Private Jet CompanyOverview

Executive Summary

Company "A" Jets is an established company that serves as an agent inobtaining air charter services.Their entry into the online market began in 2000 with the creation oftheir website.

Company "A" Jets has expressed the desire to increase their exposure onthe internet in order to generate more leads for their private Jetservices.

Kismet SEO has put together a multi-phased SEM approach thatwill showcase the Company "A" Jets website as the online authority for private jet chartering & related concierge services.

The Foundation for Search Engine Marketing

Consists of:

Search Engine OptimizationSearch Advertising/PPCAnalytic Services

SEO & Targeted Placement

Google's Golden Triangle

The goal for any business is to be at the top of the search engine results. It’s pretty much a fact that the top 3 organic search engine results get the most views for any search term. Below are statistical figures of the percentage of search engine users that click on the first page results. Google Golden Triangle

Organic Rankings - % of Clicks Position 1 - 100% Position 2 - 100% Position 3 - 100% Position 4 - 85% Position 5 - 60% Position 6 - 50% Position 7 - 50% Position 8 - 30% Position 9 - 30% Position10 - 20%

The Golden TriangleHeat mapping or Eye mapping

Analyzing Services Reveal:

Who is viewing your site. What is being viewed. When is your site most frequented? Why are people visiting your site? How are visitors navigating in the site? Are they viewing from PDAs? Are all conversions tracked? Are the ad campaigns effective?

Company "A" Jets

•Solid Google Page Rank - PR 5•Good indexed presence on Google - 25 links•Good indexed presence on MSN - 800 links•No indexed links on Yahoo

Company "A"’s Online Presence – The SEO Factors

•Limited online presence compared to the major competitors.•Lack of visibility in relevant search queries.

•Good presence in press releases•Good article presence

.

Company "A" Web Connectivity(This Visualization Reveals Relationships Between Virtual Neighborhoods)

•Keyword rankings for Company "A" Jets - Total= 33•10 are in the top 10 positions -none at #1

private jet services

private jet services

small private jet

air charter jet vision

corporate jet services limited

private jet services group

private jet services program

small bus charter service

small private jets

aircraft jet private

jets private

jets com

the jets private number

www Company "A"

executive charters

executive jet services

jets charter

private jet charter services

charter company jet private

charter private jets

business jet private small

jet private

jets flight

private concierge service

1159a

small jet charter

jet charter service

jet charter services

jet charters

Company "A"Jets.com needs to be connected to the necessary neighborhoods in order to leverage articles & press releases on the web. Organization is also needed to derive the SEO benefits.

The Competition

There is a direct correlation between the Network Neighborhood and the amount of organic rankings achieved.

The following section reveals organic rankings, PPC spending and web connectivity for Company "A"’s top competitors.

Blue Star Jetsa private planeairline blue staraircraft charter escort europeairplane charter jet rentalair charter jetsairplane jet privateaircraft jet charteraircraft new private salesaircraft charter jet london privateaircraft charter jet privateaircraft charter las vegasair charter executiveair charter fareairline jet las private vegasbeech jetsblue jet land safelyblue flight fox in jetblue flight jet flights romaniablue flight jet flights south americablue flight jet flights sloveniablue flight jet flights stblue flight florida jet

blue charter jet starbluestar jetsbluestar jetblue star airblue star airlineblue star airlinesboeing business charter jetblue flight jet land safelyblue flight jet offerbluestar airblue star jet charterblue star jetblue star jet serviceblue star jetsblue star jets llcblue star jets new yorkblue flight jet vacationblue star jets todd romeboeing business jets charterblue jets charterblue flight jet flights libyablue flight jet flightsblue flight jet flights mali

Virtual Network & Keyword Rankings

•Approximately 1900 keyword rankings•180 are in the #1 position

Blue star PPC spending

Netjets.com•Approximately 959 Keyword Rankings for Netjets.com• 99 keywords are in the #1 positions

citation ultra v

citation v ultra

company corporate jet

cost jet private sale

employment netjets

executive planes

executive jets

far part 91 subpart k

executive jet airline

executive jet aviation columbus ohio

executive jet aviation

executive jet aviation netjets

executive jet international

executive sale subsidiary summary

executive jet sale services

fractional plane

fractional plane ownership

fractional aircraft company

airplane ownership private airplane fractional ownership airplane fractional share aircraft company fractional aircraft jet large private sale airline executive jet aircraft private aircraft jet sales worldwide aircraft comparison fractional aircraft fractional

benefit executive jet management business jet airplanes cessna corporate jets cessna ultra

Virtual network & Keyword rankings

Net Jets PPC spending

Marquis Jets PPC Spending

1 marquis jet 2 jetcard 2 marquis jet 3 jetcard 7 netjets 8 marquis 8 netjets 8 privatge jet 17 private jet 22 netjets aviation

Sample organic rankings

Marquis mostly uses PPC

JetChartersOther network examples

OneSkyOther network examples

Sample list of targeted searches

Top Ten Competitors for the keyword phrase “private jet charter”

Recommended ApproachWhether using sponsored listings or organic listings, the goal is to

cover as much search query traffic as possible.

We need to match your competitors, keyword for keyword, while also recognizing the gaps they are missing.

We need to cover every city, state, resort, holiday and services keywords.

Company "A"’s overall target will be 5,000-10,000 keywords.

Recommended Approach (cont.)

Phase 1 - Q3 & Q4 Optimized Sponsored Listings Across Google, Yahoo & MSN Networks Website Search Engine Optimization

Phase 2 - Q1 2009 Web 2.0 Services Social Bookmarking Social Networking (MySpace, Facebook, etc.) Desktop/Sidebar Tool Creation (widgets for booking & searching for flights)

Phase One Goals: Increase traffic Increase leads Add more organic rankings Compete online

Services: PPC advertising SEO/SEM Analytics

Phase One (cont.) Create Multiple Optimized PPC Campaigns

Google - Yahoo - MSN networks will be used to set up an analytical foundation.This will allow us to analyze which network will provide the greater amount of leads.We can then adapt to the market changes with better efficiency. Text ads - image ads – lead with Google Print.

Search Engine Optimize (SEO)

Build your online brand so that hundreds of keywords are associated with Company "A" Jets.Build organic keyword rankings to bolster traffic and exposure for Company "A".Build Natural keyword rankings to eventually replace paid listings.Coordinate all analytics between SEO & PPC to find a balanced approach.

Competitive analysisOur in depth competitive analysis will allow us to monitor the competition. We’ll begin by matchingtheir placements and recognizing the gaps & opportunities to attack.

Kismet SEO Differentiator: Greater Budget Efficiency. Increased Size of Your Campaign Speed in Implementation

Phase one (cont.)

Inquiries = Leads

•How we track inquiries through analytics

Within the structure of the analytics, conversion funnels will be setup.These funnels are for tracking the paths (navigation) that visitors are taking.Each funnel ends with the “inquiry page” that is sent to Company "A".Each inquiry is a Lead.

These inquiries are totaled daily, weekly, and monthly.Company "A" will, over time, discuss the quality of these inquiries.--------------------

Phase 2 – Web 2.0 and Beyond

During phase one we will be capturing data on both Company "A"’s online performance as well as their competitors.

Based on this information, we will develop a complete Search Marketing Strategy using the following processes.

Web 2.0

Upgrade to Web 2.0Continued SEO

Landing PagesSocial Bookmarking Capable

Digg.com, Del.io.us, etc…Improved Visitor ExperienceContent Addition

More Content = More linksWidget Tool Creation

Google Sidebar, Homepage Social Networking connectivity

Web 2.0

SEO

Social Bookmarking

Digg

Stumbleupon

Technorati

Del.icio.us

Improved Visitor Experience

Content Addition

Desktop/Sidebar Tools

SEM

Extra-net Creation (Alternate Domain Strategy)

Community Building/Social Networking

Wikis

Linked in

Myspace

Facebook

Twitter

Article Marketing

Phase 1 Costs

Q3 & Q4 Breakdown: August-November budget - $5,000/month

PPC budget - $3,000 SEO budget - $2,000

December - $10,000 (matching Competition Q4 spend) PPC budget - $8,000 SEO budget - $2,000

January - $5,000 PPC budget - $3,000 SEO budget - $2,000

Average Monthly Budget : $5833Phase One Total : $35,000

Thank you.