2018 Archbishop’s Appeal

Leadership Training

(NEW material is bold, italics and underlined.)

Opening Prayer

Commitment to our Mission

NEW Commitment Prayer.

“You pray for the hungry. Then you feed them. That is how prayer works.”- Pope Francis- Please see the next page

picture for a brand NEW Appeal Ministry Story.

Appeal Purpose and MissionMission: Motive is funding.

As Catholics in the Archdiocese of San Antonio, we are called to be MissionaryDisciples: Witnesses of God’s love. The Archbishops’ Appeal is the annual effort ofthe Catholic community, which works to identify, develop, and acquire the financialresources needed to support the essential work of the Archdiocesan ministries.These ministries provide the spiritual, educational, and material needs of thousandsof individuals and families in the 19 counties within the Archdiocese of San Antonio.Thus, the Appeal helps enable our parishes to inspire communities and to guide theFaithful into a deeper call of stewardship and love.

Purpose: Philosophy, Priorities, Postive Mental Attitude (PMA)

The Appeal supports the formation of catechist, seminarians and deacons, as well asthe needs of the poor, the homeless, the incarcerated, the elderly, hospitalized,marginalized, vulnerable and those who find themselves in desperate situations. TheAppeal supports the work of parishes and Catholic agencies to promote the Gospelmessage of Christ to His people.

2018 Appeal Steering Committee

The Appeal Steering Committee is comprised of two clergy, one of which serves as the Chair, two Pastoral Center Staff Members, one Archdiocesan Finance Council Member, one Lay Member, and the Vicar General. The following members are NEW this year.

1. Reverend Kevin Shanahan, Steering Committee Chair, St. Anthony de Padua Catholic Church NEW

2. Very Reverend Lawrence J. Christian, Vicar General NEW

3. Fr. Paul Raaz, Sacred Heart, Gonzalez, Clergy Member

4. Becky Finley, Lay Donor Member

5. Michael Barry, Finance Council Member NEW

6. Ruben Hinojosa, Archdiocesan Staff Member

7. Cecile Montañez, Archdiocesan Staff Member

2018 Appeal Theme

In the Spirit of Love

2018 Archbishop’s Appeal GoalCatholic Social Services $1,040,000

Priestly and Diaconate Ministries $1,429,260

Pastoral Services $1,151,740

Catholic Communications $364,000

Catholic Education $515,000

2018 Appeal GOAL $4,500,000

• Please see pages 46-54 for Appeal Ministries and pages 57-60 for:

• NEW Appeal Ministry Stories. Page 49 - NEW Catholic Charities Loving Outreach to Survivors of Suicide (L.O.S.S.)

• NEW 13 parishes host Catholic Charities Counseling Sites (7 Urban & 6 Rural).

Parish Goals

Together with the 167 parish goals we make up the overall $4.5 million goal to continue Appeal ministries and services

Calculated using the last three-years of Sunday collections and a multiplier on a sliding scale that ranges from 3.5% - 8.25%

Parish Goals on pages 65-68 of 2018 Leadership Manual, which are NEW.

Role of Pastor

Educate his parish community that they are a part of the larger Church.

Promote and educate the parish community on the Appeal Mission and Purpose.

Invite the parish community to learn about and participate in Appeal

Strive for 100% parish family participation

Please see page 40 for 3 Steps to Success, which is NEW.

Role of Appeal Coordinator Finish this year STRONG!

Prepare for upcoming Appeal

Read Leadership Manual

Recruit two or three assistants or create a committee

Promote and educate on annual Appeal and share stories!

Invite ALL to participate in the Appeal

both in prayer and in any gift their circumstances permit

NEW – Campaign Highlights

108 met goal already, 7 will make goal if 100% Pledged is achieved, and 52 won’t make goal.

2018 Appeal Weekends

Appeal Timeline pg. 21

NEW: For 2018, the Appeal weekends were pushed up due to the Capital Campaign. The Appeal weekends will all take place in January.

1. Announcement Weekend, January 6 & 72. Appeal In-pew Commitment Weekend, January 20 & 213. Follow-up Weekend, January 27 & 284. Second Appeal Weekend (Parishes under goal), September 8 & 95. Appeal Gratitude Weekend, October 27 & 28

Appeal Parish Leadership Manual

Electronic copy is available on our website or resource CD

Appeal Resource CD

Electronic versions of Appeal manuals, logos and impact stories

Appeal Campaign DVD (MAIL IN MID DECEMBER)

English and Spanish (5 min. duration) for In-Pew Weekend

Thank You Video for Appeal Gratitude Weekend

Appeal videos are online at www.archsa.org/archbishops-appeal

Appeal Parish Resources

Appeal In-Pew Pledge Envelopes – English and Spanish With parish name printed on envelope

Additional envelopes may be provided by Appeal Office

Use In-Pew Envelopes at all Masses on In-Pew Weekend and Follow-up Weekend

Appeal In-Pew envelopes should be accessible at the parish at all times

Appeal Bulletin Insert Distribute on Announcement Weekend, January 6 & 7

Archbishop’s Appeal Posters Mailed to your parish week of December 11, 2017

Display in high traffic visible areas by January 1, 2018

Appeal Parish Resources

Direct Mail Solicitations

1. Advanced & General Mailing (January 5, 2018)

2. 1st Follow-up, April 16, 2018)

3. 2nd Follow-up, July 16, 2018

Why support the annual Appeal?

Christian Stewardship, USCC Pastoral Letter on Stewardship (1999) NEW - Commandment – “This is my commandment: love one another as I

have loved you.” John 15:12 Personal Connection Support the Archbishop Support their Pastor Support the work of our faith Make a difference in someone's life NEW - To get to heaven

Appeal Participation 2017 Appeal participation down more than 800 donors (818) for 4% less

NEW – Day Over Day (DOD) Donors are 44% higher than 2016, since 08/09/17.

Appeal goal is to retain donors (22,099 2017 AA vs. 22,917 2016) 2017 End of Year Goal: 23,000 donors 23,000-22,099=901/167 parishes = 5 more donors by each of the 167 parishes by

12/31/17 to meet our goal of 23,000 donors. If each of the 52 parishes, who are not making their goal this year, had a Second In Pew

Weekend in December, we just might make our goal of 23,000 donors, like 201`6. Educate parishioners on the importance of Appeal Ministries and Services NEW: Educate parishioners on Stewardship – see page 40 – time, talent, treasure.

Encourage parishioners to renew Appeal commitment

Encourage first-time gifts

Encourage continued commitment

Encourage 100% parish participation NEW – Pretty Much Everyone Involved (PMEI)

Supportive pastor and active coordinators

Conduct Appeal according to parish manual

Educate and share stories about the Appeal

Invite all families to participate in the Appeal

Express gratitude to community for commitment

Provide monthly parish progress report

Successful Parish Appeal

Making a Gift Donation

Direct Mail

Complete In-Pew Envelope Check, credit card, stocks, and automatic withdraws

Online Quick and Easy

Process using credit, debit card or Electronic Funds Transfer (EFT)

1. Display the Appeal poster in high traffic visible areas.

2. Mail solicitation has dropped via postal mail to parishioners.

3. Request time to stand before the pulpit at all Masses.

4. Coordinate with your parish office for the use of the Appeal

bulletin insert, Mass announcement, and prayer intention.

Announcement Weekend, January 6 & 7

In-Pew Weekend, January 20 & 21

Occurs two weeks after the mail solicitation dropped on January 5.

Request time to stand before the pulpit at all Masses.

Coordinate with your parish office the use of Appeal bulletin insert, Mass announcement, and prayer intention.

Show Appeal Video or

NEW pastor provide homily. (See pages 14-15.)

Provide step-by-step instructions to complete Appeal envelope.

Close by reading the NEW Appeal prayer on page 9 of manual.

Follow-up Weekend, January 27 & 28

Request time to stand before the pulpit at all Masses. Remind parish community that the 2018 Appeal has begun.

Coordinate with your parish office for the use of the Appeal bulletin insert, Mass announcement, and prayer intention.

Invite all to be a part of the Appeal in prayer and gift.

Close by reading the NEW Appeal prayer on page 9 of manual.

Follow-up Announcements

Provide parish community a monthly parish Appeal progress report.

AA parish funds raised towards AA parish goal and pray Appeal prayer.

Appeal report is sent weekly.

Invite all to participate in the Appeal in any amount and in prayer.

Second Appeal Weekend for Parishes Under Goal, September 8 & 9.

NEW: This weekend can be held on any weekend at the Pastor’s Discretion, if parish is

below goal.

Gratitude Weekend, October 27 & 28 page 36 in the manual.

When Parish Goal has reached the parish goal, Father shares the wonderful news and thanks all the parishioners for their support.

When your parish has met goal, Archbishop Gustavo will send a thank you letter addressed to the parish.

Wrap Up

758,000 self-identified Catholics in the Archdiocese, based on Baptismal records

178,054 registered in our parishes (23%)

579,960 not registered (77%)

2017Appeal down about 818 donors/pledges with 22,099 as of 12/07/17

2016 Appeal had 22,917 donors/pledges as of 12/07/17

Highest giving to Appeal is 2014 and 2015 of about 25,000 donors.

Great potential to grow Appeal in our parishes

7,883 donors are Non-Registered Parish Donors, who have paid$29,450.35 in pledges, and need to be registered for their individual parish to be able for the parish to receive credit for their paid pledges.

Appeal Potential Growth

EDUCATE: Make a case for why they should give. (Disciples)

PLAN: Prepare to promote the Appeal in advance. (Manual)

ASK: Ask for a donation on Appeal Weekend. (Pulpit)

FOLLOW UP: Remind and ask on follow up weekends. (Pulpit)

Best Practices for Participation

$25 on the 25th

The $25 on the 25th strategy has worked well to close the gap between the amount raised and the goal. In many cases it pushes parishes over the top.

This unique idea was created by a parish in another diocese to try to close the gap between what had been raised and their goal.

The first thing they did was figure out that if each parishioner could give $25 on the 25th of the month, their parish would reach their goal.

Even though they did not get a gift from everyone, they were able to come much closer to reaching their goal.

Strategies: Participation

$25 on the 25th (Continued)

Request additional pledge envelopes if needed. The envelopes should

contain the parish name, city.

Promote the campaign in the bulletin and at each Mass in announcements

to help the parish reach their Appeal goal.

After the collection, please send all envelopes to the Office of Archbishop’s

Appeal to arrive before December 31, 2018, so we can apply these gifts

toward your parish's goal for the 2018 Appeal.

Strategies: Participation

Build upon the success of the 2017 Appeal.

Encourage parishioners to increase their gifts through pledging which allows gifts to be made in payments.

Promote online giving at www.archsa.org .

Educate the parish about Stewardship and the 40 ministries supported by the Appeal throughout the 19 counties in the Archdiocese.

Share Appeal ministry stories.

Motivate parish leaders to be Good Will Ambassadors for the Appeal.

Other Strategies

Emphasize the spiritual foundation of the Appeal. (Stewardship)

Help people move closer to Christ by sharing their gifts to help others in spiritual and material ways. (Time, Talent, Treasure)

Help them fulfill their responsibility as a member of the Church by providing for the Church needs to share Good News and do Good Works.

Other Strategies

• Review Frequently Asked Questions (FAQs) pages 62-63 in the Parish Leadership Manual.

• NEW – Page 64 – “A Comparison: Archbishop’s Appeal & Capital Campaign• Archbishop’s Appeal (AA) is about PEOPLE, an on-going annual support for the

“Day-to-Day Operations” of the 40 Appeal Ministries, without which funding they could not exist as they do today, Tuition Assistance, Faith Formation, Seminarians, Diaconate, Priest Retirement, CTSA, Today’s Catholic, Catholic Charities.

• NEW - Capital Campaign (CC) is about INFRASTRUCTURE, 3 year commitment for “Brick & Mortar” projects, such as purchasing land and construction of 9 new parishes (2 Campus Ministry), repairs, expansion, renovation, capital improvements. Last CC was in 1955, over 60 years ago.

Annual Appeal & Capital Campaign

In the Spirit of Love

Closing Prayer, 2018 Appeal PrayerLoving God,

As missionary disciples, we are sent to bring the Good News of Jesus to everyone in the Archdiocese of San Antonio.

Strengthen our faith, deepen our hope, and help us to respond in love for others through the Archbishop’s Appeal ministry.

We are very grateful for the many gifts and blessings we have received. May your Holy Spirit inspire us to share a portion of these gifts and blessings with those who need our help through the 2018 Archbishop’s Appeal.

Fill our hearts with your truth and enduring love so that, united as a community of faith, we may show through our actions that we truly are disciples In the Spirit of Love.

We ask this through Christ Our Lord. Amen.