AFRICAN EXPERIENCE & DFW AFRICAN COMMUNITY MARKET CONNECTION

2017 DFW Africa Festival Information PackageApplication Permits Rates Payment Deadline Date

For More Information Visit www.DFWAfricaFestival.org or call 972.203.7026

Bringing The Festival to DFW

Colleagues. Community/Business Leaders. Sponsors. VendorsOn behalf of Soul Of Africa Promotions, it is a pleasure to contact you personally to invite you to be part of 2017 DFW Africa festival scheduled for Saturday June 3rd or Sunday June 4th, 2017, at Cedar Canyon Dude Ranch, Lancaster, Texas on the outskirts of downtown Dallas and Fort Worth. Each year in June, Soul Of Africa Promotions presents DFW Africa Day Festival event which brings a lot of fun lovers from the Global community of Dallas/Fort Worth public for a weekend of family friendly fun rides, music, food and drum dancers. This Festival celebrates the rich and diverse African Unity and cultures, with cuisine and music as the central theme. It is fully committed to fostering cross-cultural understanding of Africa as a continent and its people to the DFW public. We want to impact the DFW community and surrounding counties positively, cultur-ally, and economically through continuous efforts to increase the local, national and International tourist attendance.

It is an annual celebration, packaged as a wholesome family outing. There is something for everyone - Kids village rides, choice of African food, drinks, exquisite collection of ethnic jewelry.

Our organizing committee cordially seeks you or your organization’s partnership again. We want to connect with interested friends of the festival, partners, sponsors, missionaries, African tourists, African Safari adventurers and all vivid African continent supporters many of which are already members to your organization. A partnership with you or your business could be crucial to the success of DFW Africa Day Festival. Being part of this event will create new relationships and partnerships with the African community that can provide you with an opportunity to showcase your business or service at an event that has the potential to draw thousands. This event shares, through cultural diplomacy and diversity, the presentation of: Arts and Crafts, Culture Dances, Speakers, Live Music, Education and Information, Ethnic Food, Children’s Village, Story Tellers, Drum Workshops, Health Screening, and soccer tournament and the marketplace

Bazaar. The festival grounds will have booths with high quality multicultural goods, Point of Return African Village, the festival information center, hand-made Arts and Crafts, Vendors and live performing Artists throughout the days of the festival.

We encourage you to join us, we need you…We need the help of those who live, work and do business in the DFW Metro area to share in the financial investment needed to produce this event. Our hosting sponsor is a personal promotion business dedicated to connecting African community events and businesses with the goal of enriching the cultural and artistic lives of everyone. This is an opportunity to promote a good cause and demonstrate your community involvement and responsibility. I hope you take your time to go through our complete annual sponsorship package section listed in this brochure on page. Which will help you understand what we need and the benefits we offer for your support.

There are significant benefits to your Partnership/Sponsorship….Create awareness, visibility of your company and your product or service, and stimulate sales, showcase products and services at the festival and in our promotional materials and program. Demonstrate community spirit and commitment.

To encourage your partnership, we offer….An opportunity to market to event attendees in pre-event publicity and event programs, onsite promotional signage and logo banners during festival , title for attraction areas (Main Stage, Stu-dent, Hospitality, Literary or Children’s Pavilions, Health and wellness screening booths and our organizational goodwill and partnership throughout the years.We Ask you to become partners with the DFW Africa Cultural Festival.

Supporting sponsorship insures the festival’s continued success. DFW Africa Festival is an excep-tional event to sponsor. We are the premier source for sharing African Cultures, supporting African and African Diaspora performing artists, Cultural diplomacy education, community outreach work and more.

Thank you in advance for your time. I am looking forward to an everlasting business partnership alliance for prosperous, economic and cultural resource for the DFW Global community and beyond. For additional information, reach out to me with any questions you may have.

www.DFWAfricaFestival.org Office: 972-203-7026Cell: 214-228-1528 or

Email: info@dfwafricafestival.org

2 DAY CONCERT

Artist From Around The World Performing Onstage

for A 2 Day EventBRINGING THE WORLD TO YOU

There are many ways to be a part of the official DFW Africa Festival programs. We are inviting collaborations from individuals, groups and businesses to be part of DFW Africa Festival program to embarrass diversity of DFW multicultural Community. There are five key program areas open for joining DFW Africa Festival programs.

If you are an individual, promoter, label, business or venue there are a number of ways that you can be involved. All requests are encouraged directly with any questions or ideas regarding your participation. Please ensure you receive all information on your relevant categories.

(cultural jamboree showcasing Pan African multicultural community is the major “Theme”.

WEBSITEWe are looking for supporter, artists, vendors and investors. More information available at

www.dfwafricafestival.org

t ABOUT THE FESTIVAL

The Africa Day Cultural Festival is an annual event celebrated on the last weekend in May or first weekend in June World Wide, daytime to dawn. It is chartered in the original Organization of African Unity of 1963 now Africa Union (OAU/AU).

h OUR MISSION• It’s mission is to promote and share the culture of all people of Africa descendants with the DFW Global Community. This event is fully committed to fostering cross- cultural understanding of Africa as a continent and its people for the DFW public.

• To impact the cities of Dallas/Fort worth Metroplex and surrounding counties positively, culturally, and economically through continuous effort to increase local, national and International tourist attendance.

During these 2 days, DFW Global community will be treated to a fun and competitive soccer event showcasing African descendants. On Saturday June 4, DFW Africa Festival will host the final from 2p-4p. Tentative team drawings for tournament will be done on April 1, 2017 after registration deadline. Being organized by Soul of Africa Promo-tions the event is sponsored in part by DFW Africa Festival supporters. For more information, please call (972) 203-7026/214-228-1528 or email to inf@dfwafricafestival.org

Building upon the love of the game among the African descendant community, we are confident that this tournament will help establish 2017 DFW Africa Festival as the community gathering for a memorable day. Soul Of Africa Promotions is excited to offer this quality program to accommodate all funs of the game. Registration for this tournament is accepted until May25, 2017, and there is a discount for teams that register by March 30, 2017. Visit www.dfwafricafestival.org or contact festival Planning Coordinator, with any additional questions. We are looking forward to hosting all local and out of DFW teams from the African descendants community that can participate.

International and local foremost Afrobeat groups featuring lingala, soukus, reggae, Jazz, gospel ,Gospel Choir will perform the closing set. – sponsored by International Market Bazaar– will have a strong focus on urban music, featuring a host of rappers, DJs and hip-hop artists of African / USA origin.

AFRICAN MARKET BAZAAROne of the focal points of the DFW Africa Day, Grand Prairie event will be the African Diaspora and DFW Global community vendors. This Bazaar will feature different group showcasing the culture and traditions of numerous African countries and the World, ranging from Kenya, Uganda, Tanzania, Somali Ethiopia from East Africa to the Western African states of Nigeria, Guinea and Ghana, South Africa, Zimbabwe, Zambia, Malawi and Botswana in the south. Morocco, Algeria, Egypt, Libya, Sudan Tunisia will hold North Africa to it’s giant status. Generally a shopping zone for African arts and crafts, you can easily find beautiful fabrics clothes, cosmetic, shea butter, post cards, books and more

BRIDGING THE GAP OF EQUALITY AND FREEDOM

OF EXPRESSION

THE MAIN STAGE

AFRICAN LIBERATION DAY

EXPO MAY 25, 2017

Day 1Saturday June 3, 2017, 11:00 am – close

Opening Parade of Africa Cultures 11:00: am - 12:00 am, Games- soccer tournament (all ages). Family heath and wellness screening activities, multicultural festival day, various workshops (drum dances, kids, village, African village activities, rides and others.

Market Bazaar food and arts craft vendors, music from all African descendants (soukous, rumba, high life Reg-gae, calypso, soca, Marenge, Cuban, shalsa, old school and Jazz music and others by invitations, there is something for all.

Day 2Sunday, June 4, 2017, 11:00 am – close

All Community Church Service and Gospel, 11:00AM – 12PMOther activities include Speakers, seminars, history, Fashion and Talent Show, Family heath and wellness screening activities continue for the second day, games- soccer tournament (all ages) finals, various workshops (drum dances, kids, village, African village activities, rides and others. Market Bazaar food and arts craft vendors, music from all African descendants (Soukous, Rumba, high life, Reggae, Calypso, Soca, Marengo, Cuban, Salsa, old school and Jazz music and others. There is something for everybody. Closing Parade of Africa Cultures 5.30: pm - 6:30 pm9:00p.m End of DFW Africa Festival 2017

DFW Africa Festival 2017

THE MAIN EVENTSThis event shares through diversity, the presentation of Arts and Crafts, Culture dances, speakers, live music, Education and Information, food, children’s village, story tellers, drum workshops, health screening, traditional marketplace Bazaar. The Festival ground location will have booths with high quality multicultural goods, authentic hand-crafted Arts and crafts, artisans, vendors and live performing artists featured throughout the days of the festival.

Come celebrate The Drum, Dance -and Experience, an exploration of the influence African and African-American heritage has on the cultural arts. There are workshops of interactive music education sessions, cultural performance workshops rooted in African traditions; historical artifacts, photos; performances; and demonstrations by performing Drummers and Dancers from African Diaspora around the world.

DFW Africa Festival Soccer Tournament

Soccer enthusiasts are set to gather for the 2017 DFW Africa Festival Soccer Tournament taking place June 3rd at DFW Africa Festival ground inside the Cedar Canyon Dude Ranch, 4523 University Hill Blvd Lancaster, Tex-as on the outskirts of downtown city of Dallas. Teams representing all African descendants countries are set to compete for the Festival Giant to be named on June 4th, when the final is over.

African Market Bazaar

One of the focal points of the DFW Africa Day, Cedar Can-yon Dude Ranch event will be the African Diaspora and DFW Global community vendors. This Bazaar will feature different group showcasing the culture and traditions of numerous African countries and the World, ranging from Kenya, Uganda, Tanzania, Somali Ethiopia from East Africa to the Western African states of Nigeria, Guinea and Ghana, South Africa, Zimbabwe, Zambia, Malawi and Botswana in the south. Morocco, Algeria, Egypt, Libya, Sudan Tunisia will hold North Africa to it’s giant status.

At The Festival Site

Camping is accepted inside the famous Cedar Canyon Dude Ranch ground for all the three (3) days (Friday, Saturday and Sunday). There are several areas to be designated as campgrounds. The Festival Campground can have late night activities and jams if necessary. Make arrangements to secure your space and planned activities as early as possible before May 1, 2017, camping fee is $25.00 per day, this is an opportunity for those who are from out of town that may need it. You must leave the camping site by 10.00a.m, Monday June 5, 2017. Make sure you clean after yourself daily to avoid eviction from camping site.

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Main Stage

International and local foremost Afrobeat groups featuring lingala, soukus, reggae, Jazz, gospel and Gospel with strong focus on urban music, featuring a host of rappers, DJs and hip-hop artists of African / USA origin.

Speakers Corner

The Speakers’ Corner will host interactive workshops over the course of the day. The first – kicking off at 12 noon – will feature community and business leaders, NGO representatives radio presenters, any politicians, actors and stand-up comedians can host discussion on ‘the changing relationship between Africa and USA or the World. Audience-members will also be invited to contrib-ute. Elected speakers will have discussion on the Afri-can Day history Celebrating Years of African Unity, The workshop at DFW Africa Day festival will try to establish a discussion on African diaspora Alliance communities to establish communication with AU and the Pan Africa Parliament at the African Union.

MOLORRO MODI

QUOSTIBUSA ET ALIS

Food Court

Taste of Africa Zone, full of rare and lavish feast, food groups such as okura stew, samosa, couscous, peanut soup, African donuts, fried bananas, nyama choma, chapatti, beefsteak, African meat pier, yasa chicken and more...

Family / Kids Zone

Free activity zone will include free face-painting and hand-painting; traditional coffee-making ceremonies; displays of arts and crafts; and children’s treasure hunts, quizzes and games. Some of African Diasporas’s leading development NGOs will be present, offering fun, interactive incentive activities. Visitors will have chance to contribute a message, story or photo to 2017 DFW Africa Day festival 6th Birthday card; measure their ‘virtual water’ footprint and find out how they can be more eco-friendly with their water use; have their family photographed as part of an international photography project; or sit in a typical African fishing boat to play a simple ‘fishing’ game.

Fashion Show

One of the highlights of DFW Africa Day Festival prom-ises to be fashion competitions: visitors are being en-couraged to deck themselves out in their most colorful African finery before coming to the event. All colorful formal dresses, daily clothes new trends, traditional, Ethnic and Royal family costumes. Best dressed in Afri-can attire will be voted by funs.

Food | Music | Fun

2 Days of Music and Fun packed at our exclusive Soul of Africa Event

How Can Soul Of AfricaPromotions DRIVE YOUR

BUSINESS?DFW AFRICAN FESTIVAL

DFWAFRICA OBJECTIVES

• We promise to drive your business messages to connect you with the DFW African market• We will build enough awareness by focusing on your message during the week of the event to give your business

more voice and authority it deserves as sponsor.• We will promote your business messages on all media outlets we use, on air, online, onsite and on the go.

We’ve laid down here some of our marketing goals and what is needed to maximize the impact of DFW Africa Festival:

• Our Goal is to Increase the number of attendees at the event• Increase overall awareness of the African Heritage festival and celebrate African Liberation Day of May 25th• Give our sponsors a reasons to partner with DFW Africa Festival and contribute to it’s success for the DFW

Global Community

OUR COMPLETE ANNUAL SPONSORSHIP PACKAGES

Here Are Our Sponsorship Package Options

At DFW Africa Festival, we have created Sponsorship

packages that accommodate every potential partner’s

interests. Here are some of our ideas:

KILIMANJARO - PLUTINUM LEVEL (3-PRESENTING SPONSORS) $10,000

• Sponsor name and large logo are prominently displayed on all flyers and website www.DfwAfricaFestival.org

• Page of advertising (you provide copy) on our website• Sponsor name is mentioned in all media advertisements• 10 complimentary tickets to the DFW Africa Festival• Live mentions throughout the festival• Special banner placed on the Entrance fence perimeter• Large, Prominent Banner at Main Stage area• Space for your own free standing tent or free booth space 10 x 20 under

pavilion

• Sponsor name and a logo are displayed prominently in flyers and website• Sponsor name is mentioned in various advertisements• 6 complimentary tickets to the DFW Africa Festival• Live mentions throughout the festival• Special banner placed on the Entrance fence perimeter and Large Banner at Point of Return Village area• Free, Prime booth space 10 x 10 under pavilion, Space available for your own free standing tent in carnival area.

THE PYRAMIDS- GOLD LEVEL POINT OF RETURN AFRICAN VILLAGE (5 SPONSORS) $7,500

TIMBUKTU– GOLD LEVEL AFRICAN VILLAGE TRADERS MARKET $5,000

CLASSIC LEVEL HEALTH AND WELLNESS SCREENING VILLAGE– SPONSORSHIP RECOGNITION $300

BASIC LEVEL – FRIENDS OF THE FESTIVAL SPONSORSHIP RECOGNITION $150

HAKUNA MATATA SILVER LEVEL – KIDS VILLAGE $2,500

• Sponsor name is listed in flyers and website• Sponsor name is mentioned in various advertisements• 6 complimentary tickets to the DFW Africa Festival• Live mentions throughout the festival• Special banner placed on the Entrance fence perimeter• Large Banner at Market Bazaar area• Free, Prime booth space 10 x 10 under the covered • Space available for your own free standing tent in Bazaar area

• Sponsor name is listed on website and in flyer• Sponsor banner placed on the village fence perimeter• 2 complimentary tickets • Free 10 x 10 booth space at this village

• Sponsor name is listed on website and in flyer• Small sponsor banner placed on the fence perimeter• 2 complimentary tickets

• Sponsor name is listed in flyers and on website• Special offer banner placed on the fence perimeter• 4 Complimentary tickets to the DFW Africa Festival• Large Banner and fun banner at the Hakuna Matata Kids

Village• Free 10 x 10 booth space under the covered pavilion

BRONZE LEVEL- COMMUNITY LEADERS/BUSINESSES RECOGNITION $500• Sponsor name is listed on website• Sponsor banner placed on the fence perimeter• 2 complimentary tickets • Free 10 x 10 booth space under covered pavilion for your

business

FOR MORE INFORMATION VISIT WWW.DFWAFRICAFESTIVAL.ORG

OR CALL 972.203.7026

There are more advertising opportunity inside

DFW Africa Festival DirectoryRates are on the back cover

OPPORTUNITY FOR NETWORKING AND COMMUNITY GROWTH

MUSIC & VARIOUS

FORMS OF CULTURE

EXPOSURE

A HUB FOR VERY INFLUENCTIAL COMMUNITY LEADERS

As part of DFW Africa Festival advertising programs, we have partnerd with Ralston Outdoor Advertising Company for our outdoor advertising . All our sponsors, partners and any or-ganization sponsoring our festival, their names, logos will be included in billboards used by

DFW Africa Festival Ralston Outdoor Advertising is the largest, independent outdoor advertising company in North Texas. They offer a variety of billboard types and sizes throughout the greater Dallas-Fort Worth metroplex and other North Texas locations. We are proud to use them. From static signs to digital boards, they’ve got a variety of billboard sizes in and around Big D, from the standard 14 x 48 highway bulletins to the 10 x 12 Plano boards. They know how to get your message seen in our town. In Big D, they know the traffic patterns, the demographics and exactly what billboards work in this market, take a look at some examples of their signs in their Billboard Gallery. These Billboard Locations are on highways and surface streets in Dallas and surrounding cities, if you are interested in outdoor billboard advertising, please contact us for specific locations and availabilities. For DFW Africa Festival sponsors, we will mention your companies name, logo on any billboard advertising that we place an ad on.

OUT DOOR ADVERTISING OPTIONS WITH

JDFW AFRICA FESTIVALI

The Candelabrum Groupwww.Candelabrumgroup.com

Pan Africa World Travel

SPONSORS

Murphy’sMansion

Here are some more choices for you to be part of Africa Festival

EARLY BIRD VENDOR REGISTRATION AND PAID PRICE TIL MAY1, 2017

Non- food vendors 10’x10’ booths $150, food vendor booths $200.00, camping fees $25.00, Gate fees - adults $10.00, kids under 11 years old free, $5.00 for 12 years and up per day.

VENDOR REGISTRATION PRICES AFTER MAY 1, 2017, Non food vendors 10’x10’ booths $200.00, food vendor booths $250, camping fees $45.

Gate fees adults $20.00 per day, kids under 6 years $5.00 per day.Advertising Opportunity inside Africa Day Directory

Book size: 11 x 8.5”, Typical Content:Africa Day history and Programs, Classified ad listing for African and African Diaspora Alliance businesses, listing African and African Diaspora Alliance Partners and sponsors, listing of performing artists, African and African Diaspo-ra Alliance NGO’s, Media, Sports and travel information.

For more information contact Soul Of Africa Promotions, phone: 972-203-7026. You can also visit www.dfwafricafestival.org, email: info@dfwafricafestival.org for registration opportunities. All registration forms for vendors, sponsors are online on faceboock and website

AdvertisingAd Type Classified Event Listing (4 lines of text)Classified Business Listing (4 lines of text)Business card (approximately 1/8 of a page)Quarter pageHalf page (free listing in Classified ads included)Whole page(free listing in Classified ads included)Inside covers (free listing in Classified ads included)Back cover

Rate$50$60$100$150$300$500$750$1,000