2018 global sponsor prospectus - downloads - citrix $105,000 $70,000 $25,000 $15,000 $10,000...

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Contact: Bob Kennedy Citrix Sponsorship Partner Manager Tel: +1 763-445-3517 Email: [email protected] May 8-10, 2018 Anaheim Convention Center Anaheim, California ServTech 2018 Global Sponsor Prospectus EMEA July 9-13, 2018 Warsaw, Poland Americas July 30-Aug 2, 2018 Minneapolis, MN Location subject to change APJ Dates and location to be announced

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Page 1: 2018 Global Sponsor Prospectus - Downloads - Citrix $105,000 $70,000 $25,000 $15,000 $10,000 Sponsorship Benefits Platinum Gold Silver Bronze Expo Event Passes Provided Full conference

Contact: Bob Kennedy Citrix Sponsorship Partner Manager Tel: +1 763-445-3517 Email: [email protected]

May 8-10, 2018Anaheim Convention CenterAnaheim, California

ServTech

2018 Global Sponsor Prospectus

EMEAJuly 9-13, 2018Warsaw, Poland

AmericasJuly 30-Aug 2, 2018Minneapolis, MN Location subject to change

APJDates and locationto be announced

Page 2: 2018 Global Sponsor Prospectus - Downloads - Citrix $105,000 $70,000 $25,000 $15,000 $10,000 Sponsorship Benefits Platinum Gold Silver Bronze Expo Event Passes Provided Full conference

Bob Kennedy Citrix Sponsorship Partner Manager Tel: +1 763-445-3517 Email: [email protected]

May 8-10, 2018Anaheim Convention CenterAnaheim, California

Sponsorship and Marketing Promotional Opportunities

Page 3: 2018 Global Sponsor Prospectus - Downloads - Citrix $105,000 $70,000 $25,000 $15,000 $10,000 Sponsorship Benefits Platinum Gold Silver Bronze Expo Event Passes Provided Full conference

33Bob Kennedy • Citrix Sponsorship Partner Manager • Tel: +1 763-445-3517 • Email: [email protected]

What is Citrix Synergy and why sponsor Citrix is helping customers reimagine the future of work with secure digital workspaces that unify the apps, data and services people need to be productive. As the premier industry confer-ence on digital transformation, Citrix Synergy 2018 will reveal the Citrix vision for a world where people, organizations, and things connect securely and simply to make the extraordinary possible. The 2018 conference, at the Anaheim Convention Center May 8–10, will be the most dynamic ever, attracting more than 6,000 attendees at all levels of IT from senior executives to technical experts. This diverse audience offers Synergy sponsors exceptional opportunities to showcase their solutions and technologies to decision makers, influencers and users. With its signature open community environment, Synergy is an ideal venue for productive conversations about achieving success in a world where all business is digital business.

SPONSORSHIP OPPORTUNITIES

Synergy continues to be the best opportunity to reach key Citrix customers, who are involved in the decision-making process for new IT solutions. The event offers many different ways to engage and influence these attendees. Aside from the tiered sponsorships, take advantage of the depth of branding and messaging opportunities available to you, including:

• Website and Mobile App Branding — to have an ongoing presence with our customers • Signage — to boldly express your message • Networking and Messaging — to control and reinforce the conversation • Hospitality Branding — to influence on a large scale • Event Infrastructure — to be associated with successful technology integration

Geographic type Organization

Job function – Customers

6% Government/National-Federal 7% Education 9% Technology 10% Manufacturing 11% Insurance 25% Finance 32% Healthcare

7% Director

10% Network Admnistrator/Engineer

18% Architect 18% IT Manager

32% System Administrator

15% Other

81% Americas 16% EMEA3% APJ

Synergy 2017 Orlando Attendees: 5,102

Page 4: 2018 Global Sponsor Prospectus - Downloads - Citrix $105,000 $70,000 $25,000 $15,000 $10,000 Sponsorship Benefits Platinum Gold Silver Bronze Expo Event Passes Provided Full conference

44Bob Kennedy • Citrix Sponsorship Partner Manager • Tel: +1 763-445-3517 • Email: [email protected]

Sponsorship Package Price Summary Platinum* Gold Silver Bronze Expo

Investment $105,000 $70,000 $25,000 $15,000 $10,000

Sponsorship Benefits Platinum Gold Silver Bronze Expo

Event Passes Provided

Full conference passes (Passes allowed for sponsoring company only) 30 18 10 5 2

Speaker conference pass 1

Full conference passes at early bird rate (Passes allowed for sponsoring company only) $1,295 $1,295 $1,295 $1,295 $1,295

Registration Discount Code for Customers and Prospects $1,295 $1,295 $1,295 $1,295 $1,295

Networking and Exhibiting Opportunities

Citrix-provided booth structure (includes booth structure, 5amp power and internet); footprint size 30' x 30' 20' x 20' 10' x 10' 8.6' x 5' 7' x 3'

Sponsor-provided booth (optional) (includes 5amp power and internet); footprint size 30' x 30' 20' x 20' 10' x 10' NA NA

Additional footprint on show floor (Platinum 40' x 40') $15,000 $10,000 $7,500

Solutions Expo hours 12.5 12.5 12.5 12.5 12.5

Lead retrieval units included 2 1 1 1 1

Sponsor meeting room Exclusive (4) 1 hour time slots

Messaging and Speaking Opportunities

45-minute track session •

Sponsor logo in Keynote walk-in loop •

Sponsor-provided video (up to 30 seconds) promoting session on conference website •

Session highlighted on conference website and Synergy mobile app •

Final presentation posted to website •

Direct access to event attendees with Synergy mobile app account • • • • •

Branding

Pre-Event

Attendee marketing material features sponsor logo (time dependent) •

Sponsor logo, URL and 75-word description on conference website • • • • •

On-Site

Welcome Reception branding (Platinum co-branding) •

8.5” x 5” promotional piece to promote speaking session •

Sponsor logo included on shared signage •

Sponsor-provided video (up to 30 seconds) to be played on monitors throughout the venue and event mobile app •

Reserved tables at lunches in the Solutions Expo •

Conference break, breakfast or lunch branding; non-exclusive •

Sponsor logo, URL and 20-word description on event mobile app • • • • •

Inclusion in the Solutions Expo map • • • • •

Branded as Synergy GameOn! mobile game sponsor (with prize donation) • • • • •

Citrix Ready and Alumni signage on booth (as applicable) • • • • •

Sponsor logo on the Solutions Expo entrance panel • • • • •

Post-Event

Citrix follow-up thank you email to attendees with sponsor listing • • • • •

Sponsor-generated post-event email to attendees (Citrix approved and distributed). Must tie into Synergy event •

Final sponsor session attendee list provided to sponsor •

Press Benefits

Access to registered press list (post-event, upon request) • •

Press kits displayed in Press Center • • •

Social Media and Co-Marketing

Direct access to event attendees with social networking tools • • • • •

Conference web banners with link to conference website • • • • •

Inclusion in Synergy sponsor list on Twitter • •

Customizable invite provided to sponsor to distribute to selected guests • • • • •

* Invitation only

Page 5: 2018 Global Sponsor Prospectus - Downloads - Citrix $105,000 $70,000 $25,000 $15,000 $10,000 Sponsorship Benefits Platinum Gold Silver Bronze Expo Event Passes Provided Full conference

55Bob Kennedy • Citrix Sponsorship Partner Manager • Tel: +1 763-445-3517 • Email: [email protected]

Item Description Price Deadline OPPS

Mobile App Banner Promote your company in the official Synergy mobile app. $5,000 Apr. 13 4

Mobile App PDF Post a white paper or PDF (1.5 MB or less) to the mobile app library. $1,000 Apr. 13 Many

Mobile App Video Engage attendees with a video link to your listing within the mobile app sponsors section. $2,500 Apr. 13 5

Website Banner Display a rotating website banner on conference website. $5,000 Apr. 13 4

Marketing Promotional Opportunities

Item Description Price Deadline OPPS

Banners Two 3' x 8' meter boards with sponsor logo and message. Flexible placement. $4,500 Apr. 13 Many

Column Wraps Brand your company with dramatic column wrap decals. $6,000 Apr. 13 3

Cube Graphics Three 3' x 3' cubes with sponsor branding and messaging. Cubes include four printed panels each. $7,500 Apr. 13 Many

Website and Mobile App BrandingMake an early and ongoing impact with Synergy attendees by embracing key online and mobile branding opportunities. Mobile branding items are very effective in keeping your message front and center in the midst of an active event.

SignageMake a major impact on-site with Synergy attendees by boldly presenting your logo and message on one of these creative branding opportunities. This signage is certain to grab attendee attention.

Page 6: 2018 Global Sponsor Prospectus - Downloads - Citrix $105,000 $70,000 $25,000 $15,000 $10,000 Sponsorship Benefits Platinum Gold Silver Bronze Expo Event Passes Provided Full conference

66Bob Kennedy • Citrix Sponsorship Partner Manager • Tel: +1 763-445-3517 • Email: [email protected]

Item Description Price Deadline OPPS

Charging Stations

These stations will be located in high-traffic areas outside the Solutions Expo and will provide attendees with outlets to charge their devices. Sponsor to receive recognition on event website, mobile app and signage.

$7,000 Apr. 13 3

Charging Lounges The lounges will be located in the Solutions Expo. Sponsor to receive recognition on event website, mobile app and signage. $7,500 Apr. 13 2

Antique Brass Espresso Machine Give attendees a jolt of caffeine! Includes an Espresso cart (cappuccino, latte or mocha), attendant to distribute and branded cups. 900 servings. $7,500 Apr. 13 3

Frozen Beverage Services 500 (5 oz.) servings an attendant to distribute. $4,500 Apr. 13 3

Flavor Burst Ice Cream 550 cones and attendant to distribute. $5,000 Apr. 13 3

Otis Spunkmeyer Cookies Choice of: chocolate chip, oatmeal raisin, peanut butter, white chocolate chip or macadamia nut. $5,000 Apr. 13 3

Antique Popcorn Machine Rental Hot buttered popcorn. 900 servings. $3,500 Apr. 13 3

Event Connection Lounge Brand visibility in a high-traffic zone used for ad hoc meetings. Sponsor to receive recognition on event website, mobile app and signage. $5,500 Apr. 13 1

Final Night Party Major visibility at this highly popular event with logo placement on napkins, tabletop signs, gobos and more. $50,000 Apr. 13 1

Relaxation Station Four massage chairs within the venue with appropriate branding. $9,000 Apr. 13 2

Item Description Price Deadline OPPS

Hotel Key Cards Branded hotel key cards at the conference hotels. $18,000 Apr. 13 1

Lanyards Sponsor logo on event lanyard co-branded with Citrix logo. $15,000 Apr. 13 1

Meeting Room Meeting room at the conference hotel reserved with signage. Includes basic setup (conference table, chairs, electrical and internet connection). $9,500 Apr. 13 Many

Room Drop or Door Tag Direct communication with attendees to drive traffic to your booth or breakout session. $10,000 Apr. 13 2

Networking and MessagingMake a unique pitch to Synergy attendees by reaching out with one of these direct marketing opportunities. These opportunities are very effective in keeping your message front and center in the midst of an active event. Consider bundling the effectiveness of direct messaging with other great on-site or online benefits.

Hospitality BrandingMake an impact on-site with Synergy attendees by adopting one of these bold branding opportunities. Hospitality branding items are very effective in keeping your message front and center in the midst of an active event. Consider bundling the effectiveness of hospitality branding with other great on-site or online benefits.

Page 7: 2018 Global Sponsor Prospectus - Downloads - Citrix $105,000 $70,000 $25,000 $15,000 $10,000 Sponsorship Benefits Platinum Gold Silver Bronze Expo Event Passes Provided Full conference

77Bob Kennedy • Citrix Sponsorship Partner Manager • Tel: +1 763-445-3517 • Email: [email protected]

Item Description Price Deadline OPPS

Certification Center

Provides attendees with the benefit and convenience of an on-site testing center to help pursue Citrix Certifications. Sponsor to receive recognition on event website and mobile app. Sponsor to provide required hardware, licenses and technical support. Sponsor is responsible for all shipping and drayage costs.

In-Kind Jan. 12 1

Citrix Booth Experience

Showcase your products alongside Citrix products and solutions. Sponsor to receive recognition on event website, mobile app and signage. Sponsor to provide required hardware, licenses and technical support. Sponsor is responsible for all shipping and drayage costs.

In-Kind Jan. 12 1

Self-paced Learning Lab

On-demand labs in a hosted virtual infrastructure. Receive branding onsignage in lab room and recognition on event website and mobile app. Sponsor to provide required hardware, licenses and technical support. Sponsor is responsible for all shipping and drayage costs.

In-Kind Jan. 12 1

Event InfrastructureMake an impact on-site at Synergy by illustrating successful hardware integration with Citrix products and solutions in attendee engagement areas.

Page 8: 2018 Global Sponsor Prospectus - Downloads - Citrix $105,000 $70,000 $25,000 $15,000 $10,000 Sponsorship Benefits Platinum Gold Silver Bronze Expo Event Passes Provided Full conference

88Bob Kennedy • Citrix Sponsorship Partner Manager • Tel: +1 763-445-3517 • Email: [email protected]

Terms and ConditionsAcceptance/Entire Agreement: The participation of each sponsor (“Sponsor”) in Synergy 2018 (“Conference”) is subject to acceptance by Citrix Systems, Inc. (“Citrix”), through its conference management designee, One10 LLC. (“Conference Management”) and Sponsor’s compliance with these terms and conditions (“Agreement”). Except for these Terms and Conditions, no contract is created until Citrix or Conference Management, on behalf of Citrix, countersigns such contract (“Contract”); until such time, this Agreement will constitute the entire agreement between Sponsor, on the one hand, and Citrix and Conference Management, on the other hand, concerning its subject matter, and may only be modified in a writing signed by both parties. Citrix may withdraw its acceptance at any time prior to the Conference by providing a refund of the total fee paid to the Sponsor, if Citrix determines that Sponsor or its product is ineligible to participate. The exhibit dates, benefits, hours and venue may be modified by information provided by Citrix or Conference Management to the Sponsor in writing. By registering for this event, I am providing permission for Citrix to utilize my image and/or any feedback provided in future event marketing efforts.

Code of Conduct: Sponsor understands that that this Agreement includes the Code of Conduct available at: https://www.citrixsynergy.com/code-of-conduct.html. Sponsor’s participation in this event is subject to the Code of Conduct and is at participant’s own risk. Participants, including Exhibitors, may not use Citrix conferences to leverage or promote other events in which they are a sponsor or participant, and agree that they will not, during the period from two days before until two days after a conference, conduct, promote, endorse or sponsor any functions, classes, seminars, exhibits, or similar marketing activities like those at the conference within 50 miles of the conference. Participants will ensure that their participation in the event is consistent with the Citrix purpose of the conference and in alignment with the Citrix go to market strategy. Participants shall not promote, endorse, market or sell, directly or indirectly, any products, services, solutions or other technologies at the conference or at the conference venue that in Citrix’ sole discretion compete with the products, services, solutions or technologies recommended by Citrix. Participant agrees that it will not hold any of the following parties—Citrix Systems, Inc., its agency One10 LLC., or any of their respective affiliates, officers, directors, agents, employees, clients or representatives—liable for any claims arising from or related to participation in the event, except for claims for personal injury or death caused solely and directly by such party. TO THE EXTENT PERMITTED BY LAW, IN NO EVENT SHALL ANY SUCH PARTY BE LIABLE FOR ANY SPECIAL, INCIDENTAL, CONSEQUENTIAL OR INDIRECT DAMAGES. Citrix Synergy 2018 Sponsors may not use Social Media including but not limited to Twitter, Facebook, Instagram, etc. in a manner that denigrates Citrix Synergy 2018.

Event Rules: Sponsor agrees to be bound by the terms of this Agreement, including the Code of Conduct, as well as any Conference rules and regulations as may be established or provided from time to time by Citrix and/or Conference Management. Sponsor agrees that Citrix and/or Conference Management may terminate all rights and benefits associated with the Conference, without liability or refund, if Sponsor does not follow such rules and regulations, which are incorporated herein by this reference. Specifically, Sponsor shall comply with move in and move out deadlines. Sponsor acknowledges that a failure to comply with such deadlines may result in forfeiture of rights and benefits or the removal of Sponsor materials. Sponsor shall be liable for all storage and handling charges resulting from failure to remove Sponsor materials from the Conference after the move out deadline. Sponsor is responsible for keeping the aisles at the Conference free of congestion caused by its demonstrations or other promotional activities. Sponsor agrees not to damage or deface the walls or floors of the Conference venue. Citrix Synergy 2018 conference passes, as determined by sponsorship level, provided to the sponsoring company are solely intended for Sponsoring company only and may not be distributed to any other parties without Citrix consent. Failure to abide by this provision is a material breach of this agreement. Sponsor further agrees not to independently reserve or sponsor space within five (5) miles of the Conference venue for a hospitality suite, seminar or any other promotional or educational activity without the prior written consent of Citrix or Conference Management, which consent shall not be unreasonably withheld. Citrix and/or Conference Management reserves the right to terminate Sponsor participation for any action or behavior deemed inappropriate by Citrix in its sole discretion or for any breach of this Agreement or the Conference rules and regulations or local laws, and in such event all fees paid to Citrix by Sponsor will be considered nonrefundable.

Cancellation: Citrix may cancel all or any part of the Conference based on its assessment of market conditions or requirements, in its sole discretion, or due to any reason beyond its reasonable control, including but not limited to natural or public disaster, act of God, venue construction, insufficient participation, government regulation or similar reasons. In such case, Citrix will refund to Sponsor any space fees already paid as Sponsor’s sole and exclusive remedy. Sponsor will have no further recourse against Citrix or Conference Management. Citrix may cancel Sponsor’s participation for cause if Sponsor engages in any inappropriate behavior, violates any of the terms of this Agreement or violates the Conference rules and regulations or local laws. In either such case, any payments made by Sponsor are considered fully earned by Citrix and are nonrefundable. Sponsor will have no further recourse against Citrix or Conference Management. Sponsor may cancel participation in the Conference for convenience. All fees will be waived and any payments will be returned if cancellation occurs outside of sixty (60) days of the Conference. If cancellation occurs within sixty (60) days of the Conference, 50% of fees will continue to be due and any payments for the remainder of the fees will be returned.

Indemnity: Under no circumstances will Citrix, Conference Management, their respective employees, officers, directors, agents and subcontractors and all of their respective affiliates or the Conference venue (collectively the “Conference Providers”) be liable for lost profits or other indirect, incidental, consequential or exemplary damages for any acts or omissions with respect to the Conference, nor will they be liable for any errors in any listing or descriptions or for omitting any Sponsor from the Conference guide or any other materials.

Limitation of liability: None of Conference Providers shall have any liability whatsoever to Sponsor for any losses, injury (including death) expenses or damage to Sponsor, its agents, representatives, contractors, guests, invitees or any of their property, relating to or arising out of the acts of any sponsor, or their respective agents, representatives, contractors, participants, guests or invitees. In no event shall Citrix’s or Conference Management’s total liability hereunder exceed the amounts paid by Sponsor hereunder.

Hold harmless: Sponsor agrees to defend, indemnify, and hold harmless the Conference Providers and those lawfully in the venue from and against any claim, loss, liability, or damage suffered due to Sponsor construction or maintenance of an unsafe exhibit, and/or the negligence or misconduct of Sponsor or its agents, or Sponsor’s breach of any commitment made, or due to any other act of omission of Sponsor.

Insurance: Sponsor shall maintain proper insurance coverage for its property and liability, and represents and warrants that it has obtained adequate insurance of at least $1 million to cover its potential liability hereunder.

Release: Sponsor acknowledges that the Conference may be reproduced or recorded and authorizes Citrix and its designees to record, transcribe, modify or reproduce and distribute in any form and for any purpose any such recording of the Conference which may include Sponsor, its employees or agents, and Sponsor agrees to execute any additional release presented by Citrix. Sponsor hereby releases Citrix and its designees from and waives all claims it or its employees or agents may possess, now or in the future, about such activities, and specifically waives any statutory restriction on future claims or moral rights.

Benefits and license: Citrix will provide exhibit space (“Space”) at the Conference for the Sponsor to display its qualified products and services in the Solutions Expo (“Exhibit”). The Total Space Fee includes the use of the Space and any of the benefits as specified on the Contract or as detailed in the Sponsorship Toolkit (“Toolkit”) and Exhibitor Service Kit (“Exhibitor Kit”), each as maybe amended from time to time by Citrix. Sponsor grants to Conference Providers the right to use the Sponsor name and logo in promotion and production of the Conference.

Page 9: 2018 Global Sponsor Prospectus - Downloads - Citrix $105,000 $70,000 $25,000 $15,000 $10,000 Sponsorship Benefits Platinum Gold Silver Bronze Expo Event Passes Provided Full conference

99Bob Kennedy • Citrix Sponsorship Partner Manager • Tel: +1 763-445-3517 • Email: [email protected]

Terms and Conditions (Continued)Space assignment: Citrix or Conference Management will assign the Space, and Citrix and Conference Management reserve the right to change or modify the Space at any time. The Space is for the Sponsor use only, and Sponsor may not assign or sublease any portion or the Space (including to an affiliated company) without Citrix’s prior written consent. Sponsor must fully occupy the Space and provide displays and equipment meeting Citrix’s standards. At the Conference, Sponsor cannot exchange money or goods without the prior written consent of Citrix, nor may it assist other parties in soliciting business without that consent.

Presentations by entertainers, spokespersons, or models will be allowed, pending advance Conference Management approval. They must be confined to the Sponsor’s contracted booth space, or the 4’’ aisle area directly in front of Sponsor’s booth. No staff, presenters, or entertainers will be allowed to represent Sponsor in other areas of the Solutions Expo or overall conference property. If they are found outside contracted booth space they will be removed from the Conference.

Own risk: Sponsor shall have the sole responsibility for any loss of its equipment, materials or proprietary information, or any loss including any subrogation claims by its insurers. Persons visiting, viewing or otherwise participating in Sponsor’s Space shall be deemed invitees of the Sponsor and not those of any of the Conference Providers.

Warranties disclaimer: SPONSOR ACKNOWLEDGES THAT ACCESS TO THE SPACE IS PROVIDED “AS IS” AND NEITHER CITRIX NOR CONFERENCE MANAGEMENT MAKES ANY REPRESENTATIONS OR WARRANTIES, ORAL OR WRITTEN, EXPRESSED OR IMPLIED, ABOUT THE SPACE OR CONFERENCE, INCLUDING, WITHOUT LIMITATION, ANY WARRANTIES OF MERCHANTABILITY OR FITNESS FOR A PARTICULAR PURPOSE.

Relationship of the parties: Nothing in this Agreement or any Contract shall be construed as creating an employer-employee relationship, a partnership or joint venture between Sponsor, on the one hand, and Citrix and/or Conference Management, on the other hand. The parties shall always have an independent contractor relationship.

Third Party Contractors: Citrix or Conference Management may require the Sponsor to use third party contractors designated by Citrix or Conference Management (“Designated Contractors,” as listed in the Toolkit and Exhibitor Kit). Those Designated Contractors act solely as independent contractors. Citrix and Conference Management are not responsible for any performance, acts or omissions of such Designated Contractors.

Conference materials: The Toolkit and Exhibitor Kit and any other planning and marketing material or methodologies distributed to the Sponsor related to the planning or execution of this Conference are owned exclusively by Citrix or Conference Management. Sponsor is responsible for obtaining the Toolkit and Exhibitor Kit from Conference Management. The Toolkit and Exhibitor Kit will be available from Conference Management prior to the Conference. Conference passes that are included in the sponsorship package are allowed for the sponsoring company only.

Laws and rules: Sponsor shall comply with all applicable laws, regulations, and ordinances about its participation in the Conference, including but not limited to rules of the venue and any relevant labor union, construction of the Exhibit in compliance with the ADA or its local equivalent, and the terms, conditions, and rules issued by Conference Management.

Third party proprietary rights: Sponsor will not violate the proprietary rights of third parties about its participation with the Conference.

Taxes and licenses: Sponsor shall be solely responsible for obtaining any licenses and permits, and payment of all taxes (including sales and use taxes), license fees or other charges applicable to its participation in the Conference.

Miscellaneous: Citrix’s and/or Conference Management’s rights in this Agreement may not be waived without Citrix’s and/or Conference Management’s (as applicable) prior written consent in writing. Sponsor may not assign the Agreement without prior written consent from Citrix and Conference Management. If any term of this Agreement is declared invalid or unenforceable, the remainder shall continue in full force and effect. This Agreement shall be binding upon the permitted successors, and assignees of the Sponsor.

Governing law: This Agreement shall be governed by and construed under the laws of the State of Florida without regard to its conflicts of law rules. The Ninth Judicial Court in and for the County of Orange, Florida, or the Federal District Court for the Southern District in Miami, Florida, shall have exclusive jurisdiction over the matters pertaining to this Agreement in any action or suit to enforce any right or remedy under this Agreement or to interpret any provision of this Agreement. The prevailing party shall be entitled to recover costs, including reasonable attorney’s fees.

Payment: Sponsor will receive invoice upon receipt of contract. Payments will be made to One10 LLC. Forms of payment will be included with the invoice. Failure to make all scheduled payments as agreed amounts to breech in contract. Sponsoring companies will NOT be able to set-up in the Solutions Expo until full payment is received.

Page 10: 2018 Global Sponsor Prospectus - Downloads - Citrix $105,000 $70,000 $25,000 $15,000 $10,000 Sponsorship Benefits Platinum Gold Silver Bronze Expo Event Passes Provided Full conference

Bob Kennedy Citrix Sponsorship Partner Manager Tel: +1 763-445-3517 Email: [email protected]

Sponsorship and Marketing Promotional Opportunities

ServTechEMEAJuly 9-13, 2018Warsaw, Poland

AmericasJuly 30-Aug 2, 2018Minneapolis, MN Location subject to change

APJDates and locationto be announced

Page 11: 2018 Global Sponsor Prospectus - Downloads - Citrix $105,000 $70,000 $25,000 $15,000 $10,000 Sponsorship Benefits Platinum Gold Silver Bronze Expo Event Passes Provided Full conference

1111Bob Kennedy • Citrix Sponsorship Partner Manager • Tel: +1 763-445-3517 • Email: [email protected]

What is Citrix ServTech and why sponsor Citrix ServTech global technical conferences provide a strategic outlook on the latest Citrix innovation to technical sales and partner teams around the globe. Obligatory for all sales engineers, consulting teams and technical roles, ServTech is also open to technical employees worldwide, enabling attendees to discuss technology firsthand with product management, product marketing, engineering and field team experts and offering a unique opportunity to influence the future direction of Citrix solutions. The highly qualified technical audience at ServTech offers sponsors the opportunity to increase visibility and product awareness among the people who are the most knowledgeable and passionate about your products—the professionals who have direct contact with Citrix customers.

ServTech EMEA 2017Attendees: 400

Job function

1% Tech Support

15% Other

32% Consulting

51% Systems/Sales Engineers

ServTech Americas 2017Attendees: 800

Job function

1% Other

1% Engineering

2% Partners

3% Marketing

5% Product

42% Services

46% Sales

ServTech APJ 2017Attendees: 450

Job function

9% Other

13% Consulting

24% Engineers

54% Channel Partners

Page 12: 2018 Global Sponsor Prospectus - Downloads - Citrix $105,000 $70,000 $25,000 $15,000 $10,000 Sponsorship Benefits Platinum Gold Silver Bronze Expo Event Passes Provided Full conference

1212Bob Kennedy • Citrix Sponsorship Partner Manager • Tel: +1 763-445-3517 • Email: [email protected]

EMEA

EMEA Sponsorship Package Price Summary Platinum Premium Expo

Investment 12.000 EURO (+ VAT) 6.500 EURO (+ VAT) 3.000 EURO (+ VAT)

Sponsorship Benefits Platinum Premium Expo

Event Passes Provided

TechCongress passes 5 3 1

Networking and Exhibiting Opportunities

Expo space

Three tables (75 cm x 180 cm per table)Display / Banner in the size

of booth area

One table(75 cm x 180 cm)

Display / Banner in the size of booth area

One high table (70 cm x 105 cm) with high chair

Solutions Expo hours Before/after sessions Before/after sessions Before/after sessions

Messaging and Speaking Opportunities

3 x 60-minute Breakout Session during a “Sponsors only” Sessions track •

30-minute meeting with a Product Manager in a product of sponsor choice 2 1

Session Title only listed in mobile app •

Final presentation posted to Citrix SalesIQ for internal use only •

Branding

Pre-Event

Sponsor generated pre-event email to attendees (Citrix approved and distributed). Must tie into the ServTech event 1

Sponsor logo on conference event site • • •

On-Site

Welcome Reception branding (Platinum co-branding) •

Onsite branding • • •

Rolling sponsor logo banner on mobile event app • •

Post-Event

Citrix follow-up thank you email to attendees with sponsor listing • • •

Sponsor-generated post-event email to attendees (Citrix approved and distributed). Must tie into ServTech event 1

Page 13: 2018 Global Sponsor Prospectus - Downloads - Citrix $105,000 $70,000 $25,000 $15,000 $10,000 Sponsorship Benefits Platinum Gold Silver Bronze Expo Event Passes Provided Full conference

1313Bob Kennedy • Citrix Sponsorship Partner Manager • Tel: +1 763-445-3517 • Email: [email protected]

EMEA

EMEA Terms and ConditionsGeneral: This Agreement and the rights and obligations of both parties shall be governed by, and construed in accordance with, the law of Switzerland, the parties irrevocably agree to submit.

ServTech Congress Competition: To drive attendees to the sponsor booths, a prize draw will take place in the closing session of the ServTech Congress. Eligible attendees will be those who have visited each participating sponsor booth to complete the attendee “sticker card”. Sponsors are encouraged to participate in the draw and will be invited on stage at the Closing Keynote to present their prize. Prizes will be drawn in ascending order according to prize value (suggested value 200€ to 300€).

Warranty of the sponsoring Partner: The sponsoring Partner assures that the use of the sponsor company name and sponsor company logo is legal. The sponsoring Partner will be fully liable for any loss and expenses, which Citrix will have due to disregard of agreements made.

Headhunting: The sponsoring Partner agrees that no headhunting activities are conducted relating to the Citrix ServTech Congress EMEA, CCI Congress EMEA or PTEC EMEA 2018.

Session attendance: Sponsors are not permitted to attend sessions at the Citrix ServTech-Congress EMEA, PTEC, CCI Congress EMEA or any other event during the duration specified unless specifically invited.

Payment: Payment is due 10 days from receipt of invoice issued by “Venues for Business”. No sponsorship or exhibition space will be confirmed until full payment is received. Exhibitors cannot attend the event unless full payment is received.

Cancellation: In case of cancellation 6 weeks or less before the Congress, the sponsoring Partner must pay 100% of the sponsoring fee.

Page 14: 2018 Global Sponsor Prospectus - Downloads - Citrix $105,000 $70,000 $25,000 $15,000 $10,000 Sponsorship Benefits Platinum Gold Silver Bronze Expo Event Passes Provided Full conference

1414Bob Kennedy • Citrix Sponsorship Partner Manager • Tel: +1 763-445-3517 • Email: [email protected]

Americas

Americas Sponsorship Package Price Summary Platinum Gold Silver

Investment $25,000 $13,000 $8,000

Sponsorship Benefits Platinum Gold Silver

Event Passes Provided

Solutions Expo pass 5 3 2

ServTech Partner pass 3 1

Networking and Exhibiting Opportunities

Expo space (includes power, 8’ high back draped wall, 3’ high side drape, 6’ x 30” draped table(s), limerick chairs, one ID sign with company logo, wireless internet and floor space) 20' x 20' 10' x 10' 6' x 6'

Solutions Expo hours TBD TBD TBD

Messaging and Speaking Opportunities

(2) 20-minute track sessions (Sessions will be delivered back to back and only will compete with other sponsor sessions) •

Session highlighted on conference website and mobile app •

Final presentation posted to website •

Direct access to event attendees with event mobile app account • • •

Branding

Pre-Event

Sponsor generated pre-event email to attendees (Citrix approved and distributed). Must tie into the ServTech event 2 1

Sponsor logo, URL and 75-word description on conference website • • •

On-Site

Welcome Reception branding (Platinum co-branding) •

Sponsor logo, URL and 20-word description on event mobile app • • •

Sponsor logo on Keynote walk-in loop • • •

Sponsor logo on The Exchange Entrance Panel • • •

Post-Event

Citrix follow-up thank you email to attendees with sponsor listing • • •

Sponsor-generated post-event email to attendees (Citrix approved and distributed). Must tie into ServTech event 1 1

Page 15: 2018 Global Sponsor Prospectus - Downloads - Citrix $105,000 $70,000 $25,000 $15,000 $10,000 Sponsorship Benefits Platinum Gold Silver Bronze Expo Event Passes Provided Full conference

1515Bob Kennedy • Citrix Sponsorship Partner Manager • Tel: +1 763-445-3517 • Email: [email protected]

Americas

Item Description Price Deadline OPPS

Mobile App Banner Promote your company in the official conference mobile app. $1,500 Jul. 16 4

Mobile App PDF Post a white paper or PDF (1.5 MB or less) to the mobile app library. $1,500 Jul. 16 Many

Mobile App Push Notifications Communicate your message to attendees three times daily via the conference mobile app. $2,000 Jul. 16 2

Marketing Promotional OpportunitiesWebsite and Mobile App BrandingMake an early and ongoing impact with ServTech Americas attendees by embracing key online and mobile branding opportunities. Mobile branding items are very effective in keeping your message front and center in the midst of an active event.

Item Description Price Deadline OPPS

Pre-event EmailGet your key messages to the core audience before they arrive on-site to better position your presence at ServTech. Must be Citrix-approved, tied into the event, and distributed two weeks out from the event.

$1,500 Jul. 16 4

Co-Sponsored Lanyards with Citrix Sponsor logo on event lanyard co-branded with Citrix logo. $12,000 Jul. 16 1

Room Drop or Door Tag Direct communication with attendees to drive traffic to your booth or breakout session. $8,500 Jul. 16 2

Final Night Party Sponsor the grand finale, the final night party, with branding on napkins, table top signs, and more. $15,000 Jul. 16 2

Networking and MessagingMake a unique pitch to ServTech Americas attendees by reaching out with one of these direct marketing opportunities. These opportunities are very effective in keeping your message front and center in the midst of an active event. Consider bundling the effectiveness of direct messaging with other great on-site or online benefits.

Page 16: 2018 Global Sponsor Prospectus - Downloads - Citrix $105,000 $70,000 $25,000 $15,000 $10,000 Sponsorship Benefits Platinum Gold Silver Bronze Expo Event Passes Provided Full conference

1616Bob Kennedy • Citrix Sponsorship Partner Manager • Tel: +1 763-445-3517 • Email: [email protected]

Americas

Americas Terms and ConditionsAcceptance/Entire Agreement: The participation of each sponsor (“Sponsor”) in ServTech 2018 Americas (“Conference”) is subject to acceptance by Citrix Systems, Inc. (“Citrix”), through its conference management designee, One10 LLC. (“Conference Management”) and Sponsor’s compliance with these terms and conditions, no contract is created until Citrix or Conference Management, on behalf of Citrix, countersigns such contract (“Contract”); until such time, this Agreement will constitute the entire agreement between Sponsor, on the one hand, and Citrix and Conference Management, on the other hand, concerning its subject matter, and Citrix may withdraw its acceptance at any time prior to the Conference by providing a refund of the total fee paid to the Sponsor, if Citrix determines that Sponsor or its product is ineligible to participate. The exhibit dates, provided by Citrix or Conference Management to the Sponsor in writing. By registering for this event, I am providing permission for Citrix to utilize my image and/or any feedback provided in future event marketing efforts.

Code of Conduct: acknowledgement that I am participating in this event at my own risk. I agree that I will not hold any of the following parties—Citrix Systems, Inc., its agency One10 LLC, or any of their respective or representatives—liable for any claims arising from or related to my participation in the event, except for claims for personal injury or death caused solely and directly NO EVENT SHALL ANY SUCH PARTY BE LIABLE FOR ANY SPECIAL, INCIDENTAL, CONSEQUENTIAL OR INDIRECT DAMAGES.

Event Rules: Sponsor agrees to be bound by the terms of this Agreement as well as the Conference rules and regulations as may be established or provided from time to time by Citrix and/or Conference Management. Sponsor agrees that Citrix and/or Conference Management may Conference, without liability or refund, if Sponsor does not follow such rules and regulations, which are incorporated comply with move in and move out deadlines. Sponsor acknowledges that a failure to comply with such deadlines of Sponsor materials. Sponsor shall be liable for all storage and handling charges resulting from failure to remove Sponsor materials from the Conference after the move out deadline. Sponsor is responsible for keeping the aisles at the Conference free of congestion caused by its demonstrations or other promotional activities. Sponsor Conference venue. Sponsor representatives are restricted to personnel engaged in the display, demonstrations, application or sale of Sponsor’s products and services. Citrix and/or Conference Management reserves the right to terminate Sponsor participation for any action or behavior deemed inappropriate by Citrix in its sole discretion or for any breach of this Agreement or the Conference rules and regulations or local laws, and in such event all fees paid to Citrix by Sponsor will be considered nonrefundable.

Cancellation: Citrix may cancel all or any part of the Conference based on its assessment of market conditions or requirements, in its sole discretion, or due to any reason beyond its reasonable control, including but not limited to natural or public disaster, act of God, venue construction, reasons. In such case, Citrix will refund to Sponsor any space fees already paid as Sponsor’s sole and exclusive remedy. Sponsor will have no further recourse against Citrix or Conference Management. Citrix may cancel Sponsor’s participation for cause if Sponsor engages in any inappropriate behavior, violates any of the terms of this Agreement or violates the Conference rules and regulations or local laws. In either such case, any payments made by Sponsor are considered fully earned by Citrix and are nonrefundable. Sponsor will have no further recourse against Citrix or Conference Management.

Indemnity: Under no circumstances will Citrix, Conference directors, agents and subcontractors and all their other indirect, incidental, consequential or exemplary damages for any acts or omissions with respect to the Conference, nor will they be liable for any errors in any listing or descriptions or for omitting any Sponsor from the Conference guide or any other materials.

Limitation of liability: None of Conference Providers shall have any liability whatsoever to Sponsor for any losses, injury (including death) expenses or damage to Sponsor, its agents, representatives, contractors, guests, invitees or any of their property, relating to or arising out of the acts of any sponsor, or their respective agents, representatives, contractors, participants, guests or invitees. In no event shall Citrix’s or Conference Management’s total liability hereunder exceed the amounts paid by Sponsor hereunder.

Hold harmless: Sponsor agrees to defend, indemnify, and hold harmless the Conference Providers and those lawfully in the venue from and against any claim, loss, liability, or damage suffered due to Sponsor construction or maintenance of an unsafe exhibit, and/or the negligence or misconduct of Sponsor or its agents, or Sponsor’s breach of any commitment made, or due to any other act of omission of Sponsor.

Insurance: Sponsor shall maintain proper insurance coverage for its property and liability, and represents and warrants that it has obtained adequate insurance of at least $1 million to cover its potential liability hereunder.

Release: Sponsor acknowledges that the Conference may be reproduced or recorded and authorizes Citrix and its designees to record, transcribe, modify or reproduce and distribute in any form and for any purpose any such recording of the Conference which may include Sponsor, its employees or agents, and Sponsor agrees to execute any additional release presented by Citrix. Sponsor hereby releases Citrix and its designees from and waives all claims it or its employees or agents may possess, now or in the waives any statutory restriction on future claims or moral rights.

Citrix will provide exhibit space (“Space”) at the Conference for the Sponsor to display (“Exhibit”). The Total Space Fee includes the use of the or as detailed in the Sponsorship Toolkit (“Toolkit”) and Exhibitor Service Kit (“Exhibitor Kit”), each as maybe amended from time to time by Citrix. Sponsor grants to Conference Providers the right to use the Sponsor name and logo in promotion and production of the Conference.

Space assignment: Citrix or Conference Management will assign the Space, and Citrix and Conference Management reserve the right to change or modify the Space at any time. The Space is for the Sponsor use only, and Sponsor may not assign or sublease any portion or the Space written consent. Sponsor must fully occupy the Space and provide displays and equipment meeting Citrix’s standards. At the Conference, Sponsor cannot exchange money or goods without the prior written consent of Citrix, nor may it assist other parties in soliciting business without that consent. Presentations by entertainers, spokespersons, or models will be allowed, pending advance Conference Sponsor’s contracted booth space, or the 4’’ aisle area directly in front of Sponsor’s booth. No staff, presenters, or entertainers will be allowed to represent Sponsor in other areas of the Solutions Expo or overall conference property. If they are found outside contracted booth space they will be removed from the Conference.

Own risk: Sponsor shall have the sole responsibility for any loss of its equipment, materials or proprietary information, or any loss including any subrogation claims by its insurers. Persons visiting, viewing or otherwise participating in Sponsor’s Space shall be deemed invitees of the Sponsor and not those of any of the Conference Providers.

Warranties disclaimer: THAT ACCESS TO THE SPACE IS PROVIDED “AS IS” AND NEITHER CITRIX NOR CONFERENCE MANAGEMENT FITNESS FOR A PARTICULAR PURPOSE.

Relationship of the parties: Nothing in this Agreement or any Contract shall be construed as creating an employer-employee relationship, a partnership or joint venture between Sponsor, on the one hand, and Citrix and/or Conference Management, on the other hand. The parties shall at all times have an independent contractor relationship.

Third Party Contractors: Citrix or Conference Management may require the Sponsor to use third party contractors designated by Citrix or Conference Management (“Designated Contractors,” as listed in the Toolkit). Those Designated Contractors act solely as independent contractors. Citrix and Conference Management are not responsible for any performance, acts or omissions of such Designated Contractors.

Conference materials: The Toolkit and any other planning and marketing material or methodologies distributed to the Sponsor related to the planning or execution of this Conference are owned exclusively by Citrix or Conference Management. Sponsor is responsible for obtaining the Toolkit from Conference Management. The Toolkit will be available from Conference Management prior to the Conference.

Laws and rules: Sponsor shall comply with all applicable laws, regulations, and ordinances in connection with its participation in the Conference, including but not limited to rules of the venue and any relevant labor union, construction of the Exhibit in compliance with the ADA or its local equivalent, and the terms, conditions, and rules issued by Conference Management.

Third party proprietary rights: Sponsor will not violate the proprietary rights of third parties in connection with its participation with the Conference.

Taxes and licenses: Sponsor shall be solely responsible for obtaining any licenses and permits, and payment of all taxes (including sales and use taxes), license fees or other charges applicable to its participation in the Conference.

Miscellaneous: Citrix’s and/or Conference Management’s rights in this Agreement may not be waived without Citrix’s and/or Conference Management’s (as applicable) prior written consent in writing. Sponsor may not assign the Agreement without prior written consent from Citrix and Conference Management. If any term of this Agreement is declared invalid or unenforceable, the remainder shall continue in full force and effect. This Agreement shall be binding upon the permitted successors, and assignees of the Sponsor.

Governing law: This Agreement shall be governed by and construed under the laws of the State of Florida without in and for the County of Orange, Florida, or the Federal District Court for the Southern District in Miami, Florida, shall have exclusive jurisdiction over the matters pertaining to this Agreement in any action or suit to enforce any right or remedy under this Agreement or to interpret any provision of this Agreement. The prevailing party shall be entitled to recover costs, including reasonable attorney’s fees.

Payment: Sponsor will receive invoice upon receipt of contract. Payments will be made to One10 LLC. Forms of payment will be included with the invoice. Failure to make all scheduled payments as agreed amounts to breech in contract. Sponsoring companies will NOT be able to set-up in the Solutions Expo until full payment is received.

Page 17: 2018 Global Sponsor Prospectus - Downloads - Citrix $105,000 $70,000 $25,000 $15,000 $10,000 Sponsorship Benefits Platinum Gold Silver Bronze Expo Event Passes Provided Full conference

1717Bob Kennedy • Citrix Sponsorship Partner Manager • Tel: +1 763-445-3517 • Email: [email protected]

APJ

APJ Sponsorship Package Price Summary Gold Expo Welcome Reception

Investment $15,000 $8,000 $6,000

Opportunities 4 6 1

Sponsorship Benefits Gold Expo Welcome Reception

Event Passes Provided

Expo Hall pass 4 2 2

Networking and Exhibiting Opportunities

Table top display (includes Wi-Fi). Sponsor to provide pull up banner x x

Solutions Expo hours 8:00 a.m. - 6:00 p.m. 8:00 a.m. - 6:00 p.m.

Messaging and Speaking Opportunities

One hour Breakout session speaking opportunity •

Session highlighted on conference website •

Final presentation posted to website •

Branding

Pre-Event

Sponsor logo, URL and 50-word description on conference website • • •

On-Site

Welcome Reception branding •

Welcome Reception night branding and five minute welcome to all attendees •

Onsite branding • • •

Page 18: 2018 Global Sponsor Prospectus - Downloads - Citrix $105,000 $70,000 $25,000 $15,000 $10,000 Sponsorship Benefits Platinum Gold Silver Bronze Expo Event Passes Provided Full conference

1818Bob Kennedy • Citrix Sponsorship Partner Manager • Tel: +1 763-445-3517 • Email: [email protected]

APJ

APJ Terms and ConditionsAcceptance: Sponsor participation in the Conference to which these terms and conditions relate is subject to acceptance by Citrix Systems Asia Pacific Pty Ltd (“Citrix Systems”) through the Conference Manager identified below. No agreement is created until Citrix Systems countersigns the Sponsorship Commitment agreement. Citrix Systems may withdraw its acceptance at any time by providing a refund of the Total Sponsorship fee (as set out in the Sponsorship Commitment agreement) paid to the Sponsor, if it determines that the Sponsor or its product is ineligible to participate. Citrix Systems makes no guarantees regarding the number or types of attendees. The conference dates, hours and venue may be changed at any time by Citrix Systems, upon written notice to the Sponsor.

Event rules: Sponsor agrees to be bound by Conference rules and regulations as follows: i. Sponsor shall comply with move-in and move-out deadlines. Sponsor acknowledges that failure to comply with such deadlines may result in forfeiture of opportunity or the removal of Sponsor materials by Citrix Systems or Conference Manager. Sponsor shall be liable for all storage and handling charges resulting from the failure of Sponsor to remove Sponsor’s materials from the Space and Conference after the move-out deadline. ii. Sponsor agrees not to damage or deface the walls or floors of the Conference venue, including, without limitation, the Space and Sponsor shall be liable for all such damages. iii. Sponsor must follow all reasonable instructions given by Citrix Systems or Conference Manager and follow any directions or restrictions displayed in the Conference venue.

Cancellation and termination: a. Cancellation: Citrix Systems may cancel all or any part of the Conference for any reason beyond its reasonable control, including but not limited to natural or public disaster, act of God, insufficient participation, government regulation, or similar reasons. In the event of such cancellations, Citrix Systems will refund to Sponsor any fees already paid less any non-refundable costs incurred by Citrix Systems or Conference Manager, after which Sponsor will have no further recourse against Citrix Systems. b. Termination by Sponsor: A refund of 25% will apply if a Sponsor cancels more than 2 months before the event. Termination by Sponsor must be in writing and will be effective upon receipt by Citrix Systems. Termination within 2 months of the event will not attract a refund as the payment by Sponsor is considered fully earned and is non-refundable. c. Termination by Citrix Systems: Citrix Systems may terminate Sponsor’s participation in this Conference if the Sponsor violates any of the terms of this agreement and Citrix will not be obligated to provide Sponsor a refund.

Limitation of liability: To the maximum extent permitted by applicable law, (i) in no event shall Citrix Systems, Conference Manager, the Conference venue provider or their affiliates or agents (collectively the “Conference providers”) have any liability whatsoever to Sponsor for any losses, injury (including death) expenses or damage to Sponsor, its agents, representatives, contractors, guests, invitees or any of their property, relating to or arising out of the acts of any Sponsor, its agents, representatives, contractors, participants, guests or invitees; and (ii) Citrix Systems’ or Conference Manager’s total liability arising out of this agreement shall not exceed the amount of the fee paid by Sponsor hereunder. Sponsor agrees that this is its sole and exclusive remedy and hereby releases Citrix Systems and Conference Manager from all obligations, liability claims or demands in excess of that amount. a. Indirect Damages: Under no circumstances will the Conference Providers or their suppliers or agents be liable to Sponsor for any indirect, incidental, consequential, incidental, multiple, punitive, special, exemplary or other damages, or without limitation, loss of profits, loss of opportunity, loss of use, loss of data, loss of goodwill, or any and all other similar damages or loss whether in contract, tort (including negligence), product liability

or otherwise in connection with or arising out of this agreement and/or the Conference, even if the Conference providers, their suppliers or agents have been advised of the possibility of such damages. b. Indemnity: Sponsor agrees to defend, indemnify, and hold harmless the Conference providers, their officers, agents, contractors and those lawfully in the Conference venue from and against all liability for death of or injury to persons or loss of or damage to property and any claim, demand, loss, liability, or damage whatsoever arising in respect of Sponsor’s construction or maintenance of an unsafe exhibition space, signage, display materials, and/or equipment or misconduct of Sponsor or its agents or Sponsor’s breach of any commitment made. c. Insurance: Sponsor shall maintain proper insurance coverage for its property and liability, and represents and warrants that it has obtained adequate insurance of at least AUD$2million to cover its potential liability hereunder. Upon request by Citrix Systems or Conference Manager, Sponsor shall promptly provide a copy of its certificate of insurance.

Release: Sponsor acknowledges that the Conference may be reproduced or recorded and authorizes Citrix Systems and its designees to record, transcribe, modify, or reproduce and distribute in any form and for any purpose any such recording of the Conference, and agrees to execute any additional release presented by Citrix Systems, its licensees or permittees. Sponsor hereby releases Citrix Systems and its designees from and waives all claims it or its employees or agents may possess, now or in the future, about such activities, and specifically waives any statutory restriction on waivers or future claims or moral rights.

Assignment and use of space (as applicable): a. Benefits and license: Citrix Systems will provide exhibit space (“Space”) at the Conference for the Sponsor to display its qualified products and services in the exhibit hall at the Conference venue (“Exhibit”). The total Space fee includes the use of the Space and any of the benefits as specified in this contract or as detailed in the Sponsorship Toolkit (“Toolkit”) and Exhibitor Service Kit (“Exhibitor Kit”), each as amended from time to time. The Sponsor grants to Citrix Systems the right to use the Sponsor’s name and logo for the promotion and production of the Conference. b. Space assignment: Citrix Systems or Conference Manager will assign the Space to Sponsor. Citrix Systems and Conference Manager reserve the right to change or modify the Space at any time. The Space is for the Sponsor’s use only, and Sponsor may not assign, license or sublease any portion of the Space (including to an affiliated company) without Citrix Systems’ prior written consent. Sponsor must fully occupy the Space and provide displays and equipment meeting Citrix Systems’ standards. At the Conference, the Sponsor cannot exchange money or goods without the written consent of Citrix Systems, nor may it assist other parties in soliciting business without Citrix Systems’ consent. c. Own risk: Sponsor shall have the sole responsibility for any loss of its equipment, materials or proprietary information, or any loss including any subrogation claims by its insurers. Persons visiting, viewing or otherwise participating in Sponsor’s Space shall be deemed to be invitees of the Sponsor and not those of any of the Conference Providers. d. Warranties Disclaimer: Sponsor acknowledges that the Space and/ or the Conference venue is provided on an “as is” basis and to the extent permitted by applicable law Citrix makes no representations or warranties, oral or written, expressed or implied, about the Space and/or the Conference venue, including, without limitation, any warranties of merchantability or fitness for a particular purpose.

Relationship of the parties: Nothing in this contract shall be construed as creating an employer-employee relationship, an agency, a partnership or joint venture between the parties. The parties shall at all times have an independent contractor relationship.

Other Extended: a. Third party contractors: Citrix Systems or Conference Manager may recommend the Sponsor to use its designated third-party contractors (“Recommended Contractors”) for certain Conference related activities. Sponsor acknowledges that the relationship of Citrix Systems and the Recommended Contractors is that of independent contractors and nothing herein shall be construed to constitute Citrix Systems and the Recommended Contractors as partners, joint ventures, agents or otherwise. Citrix Systems and Conference Manager are not responsible for Recommended Contractors’ performance, acts or omissions. b. other Conferences and Marketing: The Sponsor agrees not to leverage participation in this Conference, except as specifically agreed upon between Citrix Systems and the Sponsor, to conduct any other marketing activities within 5 business days and/or 100 kilometers that are targeted at a similar audience. Citrix Systems will not unreasonably withhold exceptions. c. permits: Sponsor will hold the requisite permit for any competitions or activities during the Conference. d. relationship of the parties: nothing in this agreement shall be construed as creating an employer-employee relationship, a partnership, joint venture or agency relationship between the parties. The parties shall at all times have an independent contractor relationship. e. license: The Sponsor grants to Citrix Systems the right to use the Sponsor’s name and logo in the promotion and production of the conference.

Conference Materials: The planning and marketing material or methodologies distributed to the Sponsor related to the planning or execution of this Conference are owned exclusively by Citrix Systems or Conference Manager.

Compliance with Laws and Rules: a. laws and rules: The Sponsor shall comply with all applicable laws, regulations, and ordinances in connection with its participation in the Conference, including but not limited to rules of the venue and any relevant labor union, construction of the Exhibit in compliance with the ADA or its local equivalent, and the terms, conditions, and rules issued by the Conference Manager. b. Third party proprietary rights: The Sponsor will not violate the proprietary rights of third parties in connection with its participation with the Conference and shall be solely liable for all such breaches. c. Taxes and licenses: Sponsor shall be solely responsible for obtaining any licenses and permits, and payment of all taxes (including sales and use taxes) license fees, or other charges applicable to its participation in the Conference.

Miscellaneous: When accepted by Citrix Systems, this agreement will constitute the entire agreement between Sponsor and Citrix Systems concerning its subject matter, and may only be modified in writing signed by both parties. Citrix Systems’ rights in this agreement shall not be waived without consent in writing. Sponsor may not assign this agreement without prior written consent from Citrix Systems and/or Conference Manager. If any term of this agreement is declared invalid or unenforceable, the remainder shall continue in full force and effect. This agreement shall be binding upon the permitted successors, and assigns of the Sponsor.

Governing Law: This agreement shall be governed by and construed under the laws of the State of New South Wales. The Courts of New South Wales shall have exclusive jurisdiction over the matters pertaining to this agreement in any action or suit to enforce any right or remedy under this agreement or to interpret any provision of this agreement. The prevailing party shall be entitled to recover its cost, including reasonable attorney’s fees.

Payment: Payment is due 15 days from receipt of invoice from Conference Manager. No sponsorship or exhibition space will be confirmed until full payment is received. Exhibitors cannot attend the event unless full payment is received. Banking details for payment are included on the sponsorship invoice.

Page 19: 2018 Global Sponsor Prospectus - Downloads - Citrix $105,000 $70,000 $25,000 $15,000 $10,000 Sponsorship Benefits Platinum Gold Silver Bronze Expo Event Passes Provided Full conference

1919Bob Kennedy • Citrix Sponsorship Partner Manager • Tel: +1 763-445-3517 • Email: [email protected]

Citrix Synergy 2018 Sponsorship Package (May 8-10, 2018 – Anaheim, California) o Platinum $105,000* o Gold $70,000 o Silver $25,000 o Bronze $15,000 o Expo $10,000

Citrix ServTech Americas (July 30-Aug 2, 2018 – Minneapolis, MN) Location subject to change o Platinum $25,000 o Gold $13,000 o Silver $8,000

Citrix ServTech APJ (Date and location to be announced) o Gold $15,000 o Expo $8,000 o Welcome Reception $6,000

Citrix ServTech EMEA** (July 9-13, 2018 – Warsaw, Poland) o Platinum 12.000 EURO (+ VAT) o Premium 6.500 EURO (+ VAT) o Expo 3.000 EURO (+ VAT)

Sponsorship PackagesAll requests are subject to Citrix approval.

Investment/Discount8% discount for sponsoring five conferences; 6% discount for sponsoring four conferences; 4% discount for sponsoring three conferences

Marketing Promotional Opportunities (MPO)

Please scan/email or fax (+1 763-322-9004) this page to Bob Kennedy, Citrix Sponsorship Partner Manager.

Please add total investment to following page.

Event Items Total

Citrix Synergy $

Citrix ServTech Americas $

Event + MPO Sub-Total Discount Total

Citrix Synergy Sponsorship + MPO $ % $

Citrix ServTech Americas Sponsorship + MPO $ % $

Citrix ServTech APJ Sponsorship $ % $

Citrix ServTech EMEA Sponsorship € % €

Page 20: 2018 Global Sponsor Prospectus - Downloads - Citrix $105,000 $70,000 $25,000 $15,000 $10,000 Sponsorship Benefits Platinum Gold Silver Bronze Expo Event Passes Provided Full conference

2020Bob Kennedy • Citrix Sponsorship Partner Manager • Tel: +1 763-445-3517 • Email: [email protected]

Total Investment from previous page: $

Total Investment Citrix ServTech EMEA from previous page: EURO (+VAT)

Application and Global Contract for SponsorshipAll requests are subject to Citrix approval.

Company name:

Primary event contact:

Email: Phone:

Mailing address:

City: State: Postal code: Country:

Billing and invoicing information (if different than above):

Primary billing contact:

Email:

Billing address:

City: State: Postal code: Country:

Authorized signature: Date:

Name printed:

Citrix approval: Date:

Please scan/email or fax (+1 763-322-9004) this page to Bob Kennedy, Citrix Sponsorship Partner Manager.

PAYMENT TERMS: I have read and agree to the terms of this Agreement. I am authorized to execute this Agreement for Sponsor.

Location in the Solutions Expo is based on payment receipt date followed by contract date. Payment for Citrix Synergy, Citrix ServTech Americas and Citrix ServTech APJ should be made to One10 LLC. The billing contact will receive an invoice with payment options and details. 50% of total payment is due upon receipt of invoice and remaining payment must be received three days prior to conference, to set up in the Solutions Expo. This will be strictly enforced.

** Payment for Citrix ServTech EMEA should be made to “Venues for Business”. The billing contact will receive an invoice and payment is due within 30 days of receipt of invoice.