20161117 online en social media storytelling - communicatiepodium uva hva
TRANSCRIPT
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ONLINE EN SOCIAL MEDIASTORYTELLINGPaulus Veltman17 november 2016
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PAULUS VELTMAN | SPEAKER INNOVATOR
SPEAKER | INNOVATOR
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PAULUS VELTMAN | SPEAKER INNOVATOR
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1. KLASSIEKE VERTELTRADITIE
PAULUS VELTMAN | SPEAKER INNOVATOR
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2. PASSIEVE CONSUMENTEN
PAULUS VELTMAN | SPEAKER INNOVATOR
Bron: Wikipedia
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3. DIGITALE CULTUUR
PAULUS VELTMAN | SPEAKER INNOVATOR
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#SomosTodosMacacos
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#WeAreAl lMonkeys
PAULUS VELTMAN | SPEAKER INNOVATOR
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ZWERMVERHALEN
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1. De kracht van verhalen2. De structuur van verhalen3. Praktijkoefening: Vind je verhaal4. Storytelling met social media5. Fandoms6. Case: TU Delft
ONLINE EN SOCIAL MEDIA STORYTELLING
PAULUS VELTMAN | SPEAKER INNOVATOR
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DE KRACHT VAN VERHALEN
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PAULUS VELTMAN | SPEAKER INNOVATOR
VERHALEN VERBINDEN MENSENImage: Australian Government | Ministry for the Arts
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PAULUS VELTMAN | SPEAKER INNOVATOR
VERHALEN WORDEN BETER ONTHOUDEN
PAULUS VELTMAN | SPEAKER INNOVATOR
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Image: Mathieu Thouvenin - Flickr
PAULUS VELTMAN | SPEAKER INNOVATOR
VERHALEN MAKEN DE WERELD BEGRI JPELI JK
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PAULUS VELTMAN | SPEAKER INNOVATOR
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PAULUS VELTMAN | SPEAKER INNOVATOR
Image: Arvid Bux - Twitter
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PAULUS VELTMAN | SPEAKER INNOVATOR
VERHALEN VOEGEN WAARDE TOE
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VERHALEN DRAGEN EMOTIE OVER [KL IK VOOR V IDEO]
PAULUS VELTMAN | SPEAKER INNOVATOR
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Bron: Ed Schipul – Storytelling through Social Media
BASISELEMENTEN
PAULUS VELTMAN | SPEAKER INNOVATOR
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JOSEPH CAMPBELL
PAULUS VELTMAN | SPEAKER INNOVATOR
Image: http://www.awaken.com/2013/07/joseph-campbells-mythic-journey//
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Bron: http://www.thewritersjourney.com/hero's_journey.htm
THE HERO’S JOURNEY
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PAULUS VELTMAN | SPEAKER INNOVATOR
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J I J BENT NIET DE HELD
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J I J BENT DE MENTOR
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PAULUS VELTMAN | SPEAKER INNOVATOR
EMPOWERMENT STORIES
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PAULUS VELTMAN | SPEAKER INNOVATOR
“HVA VERBETERT DE AMSTERDAMSE PRAKT I JK”
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VIND JE VERHAAL
PAULUS VELTMAN | SPEAKER INNOVATER
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PRAKTI JKOEFENING – VIND JE VERHAAL
PAULUS VELTMAN | SPEAKER INNOVATOR
• We willen meer studenten!• Bedenk een aansprekende
empowerment story die hierbij kan helpen
• Hou hierbij de volgende vragen in je achterhoofd:– Wie is de held? – Wie is de mentor? – Wat voor moois maakt de mentor mogelijk?
• Groepjes• 10 minuten• Plenair nabespreken
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STORYTELLING METSOCIAL MEDIA
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PAULUS VELTMAN | SPEAKER INNOVATOR
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PAULUS VELTMAN | SPEAKER INNOVATOR
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PAULUS VELTMAN | SPEAKER INNOVATOR
BEVRI JDINGSCOMITÉ EINDHOVEN
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PAULUS VELTMAN | SPEAKER INNOVATOR
FACEBOOKFACEBOOK
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LE MUSÉE DE LA GRANDE GUERRE, MEAUX
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Foto: @wesleyplugersPAULUS VELTMAN | SPEAKER INNOVATOR
STRAFRECHT EN MAATSCHAPPI J VERBINDEN
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PAULUS VELTMAN | SPEAKER INNOVATOR
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PAULUS VELTMAN | SPEAKER INNOVATOR
#EMPTYRI JKS
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PAULUS VELTMAN | SPEAKER INNOVATOR
INFLUENCERS: CHRIS BROWN
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PAULUS VELTMAN | SPEAKER INNOVATOR
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PAULUS VELTMAN | SPEAKER INNOVATOR
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ONLINE VIDEO
PAULUS VELTMAN | SPEAKER INNOVATER
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1. Het verhaal, niet het product2. Show, don’t tell3. Het hoeft er niet gelikt uit te zien4. Help je video over het dode punt5. Kies een goed tijdstip
HOE MAAK JE EEN SUCCESVOLLE VIDEO?
PAULUS VELTMAN | SPEAKER INNOVATOR
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PAULUS VELTMAN | SPEAKER INNOVATOR
VLOGGEN
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FANDOMS
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PAULUS VELTMAN | SPEAKER INNOVATOR
LEAGUE OF LEGENDS
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PAULUS VELTMAN | SPEAKER INNOVATOR
STORY UNIVERSEImage: Riot Games
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PAULUS VELTMAN | SPEAKER INNOVATOR
ANNIE & T IBBERSImage: Riot Games
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PAULUS VELTMAN | SPEAKER INNOVATOR
ZELFEXPRESSIE EN VERBINDINGImage: apertureashley / Tumblr
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PAULUS VELTMAN | SPEAKER INNOVATOR
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PAULUS VELTMAN | SPEAKER INNOVATOR
L IVE TEST – THE EP IC SPL IT [KL IK VOOR V IDEO]
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HOGER ONDERWIJS
PAULUS VELTMAN | SPEAKER INNOVATER
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STORIES OF SCIENCE
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AANDACHTSPUNTEN
PAULUS VELTMAN | SPEAKER INNOVATOR
1. Laat wetenschappers beseffen welke verhalen interessant zijn voor een bredere groep mensen dan alleen de peers
2. Help ze daarbij (“Ja hoor, we hebben heel veel foto’s gemaakt!”)
3. Zet storychasers in 4. Is het nieuws of een verhaal?5. Meerdere platforms of één centrale
plek?
Bron: Roy Meijer, Storytelling bij de TU Delft
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PAULUS VELTMAN | SPEAKER INNOVATOR
Foto: Roel Vincken
ROBOT LEO LEERT LOPEN [KL IK VOOR V IDEO]
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PAULUS VELTMAN | SPEAKER INNOVATOR
LEESTIPS
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TAKEAWAYS
PAULUS VELTMAN | SPEAKER INNOVATOR
1. Verhalen zijn geknipt voor de digitale cultuur
2. Je bent niet niet de held, maar de mentor
3. Bijzondere verhalen zat. Doe er wat mee!
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[email protected]@paulusveltman