Managing today for Wildlife tomorrow

2018 AZGFD Outdoor EXPOPresented by Shikar Safari Club International

Managing today for Wildlife tomorrow

New to the EXPO

• Educator Information Sessions

• Media Industry Range Day

• Expanded AmAZing Wildlife tent– New Area Favorite

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Managing today for Wildlife tomorrow

Attendance

• Weekend – 44,300• Since Inception

– 421,500

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Managing today for Wildlife tomorrow

Public Engagement

• Family Fishing - 4,300 anglers

• +39%• Youth Archery– 2,254 archers

+25%• Intro to Shooting –• .22 - 1,681 shooters• BB Gun – 995 shooters • Rifle/Pistol – awaiting vendor

reports• Shotgun - 2,400 shooters,

10,332 clays• Lake Paddlemore

– 3,603

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Managing today for Wildlife tomorrow

Educator Information Sessions

• 4 Pre Registered Session over weekend

• 25 exhibitor participants

• directly reached 1863 students this year and 7452 students over the next 4 years

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Industry/Media Range Day

• New media relationships

• Broader Market Appeal

• Expanded Reach

• Warm up day for range vendors

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Managing today for Wildlife tomorrow

Hunter Ed Field Day

• Hunter Ed staff hosted 12 Bonus Point Field Day tests

• Offered students an opportunity to complete course while families enjoyed event

• 132 graduates

• 11% were nonresidents

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Managing today for Wildlife tomorrow

Hunter Ed Field Day

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Managing today for Wildlife tomorrow9

Billboard_970x250

Medium Rectangle_300x250

Mobile Leaderboard_320x100

Managing today for Wildlife tomorrow

Web Traffic Impact

AZGFD Main Page 31%AZGFD Boating page 13%AZGFD SCTP page 17%AZGFD Archery page 41%AZGFD Fishing page 20%AZGFD I Support Wildlife page 3%AZGFD Hunter Ed page 0% AZGFD Shooting Range page 45%

Average Increase = +21 %

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Managing today for Wildlife tomorrow

Customer Demographics

44,300 total attendees• 56.5% 1st time attendees

• 3.6 attendees per vehicle

• 15% record Latino attendance

• 75% earn above state median income

• 3.4% record # 1ST time shooters

– 1,640 NEW SHOOTERS• Customers spend $1 million dollars at EXPO

• Customer spend up to $32 million because of expo

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Managing today for Wildlife tomorrow

Outdoor EXPO Attendance

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Managing today for Wildlife tomorrow

2017 Outdoor EXPO Sponsors

• Title Sponsor○ Shikar Safari Club

International

● Gold Sponsors ○ Arizona State Credit Union○ Sig Sauer○ My Outdoor TV

● Silver Sponsors ○ FN Firearms○ Overwatch Precision○ Mule Deer Foundation○ Sportsman’s Warehouse○ Rocky Mountain Elk

Foundation

● Bronze Sponsors○ Sportsman’s Alliance

● MCSO

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Managing today for Wildlife tomorrow

2019 Outdoor Expo

March 30-31st