2017 alaska training · increase on voyage of the glaciers itineraries (gulf). we need to push...

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2017 ALASKA TRAINING Customer Service Kindra Brownlee 11/9/2016

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Page 1: 2017 ALASKA TRAINING · increase on Voyage of the Glaciers itineraries (gulf). We need to push cruisetours and the gulf more than ever! Icy Strait Point on Northbound Island Departures

2017 ALASKA TRAINING

Customer Service

Kindra Brownlee 11/9/2016

Page 2: 2017 ALASKA TRAINING · increase on Voyage of the Glaciers itineraries (gulf). We need to push cruisetours and the gulf more than ever! Icy Strait Point on Northbound Island Departures

Why Alaska?

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Glaciers Mountains Wildlife

Also: Denali National Park Glacier Bay National Park Inside Passage Cruising Alaska Railroad Route Alaska Seafood

Page 3: 2017 ALASKA TRAINING · increase on Voyage of the Glaciers itineraries (gulf). We need to push cruisetours and the gulf more than ever! Icy Strait Point on Northbound Island Departures

Alaska – 2017 Deployment

Inside Passage

Roundtrip Seattle 7-days

Roundtrip San Francisco 10-days

Voyage of the Glaciers (Gulf)

One-way Whittier/Vancouver or Vancouver/Whittier

7-days

Ruby - Saturdays

Emerald - Sundays

Grand Star - Saturdays

Coral - Saturdays

Island – Wednesdays

Glaciers Glacier Bay or Tracy Arm Fjord Ports Juneau, Ketchikan, Skagway, and Victoria

Route Inside Passage Cruising Convenient roundtrip itineraries, with weekend departures!

2 Glaciers Glacier Bay AND Hubbard or College Fjord Ports Juneau, Ketchikan, Skagway

Route Inside Passage AND Prince William Sound

Page 4: 2017 ALASKA TRAINING · increase on Voyage of the Glaciers itineraries (gulf). We need to push cruisetours and the gulf more than ever! Icy Strait Point on Northbound Island Departures

One-way vs Roundtrip

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Page 5: 2017 ALASKA TRAINING · increase on Voyage of the Glaciers itineraries (gulf). We need to push cruisetours and the gulf more than ever! Icy Strait Point on Northbound Island Departures

What is a Cruisetour?

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Reminder, 70% of Alaska guests are prospects – they don’t know what a cruisetour is! No longer referring to them as “Land & Sea Vacations”. Going back to “cruisetours”.

Alaska Cruisetour

7 nt. Voyage of the Glaciers Cruise

3-8 nts. at Wilderness Lodges before or after the cruise

Rail Travel

Sample Cruisetour Itinerary: EA4

Page 6: 2017 ALASKA TRAINING · increase on Voyage of the Glaciers itineraries (gulf). We need to push cruisetours and the gulf more than ever! Icy Strait Point on Northbound Island Departures

4 Types of Cruisetours

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Denali Explorer

On Your Own

Off the Beaten Path

Connoisseur

Page 7: 2017 ALASKA TRAINING · increase on Voyage of the Glaciers itineraries (gulf). We need to push cruisetours and the gulf more than ever! Icy Strait Point on Northbound Island Departures

Denali Princess Wilderness Lodge

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Large, campus-style setting (656 rooms) Hustle and bustle (other lodges in the area) 1 mile from National Park Entrance for park tour Overlooks the river Always refurbing & renovating! This winter: select rooms and the River Run Cafe

Page 8: 2017 ALASKA TRAINING · increase on Voyage of the Glaciers itineraries (gulf). We need to push cruisetours and the gulf more than ever! Icy Strait Point on Northbound Island Departures

Mt. McKinley Princess Wilderness Lodge

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Wilderness retreat on the south side of the National Park and IN Denali State park (460 rooms) Very remote – 45 minutes to Talkeetna Stunning views of Denali (mountain) – overlooks river Fireside Patio Hudson Theater Great flightseeing options! Newly refreshed rooms. This winter: Mountain View Dining room!

Page 9: 2017 ALASKA TRAINING · increase on Voyage of the Glaciers itineraries (gulf). We need to push cruisetours and the gulf more than ever! Icy Strait Point on Northbound Island Departures

Kenai Princess Wilderness Lodge

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Small lodge – only 86 rooms Highest scoring Princess lodge Bungalow-style rooms with private deck and wood burning fireplaces Great fishing!

Page 10: 2017 ALASKA TRAINING · increase on Voyage of the Glaciers itineraries (gulf). We need to push cruisetours and the gulf more than ever! Icy Strait Point on Northbound Island Departures

Copper River Princess Wilderness Lodge

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Small lodge – only 85 rooms Near Wrangell St-Elias National Park Can see the pipeline from the lodge! Catamaran between Whittier & Valdez on select cruisetours Great fishing here too!

Page 11: 2017 ALASKA TRAINING · increase on Voyage of the Glaciers itineraries (gulf). We need to push cruisetours and the gulf more than ever! Icy Strait Point on Northbound Island Departures

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Two Types of Trains

Direct to the Wilderness Rail Princess Rail

Travels to/from the ship Only occurs on days the ship is in Whittier (Sat and Wed) Exclusive to Princess Two routes under “Direct to the Wilderness Rail”

To/from Talkeetna for MPL 4-5 hours Single-story Glass domed rail cars Table seating Dining available at table

To/from Denali for DPL 8-9 hours Use double decker Glass domed rail cars Dining room on lower floor Tables & Individual Seats

All cruisetours include rail! All routes and cars have dining/beverage service, include commentary and have glass domes.

Routes Anchorage/Talkeetna Talkeetna/Denali Denali/Fairbanks (Alaska Rail Road) Use double decker, glass domed rail cars Dining room on lower floor Mix of seating configurations: Tables & Individual Seats

Page 12: 2017 ALASKA TRAINING · increase on Voyage of the Glaciers itineraries (gulf). We need to push cruisetours and the gulf more than ever! Icy Strait Point on Northbound Island Departures

Trains

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Page 13: 2017 ALASKA TRAINING · increase on Voyage of the Glaciers itineraries (gulf). We need to push cruisetours and the gulf more than ever! Icy Strait Point on Northbound Island Departures

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GOLD Winner – 2016 Travel Weekly’s Magellen Award for overall education program

Page 14: 2017 ALASKA TRAINING · increase on Voyage of the Glaciers itineraries (gulf). We need to push cruisetours and the gulf more than ever! Icy Strait Point on Northbound Island Departures

When is the best time to go?

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May June July August September

DNP: 34-57°F JNU: 41-56°F

DNP: 46-68°F JNU: 47-57°F

DNP: 50-72°F JNU: 50-64°F

DNP: 45-65°F JNU: 49-63°F

DNP: 36-54°F JNU: 44-56°F

Northern Lights

Page 15: 2017 ALASKA TRAINING · increase on Voyage of the Glaciers itineraries (gulf). We need to push cruisetours and the gulf more than ever! Icy Strait Point on Northbound Island Departures

Why Princess in Alaska?

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• We are #1 in Alaska – more guests choose Princess to be their host in the Great Land

• Even the experts say we are the Experts! Travel Agents Recommend Princess more than any other cruiseline in Alaska. (Gallop Study)

• 2 Glacier viewing experiences on every Voyage

of the Glaciers Cruise

• More balconies and suites - we have nearly 50% of the market share

• We take more guests to Glacier Bay than any other cruiseline

• Our Wilderness Lodges

• Exclusive Direct to the Wilderness Rail Service

• 2 perspectives of Denali (MPL and DPL)

• Roundtrip Seattle itins feature convenient weekend departures

Page 16: 2017 ALASKA TRAINING · increase on Voyage of the Glaciers itineraries (gulf). We need to push cruisetours and the gulf more than ever! Icy Strait Point on Northbound Island Departures

Do you have any tips to help someone choose a Cruisetour?

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Of course! • Determine how much time guests have to

spend on vacation.

• Land before the cruise? Or land after the cruise?

• Do they have a ship preference? Not all cruisetours are offered on all ships.

• Are they interested in going to our more remote lodges (Kenai & Copper)?

• If they want to experience the longer Denali park tour (Tundra Wilderness Tour), choose an itinerary with 2 nights at Denali Princess Wilderness Lodge.

Page 17: 2017 ALASKA TRAINING · increase on Voyage of the Glaciers itineraries (gulf). We need to push cruisetours and the gulf more than ever! Icy Strait Point on Northbound Island Departures

Overcoming the Barriers

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Expen$ive Cold Climate Air Lift & Expense Unsure about cruising

Great prices on: May/Early June Sometimes September Northbound Gulf & Cruisetours Generally, there isn’t snow! July is the warmest month in Alaska. Bring layers. Air is usually less expensive on the roundtrip itineraries. Check EzAir! 70% of Alaska cruisers are prospects! They don’t know what to expect.

Page 18: 2017 ALASKA TRAINING · increase on Voyage of the Glaciers itineraries (gulf). We need to push cruisetours and the gulf more than ever! Icy Strait Point on Northbound Island Departures

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• Longer cruisetours are a better value (extra nights cost less)

• If guests have a preference on Starboard vs Port side, book early. Ship rotates in GB. And whales don’t know the difference between starboard/port!

• Connoisseur Cruisetours represent the biggest commission opportunities as well as the best experience for your customer!

• Highest scoring cruisetours for 2016: • QA8 – 2nts Kenai, 2nts Copper, 2nts Denali, 2nts Fairbanks (2017

Tour # QA8)

• RB8 – 2nts Fai, 2nts Denali, 1nt McKinley, 3 nights Kenai (similar to PA8 in 2017)

• Land Excursions and Shore Excursions are on sale for 2017 on 11/1. Going to pre-paid for both in 2017!

Other Tips

Page 19: 2017 ALASKA TRAINING · increase on Voyage of the Glaciers itineraries (gulf). We need to push cruisetours and the gulf more than ever! Icy Strait Point on Northbound Island Departures

2018 Preview

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We are expanding our cruisetour capacity in 2018 – 7 ships sailing in Alaska. This will be our largest Alaska deployment ever! 13% capacity increase overall for Alaska, and 31% increase on Voyage of the Glaciers itineraries (gulf). We need to push cruisetours and the gulf more than ever! Icy Strait Point on Northbound Island Departures – replacing Ketchikan Travel Agent announcement on 11/17. Open for sale 12/1.