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AARP THE MAGAZINE
2018 Media Kit
REACH YOUR REP 646.521.2500 / [email protected] A Division of AARP Services, Inc.
AARP The Magazine is the only lifestyle publication with three demographically versioned editions that
address the evolving life stages of 50+ adults. This contextual relevance, along with mass reach and
scalable targeting, delivers success to a diverse group of marketers seeking to make an impact.
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12/17
1
4 5SOURCE GfK MRI Fall 2017; Nielsen week ending 10/15/17
2
#1 in Boomer Reach21+ million Boomers turn to each issue—more than any other MRI-measured magazine.
More Influential57% more likely to be Influentials than age 18-49; 42% more likely than 50+ non-readers.
3 Must-Read MagazineNearly 7 in 10 (66%) read 4 out of 4. Only one of America’s other top 10 magazines has comparable loyalty, while the others range from 35%-44%.
A Media Giant With Mass AppealAmerica’s most-read magazine, with 38.3 million readers—5X the viewership of This is Us.
#1 in Long-Term GrowthOver 5 million in reader growth over the past 10 years while the remaining top 10 reach magazines declined, on average, by 5.4 million.
AARP THE MAGAZINE
Delivers Powerhouse Value
A Division of AARP Services, Inc.
October/November 2017 aarp.org/magazine $4.50
EXCLUSIVE
FRAUD ALERT
Boost Your Wealth On Your Lunch Hour! Page 21
15 Photos That Define Our Time Page 62
See the U.S.A. Heartland Cities Are the New Hot Spots Page 48
Rocket Man What a Year in Space Taught Scott Kelly About Life on Earth
Page 45
Laurence Fishburne Loosens UpPage 9
FALL HEALTH SPECIALLive Longer! Live BetterMedical Breakthroughs Strike Back at Cancer, Diabetes, Pain and Hearing LossPage 30
FALL HEALTH SPECIAL
EXCLUSIVE
12 Impostors Who Might Call Today Page 28
(And Reveals His Age) Cheers to a Great Guy Who Found Love, Success and Purpose Page 58
Ted Danson Finds His Balance
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10/16
As the only lifestyle publication edited for and about 50+ Americans, the Magazine’s top-ranked
responsiveness and reader engagement is a testament to its effectiveness. Three seamlessly edited
versions speak directly to the mindset and life stage of each core demographic to maximize audience
and advertising connectivity.
AARP THE MAGAZINE
Targeted Access
Faces of 50-59
Faces of 60-69
Faces of 70+
Targeted Advertising Flexible demographic options provide 80 ways to place
advertising that reach today’s most powerful consumer
segment and not the general market. Product selection,
creative approach, and messaging can be altered to
maximize impact.
A Division of AARP Services, Inc.
1 Magazine 3 Waysê
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2/18
AARP THE MAGAZINE
Audience DemographicsAARP’s flagship lifestyle publication provides marketers with up to 80 ways to target today’s largest demographic within
an editorial environment that speaks directly to them.
SOURCE GfK MRI Fall 2017
A Division of AARP Services, Inc.
50+ Edition
Rate base 23 million
Median age 64.2
Audience 38,300,000
RPC 1.64
M/F 38%/62%
Any college 61%
Median HHI $64,215
Homeowners 80%
Internet access 87%
50-59 Edition
Rate base 5 million
Median age 52.4
Audience 13,800,000
RPC 2.76
M/F 33%/67%
Any college 64%
Median HHI $70,653
Homeowners 71%
Internet access 91%
60-69 Edition
Rate base 8 million
Median age 64.9
Audience 12,800,000
RPC 1.59
M/F 42%/58%
Any college 60%
Median HHI $68,277
Homeowners 84%
Internet access 91%
70+ Edition Rate base 10 million
Median age 75.0
Audience 11,800,000
RPC 1.19
M/F 40%/60%
Any college 58%
Median HHI $54,604
Homeowners 88%
Internet access 79%
50-69 Edition
Rate base 13 million
Median age 59.5
Audience 26,500,000
RPC 2.04
M/F 37%/63%
Any college 62%
Median HHI $69,627
Homeowners 77%
Internet access 91%
60+ Edition
Rate base 18 million
Median age 69.6
Audience 24,500,000
RPC 1.36
M/F 41%/59%
Any college 59%
Median HHI $60,680
Homeowners 85%
Internet access 85%
5/18
December/JanuaryTech Special Section
Health Winter Ailments: Colds, flu, bronchitis, pneumonia; Medical Mystery: Dementia
Money Financial Planners Weigh in with a Year-end Checkup
Living Smart Gadgets and Apps That Make Life Easier–PERS, BP monitors, TV
People Octavia Spencer, Henry Winkler
February/MarchMoney Special Section; Movies for Grownups
Health A Heart Owner’s Manual with AHA; New Hope for Aging Eyes: A survey and solutions; The Loneliness Epidemic and its Physical Impact
Money Steal this Retirement: Roundup of people doing it right; Fraud by People We Know: Stories and prevention advice
Living Annual Movies for Grownups Awards; 3 Dream Cruises
People Scott Hamilton/Winter Olympics
April/May Health Special Section
Health How We Age Today–pain management, brain health, plastic surgery, sex after 50; Mysteries of the Body Explained
Money Invest in Your Passions–from rechargeable cars to space exploration
Living 5 Delicious Reasons to Travel: Maine, New Orleans, Kansas City, Santa Fe; 7 Habits of Successful Vacationers; Mother’s Day special
People Melissa McCarthy
June/JulyAARP 60th Anniversary Special Section
Health Healthy Breakfasts; Metabolism Myths; What Your Doctor Wishes You Knew
Money Ten Commandments of Smart Money
Living The Best Places to Live Under $40,000
People Willie Nelson
August/SeptemberHispanic Awareness Month Special Section; Suze Orman’s New Rules of Retirement
Health Why Doctors Don’t Know About Menopause; New Hope for Aging Eyes; Diabetes Q&A; Fix Your Hips
Money Second Careers of Rock & Rollers
Living 7 Steps to TV Nirvana; Eating Across America
People Sally Field
October/November Health Special Section
Health Medical Breakthroughs; The Next Miracle Pills
Money Fraud: The Dark Web; The Financial Jargon Translator; Your Once-a-Decade Lawyer Visit
Living Four Seasons, Four Regions for Travel; Keeping Up with the Joneses
People Blythe Danner/Hillary Swank
December/January 2019Motown Special Section
Health Off-Label Prescriptions; Weight Gain; This is Why Your Head Hurts (Decision Tree)
Money If You Believe in This, Invest in That
Living Life Made Easier Year-End Tech Roundup
People Stories from Motown Insiders
AARP THE MAGAZINE
Editorial Calendar 2018AARP The Magazine has three editorial editions targeted to different life stages (50-59, 60-69, and 70+) with versioned
editorial. Service journalism, compelling storytelling, first-person narrative, and celebrity profiles are presented in a warm,
vibrant and inviting format that encourages readers to reflect, engage and enjoy midlife and beyond.
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NOTE Editorial content subject to change without notice
A Division of AARP Services, Inc.
Space/Material Closing DatesFeb/Mar 12/1/17
Apr/May 2/8/18
Jun/Jul 4/9/18
Aug/Sep 6/8/18
Oct/Nov 8/8/18
Dec/Jan '19 10/8/18
Apparel/AccessoriesBlair CorporationBonWorthCartusCharles Tyrwhitt ShirtsHaband CompanyHitchcock ShoesHotter ShoesJomiraStauer
AutoAvis Budget GroupChevrolet
Collectibles/ToysBradford ExchangeCampus Quilt CompanyHamilton CollectionsLittle Passports
Consumer Electronics/ServicesAT&T WirelessConsumer CellularEVELOGreatCall JitterbugTV Ears
FinancialFidelity Investments Fisher InvestmentsJPMorgan ChaseTD Ameritrade
Food/BeveragesAndre ProstBarilla PastaCalifornia Wine Club
Chock Full o'Nuts CoffeeCracker BarrelDirect WinesKauai CoffeeKellogg's Omaha SteaksOscar Mayer POM WonderfulQuaker V8
Health/WellnessAlways Discreet
Ban Deodorant
Beano
Bioderm
Bruno Independent Living Aid
Cochlear Americas
Connect America
Crest
Dremu
Fixodent
Gillette
Inogen One
Life Alert
Magni Company
Medtronic Minimally Invasive Therapies
MobileHelp
O'Keeffe's Working Hands
Olay
OptumRx
Oral B
Pantene
Regent Labs
SoClean
DTC/OTC
Abbott Ensure
Bausch & Lomb
Eli Lilly Trulicity
Gilead Harvoni
GSK Boostrix
Nature's Way Alive
Novartis Alcon Surgical
Novartis Cosentyx
Novartis Entresto
Seqirus FLUAD
Hospitals/Treatment Centers
Centura Health Colorado
M.D. Anderson Cancer Center
South County Hospital
Texas Center for Proton Therapy
Texas Health ResourcesTexas Oncology
Professional Organizations
American College of Cardiologists
American College of Emergency Physicians
Home/Building
Acorn Stairlift
American Standard
Bath Saver
Bounty
Carpet One
Country Home Products
firstSTREET
Generac Power Systems
Harbor Freight Tools
Let's Gel
Safe Step Walk-In Tub
Select Comfort
Stars N Stripes Scooters
Swiffer
Tide
vitalityweb.com
WeatherTech
Zoysia Farm
Insurance
Allstate Roadside
CarePlus Health Plans
Delta Dental
Foremost
GEICO
Globe Life & Accident
The Hartford
Mutual of Omaha
New York Life
UnitedHealthcare
Media/Entertainment
AMBI Distribution
Beautiful on Broadway
FX
In Search of Fellini
Instant Publisher
Netflix
Our Souls at Night
PBS
Penguin Group
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1/18
AARP THE MAGAZINE
Advertiser List
A Division of AARP Services, Inc.
MK-307 ATM AD LIST 17 r6
1/18
Pets
iFetch
Petplan
Real Estate
Arkansas Retirement
Good Samaritan Society
Jones Homes USA
Kolter Communities
The Relocation Center
Restaurants
Carrabba's Italian Grill
Outback Steakhouse
Retail/eTail
Hallmark Cards
Publix
The UPS Store
Walgreens
Travel
Cruises/Transportation
American Cruise Lines
American Eagle
Blount Small Ship Adventures
Crystal Cruises
Expedia
Grand Canyon Railway
Rocky Mountaineer
St. Lawrence Cruise Lines
Destinations
Arkansas Parks & Tourism
Asheville
Brenham/Washington
County
Carlsbad, New Mexico
Chickasaw Cultural Center
City of Alamogordo
City of Laredo
Colonial Williamsburg
Colorado Springs
Galveston
George H. W. Bush Presidential Library
GlenLakes Partnership
Henderson County
Las Cruces
Louisiana Travel & Promotion
Nebraska Tourism
North Dakota
Oklahoma City
Oklahoma Tourism
Outer Banks
Port Arthur, Texas
Rehoboth/Dewy Beach
Robson Ranch, Texas
Santa Fe County
Santa Fe Opera
Sebastian River Area
South Padre Island
Texas Tourism
Visit Denver
Visit Pagosa Springs
Hotels
Hilton
Holiday Inn Club Vacations
Palace Resorts
Red Lion Hotels
Tour Providers
Caravan Tours
Churchill Nature Tours
Go Ahead Tours
smarTours
REACH YOUR REP 646.521.2500 / [email protected] A Division of AARP Services, Inc.
MK-307 ATM AD LIST 17 r6