Social Media for Business

Why you Still need a Web PresenceGlobal Reach for Small BusinessDan Elder, MKMPdan.elder@milmediagroup.com

Its 2016, who needs Websites?SMALL BUSINESS GAIN CREDIBILITY WITH A CUSTOMIZED WEB PRESENCE

No matter what type of business youre in, a website is a great place to showcase your work. By including a portfolio or image gallery, as well as testimonials about your work, you can demonstrate what makes your business unique.

Websites Never SleepYour Top Competitor Has A WebsiteJust Google It"Websites Improve Customer Confidence & Corporate ImageSBA says Small Businesses Have Higher RevenueDo You Know 247 Million People?Websites Help Establish More Customers. SBA says 50% moreWebsites Are Not Just Local, They Are Global.8 Reasons to Have a Website

I Dont Need a Website, I Use Social Media Instead!

Social Media vs. WebsitesProQuick and free Social pages are simple to set up and they are mostly free.Low-commitment If your social profile is no longer doing the job, you can easily delete your page or switch to another platform. Or just dont pay as much attention to it.Globally The number of businesses that redirect their traffic to their respective Facebook site increases 25% year-over-year.Engagement Social media encourages back and forth interaction, and tends to be casual and humanizing. This allows you to easily communicate and build relationships.Branding Customers will learn more about the businesss values, mission and purpose, through your updates and how you respond to them. This builds loyalty and your brand.ConLimited design With social media, you have to follow their layout. You can customize your header and profile pic, but the basic layout you wont be able to change.Open forum Consumers can ask questions and voice their feedback and complaints. That means you have to monitor the site. In other words, the public can put comments on your social page or their profile referring to your profile. Youre not in complete control.Limited reporting tools The level of reporting and features available are often less than with a website. You only get the information the social site chooses to give you.Lack of ownership The social media providers terms and conditions control what content and promotions can be presented. For example, if you want to run a contest, you must follow their rules. Also consider what happens if the provider shuts the site down and if this is your only online presence.

Websites vs. Social MediaProGoogle it Search Engine Optimization (SEO) and Search Engine Marketing (SEM) opportunity.Credibility Consumers expect companies to have websites today. They trust a business more if it has a website.Full control When you own your own website, you have many more choices about how it looks and the features it has. Reduced overhead Most consumers prefer to get a businesss information online. If you make your website a useful source of self-service information, it can reduce your operating costs.24-hour availability You can partly open for business 24 hours a day, 7 days a week, anywhere in the world even if youre actually closed.ConMaintenance Depending on the size of the site, keeping content up-to-date will require some time and effort.Increased complexity The more sophisticated the design and functionality, the more money and time it will take to design and set up.More marketing effort You have to work to get traffic to your website. That means you have to have a marketing strategy and implement it.Cost There are a variety of options available, ranging from free to expensive. Free websites, depending on your budget and business needs

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