mediavestww.com

The Bravo Group HQ Multicultural 601 Brickell Key Drive, Suite 1100 Miami FL 33131 305-347-1950 www.bebravo.com83 52 DISH NETWORK Dish Network Corp 9601 S. Meridian Blvd. Englewood CO 80112 303-723-1000 www.dish.com

Publicis West AOR - creative 424 2nd Avenue West Seattle WA 98119 206-285-2222 www.publicisseattle.com

Barton F. Graf, LLC AOR - creative 60 Madison Avenue New York NY 10010 212-616-0800 www.bartonfgraf.com

Havas Worldwide Chicago AOR - digital 36 East Grand Avenue Chicago IL 60611 312-640-6800 chi.havasworldwide.com

Hispanic Group Multicultural 8181 Northwest 14th Street Ste 100 Miami FL 33126 305-477-5483 www.hispanicgroup.net

Horizon Media, Inc. AOR - Media Buying & Planning 75 Varick St New York NY 10013 212-220-5000 www.horizonmedia.com

MARC USA / Pittsburgh AOR - Multicultural 225 W. Station Square Drive, Suite 500 Pittsburgh PA 15219 412-562-2000 marcusa.com84 75 HONDA DEALER Honda Motor Company 1919 Torrance Blvd. Torrance CA 90501 310-783-2000 www.honda.com

ASSN Orci Multicultural 2800 28th Street Ste 222 Santa Monica CA 90405 310-622-4600 www.orci.com

RPA AOR - creative, digital, social, media buying & planning 2525 Colorado Ave Santa Monica CA 90404 310-394-4000 www.rpa.com85 86 NEUTROGENA Johnson & Johnson 5760 W 96th St Los Angeles CA 90045 310-642-1150 www.neutrogena.com

Inc. J3 AOR - Media Buying & Planning 1400 Broadway 4th Fl New York NY 10018 917-265-2700 www.umww.com

86 n/a TRIVAGO Trivago US 140 Broadway New York NY 10005 company.trivago.com

No Agencies Listed87 82 TD AMERITRADE TD Ameritrade 200 S 108th Ave Omaha NE 68154 402-331-7856 www.amtd.com

Holding Corp Havas Formula Media Planning 1215 Cushman Avenue San Diego CA 92110 619-234-0345 havasformula.com

Media Vest | Spark Media Buying & Planning 1675 Broadway New York NY 10019 212-468-4000 www.mediavestww.com

Havas Worldwide AOR - Creative 200 Hudson Street New York NY 10014 212-886-4100 www.havas.com

Neo@Ogilvy AOR - Media Planning 636 11th Ave New York NY 10036 212-259-5200 www.neoogilvy.com88 n/a CHEVY DEALER ASSN Chevy Dealer 100 Renaissance Center Detroit MI 48265 313-556-5000 www.chevorlet.com

Association Commonwealth//McCann AOR- Creatjve 500 Woodward Avenue Detriot MI 48226 313-202-3700 www.cw-mccann.com

Agency 720 creative, digital, social 30930 Russell Ranch Road Westlake Village CA 91362 805-367-5814 www.agency720.com

McCann New York AOR- Creatjve 622 Third Avenue New York NY 10017 646-865-2000 www.mcanny.com

Jack Morton Worldwide Experiental 909 Third Avenue New York NY 10022 212-401-7121 www.jackmorton.com

Carat Media Buying & Planning 500 Woodward Avenue Detriot MI 48226 734-736-3800 www.carat.com

Casanova Pendrill multicultural 275 A McCormick Avenue Costa Mesa CA 92626 714-916-8200 www.casanova.com89 96 PIZZA HUT Yum Brands Inc 7100 Corporate Dr Plano TX 75024 972-338-7700 www.pizzahut.com

Dieste Multicultural 1999 Bryan Street Ste 2700 Dallas TX 75201 214-259-8000 www.dieste.com Blue 449 Media Planning & Buying 375 Hudson St 7th Fl New York NY 10014 212-820-3200 www.blue449.com

90 79 KFC RESTAURANT Yum Brands Inc 1441 Gardiner Ln Louisville KY 40213 502-874-1000 www.kfc.com

Mediavest | Spark Media Buying & Planning 1675 Broadway New York NY 10019 212-468-4000 www.mediavest-spark.com

Scoppechio AOR - Media Buying & Planning 437 West Jefferson Street Louisville KY 40202 502-584-8787 www.scoppechio.com91 n/a NEWS AMERICA News American Marketing 1185 Avenue of the Americas New York NY 10036 212-782-8000 www.newsamerica.com

Corporation Eleven, Inc. Media Buying & Planning 500 Sansome Street Level 1 San Francisco CA 94111 415-707-1100 www.eleveninc.com

Icon Media Direct Media Buying & Planning 5910 Lemona Avenue Sherman Oaks CA 91411 818-995-6400 iconmediadirect.com92 60 JANSSEN Janssen Pharmaceuticals, 1000 Route 202 South Raritan NJ 08869 908-218-6000 www.janssen.com

Inc. J3 Media Buying & Planning 1400 Broadway 4th Fl New York NY 10018 917-265-2700 www.umww.com

93 n/a STRAIGHT TALK TracFone Wireless, Inc. 9700 112th Avenue NW Miami FL 33178 305-640-2000 www.straighttalk.com


2016 RANK



No Agencies Listed94 97 UNITEDHEALTHCARE UnitedHealth Group, Inc. P.O. Box 1459 Minneapolis MN 55440 952-936-1300 www.unitedhealthgroup.com

Absolute Media Inc. Media Buying & Planning 1150 Summer Street Stamford CT 06905 203-327-9090 www.absolutemediainc.com

Eicoff Media Buying & Planning 401 North Michigan Avenue Ste 400 Chicago IL 60611 312-527-7100 www.eicoff.com

Periscope Media Buying & Planning 921 Washington Avenue, South Minneapolis MN 55415 612-399-0500 www.periscope.com

95 72 SPECTRUM Spectrum 60 Columbus Cir New York NY 10023 212-364-8200 www.timewarnercable.com(Formerly Acento Advertising, Inc. Multicultural 2001 Wilshire Boulevard Ste 600 Santa Monica CA 90403 310-943-8300 acento.com

TIME WARNER Agency 51 Advertising Media Buying & Planning 106 West 4th Street 4th Fl Anaheim CA 92701 877-526-0411 www.adagency51.com

CABLE) Al Punto Advertising, Inc. Multicultural 730 El Camino Way Ste 200 Tustin CA 92780 714-544-0888 alpunto.com

Gotham, Inc. Multicultural 104 West 40th Street 7th Fl New York NY 10018 212-414-7000 www.beautyatgotham.com


OMD Worldwide Media Buying & Planning 195 Broadway New York NY 10007 212-590-7100 www.omd.com

Ques Pasa Media Multicultural 3067 Waughtown Street Winston-Salem NC 27107 336-784-9004 www.quepasamedia.com

the community Multicultural 6400 Biscayne Boulevard Miami Beach FL 33138 305-865-9600 www.lacomunidad.com

96 n/a BOOKING.COM The Priceline Group 800 Connecticut Avenue Norwalk CT 06854 203-299-8000 www.booking.com

Mindshare Media Buying & Planning 498 7th Avenue New York NY 10018 212-297-7000 www.mindshareworld.com97 n/a POLITICAL Political - US Senate Races

US SENATE

RACES No Agencies Listed98 84 SONIC Sonic Corp 300 Johnny Bench Dr Ste 400 Oklahoma City OK 73104 405-225-5000 www.sonicdrivein.com

RESTAURANT Lopez Negrete Communications, Inc. Multicultural 3336 Richmond Ave Ste 200 Houston TX 77098 713-877-8777 www.lopeznegrete.com

Gooby, Silverstein & Partners AOR - Creative 720 California Street San Francisco CA 94108 415-392-0669 www.goodbysilverstein.com

ZenithOptimedia AOR - Media Buying & Planning 299 W Houston St 10th Fl New York NY 10014 212-859-5100 www.zenithoptimedia.com99 n/a OLAY The Procter & Gamble 1 Procter & Gamble Plaza Cincinnati OH 45202 513-983-1100 www.olay.com

Company Saatchi & Saatchi AOR - Creative 375 Hudson Street New York NY 10014 212-463-2000 www.saatchiny.com

Hearts & Science Media Buying, Media Planning 7 World Trade Center New York NY 10007 646-682-2694 www.hearts-science.com

Burrell Communications Group Multicultural 233 North Michigan Ave Chicago IL 60601 312-297-9600 www.burrell.com

Wing creative, multicultural 200 5th Avenue New York NY 10010 212-500-9400 www.winglatino.com

Conill Advertising, Inc. Multicultural 2101 Rosecrans Avenue El Segundo CA 90245 424-290-4400 www.conill-ideas.com100 93 NUTRISYSTEM Nutrisystem, Inc. 600 Office Center Drive Fort Washington PA 19034 215-706-5300 www.nutrisystem.com

AboveNation Media Media Buying & Planning 401 Park Avenue South 10th New York NY 10016 646-405-5895 www.abovenationmedia.com


OOH Specialists Representing the World’s Seven Largest Agency Companies

OOH SPECIALISTSOVERVIEW

Agency Name OOH Specialists DescriptionGrey Kinetic Full serviceNeo@Ogilvy Kinetic Full serviceY&R Kinetic Full serviceBravo Group Kinetic Full serviceKang & Lee Kinetic Full serviceJWT Kinetic Full serviceGarage Kinetic Full serviceM‐Six Kinetic Full serviceProof Communications Kinetic Full serviceGroup M: MAXUS Kinetic Media MEC Kinetic Media Mediacom Kinetic Media Mindshare Kinetic MediaMetavision Kinetic MediaRed Fuse Kinetic Media

Agency Name OOH Specialists DescriptionBBDO OMG/OMA Full serviceDDB OMG/OMA Full serviceTBWA\Chiat\Day OMG Full serviceOMD OMG MediaPHD OMA MediaHearts and Science Hearts and Science Media

Agency Name OOH Specialists DescriptionBBH Full serviceBromley Full serviceBurrell Full serviceConill Full serviceLeo Burnett Full serviceFallon Full serviceMSL Group Full serviceMundocom Full servicePublicis Worldwide Full serviceSaatchi & Saatchi Full serviceZenith Zenith MediaBlue 449 (formerly Optimedia) OOH Pitch MediaStarcom Starcom MediaMediaVest/Spark MediaVest Media

Agency Name OOH Specialists DescriptionCampbell Ewald Rapport Full serviceDeutsch Rapport Full serviceHill Holliday Rapport Full serviceMullenLowe Rapport Full serviceFCB Full serviceMcCann Erickson Full serviceCarmichael Lynch Full serviceMomentum Worldwide Full serviceCampbell Mithun Full serviceIPG Mediabrands Rapport Media BPN Rapport Media ID Media Rapport Media UM Rapport Media Initiative Rapport Media

2016 MegaBrandsOOH Specialists List

WPP

Omnicom Group

Publicis

Interpublic Group of Cos.

Agency Name OOH Specialists DescriptionCarat Posterscope USA MediaVizeum Posterscope USA Media

Iprospect Posterscope USA MediaMcGarry Bowen Posterscope USA Creative

Agency Name OOH Specialists DescriptionHorizon Horizon Media

Agency Name OOH Specialists DescriptionHavas Media Group Project X Media Arnold Project X Creative

Agency Name OOH Specialists DescriptionThe Buntin Group Buntin OOH Full serviceThe Richards Group In‐house Full serviceExtra Credit Projects In‐house Full service

Unaffiliated Organizations Active International Media Allied OuterSpace MediaBillboard Connection MediaBillups Worldwide MediaBloom Ads MediaDade Media MediaDelta Media MediaDouglas Displays MediaElasticity MediaEMC Outdoor MediaEmpower Media MediaEMS Advertising MediaEnplay Media MediaGraf Media MediaGrandesign Media MediaHerrera Mediaworks MediaHolmes Media Media Inspiria Media MediaIcon Intl. MediaImage Media One MediaIzon Global Media MediaMacDonald Media MediaMagnacom Worldwide MediaMahlmann Media MediaMaier Media MediaMatrix Media Services MediaMcGavren Guild Malls MediaMedia Lease OOH MediaMedia Global Group MediaMediaKeys MediaMobly Media MediaMPG Media Services MediaMurphy Media Group MediaMuscle Marketing MediaNational Outdoor Media MediaO Media Group MediaOOHA/Wilkins MediaOOH Impact Media

2016 MegaBrandsOOH Specialists List

Dentsu Aegis

Horizon

Havas

Independent Agencies

Agency Name OOH Specialists DescriptionOOH Marketing MediaOOH Pitch MediaOutdoor Media Group MediaOutdoor Nation MediaOutdoor Solutions MediaOutselling, Inc. MediaPierce Media MediaPS Media MediaRed Truck Media Inc. MediaRuss Media Corp. MediaStreetsmart Media Mart MediaTakara Media Media

Independent Agencies (cont'd)

1850 M Street, NW Suite 1040Washington, D.C. 20036

202.833.5566www.oaaa.org

Outdoor Advertising Association of America 2017

2016 megabrands - fliphound...i. ooh industry revenue overview ii. 2016 top 100 ooh advertisers iii....

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