2016 north america k12 education partner guide · opportunities. your account manager can help you...

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2016 North America K12 EDUCATION PARTNER GUIDE Your solutions. Our technology. Smarter together.

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Page 1: 2016 North America K12 Education PartnEr GuidE · opportunities. Your account manager can help you succeed with the highest level of personal service that meets your exact needs

2016 North America K12

Education PartnEr GuidEYour solutions. Our technology. Smarter together.

Page 2: 2016 North America K12 Education PartnEr GuidE · opportunities. Your account manager can help you succeed with the highest level of personal service that meets your exact needs

Real Rewards, Starting NowWelcome to Intel® Technology Provider

Intel Technology Provider is a global membership program designed for businesses that resell or recommend Intel® technology. A path to insights, rewards, and everything needed to help our partners sell Intel® Education Solutions. Loaded with valuable information you can use, Intel Technology Provider provides access to a variety of benefits that directly impact your bottom line.

Whether you sell to schools, governments, students or all three, and whether you build, buy or recommend products with Intel® technology, Intel Technology Provider offers scalable benefits directly relevant to you. Receive the tools you need to grow your business, make more money and gain a competitive edge.

As partners progress through the program, moving from Registered to Gold and Platinum, they unlock the benefits most beneficial to their business. Partners can unlock any set of benefits relevant to them as long as they have met the criteria to do so.

This Intel Technology Provider Partner Guide will

describe the “how-to” and tier benefits for

education partners, and explain how they can

maximize their membership with our new Education

Specialty Benefits.

Page 3: 2016 North America K12 Education PartnEr GuidE · opportunities. Your account manager can help you succeed with the highest level of personal service that meets your exact needs

The right solutions from the right partner.

• Over 10 years of experience in over 100 countries, long term relationships both local and global.

• Comprehensive, locally relevant solutions that improve customer retention.

• Strong co-marketing and co-selling tools that help you grow revenue.

• Simplified purchase and deployment, ongoing resources for your customers.

• Broad ecosystem and matchmaking for complete solutions that deliver customer satisfaction.

Intel is a technology company. But we’re also the technology company that has been transforming learning in real-world classrooms for more than a decade in more than 100 countries. Our comprehensive education solutions go beyond devices and infrastructure to include professional learning for teachers, proven content for students, and software that builds real-world learning skills.

And when you partner through Intel® Technology Provider with Intel® Education, you’re not just getting proven solutions that you can tailor to each school or community - you are also getting co-marketing and co-selling tools that help you effectively share our story while simplifying marketing, purchasing and deployment.

GROWTHEvery business is looking for ways to maximize their revenue opportunity, and expand their reach in the market. Intel Technology Provider will help you outpace the marketplace and lead with the latest technology and solutions. Develop your business through exclusive partner-only networking and matchmaking events and gain a competitive advantage with proven guidance from Intel experts, advanced sales and marketing tools, to stay ahead of industry trends and key market segments.

TRUSTSolidify your role as the trusted expert to your customers. Leverage Intel Technology Provider to deepen your expertise and sales techniques to build and sell solutions, and strengthen your customer relationships. Promote your Intel partnership to reach new and existing customers with trusted and familiar Intel technology solutions.

REWARDSPurchase Intel® technology and solutions to earn points, and receive exclusive partner-only promotions. Consider points as your currency to the most rewarding way to build your business. Simply use points towards Intel technology, marketing materials, demonstration units, events and travel. Like any good partnership, the more you put into it, the greater the reward.

Helping you succeed by growing your business, gaining trust and earning rewards.

Page 4: 2016 North America K12 Education PartnEr GuidE · opportunities. Your account manager can help you succeed with the highest level of personal service that meets your exact needs

Partner materials _______________________________ Sales and marketing tools _______________________________

Priority technical support _______________________________

Online training _______________________________

Dedicated website

Complete the Business Profile Questions

Accept the Terms and Conditions to become a Registered Partner.

Sales and marketing tools _______________________________

Priority technical support _______________________________

Online training _______________________________

Dedicated website

Account management _______________________________

Platinum-only events _______________________________ Points multiplier

Complete the PLATINUM Business Profile Questions

CRITERIA:

Achieve 100 TRAINING CREDITSTRAINING

100CREDITS

Achieve a purchase volume of Intel sales

Demonstrate technical and business leadership

Events _______________________________

Face-to-face-training _______________________________

Premium partner materials

Complete the GOLD Business Profile Questions

CRITERIA:

Achieve 50 TRAINING CREDITSTRAINING

50CREDITS

Points _______________________________

Events _______________________________

Face-to-face training _______________________________

Premium partner materials

Sales and marketing tools _______________________________

Priority technical support _______________________________

Online training _______________________________

Dedicated website

CRITERIA:

How do I become an Intel® Technology Provider?Intel® Technology Provider offers a wealth of benefits to help you get the competitive advantage. Make sure you get the most out of membership by progressing through the tiers.

Intel Technology Provider offers support, knowledge, expertise, tools, and materials to keep you ahead of the competition and your customers coming back.

Register your business on the ‘Find an Intel Technology Provider’ online locater, and promote your business.

Upgrade to Gold and Platinum to access fantastic benefits such as the ability to earn and spend points, invitations to partner events and plenty of help and advice from a dedicated account manager.

PARTNERSHIP STARTS HERE: intel.com/technologyprovider

Receive a set of benefits including support, training and marketing materials.

Gain access to additional benefits including points and partner events.

Page 5: 2016 North America K12 Education PartnEr GuidE · opportunities. Your account manager can help you succeed with the highest level of personal service that meets your exact needs

Partner materials _______________________________ Sales and marketing tools _______________________________

Priority technical support _______________________________

Online training _______________________________

Dedicated website

Complete the Business Profile Questions

Accept the Terms and Conditions to become a Registered Partner.

Sales and marketing tools _______________________________

Priority technical support _______________________________

Online training _______________________________

Dedicated website

Account management _______________________________

Platinum-only events _______________________________ Points multiplier

Complete the PLATINUM Business Profile Questions

CRITERIA:

Achieve 100 TRAINING CREDITSTRAINING

100CREDITS

Achieve a purchase volume of Intel sales

Demonstrate technical and business leadership

Events _______________________________

Face-to-face-training _______________________________

Premium partner materials

Complete the GOLD Business Profile Questions

CRITERIA:

Achieve 50 TRAINING CREDITSTRAINING

50CREDITS

Points _______________________________

Events _______________________________

Face-to-face training _______________________________

Premium partner materials

Sales and marketing tools _______________________________

Priority technical support _______________________________

Online training _______________________________

Dedicated website

CRITERIA:

Gain access to the top range of benefits including points, account management and

Platinum-only events.

Tier benefit highlights:Account ManagementPartner with your dedicated account manager to help drive sales and solutions, stay ahead of industry trends and alert you to the latest opportunities. Your account manager can help you succeed with the highest level of personal service that meets your exact needs.

EventsEarn invitations to annual partner-only events offering the latest product information, face-to-face training, and the opportunity to network with Intel executives.

PointsGreater performance brings greater rewards. At the Gold and Platinum tiers, partners can earn and spend points Intel® technology, events, travel, and marketing materials.

TrainingAccess the latest online and face-to-face training courses to sharpen your knowledge and stay ahead of the competition.

Partner MaterialsPromote your partnership and grow your business with co-branded marketing materials, including banners, templates, posters, animation, and other promotional materials to help you drive demand.

Sales and Marketing ToolsGrow your business and leverage targeted sales and marketing tools and solutions to boost your sales, enhance your brand image, and role as trusted advisor to your customers.

Priority Technical SupportGet quick answers to technical and membership questions with priority support via chat, email, or phone, and advanced warranty service with replacement of Intel purchases before return of the defective part.

Dedicated WebsiteA fully responsive web site that features technical and sales information based on your own personal preferences, as well as membership information, promotions, training, industry research, and events.

Page 6: 2016 North America K12 Education PartnEr GuidE · opportunities. Your account manager can help you succeed with the highest level of personal service that meets your exact needs

Education sales tools ________________________________ Education training courses ________________________________

Education co-marketing assets

EDUCATION PARTNER BENEFITS

Education sales toolsGuides, catalogs, and presentations to help partners instill trust with education customers by helping them make informed decisions. Materials include quick- reference guides, videos, and product comparisons that promote Intel-based solutions. Plus, catalogs featuring individual specifications and positioning of why each device is well-suited for teachers, students, and school IT departments.

Education training coursesConcise, web-based courses designed specifically to address partner challenges in growing their businesses in the education market. Example course topics include transforming education for the next generation, working with publishing partners to win deals, understanding educational technology research, and more.

Education co-marketing assetsPersuasive data and messaging for selling-in solutions with your education customers, that will help grow and expand your business. Includes Intel® Education pass-through messaging for co-marketing efforts, campaign builder creative assets for education, and pass-through content targeted to end-users that are available in a variety of languages.

Education tier benefitsWhen it comes to education, our priority is building relationships with all ecosystem partners. Time and trust are needed to truly understand what’s relevant and effective. After more than a decade of experience in over 100 countries, we’ve built up a wealth of information and a vast network of experts. When you partner with Intel® Education, you’re getting solutions that work, for your customers, and also for you.

Solutions that include professional development for teachers, proven content for students, and software that builds real-world learning skills. All supported by co-marketing and co-selling tools that help you effectively share our story. Because it’s about transforming teaching & learning, and it’s about partnering to deliver the best experience for your customers.

Page 7: 2016 North America K12 Education PartnEr GuidE · opportunities. Your account manager can help you succeed with the highest level of personal service that meets your exact needs

Access to an Intel Education technical specialist for deals 3000+ units ________________________________________

“Education Specialist” designation ________________________________________

Educator professional development resources ________________________________________

Eligible for Education partner success story initiative ________________________________________

Intel learning resources

EDUCATION SPECIALTY BENEFITS

CRITERIA:

GOLD or PLATINUM membership status

TRAINING

25CREDITS

IA platform sales of 3000+ units per year

Achieve 25 Intel® Education training credits with 3+ reseller employees completing a minimum of 3 education training classes each

}

Maximize your membership with Education Specialty Benefits

Access to an Intel® Education technical specialistFor deals 3,000+ units, you can tap into the expertise of an Intel Education technical specialist. Our team of solution architects, education specialists and technical marketing engineers can help you confidently offer end-to-end solutions and cement your role as trusted advisor.

“Education Specialist” designationAs part of this partnership, you will receive an “Education Specialist” designation to communicate your affiliation with Intel and your specific education expertise. The “Education Specialist” designation can be used to build trust with your customers, and to help attract new business.

Educator professional development resourcesPartners can add free professional development resources into deals of 3000+ units. Intel can support with sales training, customer demos and presentations on these offerings.

Participation in success storiesPartners are given the opportunity to showcase their successes in conjunction with the Intel marketing team. Selected stories are professionally produced, co-branded, and published— increasing a partner’s visibility with existing and potential customers.

Intel learning resourcesIntel learning resources are free applications available in Windows 8.1, Chrome and Android that can be added into deals of 3000+ units at no additional cost to the end customer. Intel can support with sales training, customer demos and presentations on these learning applications.

In addition to the education-specific tier-level benefits, partners can qualify to unlock even more powerful Education Specialty Benefits.1 To qualify, partners must first meet the criteria for membership status, sales volume, and training. These Specialty Benefits are new, and unrivaled for helping give education partners a competitive advantage in supplying complete solutions to their new and existing customers.

1Benefits may vary by geography.

Education sales tools ________________________________ Education training courses ________________________________

Education co-marketing assets

EDUCATION PARTNER BENEFITS

Page 8: 2016 North America K12 Education PartnEr GuidE · opportunities. Your account manager can help you succeed with the highest level of personal service that meets your exact needs

© 2016 Intel Corporation

Intel, the Intel logo, and Intel® Technology Provider are trademarks of Intel Corporation in the U.S. and/or other countries.

*Other names and brands may be claimed as the property of others.

The term “partner” in this document is used to designate a marketing relationship between otherwise unaffiliated companies, as the term “partner” is commonly used in the technology industry. The term “partner” here does not denote a partnership, agency, distribution, joint venture or other similar arrangement between the parties. The parties are independent and have no authority to bind each other.