2016 SPONSORSHIP

OPPORTUNITIES

TOURNAMENT AT-A-GLANCE

The Connecticut Open is a world-class WTA (women’s) tennis event that

benefits the community and statewide charities.

Long considered the tune-up to the US Open, the tournament is the only

event of its kind in the Northeast and also the culmination of the

summer long Emirates Airline US Open Series.

Legacy event with a rich history; Tournament Director Anne Worcester

is former CEO of the Women’s Tennis Association (WTA) with relationships

that result in World Top 10 players competing in Connecticut each year –

alongside the rising stars of tomorrow.

Former champions read like a “Who’s Who” of women’s tennis: Steffi Graf, Venus Williams, Jennifer Capriati, Lindsay Davenport,

Justine Henin, Caroline Wozniacki, and Petra Kvitova.

To the delight of men’s tennis fans, in 2014 Connecticut Open added an annual Men’s Legends event. 2015’s event is headlined by

John McEnroe alongside Andy Roddick, James Blake and Jim Courier.

2

2015 TOURNAMENT RESULTS

LOCATION: Connecticut Tennis Center at Yale New Haven, Connecticut

PRIZE MONEY: $754,163

PLAYER FIELD:* Including five World Top 10 and more than half of the top 30 from over 25 countries. DEFENDING SINGLES CHAMPION:* World #4 Petra Kvitova (CZE) ATTENDANCE: 52,000

TV COVERAGE:** Domestic: ESPN2 holds the domestic TV rights - 3.7M viewers Global: 7.8M viewers worldwide in over 160 countries Digital Coverage:** An additional 1.7M watched via mobile, web, and over- the top digital services such as Apple TV, Roku, and other digital devices.

* Rankings as of 9/23/15 **SMG YOUGov, 2015coverag.

Petra Kvitova (CZE) World #4

Three-time Connecticut Open Champion Two-time Wimbledon Champion

3

SPONSORSHIP OPPORTUNITIES ALIGN YOUR BRAND WITH INDUSTRY LEADERS

4

5

BRANDING

Propel your brand into a regional, national, and international spotlight with in-stadium branding opportunities, including signage in domestic and global television view.

6

Connecticut Tennis Center at Yale - Stadium Court

STADIUM COURT SIGNAGE

7

Stadium Sidewall

Stadium Backwall Three Primary, One Corner and Two “ticker” positions

(see small circles for “tickers”)

STADIUM COURT – TV VIEW

8

STADIUM COURT – TV VIEW

Radar Gun Net Judge Box

9

STADIUM COURT – TV VIEW

Umpire Chair

Tunnel Signs: (pair) Northeast & Southwest corners or

Northwest & Southeast

10

STADIUM COURT – TV VIEW

Barrel Cooler – (SOLD)

Player Towel

11

STADIUM COURT – SPECTATOR VIEW

Entitlement of the Sponsor Club (may be available after 12/1/15)

Video Scoreboards

Middle Tier Signage

12

CONSUMER ENGAGEMENT

Connect on site with a desirable demographic

13 EXHIBITOR BOOTHS: Data Capture, Product Sampling and Sales

CONSUMER ENGAGEMENT TOURNAMENT GROUNDS

14

First Niagara – “Banko”

Aetna – Smoothie Bike

Citizen Watch – “Citizen Selfie” Promotion

Wilson Sporting Goods - Demo Days

Yale University Jumbo Handsome Dan

CONSUMER ENGAGEMENT TOURNAMENT GROUNDS

15

FRENDS Headphones – Player gifts

WTA player, Nicole Gibbs.

Closer to Free Player Challenge for Smilow Cancer Hospital Men’s Legends Jim Courier (left) and James Blake (right)

Autograph Sessions with WTA Players Four-time champion, Caroline Wozniacki shown.

PLAYER ENGAGEMENT & SOCIAL MEDIA

Bank of America - #troopthanks UCONN Women’s Basketball Coach

Geno Auriemma

16

VIP HOSPITALITY Entertain clients and key stakeholders

Recognize executives and employees

TICKETS & HOSPITALITY

Hospitality Suites and Box Seats

Boxholder Restaurant

*Sponsor Hospitality Club

17

*Early week corporate rentals. Please inquire about pricing and availability.

Community Outreach Demographics

Television Coverage Marketing/PR

18

HEART OF THE TOURNAMENT

The tournament’s strategy has always been to leverage the excitement and power of professional tennis to build interest and participation at the community level. The

tournament partners with 501(c)3 New Haven Youth Tennis & Education (NEW HYTEs), New Haven Parks & Rec, New Haven Public Schools, and the USTA year round to provide

tennis lessons, life skills, and leadership development programming.

Family Classic - Connecticut Open also presents the year-round parent/child competition that encourages a healthy, active lifestyle for families with nearly 100 tennis events throughout seven states in New England and New York over eight months, culminating at the Connecticut Open in August.

19

SPONSORS MAKING A DIFFERENCE

AMERICAN EXPRESS – In association with the USTA’s Fresh Courts initiative, American Express and the

Connecticut Open transformed McClain Park, a downtrodden, abandoned New Haven park, into a safe place for neighborhood kids to play tennis, baseball and enjoy the playground. World #20, Andrea Petkovic, led a free clinic for local Boys & Girls Club youth.

EMIRATES AIRLINE – US Open Series Title sponsor Emirates Airline activated a racquet return program and an annual on-site tennis clinic for NewHYTEs (New Haven Youth Tennis & Education). Emirates has also made annual cash and equipment donations to New Haven inner city programs.

FIRST NIAGARA – First Niagara donated new tennis equipment to 300+ elementary school children at the tournament’s annual Free Lesson clinic. In 2013, together with the Governor’s Prevention Partnership on mentoring, the bank and Governor Malloy spoke about the importance of mentoring prior to Free Lesson. That same year, the bank and Connecticut Open presented a youth clinic In Newtown to advance healing and recovery for the children.

American Express Fresh Courts initiative in New Haven, CT

Emirates Airline Returns Clinic Free Lesson

20

SPECTATOR DEMOGRAPHICS

• Mature - Spectators are adults 35-64 years old.

• Affluent - 60% have a household income (HHI) of $100,000+; 15% have HHI of $200k+; 4% have HHI of $500k+.

• Educated- 70% have graduated college, or higher.

• The only event of its kind in the Northeast, fans travel from 28 states and internationally, with the majority attending from affluent Connecticut suburbs and NYC commuter towns, especially New Haven, Hartford and Fairfield Counties.

CONNECTICUT OPEN FANS ARE MATURE, AFFLUENT, AND WELL EDUCATED

Source: The George Washington University, Economic Impact Analysis 21

*Source: WTA TV, 2015 **Full list available upon request.

DOMESTIC & INTERNATIONAL TELEVISION COVERAGE

ESPN2 holds the domestic television rights to the tournament with more and more coverage appearing on its digital platform ESPN3, available via the Watch ESPN app.

Internationally, the global TV feed is picked up in 160 countries.*

22

Connecticut Open

Approximate Impressions

Markets

Marketing

59M*

Statewide and regional markets including: New Haven, Hartford, Stamford,

Bridgeport and NYC

Public Relations

900M**

Regional, National, and International Media Outlets

Emirates Airline

US Open Series Impressions (2014)

Min. 3.8M

National - TV; syndicated radio; tennis publications. Connecticut - TV morning shows and late news (GMA, Today, CBS Sunday

AM); ESPN2; ESPN.com; digital ads targeted to Connecticut tennis fans (e.g., YahooSports.com; Tennis.com; Fox Sports, etc.); local radio.

2015 EXECUTIVE SUMMARY

TOURNAMENT & SERIES MARKETING

23

Tournament implements a fully-integrated marketing campaign to Connecticut residents, NYC commuters, and tennis fans via TV, digital, radio, social, print, out of home, and direct mail.

TOURNAMENT MARKETING

YouTube 24

Twitter

Billboards

150,000 ticket brochures

New York Times and Metro North Facebook

TV Commercials

www.ctopen.org

Radio Spots – click on the speaker above

DOMESTIC AND INTERNATIONAL PRESS

25

26

JOIN THE FUN!

27

The “Triathlon” Petra Kvitova and Caroline Wozniacki

Jonathan the Husky gets ready for UConn Night

Madison Keys poses for a photo with

fans after her win.

JOIN THE FUN!

28

John McEnroe “quiets” the crowd during the Men’s Legends event.

Getting a “selfie” with James Blake.

2nd Annual Men’s Legends presented by PowerShares.

2015’s event was headlined by John McEnroe alongside Andy Roddick,

James Blake and Jim Courier.

JOIN THE FUN!

29

Party rockers in the house tonight! Redfoo helps to raise money for

Smilow Cancer Center.

2015 Kids Day

ALS Ice Bucket Challenge 2012, 2014 & 2015 Champion – Petra Kvitova

Tournament Director – Anne Worcester 2013 Champion – Simona Halep

JOIN THE FUN!

WHY TENNIS?

WHY WOMEN’S TENNIS?

30

1. Great way to reach female sports enthusiasts. Offers a Sizable Female Audience – Tennis (55%) vs. Golf (34%) 2. It attracts a diverse audience. 69% white/19% black/12% Hispanic/4% Asian) vs. Golf (77% white/14% black) 3. Tennis fans are open to connecting with sponsors. The average fan spends 6.5 hours on the grounds per visit 4. Tennis fans are highly engaged on-site. 67% visit and interact with sponsors on-site 5. Allows brands to have an extended “conversation” with fans. Average attendees spend 51 minutes visiting sponsor booths 6. Facilitates a connection with consumers and their passion 81% of fans understand the importance of sponsor support 7. Sponsorship has a positive impact on brand image and perceptions. 64% of fans feel more positive toward a sponsor’s brand 8. Tennis fans have a positive impression of sponsors. 88% view sponsorships as a good way to promote products 9. Tennis tournaments drive sales. 64% of fans more likely to buy a sponsor’s product as a result of sponsorship 10. Tennis tournaments drive ROI. Cost/Benefit ratio (avg. 2:1) meets or exceeds industry thresholds

WHY TENNIS?

31

WHY WOMEN’S TENNIS?

32

Billie Jean King’s Original Nine shown holding $1 bills

1970 Billie Jean King leads a group of eight other renegades known as The Original Nine. TWO YEARS ahead of Title IX, they envision a better future for women’s tennis. $1 contracts signed by all nine to compete in the brand new Virginia Slims Series, endorsed by the Philip Morris Company. $7,500 - prize money for the inaugural Virginia Slims of Houston, established on September 23, 1970. $754,163 – prize money for the 2015 Connecticut Open

Pioneers in Women’s Sports History

GROUNDBREAKING. LEGENDARY. GENDER EQUITY. EQUAL PAY.

WHY WOMEN’S TENNIS?

33

1990’s – Current Connecticut Open Tournament Director Anne Worcester served four years as CEO of the WTA, the governing body of women’s tennis and the world’s preeminent sporting circuit for women. Named to the CEO position when she was 34, Worcester was both the youngest person and the first female to lead a professional sports organization.

2014 – WTA honors Anne for her contribution to women’s tennis in a ceremony on Stadium Court (right) during the Connecticut Open.

GROUNDBREAKING. LEGENDARY. GENDER EQUITY. EQUAL PAY.

The WTA Story Pioneers in Women’s Sports History

The Women’s Tennis Association is the global leader in women's professional sports.

• More than 2,500 players

• Representing 92 nations

• Competing for more than $118 million in prize money

• 54 events and four Grand Slams in 33 countries

• Over 5.4 million people attended women's tennis events in 2013 with hundreds of millions more watching on television and digital channels around the world.

WHY WOMEN’S TENNIS?

34

WHY WOMEN’S TENNIS?

Powerful, Exciting, Competitors Seven of the Top 10 Highest-Paid Female Athletes in the world are from the WTA tour, the most of any single league or tour:

1. Maria Sharapova ($29M) 2. Serena Williams ($20.5M) 3. Li Na ($18.2M) 4. Victoria Azarenka ($15.7M) 7. Caroline Wozniacki ($13.6M) 8. Agnieska Radwanska ($7.4M) 9. Ana Ivanovic ($7M)

*Forbes, 2013

35

WHY WOMEN’S TENNIS?

Five of the world’s Top 50 Most Marketable Females* are from the WTA tour, the most of any single league or tour:

• Sloane Stephens • Victoria Azarenka • Maria Sharapova • Caroline Wozniacki • Eugenie Bouchard

Central criteria that shaped the list: value for money, age, home market, charisma, willingness to be marketed, crossover appeal. *Sports Pro/EuroSport 2014

36

Thank you for considering a partnership with

Connecticut Open presented by United Technologies!

August 19 – 27, 2016

37