簡報美學(20160121 於鴻海內湖總部)
TRANSCRIPT
AESTHETIC
MARKETING,
系列課程
簡報美學In Presentation
Aesthetics
WE PRESENT
FREQUENTLY
我們常需做
簡報
Getting No Point
全都重要
Boring
君子之交
Lack of Creativity
缺乏亮點
Frozen
十成不變
Unprofessional
素人特質
這⋯不完全是你的錯
認知 落差
知識 落差
手法 落差
基礎技巧外顯能力
基礎技巧外顯能力 內容功力
C SI O
商業簡報製作關鍵要素
對內 對外
說明簡介 解決方案 例行報告
告知
what
說服
agree your what
改變
help your what
Communication
溝通
Promotion
宣傳
Persuasion
說服
Effect
影響
Empathy
感動
Empathy
感動
Comprehension
理解
Comprehension
理解
Appeal
吸引
3 FACTORS FOR
COOL/AWESOME PRESENATATION
又酷又讚的簡報 都具備
大要素3
首先要能 凝聚觀眾的
目光 EYE-CATCHING
再來要能 一目瞭然的
表達
HIT THE POINT
最後要讓 簡報變得超
有趣AMUSING
簡報內容 製作趨勢
S L I D E
T R E N D
C O N T E N T
V I S U A L
視覺化內容
F E W E R
少 字
W O R D S
M O R E
多 圖
I M A G E S
E V O L U T I O N
T E M P L A T E
版 型 進 化
LET IMAGES TELL YOU STORIES
R U L E S
B R E A K
打 破 窠 臼
C L E A
S I M P L E
極 簡
滿 版 圖 片
B I G & F U L L
I M A G E S
較 大 字 型
L A R G E R
F O N T S I Z E
留 空
S P A C E
R E S E R V E
Back to 1984
有 意 涵 的 背 景
I M A G E R Y
B A C K G R O U N D
D E S I G N
F L A T
扁平化設計
P L A N E
I C O N S
平 面 圖 示
HELVETICA
HELVETICA NEUE
TRAJAN
CENTURY GOTHIC
FUTURA
仿宋 圓體
黑體
ZAPFINO
COPPERPLATE GOTHIC
COURIER NEW
隸書
楷書 SQUARE 721
TIMES NEW ROMAN
VERDANA
ROCKWELL
S E L E C T E D
F O N T S
字 型 變 化
B O L D
C O L O R S
色 塊
F I L T E R E D
P H O T O S
濾 鏡
A T T R A C T I V E
I N F O G R A P H I C S
資 訊 圖 表 引 力
Common among adults aged between
5535
80Americans will have LBP at least once in their lives
60in 80% Americans will have LBP again after treatments
Largest & common cause ofwork-related absencein UK & US respectively
2 B USD yearly cost lost in USE L E M E N T S
I N T E R E S T I N G趣 味 性 元 素
METHODOLOGY
感性情境舖陳
理性訊息重點
呈現視覺溝通
VISUALI ZATION MAP
字體 色彩
模版
文字
圖像
圖示
圖表
強調
工具
3STEPSOF EXTRACTION
WAYS TO CONSTRUCT THE NARRATIVE
故事化
STORYTELLING
故事架構
STRUCTURE
情境舖陳
SCENARIO
+
5SECTIONS段論
T O S T R U C T U R E Y O U R
P R E S E N T A T I O N
7STEPS
TO START YOUR NARRATIVE
BULLET POINTS
TRANSFORM YOUR TEXT CONTENTS
KILLING ME SOFTLY WITH HIS…
VIA MAGICAL WAY
HAVE YOU EVER EXPERIENCED…
簡報 經驗
THE MORE BULLET POINTS
THEY PUT愈多 條列
THE LESS ATTENTION
YOU PAY愈少 關注
FINALLY, THE PRESENTATION
IS KILLED SOFTLY BY BULLET POINTS 幫 這
簡 報 送 終
BECAUSE OF BULLET POINTS
• CALLOUS
• UNFEELING
• COLD-BLOODED
• UNEMPATHIC因為這些 冷酷無情 小 點 點
HOW TO KEEP OUR EYES
PENED
WE NEED TO BE STIMULATED
VISUALLY RATIONALLY MENTALLY
身 心 靈 的 刺 激
AND KEEP US
EXCITEDIN EVERY SINGLE SLIDE
CLEAR & SIMPLE DIFFERENT INTERESTING
簡 異 趣
TRANSFORM THE BULLET POINTS
VIA MAGICAL WAY
1 2 3
三 個 魔 法 帽
CLEAN THE VENUE
1
清 理 現 場
Analyze Further Process Maps AnalysisN
• A few AoA-AumeEic CEocess aAalLsis Gools will allow us Go examiAe Ghe eAGiEe CEocess foE imCEoIemeAG oCCoEGuAiGiesN DiscoAAecG aAalLsisN
)aCs: Places oA Ghe As-Is CEocess maC GhaG haIe iAcomCleGe 7aGa oE iAfoEmaGioAN
/e7uA7aAcies: Places oA Ghe As-Is CEocess maC wheEe GhiA:s aEe EeCeaGe7 (EewoEk looC N
UAcleaE EeDuiEemeAGs: IAcomCleGe cusGomeE iAfoEmaGioAN CoAflicGiA: objecGiIes: (xamCle: fasGeE/cheaCeEN UAcleaE haA7-offs: Look foE cEoss-fuAcGioAal bEeak7owAN
-oA-Value A77 AAalLsisN Value-A77iA: AcGiIiGLN
SomeGhiA: chaA:es M iACuGs aEe GEaAsfoEme7 iAGo ouGCuGsN The ouGCuG musG be Ei:hG Ghe fiEsG GimeN The cusGomeE musG be williA: Go CaL foE Ghe acGiIiGLN
7 Mu7aN
CLcle Gime aAalLsisN
EXAMPLEA TYPICAL
1
Analyze Further Process Maps AnalysisN
• A few AoA-AumeEic CEocess aAalLsis Gools will allow us Go examiAe Ghe eAGiEe CEocess foE imCEoIemeAG oCCoEGuAiGiesN DiscoAAecG aAalLsisN
)aCs: Places oA Ghe As-Is CEocess maC GhaG haIe iAcomCleGe 7aGa oE iAfoEmaGioAN
/e7uA7aAcies: Places oA Ghe As-Is CEocess maC wheEe GhiA:s aEe EeCeaGe7 (EewoEk looC N
UAcleaE EeDuiEemeAGs: IAcomCleGe cusGomeE iAfoEmaGioAN CoAflicGiA: objecGiIes: (xamCle: fasGeE/cheaCeEN UAcleaE haA7-offs: Look foE cEoss-fuAcGioAal bEeak7owAN
-oA-Value A77 AAalLsisN Value-A77iA: AcGiIiGLN
SomeGhiA: chaA:es M iACuGs aEe GEaAsfoEme7 iAGo ouGCuGsN The ouGCuG musG be Ei:hG Ghe fiEsG GimeN The cusGomeE musG be williA: Go CaL foE Ghe acGiIiGLN
7 Mu7aN
CLcle Gime aAalLsisN
WIPE OUTTHE EXPLANATIONS
1
RELAYOUT SLIDES
2
重 新 佈 局
UNDER 5 MESSAGES PER SLIDE
Analyse Further Process Maps Analysis
Disconnect analysis Non-Value add analysis Cycle time analysis
Gaps Redundancies Unclear requirements Conflicting objectives Unclear hand-offs
Disconnect analysis
Analyze Further Process Maps AnalysisN
• A few AoA-AumeEic CEocess aAalLsis Gools will allow us Go examiAe Ghe eAGiEe CEocess foE imCEoIemeAG oCCoEGuAiGiesN DiscoAAecG aAalLsisN
)aCs: Places oA Ghe As-Is CEocess maC GhaG haIe iAcomCleGe 7aGa oE iAfoEmaGioAN
/e7uA7aAcies: Places oA Ghe As-Is CEocess maC wheEe GhiA:s aEe EeCeaGe7 (EewoEk looC N
UAcleaE EeDuiEemeAGs: IAcomCleGe cusGomeE iAfoEmaGioAN CoAflicGiA: objecGiIes: (xamCle: fasGeE/cheaCeEN UAcleaE haA7-offs: Look foE cEoss-fuAcGioAal bEeak7owAN
-oA-Value A77 AAalLsisN Value-A77iA: AcGiIiGLN
SomeGhiA: chaA:es M iACuGs aEe GEaAsfoEme7 iAGo ouGCuGsN The ouGCuG musG be Ei:hG Ghe fiEsG GimeN The cusGomeE musG be williA: Go CaL foE Ghe acGiIiGLN
7 Mu7aN
CLcle Gime aAalLsisN
Non-value add analysis
Identify The Value-Adding Activity Something Changes Right in The 1st Time Customer Will Pay
7 Muda
ARRANGEYOUR CONTENTS
2
CHEMISTRY IT
3
A SHARING IN MY SLIDESHARE POST
PLAY! YOU CAN HAVE A LOT OF FUN!
化 學 反 應
Analyze - Further Process Maps Analysis
Disconnect Analysis
Non-Value Add Analysis
Cycle Time Analysis
SUPER EASY WAY 1APPLY
LAYOUT + SHAPE + TYPOGRAPHY + COLOR ON TEXT BASE
3
DISCONNECT ANALYSIS
SUPER EASY WAY 2APPLY
PHOTO + LAYOUT + SHAPE + TYPOGRAPHY + COLOR ON TEXT BASE
Gaps
RedundanciesUnclear Requirements
Conflicting Objectives
Unclear Hand-offs
3
7
SUPER EASY WAY 3APPLY ICON + LAYOUT + TYPOGRAPHY + COLOR
3
Non-Value Add Analysis
7 Muda
Identify The Value-Adding Activity
Something Changes
Right in The 1st Time
Customer Will Pay
NOW, GIVE UP BULLET POINTS
REOPENEDEYES WILL BE
CHEMISTRYON YOUR SLIDE
在你的 簡報上 來一點
BASIC
化 學 變 化
THIS IS A TITLE�
• THIS IS ITS CONTENT
• THIS IS ITS CONTENT’S CONTENT
• THIS IS ITS CONTENT’S CONTENT’S CONTENT�
NO CHEMISTRYWITH SINGLE ELEMENT ONLY
單一元素 難以產生 化學變化
5 ELEMENTSFOR YOU TO
PLAY
靠這五個味 來起點變化
HOW TO PLAY?
TYPOGRAPHY
SHAPE
LAYOUT: C+S+A
ICON
PICTURE
INTERACTIONS!
一定要
混搭
AT LEAST 2 ELEMENTS
APPLIED ON YOUR SLIDE
無二不成禮
CURRENT
TARGETH
L
FORMULA
CHA NGEYOUR
翻轉思維
LET’S
CHEMI STRY!
現學現賣
Company Profile
• Goal• Activating Your Life
• Vision• Sincerity• Practicality• Gradualism
• Mission• Innovation• Service• Team Work• Integrity• Flexibility
TRY IT
Activating Your Life
Company Profile
• Goal• Activating Your Life
• Vision• Sincerity• Practicality• Gradualism
• Mission• Innovation• Service• Team Work• Integrity• Flexibility
TRY IT
VISION
SINCERITY PRACTICALITY GRADUALISM
Company Profile
• Goal• Activating Your Life
• Vision• Sincerity• Practicality• Gradualism
• Mission• Innovation• Service• Team Work• Integrity• Flexibility
TRY IT
MISSION
INNOVATION
SERVICE
TEAM WORK
INTEGRITY
FLEXIBILITY
KEEP THEM
INTER ACTING
一直玩 直玩一 玩一直
TO MAKE YOUR SLIDES ALIVE
BIO LOGY
ASPECT
KNOWING HOW TO DEAL WITH SLIDES
CLEAR & ATTRACTIVEFROM THE
IF WE WANT TO KNOW MORE ABOUT
LEAFA
WHILE WE HAVE SOME CONTENTS TO SHARE
WE MIGHT PUT IT UNDER A
MICRO SCOPE
THE CONTENTS SHOULD BE EXTRACTED
IT TO SEVERAL PARTS
DIVIDE
DECOMPOSE YOUR CONTENTS TO SECTIONS
FOCUS ON A PART OF IT & GET
CLOSER
LOOK INSIDE EACH SECTION
UNTIL YOU FIND THE
COREDEFINE A CORE MESSAGE FOR EACH SECTION & ARRANGE A MESSAGE IN A SLIDE
THE MARVELLOUS DISCOVERY WE GET
ENJOY
VISUALISE THE MESSAGE WITH THE SLIDE CHEMISTRY WAY WE’VE TALKED
RAW DATA
BIOLOGICAL
DECOMPOSE IT
LOOK INSIDE
A MESSAGE A SLIDE
VISUALISE IT
T R A N S F O R M A T I O N
WAY TO OUR CONTENTS
BIO LOGY
TRY
The global age-standardised point prevalence of LBP (from 0 to 100 years of age) in 2010 was estimated to be 9.4% (95% CI 9.0 to 9.8). It was higher in men (mean: 10.1%; 95% CI 9.4 to 10.7) compared with women (mean: 8.7%; 95% CI 8.2 to 9.3). The age and sex distribution across regions was similar. DisMod-MR assumes a similar age pattern for all regions unless there are sufficient data points in a region to indicate a variation from the global age pattern. The large heterogeneity in the LBP dataset meant that there was no departure from the default of a common age pattern. Prevalence peaked at around 80 years of age. Age-standardised prevalence in 2010 was highest in western Europe (mean: 15.0%; 95% CI 14.1 to 16.0) followed by North Africa/Middle East (mean: 14.8%; 95% CI 13.8 to 15.9), and lowest in the Caribbean (mean: 6.5%; 95% CI 5.6 to 7.4) followed by central Latin America (mean: 6.6%; 95% CI 5.8 to 7.4).
LBP Prevalence
Dr Damian Hoy, University of Queensland, School of Population Health,Herston Rd, Herston, QLD 4006, Australia
RAW DATA
The global age-standardised point prevalence of LBP (from 0 to 100 years of age) in 2010 was estimated to be 9.4% (95% CI 9.0 to 9.8). It was higher in men (mean: 10.1%; 95% CI 9.4 to 10.7) compared with women (mean: 8.7%; 95% CI 8.2 to 9.3).
The age and sex distribution across regions was similar. DisMod-MR assumes a similar age pattern for all regions unless there are sufficient data points in a region to indicate a variation from the global age pattern. The large heterogeneity in the LBP dataset meant that there was no departure from the default of a common age pattern. Prevalence peaked at around 80 years of age.
Age-standardised prevalence in 2010 was highest in western Europe (mean: 15.0%; 95% CI 14.1 to 16.0) followed by North Africa/Middle East (mean: 14.8%; 95% CI 13.8 to 15.9),
and lowest in the Caribbean (mean: 6.5%; 95% CI 5.6 to 7.4) followed by central Latin America (mean: 6.6%; 95% CI 5.8 to 7.4).
DECOMPOSEYOUR CONTENTS
INTO SECTIONS
The global age-standardised point prevalence of LBP (from 0 to 100 years of age) in 2010 was estimated to be 9.4% (95% CI 9.0 to 9.8). It was higher in men (mean: 10.1%; 95% CI 9.4 to 10.7) compared with women (mean: 8.7%; 95% CI 8.2 to 9.3).
The age and sex distribution across regions was similar. DisMod-MR assumes a similar age pattern for all regions unless there are sufficient data points in a region to indicate a variation from the global age pattern. The large heterogeneity in the LBP dataset meant that there was no departure from the default of a common age pattern. Prevalence peaked at around 80 years of age.
Age-standardised prevalence in 2010 was highest in western Europe (mean: 15.0%; 95% CI 14.1 to 16.0) followed by North Africa/Middle East (mean: 14.8%; 95% CI 13.8 to 15.9),
and lowest in the Caribbean (mean: 6.5%; 95% CI 5.6 to 7.4) followed by central Latin America (mean: 6.6%; 95% CI 5.8 to 7.4).
LOOK INSIDEEACH SECTION
TO DIG OUT THE CORE MESSAGE
HIGH:Western Europe is 15.0% North Africa/Middle East is 14.8% A MESSAGE
A SLIDE
The global point prevalence of LBP (from 0 to 100 years of age) in 2010 is 9.4% men is 10.1%, women is 8.7%
LOW: Caribbean is6.5% Central Latin America is 6.6%
1
2
3
in 2010(from 0 to 100years of age) 9.4
10.1 8.7Dr Damian Hoy, University of Queensland, School of Population Health,
Herston Rd, Herston, QLD 4006, Australia
PREVALENCE OF LBP
GLOBALVISUALISE IT
151ST
14.82ND
PREVALENCE OF LBP
HIGH DISTRIBUTION
VISUALISE IT
Dr Damian Hoy, University of Queensland, School of Population Health,Herston Rd, Herston, QLD 4006, Australia
VISUALISE IT
Dr Damian Hoy, University of Queensland, School of Population Health,Herston Rd, Herston, QLD 4006, Australia
6.56.6
1ST
2ND
PREVALENCE OF LBP
LOW DISTRIBUTION
BIO LOGY
PRO CESS
FOLLOW THE
TO DO SLIDES
D
L
A
V
THANKS
FOR YOUR
ATTENTION
美學行銷 Aesthetic Marketing
Presentation / Infographics Coach / Analysis / Design
Perpa Hsieh
AESTHETICMARKETING,
perpahsieh.wix.com/amblog