2016dt 7th am2 adways inc ogura final - dgtaipei.t am2_adways inc_ogura_fin… · director, pt...
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App Marketing
How do we expand big
developing market?
Hirotaka Ogura Director, PT Adways Indonesia
Digital Taipei Summit
1. Market
2. Growth
3. Marketing
4. Competitor
The population is about
250 million
68.2% is younger than age 40
Source： populationpyramid.net
Number of mobile subscribers is
300,000,000 (120% of population)
Number of SmartPhone user is
75,000,000 (30% of population)
90,000,000
54,000,000
30,000,000
Facebook Users
BBM Black Berry Messenger Users
LINE Users
Social Media
GooglePlay Free DL Ranking Aug2016
Mobile Game Market Size
Source： Statista
Mobile Game User
Big potential and Rapidly growing
How about being on
Publisher-side?
Incentivized CPI (Boost up)
Platform : Android
Genre : Game
Category : Puzzle
App size : 68MB
Price : 0.4 USD
Period : 1 week
Best Rank : 1(Top New Fee Game)
3(ID-Game Puzzle) 15(ID-Games)
Delivered installs :
11,000 from AppDriver
50,000 from LINE
LINE Ads
AD
Non Incentivized CPI
Platform : Android
Genre : Game
Category : RPG Game
App size : 43MB
Price : 1.2 USD
Period : 5 days
Best Rank : 3(Top Grossing)
Retention Rate : 38%
Delivered installs :
58,000 from Seads
AD
BBM Ads
Platform : Android
Genre : Game
Category : Casino
App size : 16MB
Price : 2.0 USD
Period : 1 month
Best Rank : 8(Top Grossing)
Retention Rate : 45%
Delivered installs :
165,000 from BBM Ads
How about Competitors?
Rank App Title
1 Clash of Clans ● ●
2 Crisis Action ● ●
3 Clash Royale ● ●
4 Seven Knights ● ● ● ●
5 Everybody's Marble
6 Sing! Karaoke ● ●
7 Game of War - Fire Age ● ●
8 LINE ●
GooglePlay TopGrossing Jul2016
Local Case Study
Community Management
714,000
Fans
175,000
Fans
Megaxus Gelar Counter-Strike
Online World Championship 20
15 in Jakarta
Event Promotion
Buzz Marketing
Summary
Market is still developing, but
it’s rapidly growing and no competitor yet.
By marketing locally,
you have a chance to become No.1 game
developer in Indonesia.
Contact
Tel： +62 21 21282174
E-mail： [email protected]
Tel： +886-2-66380188
E-mail： [email protected]
