2016 sponsorship...
TRANSCRIPT
2016 SPONSORSHIPOPPORTUNITIES
The AUDL was founded in 2012 and is madeup of 26 teams from the US and Canada.
In 2016 the AUDL will play 200 gamesfrom April to August, culminating in
a final four style championship.The 2015 Championship was held at
Avaya Stadium in San Jose. During theweekend the AUDL raised $750,000
for a variety of amazing charities throughthe Ultimate Spirit Challenge, an
annual disc themed pro-am contest.
THELEAGUE
THE AMERICANULTIMATE DISC LEAGUE[AUDL] IS THE TOPPROFESSIONAL ULTIMATELEAGUE IN THE WORLD.
LOCATIONS
26 TEAMSACROSS NORTHAMERICA
Austin, TXAtlanta, GACharlotte, NAChicago, ILCincinnati, OHD.C.Dallas, TXDetroit, MI
Indianapolis, INJacksonville, FLLos Angeles, CAMadison, WISaint Paul, MNNashville, TNNew York, NYPhiladelphia, PA
Pittsburgh, PARaleigh, NCSan Diego, CASan Francisco, CASan Jose, CASeattle, WA
CANADAMontrealOttawaTorontoVancouver
IN 2015 THE SPORT WAS OFFICIALLY RECOGNIZED BY THE INTERNATIONAL OLYMPIC COMMITTEE.
Ultimate was founded in 1968. It is distinguished by itssportsmanship which was originally codified into the sport via “Spiritof the Game” where players expect fiercely competitive play, butnever at the expense of mutual respect among competitors.Today Ultimate is one of the fastest growing sports in the world withover 5 million people playing in North America. Worldwide thesport is played in over 80 countries. “Spirit” is still a big part of theprofessional game.
The AUDL is the only sport that has an“Integrity Rule” that allows players to correct areferee’s call if the call was made in error andbenefited their team.
THE SPORT
The Roughnecks are poised to win the AUDL in 2016
The team has recruited the best players in the world.
THEROUGHNECKPLAYERS
- Callahan Award Winner (2014) (Considered to be the Heisman Trophy of College Ultimate)
- Collegiate Champion (University of Colorado)
- Team USA U-23 Captain and World Champion
- First player ever to win College Title, Club Title, Callahan Award in same year
- University of Colorado Club Sports Athlete of the Year
- 2,000 highly influential followers on Instagram and over 4200 on FacebookJimmy Mickle
Beau Kittredge
- AUDL MVP 2014, 2015
- AUDL Champion 2014, 2015
- 4 time World Champion, including 2 World Games run by International Olympic Committee
- 4 time National Champion
- Collegiate Champion (University of Colorado)
- Over 1,200 highly influential followers on Instagram and over 5000 on Facebook
Millennials are consuming sports and media in non-traditional ways. Many of themare looking for alternatives to the historically dominant sports. The AUDL offersthem an authentic experience where they can have fun with their friends and familywhile interacting with the athletes in a more intimate environment.
A majority of our fans learned about the game in College. They tend to be earlyadopters who are socially responsible, and define trends rather than follow them.
THEFANS 92% of our Facebook fans are 34 and under
85% Facebook fans and 90% Twitterfollowers are male
YOUNG
SOCIAL MEDIA DEMOGRAPHICS
MALE
The Dallas Roughnecks are the most talked-about team in the AUDL
· 7 home games with crowds expected between 1,000 – 3,000 local Dallas fans
· 5 top-of-the-line cameras will ensure the highest-quality video production for televised games
· Broadcasting all home games worldwide with expected reach of 50,000+ viewers per game
· Minimum of one (1) televised game on ESPN3 per season
Media Attention & AudienceApril 2 Home Opener
FULL PAGE ARTICLEWhere Disc Meets Globe: An International Exhibition
of Ultimate Frisbee
Last season AUDL team highlights were featuredon SportsCenter, The Buzzer, Fox Sports 1,SportsNation, Sports Jeopardy, CBS Sports,and local nightly sports newscasts across NorthAmerica.
Highlights were also featured on the frontpageof nearly every major sports website includingBleacher Report, SB Nation, ESPN.com,Deadspin, 120 Sports, CBS Sports, and SI.com.
The AUDL has a broadcast contract withESPN3 that brings a weekly showcase game toUltimate fans around the world.
NATIONALMEDIA
LEAGUE WIDE STATS
ROUGHNECKS STATS
2067 + Facebook Fans Since 2015
618 + Twitter Followers
150,000+ Facebook Fans
30,000+ Twitter Followers
2 Million+ Pageviews across leagueweb properties
1.5 Million+ Vine loops a year
10,000,000+ Highlight views a year
Radical fans are highly engaged and love toconsume and share content across a variety
of social platforms.
SOCIAL
The Dallas Roughnecks partnership brands are available.Here are some early adopters!
SPONSORS
· Nationwide Overspray· Twice the Ice· Lifetime Tax Advisors· Miller Ad Agency
There’s room for more!
· Sea Blue Travel· Bare Water· Drunken Cow Jerky
Ultimate is one of the fasting growing sports in the United States, with over 5 million participants last year.
The Roughnecks have partnership opportunities for in-kind sponsors. If interested, please contact [email protected].
The Dallas Roughnecks are closely partnered with a 501(3c) charityEarly Recognition Is Critical (E.R.I.C.).
Custom activations available. We have an extremely creative team.
THE OPPORTUNITY
$500 STARTERPA AnnouncementWeb Link on Sponsorship PageFacebook post50 Tickets
$1000 BANNER SPONSORField Banner (4’ x 8’)PA AnnouncementWeb Link on Sponsorship PageFacebook post100 Tickets
$5000 HALFTIME SPONSOROn posterNegotiable Promotion at gamebetween quartersField Banner (4’ x 8’)PA AnnouncementWeb Link on Sponsorship PageFacebook post300 Tickets
$2500 QUARTER SPONSORNegotiable Promotion at gamebetween quartersField Banner (4’ x 8’)PA AnnouncementWeb Link on Sponsorship PageFacebook post200 Tickets
$10000 ULTIMATE JERSEY SPONSOROn TicketsOn JerseyRotator Spot on HomepageTwitter post per gameOn posterNegotiable Promotion at gamebetween quartersField Banner (4’ x 8’)PA AnnouncementWeb Link on Sponsorship PageFacebook post400 Tickets
