2018 eu china tourism year teodora-marinska
TRANSCRIPT
2018 EU CHINA TOURISM YEAR
Teodora Marinska
Head of Public Affairs, European Travel Commission
1. Introduction of European Travel Commission
2. Chinese Outbound Travel Market Trends
3. 2018 EU-China Tourism Year
4. Q&A
Presentation ahead
Destination Europe 2020
50% share of worldwide tourism
4% 5%
16%
25%
50%
Middle East Africa
Americas Asia and the Pacific
Europe
615 m tourist arrivals in 2016
Source: ETC Dashboard. Tourism Economics. UNWTO
+2% growth 2016 vs 2015
0
1
2
3
4
5
6
7
8
9
World Europe Asia & the Pacific
15/14 16/15
International Tourist Arrivals (% change)
European Tourism Maintains Momentum
European Tourism Maintains Momentum
Foreign Visits to ETC Destinations in 2016
YTD, % change year ago
13%
21%
29%
37%
Northern Europe Central and EasternEurope
Western Europe Southern Europe
Share Foreign Visits to ETC Destinations
in 2016 (%)
Source: TourMIS, Tourism Economics and UNWTO
Long-haul travel to Europe in 2016
USA (share: 5%)
The upswing of the economy, a
strong US Dollar and an ever-
increasing disposable income
and consumer confidence
Outlook:
China (share: 2%)
Economic slowdown is
not softening growth
from this high potential
market.
Outlook:
Brazil (share: 0.5%)
Tight fiscal policy puts
Brazil in recession.
Outlook:
Russia (share: 3%)
Improved outlook for oil
prices and an economy
slowly recovering from
recession.
Outlook:
Source: ETC Dashboard, Tourism Economics
0.0
20,000.0
40,000.0
60,000.0
80,000.0
100,000.0
2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017*
World Europe
0.0
20,000.0
40,000.0
60,000.0
80,000.0
100,000.0
2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017*
0.0
20,000.0
40,000.0
60,000.0
80,000.0
100,000.0
2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017*
CH
INA
JA
PA
NIN
DIA
Source: ETC Dashboard, Tourism Economics
International overnight arrivals from select source markets (‘000)
94 million arrivals
expected worldwide in
2017
Europe’s market share
is 13%
23 million arrivals
expected worldwide in
2016
Europe’s market share
is 20%
17 million arrivals
expected worldwide in
2016
Europe’s market share
is 15%
China dominates Asian outbound travel market
*Estimate
Chinese outbound travel to Europe is growing
Source: ETC Dashboard, Tourism Economics, Long-Haul Travel Sentiment Index & Survey UNWTO
Highest spender since 2012
$261* (in 2016)
Europe’s share of Chinese Long-haul travel
13%
Annual Average growth 2015-2021
10.2%
Top European DestinationsFrance
GermanyItaly
United KingdomRussian Federation
SwitzerlandSpain
The NetherlandsAustriaGreece
Denmark
*Estimate
0.0
2,000.0
4,000.0
6,000.0
8,000.0
10,000.0
12,000.0
14,000.0
2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017*
International Overnight Arrivals to Europe (millions)
+165%
Europe is THE place for shopping
…but Chinese travellers
remain price conscious
Seeking authentic European experiences
Look for authenticity but also… for Chinese food & local connections to China
Discovered new Chinese traveller tribes
千里之行，始于足下
visiteurope.com.cn
Industry events
Competitions & Campaigns
Social media
A thousand mile journey begins with a single step
2018 EU-China Tourism Year
• Strengthen the cooperation between the Chinese
and EU authorities in the field of tourism:
unprecedented level of attention paid to the growing
importance of China as an origin market
• Enhance the people to people dialogue: series of
events and campaigns
• Increase the tourism flows between China and
Europe: workshops at various international travel
trade shows in Europe and China
Preparation for 2018 EU-China Tourism Year
12/07/2016Announcement by President Junker and President Li, EU China Summit
09-10/05/2017B2B workshop (WBT) and Europe partner destination of ITB China
03/11/2017Second B2B matchmaking workshop (WBT)
01-02/06/2017 Confirmation – EU-China Summit
19/01/2018
Official launch in Venice: grand opening and business summit
www.ECTY2018.org
众人拾柴火焰高
When everybody adds fuel the flames rise high
Thank you for your attention!
Teodora Marinska