2016 patient safety & quality healthcare magazine
TRANSCRIPT
Patient Safety & Quality Healthcare is the publication that brings all patient safety and quality improvement stakeholders together. We encourage and challenge our readers to break free of their established work silos to look for new solutions and performance breakthroughs.
Each issue of PSQH includes industry news, topical columns and departments, case studies of successful implementation of patient safety/quality improvement programs, and information from prominent industry associations and sponsoring organizations.
2016 MEDIA PLANNERwww.psqh.com
VERS.10/30/15
ADVERTISING OPPORTUNITIES Display AdvertisingBrochure & Card InsertsClassified AdvertisingReprintseNews Alert AdvertisingOnline AdvertisingWhite PapersSponsorshipSupplementsVideos
Ryan Vincent Advertising Sales Manager
800-727-5257, Ext. 237 [email protected]
ADVERTISING CONTACT
2016 MEDIA PLANNER
www.psqh.com
Our readers find Patient Safety & Quality Healthcare to be more in-depth and engaging than other healthcare trade magazines and more accessible and broad based than peer-reviewed medical journals. The editorial content is written by industry experts and practitioners, carefully edited by the PSQH edito-rial team, and reviewed by our Editorial Advisory Board.
Patient Safety & Quality Healthcare is known throughout the industry for its in-depth frontline reporting of successful pa-tient safety and healthcare improvement programs that have been implemented in a hospital setting. These patient safety/healthcare improvement program profiles are written by expert clinical practitioners who share their experience, process, and empirical improvement results.
Patient Safety & Quality Healthcare is the one publication that brings the entire decision-making team together in one place. Patient Safety & Quality Healthcare delivers your advertising message from the C-suite to the bedside and everywhere in between. Our readers include patient safety officers, qual-ity improvement executives, risk managers, infection control managers, executive nurses, pharmacy directors, and other clinical executives. Patient Safety & Quality Healthcare makes sure you reach the right decision-maker right when they most need your product and service.
About PSQH
2016 MEDIA PLANNER
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21% C-suite
15% Vice president, director, administrator
30% Patient safety, quality improvement, infection control, pharmacy director, process improvement, risk management
25% Clinicians, nurses, physicians
6% IT
2% Other
CIRCULATION BY TITLE (20,100 copies)
National Patient Safety Foundation®
American Society of Medication Safety Officers
About PSQH
PSQH READERS• More than 20% of our readership is composed of
hospital CEOs and other top executives.
• PSQH readers work in every area of the hospital: emer-gency room, operating room, patient bedside, pharmacy, laboratory, executive suite, and more.
• Top executives will usually not be open to meetings or discussions with healthcare vendors, but they do take time to read Patient Safety & Quality Healthcare.
In addition to our subscribers, PSQH is delivered to selected mem-bers of the National Patient Safety Foundation, American Society of Professionals in Patient Safety, and AmericanBoard of Quality Assurance and UtilizationReview Physicians.
PSQH SPONSORING
ORGANIZATIONS
2016 MEDIA PLANNER
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2016 EDITORIAL LINE-UP
ISSUE TOPIC 1 TOPIC 2 INDUSTRY FOCUS BONUS DISTRIBUTION
JANUARY/FEBRUARY
Electronic health records
Diagnostic safety
Healthcare technology HIMSS
MARCH/ APRIL Nurse leadership Fall prevention Nursing
innovation NPSF
MAY/ JUNE Facility design Medication
safety Infection control APIC
JULY/ AUGUST Workplace safety Hospital
governance Adverse events ASHRM
SEPTEMBER/OCTOBER
Patient engagement
Outpatient safety Facility design Connected
Health
NOVEMBER/DECEMBER Population health International
patient safetyEnvironmental
services IHI
2016 ADVERTISING CALENDARISSUE AD CLOSE MATERIALS DUE
JANUARY/FEBRUARY January 8, 2016 January 15, 2016
MARCH/APRIL March 7, 2016 March 14, 2016
MAY/JUNE May 6, 2016 May 13, 2016
JULY/AUGUST July 8, 2016 July 15, 2016
SEPTEMBER/OCTOBER
September 7, 2016
September 14, 2016
NOVEMBER/DECEMBER November 7, 2016 November 14,
2016
Editorial Calendar
ADVERTISING CONTACTRyan Vincent
Advertising Sales Manager800-727-5257, Ex t . 237
EDITORIAL CONTACTSusan Carr
2016 MEDIA PLANNER
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DISPLAY ADVERTISING SIZESSPACE WIDTH HEIGHT
Spread (bleed) (trim) (live)
17”16 3/4”16 1/4”
11 1/8”10 7/8”10 3/8”
Full page (bleed) (trim) (live)
8 5/8”8 3/8”7 7/8”
11 1/8”10 7/8”10 3/8”
Full page 7” 10”
2/3 page (vertical) 4 9/16” 10”
1/2 page (vertical) 3 3/8” 10”
1/2 page (horizontal) 7” 4 7/8”
1/3 page (vertical) 2 1/4” 10”
1/3 page (square) 4” 4 7/8”
1/4 page 3 3/8” 4 7/8”
DISPLAY ADVERTISING RATESAD SIZE 1X 3X
10% off 1x rate
6X
15% off 1x rate
Spread $5,518 $4,966 $4,690
Full page $3,592 $3,233 $3,053
2/3 page $3,291 $2,963 $2,797
1/2 page $2,922 $2,710 $2,353
1/3 page $2,636 $2,462 $2,126
1/4 page $2,181 $1,963 $1,854
COVER RATES & SPECIAL POSITIONSOutside back cover: +25%
Inside front cover/inside back cover: +20%
Page one/opposite contents: +20%
Preferred/specified position: +10%
Cover snipe: +$1,500 w/ full page
Covers are non-cancelable.
MAGAZINE SPECIFICATIONSBleed size: 8 5/8” W by 11 1/8” H
Trim size: 8 3/8” W by 10 7/8” H
Safety size: 7 7/8” W by 10 3/8” H
Binding: Saddle-stitch
2/3 PAGE
W: 4 9/16”H: 10”
1/2 HORIZONTAL
W: 7”H: 4 7/8”
1/3 VERTICAL
W: 2 1/4”H: 10”
1/4 VERTICAL
W: 3 3/8”H: 4 7/8”
FULL PAGE
W: 7”H: 10”
1/2 VERTICAL
W: 3 3/8”H: 10”
1/2 ISLAND
W: 4 9/16”H: 7 1/2”
1/3 SQUARE
W: 4”H: 4 7/8”
1/6 VERTICAL
W: 2 1/4”H: 4 7/8”
Bleed: 17” X 11 1/8”Trim: 16 3/4” X 10 7/8”Live: 16 1/4” X 10 3/8”
FULL PAGE BLEED
Bleed: 8 5/8” X 11-1/8”
Trim:8 3/8” X 10 7/8”
Live:7 7/8” X 10 3/8”
ADVERTISING SPECIFICATIONS
Display Advertising
SUBMISSION INSTRUCTIONSPSQH goes directly to plate from disk; there is no film. Advertising rates quoted are for electronic media only.
To Send Files Electronically:Email documents to:
Sara [email protected]
**Copy your sales rep on the email.
IMPORTANT:Publisher will not be held responsible for any color changes appearing in print if a color match proof has not been submitted. The publisher can provide a proof for an additional cost of $60.
File Formats:Our preferred format is a high-resolution, press-ready PDF. Information needed to create a high-resolution PDF that is compatible with our printer is available. We will also accept original or native InDesign CC 2015 or earlier (Macintosh) files with the inclusion of all graphics and fonts. Materials should be submitted via email (10 MB file size limit) or CD. All ad materials must be accompanied by a color pressmatch or progressive proof.
BESTDEAL!
ADVERTISING CONTACTRyan Vincent
Advertising Sales Manager800-727-5257, Ex t . 237
SPREAD
2016 MEDIA PLANNER
www.psqh.com
The Patient Safety & Quality Healthcare website–www.psqh.com–is one of the most important lo-cations on the Internet for news and information on patient safety and healthcare improvement. Each month an average of 17,500 visitors view more than 23,000 Web pages at www.psqh.com.
Advertising on psqh.com produces results. Our clients know that successful marketing programs integrate print and online advertising. Typically they include not only banner advertising, but also sponsored content, product videos, white papers, and webinars. Other integrated programs include placing advertising or sponsored content on our email newsletter PSQH eNews Alert or sending out a PSQH eBlast. We can customize an inte-grated marketing program based on your specific marketing goals and targets.
ADVERTISING ON PSQH.COM
Online Advertising
The psqh.com website provides in-depth information for healthcare providers, including:
• Industry, business, and product news up-dated on a weekly basis
• Current issue of Patient Safety & Quality Healthcare
• Archived magazine issues from 2004 through 2015
• Patient safety videos, white papers, and webinars
• Healthcare company profiles
• Healthcare topic channels
2016 MEDIA PLANNER
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2016 ONLINE ADVERTISING RATESSIZE 1x 3x 6x 12xLeaderboard728 x 90 pixels
$1,500 $1,350 $1,200 $1,000
Top banner468 x 60 pixels
$1,100 $950 $800 $600
Square250 x 250 pixels
$1,000 $850 $700 $500
ALL RATES ARE PER MONTH / RUN-OF-SITE (except for in-page square ads)
Online Advertising Terms and Conditions • All rates are net. • All advertising should be pre-paid. • Subsequent periods will be billed at the beginning of each session. • Ads will be posted within five working days of being received. • Online advertisers will be given the option to renew their contract within 15 days of expiration. • GIF, JPG, HTML5, and major third-party tags accepted. • File size should not exceed 50 KB. • Combination print and banner rates available. • Banner positions are subject to rotation.
Each month an average of 17,500 visitors view more than 23,000 Web pages at psqh.com.
Submit files to Sara La at [email protected]. **Copy your sales rep on the email.
PSQH.COM BANNER ADVERTISING Your banner advertisement rotates throughout the website for maximum visibility and click-through by prospects. We offer a number of advertising units and frequency discounts to fit your budget and marketing needs.
Online Advertising
2016 MEDIA PLANNER
www.psqh.com
2016 eNEWS ALERT ADVERTISING RATES PER INSERTIONSIZE 1x 4x 12xLeaderboard 728 x 90 pixels $1,500 $1,300 $1,000
Medium Rectangle 300 x 250 Pixels $900 $750 $550
PSQH eNEWS ALERTPSQH eNews Alert is a dynamic weekly email newsletter delivered to more than 23,000 opt-in subscribers. Each PSQH eNews Alert issue features the latest industry news, trends, medical production information, calendar of industry events, patient safety awards, research reports, white papers, webinars, and special editorial feature articles.
eNews Alert advertisements should be supplied as GIF, JPEG, or PNG files. NO FLASH FILES.
eNews Alert Advertising Terms and Conditions • All rates are net. • All advertising should be pre-paid. • Subsequent periods will be billed at the beginning of each session. • Ads will be posted within five working days of being received. • Online advertisers will be given the option to renew their contract within 15 days of expiration. • eNews advertisements should be supplied as static GIF, JPG, or PNG files only. No animation is allowed. • File size should not exceed 50 KB. • Combination print and banner rates available.
eNews Alert Advertising
ADVERTISING CONTACTRyan Vincent
Advertising Sales Manager800-727-5257, Ex t . 237
Submit files to Sara La at [email protected]. **Copy your sales rep on the email.
2016 MEDIA PLANNER
www.psqh.com
Additional Online OpportunitiesPSQH eBLASTS — $5,175PSQH can deliver your marketing message on an exclusive basis to our opt-in email subscription list through our eBlast program. You provide your copy in HTML format and we will blast your message out to our subscrib-ers on a specific date of your choosing. The subscriber response to PSQH eBlasts has been substantial and offers an almost immediate source of new business lead generation.
PSQH ONLINE VIDEO — $1,500 PER MONTHWeb visitors can now view educational videos, product demon-strations, case studies, and corporate profile videos on demand at www.psqh.com. Your video will be available 24/7 on portable devices and personal computers. This is a great opportunity to provide education and thought leadership to interested prospects. Video has become an impor-tant marketing channel for most b2b advertisers.
February 15, 2014
PSQH eBlasts deliver your marketing message to our opt-in email subscription list.
Create more excitement for your company by featuring your company, product videos, brochures, or podcast on the PSQH website.
2016 MEDIA PLANNER
www.psqh.com
WEBINAR PACKAGE — $7,500Webinars are one of the best lead generation programs. Your Web-based audience can watch your presentation from the comfort of their office or on any portable media player. PSQH offers you a turnkey solution for the promo-tion of your event, the production and moderation of the webinar presenta-tion, and all the technical support you need to make your webinar a success. You choose the topic of the presentation and select the presentation partici-pants/industry experts.
The PSQH webinar promotion program includes:
• Your webinar archived on PSQH.com for six months
• Advertising in PSQH eNews Alert
• Two promotional e-blasts
• Promotional mentions on LinkedIn, Twitter, and Facebook
Your webinar presentation will be aggressively promoted in Patient Safety & Quality Healthcare magazine, the PSQH website, and PSQH eNews Alert.
PSQH Can Help You Build Your Webinar AudienceMany companies produce their own webinars and promote attendance mainly to their own customer and prospect lists. PSQH can help you in-crease the attendance at future webinars and deliver content from past webinars to a new and interested audience. Your webinar will be posted to the webinar section of the PSQH website and aggressively promoted through PSQH online channels and social networks. We will provide you with a customized landing page that will give you demographic information on all prospects viewing your webinar.
Additional Online Opportunities
PSQH takes the hassle out of webinars by offering promotion, production and moderation of your event.
Find Us at theIntersection ofPatient Safety andPharmacy EfficiencyHospital pharmacies juggle many criticaltasks. The top priority is patient safety.Operational efficiency is important too;institutions seek to provide bar codedmedications while minimizing packagingtasks to enable BCMA.
American Health Packaging can support youat this “key intersection” of patient safetyand operational efficiency. The AHP line isthe fastest growing in the industry. And weoffer many exclusive items to eliminatepharmacy packaging on lower‐volume items.
Easy‐to‐read bar codes ensure both accurateand easy scanning. In addition, our cartonsfeature color‐coded labels to more easilydistinguish between similar items on thepharmacy shelf.
800.707.4621americanhealthpackaging.com
Safety & Efficiency.In Every Dose.
Get great visibility by profiling your company on www.psqh.com.
2016 MEDIA PLANNER
www.psqh.com
WHITE PAPERS/CASE STUDIES MARKETING PROGRAM — $3,950 PER MONTHPublish Your White Paper on a Leading Industry WebsiteYour white paper will be posted to www.psqh.com and published under the White Papers tab. PSQH will design a customized download form to collect demographic information on your prospects. Each week you will receive an activity report with contact information on website visitors who downloaded your white paper.
Interactive Promotion ProgramYour white paper will be featured in promotion on the home page of www.psqh.com with a special alert box and white paper ads that rotate throughout the website. Each month PSQH will send out an eBlast promoting white papers available on www.psqh.com. Your white pa-per will be showcased and interactively linked to encourage white paper downloads.
PSQH HEALTHCARE TOPIC CHANNELS — $500 PER MONTHVisitors to psqh.com are frequently searching for detailed information on a specific topic. To guide them to the information they need we have aggregated industry news, research, product news, and articles from Patient Safety & Quality Healthcare and www.psqh.com in one location: PSQH Healthcare Topic Channels. If your company is involved in one of these specific areas, you can enhance your leadership position by becoming an exclusive sponsor of your area of expertise. The following topic areas will be featured with their own PSQH Healthcare Topic Channel:
• Medication safety
• Patient falls
• Patient safety culture
• Hand hygiene
• Simulation training
• Barcoding/RFID
• Patient identification
• Quality improvement
• Risk management
• Infection control
• Healthcare IT
• Healthcare analytics
• Other topics available
Additional Online Opportunities
The White Paper Marketing Program creates more exposure for your white
paper with online advertising and eblasts.
As the exclusive advertiser of your topic page, you receive a 728x90 leaderboard banner at the top of the page and a 300x250 pixel rectangle banner on the right side of the page. A company profile or case study will be featured, including images and contact information. No other ads will appear on your specific topic pages.
2016 MEDIA PLANNER
www.psqh.com
Custom Research BriefCUSTOM RESEARCH BRIEFCustom publishing puts our media partners in control of crafting exclusive, targeted content that captures a potent combination of data, customer feedback, and sponsor thought leadership. The Custom Research Brief is a concise digital solution for market research, content development, and lead generation. Benefit from our immediate data collection capabilities to access quick, current information.
BENEFITS• BUZZ SURVEYS
PSQH will deploy a custom, three-question Buzz Survey to our panel of double opt-in healthcare executives to gain data for your custom-published output
• WEBCAST OPPORTUNITY An incremental opportunity, Custom Research Brief sponsors have the option to host a webcast based on their data, featuring one of the sponsor’s own thought leaders
Care Management Strategies Require Better Tools
Targeting Better Outcomes & Patient Satisfaction Through Workforce Management Initiatives
2016 MEDIA PLANNER
www.psqh.com
SUBSCRIPTIONS:• USA – $27• Canada/Mexico – $47• All other countries – $67• Single Issue – $8
Patient Safety & Quality Healthcare is published bimonthly with a special supplement in March and September.
For Subscriptions: Patient Safety & Quality HealthcareVisit Our Website:www.psqh.com
TERMS & CONDITIONS• The Publisher reserves the right to reject or cancel any advertisement that does not
meet the Publisher’s standards, for any reason at any time. In addition, the Publisher reserves the right to place the word “Advertisement” in advertising that, in the Pub-lisher’s opinion, resembles editorial matter. However, no change in advertising copy will be made without prior consent of the Advertiser or their Agent.
• In consideration of publication of an advertisement, the Advertiser and Agency, jointly and severally will indemnify and hold blameless Patient Safety & Quality Healthcare; PSQH sponsoring organizations; BLR®–Business and Legal Resources; their officers, agents and employees against any loss, damages and expense resulting from the advertisement, including without limitation, claims or suits for libel, violation of right of privacy, copyright infringement or plagiarism.
• The Publisher is not liable for delays in delivery and/or non-delivery in the event of any condition beyond the control of the Publisher.
• The Publisher is not responsible for any discrepancies or errors in advertisements sup-plied by the Advertiser or their Agent.
AGENCY COMMISSIONS • Fifteen percent commission is allowed to recognized advertising agencies on space,
color and positions, provided the account is in good standing and paid within 60 days of invoice dates. Outstanding invoices over 60 days will not qualify for the agency discount.
• Publisher must receive confirmation of all agency appointments from the Advertiser account. Classified advertising, online advertising and other special advertising, where indicated, are not commission-based.
CANCELLATION & CONTRACT TERMS• Cancellations of advertising must be made in writing and are not accepted after ad
closing date.
• If contracts including a frequency discount are not completed in full, the rate for the insertions completed will be applied and charged.
Publishing & Advertising OfficePSQH, a division of BLR®
100 Winners Circle, Suite 300Brentwood, TN 37027Email: [email protected]
www.BLR.comwww.psqh.com
800-727-5257
EDITOR:Susan [email protected]
ADVERTISING SALES:Ryan Vincent800-727-5257, Ext. [email protected]
MARKETING & REPRINTS:Sara [email protected]
General Information