what your website needs to succeed

25
Website Plan What your website needs to succeed!

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Page 1: What Your Website Needs To Succeed

Website Plan What your website needs to succeed!

Page 2: What Your Website Needs To Succeed

Sarah KuglinOwner / Digital & Web

Design Director

Colleen MarcusContent Marketing and

Project Manager

Bryanne FreitagOnline Marketing & Social

Media Manager

Rachel ViergutzAccounts Manager

Our TeamWe’re excited to get to know more about you, your business, and your online marketing goals! Our team is ready to help!

Page 3: What Your Website Needs To Succeed

Visitors Sales

Educate &

Inform

Retain

Customers

Gather

Leads

Build a

Community

Determine Your GoalsYour business goals should be reflected in your website goals.

Page 4: What Your Website Needs To Succeed

Interactive

Interact with clients and industry

professionals, find and reach new people

Educational

Educate and inform your visitors of your

offerings, how to use your products, and

tips and tricks for success

Branding

Build and maintain your brand and

manage your reputation

Relevant Content

Share relevant information for those

searching

Promotion

Promote your area, business and

Industry through web content

Employment

Recruit and find employees

Community

Create groups and followers; build a

Community online

Leads and Sales

Sell your products and services

online

What Should Your Website Do?Every website has a unique purpose…

Page 5: What Your Website Needs To Succeed

Mobile Responsive DesignYour website will “respond” to the type of device you are using.

Page 6: What Your Website Needs To Succeed

Mobile Responsive Design with Accessibility

best practices will ensure your website is

accessible with mobile browsers, tablets,

iPads, mobile phones and accessibility

software.

Easy updating with no additional software

purchase needed. Easy content editor, just

like using Word. Easily add photos,

galleries, video embeds and more.

Easily implement a blog, social media and

email marketing into your WordPress

website. Categories, comments, social

sharing, embedded tweets, Facebook posts,

Pinterest pins, Instagram and more.

If your website isn’t found, it won’t do

any good. Search Engines read your

WordPress website exceptionally well!

We'll teach you SEO best practices.

SEARCH ENGINESUPDATING

EMAIL, SOCIAL AND BLOGACCESSIBLE

WORDPRESS

WordPress CMSEasily manage your website and content using the WordPress platform.

Page 7: What Your Website Needs To Succeed
Page 8: What Your Website Needs To Succeed
Page 9: What Your Website Needs To Succeed

Key Words

Use primary key words and

phrases in headlines and titles.

Page Layout

Use of bold text, bulleted lists,

headlines and paragraphs

Logical Linking Structure

How your website links to itself

Optimize

Titles and tags, Meta Tags

and Image optimization

ContentProvide content that is useful

and relevant which contains

key words and phrases.

Text, linking and key words

build your search engine

rankings.

Google and other search

engines rank websites on

many factors including relevant

content, how it is perceived by

a visitor, how often you add

new and valuable content to

your website and more.

Search Engine Optimization (SEO)Content Is King…

Page 10: What Your Website Needs To Succeed
Page 11: What Your Website Needs To Succeed

A&W Furniture:

Extreme Makeover

Home Addition

… because of the

implementation of

search engine

usage, our store

was found on a

search by the

Extreme

Makeover: Home

Edition design

team and we were

chosen to be a

part of a nationally

televised edition of

the show – a

priceless

experience for our

company...

Page 12: What Your Website Needs To Succeed

USABILITY

Easy navigation, content and

pages are easy to find, easy

to read including titles,

headlines and text..

LOGO

Clean and Clear

BrandingCOLOR SCHEME

that follows your brand and

marketing materials.

Keep the same look and

message across all

marketing materials.

PHOTOS & GRAPHCS

Make your website

visually appealing for

visitors.

Design ElementsYour visitors first impression of your brand…

Page 13: What Your Website Needs To Succeed

Design ElementsYour visitors first impression of your brand…

SITE MAP TERMS & CONDITIONS

HOME PAGE

OUR SERVICESNEWS & EVENTS OUR WORK / PORTFOLIO ABOUT US CONTACT USBLOG

MEET THE TEAMCASE STUDY CONTENT PAGE

Page 14: What Your Website Needs To Succeed

Google Analytics Track your website statistics…

Page 15: What Your Website Needs To Succeed

Provide Links, Offer

Like Box, Share and

Follow Buttons. Display your latest

posts, tweets, pins,

instagrams and

more

Easily shareable

content on your

website. Embed and display

YouTube, Vimeo and

other videos and

audio on your

websiteUse a Social Hub to

display your social

posts

Social Media Integration

Page 16: What Your Website Needs To Succeed

Integrate Social Media

Page 17: What Your Website Needs To Succeed
Page 18: What Your Website Needs To Succeed

Advertise

Printed Materials,

Signage, Radio,

Vehicle, etc.

Email Marketing

Use email marketing to

grow your reach.

Social Media

Put your message in

front of people,

where they are at

Online Advertising

Facebook Ads, Social Ads,

Pay-Per-Click and more

Marketing Your WebsiteHelp promote your website and URL

Page 19: What Your Website Needs To Succeed

Our Portfolio

www.rvtechsolutions.com/design-portfolio

Page 20: What Your Website Needs To Succeed

The ProcessWeb Design Project Process; Planning, Implementation, Setup and Design

Planning Guide and Review

Project Process with Basecamp

Mock Up Design and Approval

Page 21: What Your Website Needs To Succeed

Populate Content,

Proof and Approval

Content Planning

and Implementation

Build Test Site

Password Project Website

On our web servers..

Page 22: What Your Website Needs To Succeed

Training and Follow Up

Final Proof and

Launch of Website

Page 23: What Your Website Needs To Succeed

TestimonialsHere’s what our clients our saying…

Working with Sarah is such a positive

experience! She has so many great

ideas that she brings to the table and

she really listens to what you want to

accomplish. Collaboration with Sarah

ensures that you get a product you are

happy with and that you achieve your

goals.... Lisa, Torgerson Properties

With our new website, we have orders

orders coming in from the East Coast.

When I asked about how they found us

they said a Web Search. They said

that we have an awesome website that

we should be very proud of!! KUDOS

to you and your staff!... Mike,

Heartland Wood Products

www.rvtechsolutions.com/testimonials

Page 24: What Your Website Needs To Succeed

support portal

training

video manuals

basecamp

documentation

education

Service and SupportYou can manage your website, but we’re here if you need help!

Training and Support

We provide training to your team

so that you can update your

website, when you are ready to,

without hassle or relying on

others.

Maintenance and Technology

While you mange your website,

we’ll take care of the technical

aspects of your WordPress

website; updates, backups,

security and spam protection

http://support.rvtechsolutions.com

Page 25: What Your Website Needs To Succeed

Questions?