2018/2019 media pack -...

2018/2019 Media Pack


New Electronics offers a wide range of channels to market for advertisers seeking to influence electronics design engineers and electronics design management exclusively.

Whether you wish to raise awareness of your company and its products, or drive a powerful lead generation campaign by partnering with New Electronics you will achieve excellent results.

Built on a platform of circulation excellence and editorial quality, we track the universe of electronics designers as it changes shape and size.

Currently there are over 50,000 electronic designers working in the UK based at 7,000 sites, our ability to track this universe closely enables advertisers to be totally confident we will deliver their marketing communications objectives.

2018 celebrates 50 years of New Electronics publishing, as we celebrate that milestone much has evolved with the magazine and the electronics industry.

The suite of products we can now offer means New Electronics is an ideal partner for any organisation seeking to influence the UK’s electronic design community.

We look forward to working with you.

Peter RingPublisherCO

MM

ENT

www.newe l e c t ron i c s . co. uk


‘NEW ELECTRONICS KEEPS DESIGNERS AND MANAGERS ABREAST OF THE LATEST DEVELOPMENTS IN THE WORLD’S FASTEST MOVING INDUSTRY’New Electronics Mission Statement


ROVERS EXCEED EXPECTATIONS • REDEFINING HARDWARE IN REAL TIME • CATCHING UP WITH CLOCKS

www.newelectronics.co.uk

28 June 2016

SPACE ELECTRONICS • SAFETY & SECURITY • ENCLOSURES • EMC SHIELDING

THE REAL DEAL?Are augmented and virtual reality fi nally set to become the next big computing platforms?



25 April 2017

27162_NELE_DigikeyStrip 18/04/2017 11:54 Page 1

RAIL • SECURITY • CUSTOM ENCLOSURES • DIGITAL DESIGN • MICROS

COLD ATOMS: HOT TOPICCooling atoms using ‘optical molasses’ is set to enable new sensing technologies

001_NELE_APR25.indd 1 19/04/2017 09:43

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Greater connectivity and data-centric farming is set to radically change the way in

which the farming sector operates. By Neil Tyler.

Seedinga new future

Technology is changing the way farmers manage their operations; developments in

the IoT, big data, machinery and software are giving them more control over how they both manage and operate their farms. In turn, the UK Government has identified agri-tech as one of the eight ‘great technologies’ it sees driving future economic growth in the UK.

The sector faces enormous challenges, however, ranging from increased water consumption and the

limited availability of land to rising production costs and meeting the needs of a growing global population.

As a result, farming has become a prime candidate to use automation and the IoT to raise productivity and improve yields, increasing the quality, quantity, sustainability and cost effectiveness of farming.

The role of technology in farming is growing. The UK’s Satellite Applications Catapult, for example, is working with agricultural stakeholders to advance the use of satellite

technology in farm management systems. In Japan, the opening by vegetable grower Spread of the world’s first ‘robot farm’, will see industrial robots carrying out all but one of the tasks needed to grow millions of lettuces – everything from planting seedlings to watering, trimming and harvesting crops.

Spread’s farm is not only looking to improve efficiency and reduce labour costs, but also, through the use of LED lighting, to reduce its energy costs by almost a third.

LED lighting has made greenhouse

28 February 2017 www.newelectronics.co.uk

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“Wastage is a major issue for farmers. An agricultural project in Portugal found that more than 70% of the water used was being wasted.”Paul Evans

business operations with Imagination Technologies’ MIPS division. And, when it comes to agricultural technology, the one word that always comes up is ‘efficiency’.

“We found, from a project we were involved with in Portugal, that more than 70% of the water used was wasted, but trust in new technology remains a big issue,” Evans suggests.

Imagination has been using its technology to better manage the growing of blueberries with one Portuguese farmer.

“We have combined a Stoock edaphoclimatic monitor with IoT pump controllers and our Creator Ci40 boards running as internet gateways to provide connectivity to sensors deployed in the crop beds,” Evans explains.

The data that’s collected is then used by a control system for analysis and that results in more effective irrigation controls being applied.

In the UK, more than 4.6million hectares is used for arable farming, all of which needs to be maintained and treated in order to rid crops of disease or to monitor and tackle pests or weeds.

One of the problems associated with treating crops for disease is that farmers typically treat an entire field, even if the disease is localised. That is costly and wasteful so, in response, Intelligent Precision Farming has created an application that enables the farmer to synchronise field observations with software to create a variable rate chemical prescription for each field.

This means each field can be treated with the exact amount of chemicals required. By identifying the right location its ‘See’ app can save the farmer time by reducing the amount of chemical and number of applications required. The cost savings could be considerable.

As farmers look to increase yields, improve efficiency and reduce the environmental impact of their

operations, satellite technology is playing an increasingly important role in what is described as precision farming.

Satellite technology and in-situ sensors are being used to monitor variations in crops such as health, vigour and biomass, with images and data viewable on tablets and smartphones. As data is collected, it will be possible for farmers to use and, ultimately, share the information to forecast potential problems and deploy specific treatments proactively.

According to Richard Johnson, director of product marketing at agricultural vehicle manufacturer John Deere: “Educating the farmer is crucial, but farmers are looking to technology to help them to make more informed decisions, as they are not only under pressure to increase yields, but also to reduce costs.”

Deere developed an automated guidance system nearly 17years ago that enables tractors and combine harvesters to guide themselves. “But, until you demonstrate how technology can improve efficiency and customers can start to see a pay back, adoption will be slow. Precision agriculture is not new and we have been involved in this segment for some time. But it has taken 10 years for our technology to go mainstream,” Johnson says.

“The Autotrack guidance system uses satellite technology to provide planting accuracy down to 2cm. This limits mistakes and means equipment can be driven without overlap. Autotrack is deployed in more than 300,000 pieces of equipment and, today, most vehicles come with GPS guidance.”

Accuracy to within a few centimetres is now commonplace, but the sector is also seeing a move from guidance to machine automation and connectivity.

“We are not just looking at steering; today, we can also control spraying or seeding,” Johnson explains. “We have much greater control and can shut off boom

COVER STORY AGRI-TECH

farming a much more attractive proposition. According to Simon Duggleby, technical marketing manager, electronics with RS Components: “We are seeing a real shift towards high-efficiency LED lighting and that’s enabling farmers to extend their growing seasons. Lighting can be activated when it is required and with LEDs it is easier to tune their spectral output.”

Purple light, for example, provides sufficient illumination for photosynthesis, while green light has been shown to be effective in stimulating the production of larger leaves.

In Japan, the robotic farm is not seen as replacing labour, but more as complementing it.

“Our new farm could become a model for other farms, but our aim is not to replace human farmers, but to develop a system where humans and machines work efficiently together,” said JJ Price, Spread’s global marketing manager.

The agricultural sector in Japan is turning to robots to address the problems associated with a shrinking workforce and Panasonic has been testing a robot that, by using a camera and image sensor, can detect ripening tomatoes on the vine and pick them without damaging them.

While smarter agriculture will require the greater use and deployment of IoT applications, another interesting trend is how technology is enabling high-density and urban farming. “Producers are turning loft and roof spaces into agricultural spaces,” says Duggleby. “In these environments, moisture and other sensors can, as with outdoor fields, optimise irrigation to ensure more efficient use of water and nutrients.”

But, in order for technology to be embraced, farmers need to recognise and understand its value and the advantages it can bring them.

“Wastage is a big issue for farmers,” says Paul Evans, director of

“There’s been a real shift towards high-efficiency LED lighting and that’s enabling farmers to extend their growing seasons.”Simon Duggleby

www.newelectronics.co.uk 28 February 2017

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Published by

OUTLOOK 2018

D R I V I N G Y O U R T E C H N O L O G Y A G E N D A

001_NESP_OUT18_cover.indd 2 27/10/2017 15:08

Sponsored by

PRODUCTS IN FOCUS• SENSOR TECHNOLOGY

• INTERNET OF THINGS

• WIRELESS CHARGING

• INTERCONNECTIONS

• RF & MICROWAVE

• EMBEDDED SOFTWARE

• AUTONOMOUS SYSTEMS

28 NOVEMBER 2017

001_NESP_NOV17.indd 1 22/11/2017 11:30

14 11 July 2017 www.newelectronics.co.uk

In the last two years, consumers have become increasingly discerning when it comes to audio quality

and expect to enjoy full compatibility between their devices, regardless of the brand.

A report commissioned by Qualcomm – ‘The State of Play’ – found consumers were willing to pay for products that met those requirements and that, in an already crowded market, manufacturers and developers who looked to address those needs would bene� t.

Improving sound quality and compatibility are providing a vital competitive edge, but while audio technology has come a long way in a relatively short time, consumer expectations continue to grow apace.

Qualcomm Technologies recently used a developers’ conference in China to unveil what it described as its next generation direct digital feedback ampli� er (DDFA) audio technology.

Targeted at high-resolution audio devices, such as wireless speakers, soundbars, networked audio and headphone ampli� ers, DDFA is intended to replace more traditional class D ampli� ers with an all-digital pulse width modulator, while its closed-loop architecture means that it can compensate for nonlinearities of power supplies and output stages. The result is that it can deliver much higher � delity audio and greater design � exibility, while retaining the advantages traditionally associated with class D ampli� ers.

Anthony Murray, general manager, voice and music, with Qualcomm Technologies, said the ability to deliver an improved sound experience was a major focus for audio technologists.

“DDFA is intended to help customers who are having to meet the needs of increasingly audio-savvy consumers,” he suggested.

“While DDFA has previously been used by premium audio manufacturers, this new release

The interface of choice

means many more OEMs will be able to integrate high-performance ampli� er capability into their products.

“The audio market is being transformed, whether that’s how consumers access their music to high resolution audio.

“We’re also seeing a dramatic increase in the demand for voice technology on the back of the emergence of smart assistants and speakers, such as the Home and Echo,” he says.

Voice recognitionDemand for voice recognition technology is growing and, while it � rst appeared in analogue form back in the 1950s, it’s a technology that holds

Below: The AcuEdge Development Kit from Microsemi can deliver enhanced audio processing capabilities

the prospect of changing the way in which we interact with our electronic devices.

Voice has traditionally been seen as a very complex technology and only available as a solution to those companies with deep pockets and the ‘super expertise’ to implement it.

Today, it’s a technology that is more widely available. Word error

rates have fallen signi� cantly and machines are quickly becoming as accurate as humans.

“As a result, voice is expected to encourage a host of new products, as well as improve existing devices,” according to

Murray.Sales of voice-activated

digital assistants, such as Google Home or the market leading Amazon Echo, have been running at around

Major changes are happening in the audio

market, but a key driver has been the emergence

of smart assistants and speakers. By Neil Tyler.

Imag

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15

“The performance of voice controlled products is markedly better. Key drivers have been set top boxes and smart TVs, where voice commands can be complex.”Shahin Sadeghi

pre-recorded. But there are also: speaker independent systems, in which no training is required; discrete speech recognition systems, in which the users may have to pause between words to enable the speech recognition software to identify each separate word; and continuous speech recognition, where the system can understand a normal rate of speaking. It’s this latter space where there has been real improvement in recent years.

“The performance of voice controlled products is markedly better,” says Sadeghi. “Key drivers have been set top boxes and smart TVs, where voice commands can be complex.

“But whether it’s Amazon, Google or Apple, all the big players are now enabling more complete ecosystems.”

The rise of ‘smart speakers’ has accelerated over the past few years and they are now seen, according to Sadeghi, as hubs for smart homes. But voice recognition and voice direction is not only targeting the consumer market.

Increasingly, voice is being used across industries ranging from healthcare and telecommunications to the military and personal computing. It is being used in a growing number of commercial settings to improve the performance of employees and being used to transform data into speech to instruct workers.

Voice is no longer seen as ‘research’ or as an interesting ‘science project’; demand for voice recognition technology is surging and opening up a host of opportunities for smaller businesses and a growing number of companies are releasing development boards, processors and low power microphones to meet that demand.

In June, Microsemi unveiled its AcuEdge Development Kit for the Amazon Alexa Voice Service (AVS).

“AcuEdge can deliver enhanced audio processing and is intended to improve voice recognition rates in adverse or difficult audio environments,” Sadeghi explains. “We are seeing demand for voice recognition accelerating and are looking to provide a much faster and easier way to prototype devices and to assist in the development of human to machine (H2M) applications being driven by the IoT and automated assistance markets.”

The kit will enable third party developers and manufacturers to evaluate and incorporate Alexa functionality into any H2M application and does this by interfacing with Microsemi’s Timberwolf ZL38063 multi-mic audio processor.

Qualcomm Technologies has also unveiled what it calls its Smart Audio Platform. “We want to help manufacturers accelerate the development and commercialisation of smart and networked speakers,” Murray explained.

“The platform is flexible. It offers two SoC options based on our APQ8009 and APQ8017 devices and, when combined with a range of software configurations, means that OEMs will be able to create smart speaker systems for multiple products and categories.

“It’s an integrated platform that brings together processing capability, a variety of connectivity options, voice user interfaces and high end audio technologies. We are finding that users are demanding highly intuitive smart speakers.”

COVER STORY VOICE INTERFACE TECHNOLOGY

5million units per year, and market analysts are forecasting annual sales of more than 10m in 2017. The overall smart speaker/digital assistance market could reach 47m units by 2022.

While one significant company, Apple, has been accused of being late to the market, it has recently started work on a Siri-based device. Reports suggest it will be a voice-controlled speaker capable of responding to basic commands and queries but which, according to Bloomberg News, will have one key differentiator from those products already on the market – audio quality.

It is suggested that the speaker will offer ‘virtual surround sound technology’, using one speaker to create the impression that the sound is coming from several devices.

While Amazon and Google lead the market, Microsoft, IBM and Nuance are developing voice controlled products whose quality has improved significantly, allowing users to talk more naturally. Meanwhile, many companies are looking to enable complete residential IoT solutions.

“Automatic Speech Recognition (ASR) is defined as the ability of a machine or program to receive and interpret dictation or to understand and carry out spoken commands,” explains Shahin Sadeghi, Microsemi’s director of marketing and applications. “ASR Assist uses audio enhancement to target the human-to-machine voice interface specifically.”

Speech or voice recognition is a computer software program or hardware device with the ability to decode the human voice and uses ASR software.

“Most of these programs require the device to be trained to recognise a voice so that it can convert that speech into data accurately,” Sadeghi says.

A variety of voice recognition systems, including speaker dependent systems, require a series of words and phrases to be

www.newelectronics.co.uk 11 July 2017

Below: Companies like Microsemi, Qualcomm and XMOS want to help manufacturers accerate the commercialisation of smart speakers

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28 June 2016





14 February 2017

27162_NELE_DIGIKEyStrip 04/01/2017 09:32 Page 1

MEDICAL ELECTRONICS • ROBOTICS • SiC POWER • RECONFIGURABLE SARs

A forthcoming exhibition is set to refresh memories on key moments in the generation,

supply and consumption of electricity

A forthcoming exhibition is set to refresh

SPARKING AN INTERESTSPARKING

AN INTERESTSPARKING

AN INTEREST

001_NELE_FEB14.indd 1 07/02/2017 16:11

ww

w.schurter.co.uk

Light pipes for status displaySCHURTER improves upon a classic product: the new 6600-5 series IEC outlets are available with integrated light pipes. An intelligent, space and cost-saving solution for PDUs used in data centers and other multi-distributed power applications.

The human need for information continues to expand at record pace, while continual advancements in information and communications technology (ICT), strive to keep pace with this demand. New data centers continually appear in the most unconventional of places to support this growing demand. These data centers are under constant pressure to improve upon efficiency and reliability under growing regulatory requirements to reduce energy use and cost. Meanwhile, the demand for reliable transmission with increased speed must keep pace. At the base of this modern day economic demand and supply phenomena is an intelligent, reliable power supply and – at the base of that – a simple connector. SCHURTER is pleased to introduce its IEC outlets with integrated light pipes, which bring a simple yet improved solution to intelligent power distribution.

Freely configurableToday, PDUs often use LEDs mounted in between outlets to display a current status. The high packing density of servers in modern data centers demands the same of power distribution units. With SCHURTER’s appliance outlet, the integrated light pipes provide space and assembly cost savings over conventional strip designs. Service technicians are able to clearly see which systems are

working properly, or respond to required maintenance adjustments. The triggering of the LEDs is freely configurable, wherein each state can be clearly and independently represented. An outlet could, for example, signal an outage with a red LED, or a critical power consumption pattern with a yellow LED.

Cord retentionIn order to prevent against unintentional removal of a power cord, the new sockets offer a pull-out safety device. Depending on the arrangement of the sockets in

the bar – horizontally or vertically – the SCHURTER V-Lock or other cord retention systems with side latches can be used. Both systems are possible with outlets the 6600-5.

The outlet’s snap arms are currently designed for front panel dimensions of 1.7 or 2.0 mm. Versions for 1.0, 1.5 and 2.5 mm will follow shortly. And a 16 A version of the device socket with up to 4 light pipes will be launched in the near future as well.

Connectors

Optionally the SCHURTER 6600-5 is also available with only one or without light pipe.

www.newelectronics.co.uk 11

SCHURTER is an internationally leading innovator and manufacturer of electric and electronic components. The company focuses on safe power supply and easy-to-use equipment. Its extensive product portfolio comprises standard solutions in the fields of circuit protection, plugs and connectors, EMC products, switches, input systems and electronic manufacturing services. SCHURTER’s global network of representative offices ensures reliable delivery and professional customer service. Where standard products are unsuitable, the company develops client-specific solutions.

Product rangesCircuit protection; connectors; switches; EMC products

CertificationsSCHURTER products are certified according to the following standards and carry country specific approvals: UL, CSA, VDE (ENEC10), METI, CCC, KTL

Contact:If you require further information, please contact SCHURTER using the following information.

SCHURTER LTD 29 Pembroke Road Aylesbury Bucks HP20 1DB t: +44 (0)1243 810 810 e: [email protected]

www.digikey.co.uk

Technical data:• Ratings UL/CSA 15 A / 250 VAC; 60 Hz• With one, two or without integrated light pipes for status display• Compatible for V-Lock cord retention and other systems with side latches• Operation temperature -25 °C to 70 °C• Snap-in mounting and PCB terminals

011_NESP_NOV17.indd 11 22/11/2017 12:01

OUTLOOK 2018 SETTING YOUR TECHNOLOGY AGENDA18

OUTLOOK 2018

MOUSER ELECTRONICSMouser Electronics, a Berkshire Hathaway company, is an award-winning, authorised semiconductor and electronic component distributor focused on rapid New Product Introductions from its manufacturing partners for electronic design engineers and buyers. The global distributor’s website is available in multiple languages and currencies and features more than 4million products from over 600 manufacturers. Mouser offers 22 support locations around the world to provide best-in-class customer service and ships globally to over 550,000 customers in 170 countries from its 750,000 sq. ft. state-of-the-art facility south of Dallas.

Content marketing is a term that is bandied about a lot – more colloquially, it is often expressed as: ‘Content is

King‘. But what does that really mean – is it a trend or a short-lived fad? And why should design engineers care?

Originally, distributors were pioneers who hopped on a plane at the whiff of a new technology so they could sign a deal before their competitors. Gradually, though, semiconductor and component manufacturers came to understand the key role that distribution could play in opening new markets and providing real customer value.

Then, of course, manufacturers saw the economic benefit of focusing on product conceptualising, design and fabrication – leaving distributors to service customers directly. Now, most design enginers buy through distribution – this means they are also looking to get the information and support they need from distributors.

Mark Burr-Lonnon, Mouser’s senior

vice president, EMEA , Asia and Global Service, has often described Mouser as a marketing operation that specialises in electronics, but marketing has had to change in order to remain relevant. In reality, marketing has always relied on good content, crucially delivered in the right context. Today, people want and need much more and are not prepared to accept poor quality material. The best distributors work very hard to build opt-in databases, so they need to maintain a very high quality level of any form of content they distribute because that ‘unsubscribe’ button is always prominent.

So what constitutes good content? It’s quite simple: it’s material the reader finds interesting and useful. It may be simple to describe, but it’s hard to achieve because every reader has different needs and levels of knowledge, which change constantly. Two decades ago, when the web was just starting, engineers thought it was miraculous to be able to access

datasheets without waiting for the mail to arrive or a sales person to call. Catalogues and databooks that were out of date even before they were printed had been the best source of information. Well; we’ve moved on!

Mouser’s web site includes white papers, trend articles, technical articles, videos, blogs and applications notes. Then, of course, there are social media/business networking sites, which enable manufacturers, distributors and customers to interact within a community, but we’ll come back to that.

In essence, distributors must become a knowledge centre – perhaps the knowledge centre – for their customers. Everyone’s time is limited, design engineers with tight time-to-market deadlines more than most. They cannot afford the time to scour websites from A to Z. They want ideas, inspiration, solutions – and, ideally, to find all this information in one place.

This is where distribution can play a vital role. Mouser, for example, represents more than 600 manufacturers. It has pulled together information from all of them and tries hard to present it in a way which makes it easy for designers to find what they need. Let’s look at an example.

The Applications & Technology section of Mouser’s web site is the best place to start. Eleven applications sections are complemented by 24 technologies sections – everything from Energy Harvesting to the IoT, Power,

… but what does this mean for distributors and their customers?

CONTENT IS KING ...

018_NESP_OUT18.indd 18 27/10/2017 14:50

OUTLOOK 2018 DRIVING YOUR TECHNOLOGY AGENDA 19

www.mouser.com

MOUSER ELECTRONICS/ DISTRIBUTIONGRAHAM MAGGS, VICE PRESIDENT MARKETING EMEA

By developing different types of content as a knowledge centre and delivering them together with the design ecosystem, distributors can address the challenging issue of each customer needing different types and levels of information

RF, Robotics, USB and Wireless. This resource is being continually added to and updated.

If we look at Security, various suggestions include an IP camera. Click on the image and a typical block diagram appears, which lists all the necessary functions, ranging from video amplifier and transceiver to speaker and motor control. Click on any of these and a list of suppliers and appropriate products appears. Of course, these link to datasheets and further apps notes. If you go into this section through ‘technologies’, the most common product types are listed, with links to manufacturers and specific devices. Technical tutorials, videos, articles and white papers relating to each subject are included.

Importantly, details of design tools are included too. Mouser believes that development support such as dev kits, eval boards and reference designs are vital, especially for design engineers – Mouser’s key audience.

Mouser calls this broad offering the design ecosystem. It believes that designers need hardware, software and IP from one place – and, in this respect, only distributors can satisfy this requirement.

By developing different types of content as a knowledge centre and delivering them together with the design ecosystem, distributors can address the challenging issue of each customer needing different types and levels of information. The more

information that customers can provide about their specific requirements, the more we can match the material we send them to suit their needs.

We mentioned Social Media; Mouser participates fully in all the world’s prominent Social Media sites, yet does not believe that its role is to create such a site. We leave the platform-building to the specialists, preferring to deliver content appropriate for each user platform.

To increase the quality of material delivered to its customers, Mouser is investing in technical marketing support. This is resulting in some very interesting programmes through traditional and non-traditional channels.

Beginning with the traditional approach, Mouser partnered at the recent Electronics Design Show with key companies, including Texas Instruments and Red Pitaya, sponsoring two workshop sessions highlighting specific innovative solutions.

Red Pitaya’s CTO, Crt Valentincic, discussed its versatile tool that serves as a core building block for developing advanced projects in diverse applications. Using Red Pitaya, companies can test or prototype products faster and more cost effectively or even integrate it into new products. Then Garry Clarkson, senior FAE, Embedded Processing and Connectivity, at Texas Instruments outlined how BlueTooth 5 can improve existing designs and be an enabling technology for new projects.

Meanwhile, Mouser is sponsoring a new facility at the Politecnico di Torino. The Contamination Lab & Innovation Kitchen (CLIK) offers a stimulating environment where people with different backgrounds challenge each other to use the latest advanced technologies for innovation.

The opening event featured a hackathon, where students competed to develop a project and produce a working prototype for the creation of an innovative voice-controlled virtual assistant. This required skilful integration of leading technologies like intelligent voice recognition, using tools like the Raspberry PI 3 to create a smart environment using a voice-activated virtual butler. The hands-on opportunity to ‘make’ gave the students an innovative way to experiment and apply their classroom knowledge.

A third example is Mouser’s support for events run by Hardware Pioneers, a community of more than 6000 people building IoT products. In May, Hardware Pioneers ran a successful conference covering ‘The Role of Design and UX in IoT Products’. More recently, the ‘IoT and Connected Hardware Showcase’ was attended by 300 people wanting to explore products being demonstated by some of the UK’s best IoT start-ups.

The message is simple: if distributors are to stay relevant to the markets and customers they serve, they must participate fully in the innovation process. For Mouser, as well as offering the latest products and technologies, this means playing an active role within the electronics design community worldwide and becoming a knowledge centre for designers and developers with easily-available high quality and, above all, useful content.

018_NESP_OUT18.indd 19 27/10/2017 14:50

EDIT

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2018/2019 Media Pack www.newe l e c t ron i c s . co. uk

Comment The editor’s overview of a particular innovation or recent development across the industry.

News & Analysis Giving the story and outlining its significance to electronic design engineers

In-depth cover storiesThese three-page features offer insight into important topics within the industry

Technology WatchThese two page features run throughout the magazine and every edition to cover key issues and innovations within research & development, embedded design, communications design and system design.

Interviews A two page in-depth interview with a senior industry figure.

Special Supplements As well as a breadth of information across electronic engineering design, our readers need a deeper insight into specific areas or particular industry issues. To meet this need, New Electronics runs special supplements and extended special reports throughout the year.

New Electronics strives to keep designers and managers abreast of the latest developments in the world’s fastest moving industry. Its unique content provides design engineers with practical information in an exciting and compelling format. Our highly experienced team of journalists includes qualified engineers with exceptional expertise and a genuine passion for their subject. The information over provides a good cross section of the high value content readers receive in every issue of New Electronics:

18

25 July 2017 www.newelectronics.co.uk

The Alan Turing Institute is bringing a different approach to some of

the issues associated with Big Data. By Graham Pitcher.

In June 2013, Sir Mark Walport

and Professor Dame Nancy

Rothwell, co chairs of the Council

for Science and Technology, sent

a letter to then Prime Minister

David Cameron entitled ‘The Age

of Algorithms’. The letter contained

eight recommendations, the sixth of

which was the establishment of a

National Centre to promote advanced

research and translational work in

algorithms and the application of

data science. “This could fittingly be

named the ‘Alan Turing Centre’,” they

noted.

‘Big Data’ also featured in the

‘Eight Great Technologies’ speech

made in 2013 by ex Industry minister

David Willetts in which he outlined

areas where Government investment

could support the development

of innovative technologies and

strengthen the UK’s competitive

advantage.

Picking up on this theme, the Alan

Turing Institute was founded in 2015,

looking to research some of the big

challenges in data science.

So what is ‘Big Data’? “It’s a buzz

phrase with lots of layers,” said Dr

Anthony Lee, one of the Institute’s

strategic programme directors.

“It refers to the huge amount of

data available as a result of data

collection and digitalisation in all

sectors. And everyone is recognising

the importance of data to industry

and the economy, amongst other

things.”

Why the focus on Big Data? “In

some respects, Big Data has been

around for a decade,” he said.

“But lately, industry and scientists

have realised how useful the data

around us is. Before, we would try to

learn more about the world around

us using highly focused statistical

experiments, for example,” Dr Lee

explained. “Big Data has changed

the questions we can ask; we can

improve our understanding of society

based on the analysis of data, while

companies can build better products.

“The quality and quantity of data

Big issues

and information we are dealing with

nowadays is very heterogeneous.

Companies collect data about their

customers and can extract valuable

commercial benefit from it. Similarly,

we may broaden our knowledge of

the universe by analysing information

collated by space telescopes that are

either directed at carefully chosen

regions of space or designed to cover

a wide area.”

And Big Data is big; the term is a

representation of the fact that, during

the last 30 years, the amount of data

generated per year has increased by

a factor of 10 every two years.

Dealing with Big Data entails

bringing together people with a

range of skills. “There is a range of

inter-related themes,” Dr Lee noted.

“Machine learning is an important

part of data science and one way of

tackling the huge data sets. In the

past, artificial intelligence was more

about deterministic logic, while ML is

more about probabilistic reasoning.”

But he admits it’s not always

easy getting these people to work

together. “We have created a strong

interdisciplinary environment in which

leading academics can collaborate to

solve problems which they wouldn’t

have been able to solve on their

own.”

And the Institute is bringing

together a diversity of people, with

The Alan Turing

Institute is bringing

together a diversity

of people, with pure

mathematicians,

classical statisticians,

computer scientists,

social scientists and

software engineers

contributing to

algorithms and

hardware.

018_NELE_JUL25.indd 18

19/07/2017 09:58

19

“Big data

is almost a

revolution and

the important

thing is that it

underpins many

aspects of the

economy.”

Dr Anthony Lee

strengths. It’s important that we

can draw on this diverse talent base

when we’re looking at problems.

“The UK enjoys a special position

in terms of maths and there’s a huge

strength in statistics. Alongside that,

its engineering strength dates back

to the industrial revolution.”

One of the issues with Big Data

is that, as the name suggests, the

problems are also big. So identifying

which challenges to pursue can in

itself be a problem

“We instigated a huge scoping

process,” he explained. “More than

1000 people contributed to this

process, which ended up with 100

research proposals being made.

“This allowed the Institute to

create a matrix of areas of interest

to researchers. The matrix blends

horizontal themes with vertical

industry sectors. And this is one

of the interesting things; the cross

cutting nature of the research

being embarked on here provides

challenges for everyone.”

Amongst the themes being

explored are performance failures

in large computer clusters,

understanding why they happen and

how to mitigate them. “There’s also

data centric engineering and smart

cities, as well as progress on secure

cloud computing.”

With the focus on maths and

computer science, observers might

be convinced that the Institute

is software oriented. But Dr Lee

disagrees. “It’s about everything

to do with Big Data and it’s why we

have horizontal and vertical focuses.

It’s not only about algorithms, it’s

also about the systems on which

they run; we’ll even be looking at chip

design and network interconnects.

”Deep learning is a good example;

you need to create a network, then

train it. You need mathematical

modelling, algorithms, hardware

and software skills to solve the

problems.”

Pointing out the close relationship

between software and hardware, Dr

Lee noted that Turing himself was

a mathematician, but was involved

with the early modelling of computers

and had insights into data analysis.

“Similarly,” he added, “von Neumann

was a mathematician, but developed

a computer architecture.”

Although established in 2015, the

Institute’s full research programme

began in October 2016. “We’ve

made good progress on our initial

focus areas,” he said. “Like all good

scientists, we’re solving challenging

problems, but ones that can be

solved.

“But progress is not as diffi cult

as some might think. While all

academics have core research

interests, some can see the value

in collaboration and will recognise

they can achieve things they couldn’t

before.”

While the Institute is endeavouring

to ‘hit the ground running’ and solve

some immediate problems, Dr Lee

said it was still important to keep

an eye on the ‘long game’, where

fundamental work might need to be

done.

So is the UK the leading player in

Big Data, as Willetts hoped for? “The

UK is a world leader,” Dr Lee agreed.

“That’s not to say other countries

aren’t paying attention to the topic.

“Big data is almost a revolution,”

he concluded, “and the important

thing is that it underpins many

aspects of the economy. Already,

there has been a large scale uptake

in the use of Big Data in decision

making.”

SPECIAL ISSUE BIG DATA

pure mathematicians, classical

statisticians, computer scientists,

social scientists and software

engineers contributing to algorithms

and hardware. “We really need these

people to work together if they are to

solve the challenges.”

A different point of view

The Institute’s mission as the UK’s

national institute for data science is

to bring a different perspective on

solving the challenges posed by Big

Data. “It’s world class fundamental

data science,” Dr Lee pointed out,

“as well as applied research. It’s not

only somewhere that people can start

to understand the shape of problems

surrounding data, but also a place

where the next generation of leading

data scientists can be trained.”

Alongside the Engineering and

Physical Sciences Research Council,

the Institute has fi ve partner

universities – Cambridge, Edinburgh,

Oxford, University College London

and Warwick – and four strategic

partners – Intel, Lloyds Register

Foundation, GCHQ and the Ministry

of Defence, and HSBC.

Dr Lee, a computational

statistician in the Department of

Statistics at Warwick, is strategic

programme director of the

partnership between the Alan Turing

Institute and Intel.

“Our university partners are

complementary,” Dr Lee noted. “They

all have mathematics and computer

science departments with global

reputations and each has specifi c

www.newelectronics.co.uk 25 July 2017

engineering technology defence andsecurity

smart cities fi nancialservices

health andwell-being

technologytechnology defence anddefence andsecuritysecurity

smart citiessmart cities fi nancialfi nancialservicesservices

health andhealth andwell-beingwell-being

engineeringengineering

mathematical representations

inference and learning

systems and platforms

understanding human behaviour

A matrix of research

interests blends

horizontal themes

with vertical industry

sectors, highlighting

the cross cutting

nature of the

Institute’s work

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NEW

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magazine for engineers or engineering management at their business addresses who directly control or influence the electronics design and specification function for electronics components, systems or materials and individuals responsible for the purchase of electronics components, systems or materials.

Not all magazine circulations are the same even if claimed reader numbers look similar. For your marketing message to work effectively, it must reach individuals who can influence a company’s investment decisions.

ABC 2016 Audit CertificateWith its high-quality content and database of extremely relevant potential customers, New Electronics is THE publication for electronic design engineers and the companies trying to reach them.



28 June 2016





10 October 2017

28810_NELE Mouser 02/10/2017 16:05 Page 1

AUTOMOTIVE ELECTRONICS • DIRECTIVES & STANDARDS • INTERCONNECTION

ADVANCING ARTIFICIAL INTELLIGENCEAs technology evolves so computing is having to move beyond traditional architectures

001_NELE_OCT10.indd 1 03/10/2017 12:08

ACCESS NE CONTENT THROUGH THE MAGAZINE92%


New Electronics’ circulation is a subset of MA Business’ UK design universe data which can identify individuals not just by job title but also by their important primary and secondary functions – such as their influence on design and purchasing decisions.

Analysis by industry/sector

DescriptionUniverse of electronic design sites

Universe of electronic designers

New Electronics sites

New Electronics copies

Electronics OEM 1599 11441 1580 3997

Intensive End Users 3171 19446 3878 7410

Non Manufacturing 2205 23027 2034 3943

TOTAL 6975 53914 7492 15350

Circulation Summary

Universe of electronic design sites 6975

Universe of electronic designers 53914

New Electronics sites 7492

New Electronics copies 15350

ABC average net circulation Jan to Dec 16 15625

Analysis by job function

General Management 5861

Design Management 9685

Product Design 10242

Software Design 5672

Research & Development 8222

Design Test 6654

Purchasing 6807

Systems Integration 6305

Note - an individual may have multiple job functions (ABC certified Jan-Dec 2016)

The results of New Electronics most recent reader survey showed that the magazine has a unique audience with the authority to spend, the desire to spend and the budget to spend. Can you afford to miss out?

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SIN

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POW

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Budget to spend:

5% have budgets in excess of £1,000,000

12% have between £250,000 and £1,000,000

83% have up to £250,000

43 pass their copy of NE onto their team or a

colleague

96 rate the content as good to excellent

72 initiate/ recommend their purchasing

decisions

57 choose their supplier

86 have made purchasing decisions based on what

they read in NE

%

%

%

%

%




28 June 2016





10 January 2017

27162_NELE_DIGIKEyStrip 04/01/2017 09:32 Page 1

INDUSTRY 4.0 • UK START UPS • EMBEDDED MEMORY • CODE INJECTION

INSIDE KNOWLEDGEInnovations in radio technology are improving transport tunnel safety and management

001_NELE_JAN10.indd 1 04/01/2017 09:43

WOULD CHOOSE NE IF THEY COULD ONLY READ ONE ELECTRONICS DESIGN MAGAZINE

73%

The British Engineering Excellence Awards (BEEAs)were launched in 2009 to champion and celebrate design innovation and excellence.

Organised by New Electronics and sister publication Eureka, the BEEAs has established itself as one of the industry’s most prestigious & important events in the calendar of UK electronics design engineers.

Each year, hundreds of entries are debated and analysed by a judging panel of high profile electronics industry experts, which includes the winners of the previous year’s Grand Prix and Design Engineer of the Year Awards.

Sponsors have included Digi-Key, Cambridge Consultants, National Instruments and RS Components, so if you want to influence design engineers and associate your brand with the highest quality event, the British Engineering Excellence Awards provides the perfect platform.

The sponsorship opportunities provide a rolling 12 months marketing campaign through New Electronics and Eureka magazines, websites and emails.


BEEA

S

www.beeas.co.uk

The Electronics & Embedded Design Shows (EDS) were launched to finally provide a UK event truly focussed on electronics design. Using MA Business’ marketing leading brands, including New Electronics, our huge design engineering database and our close links with the key industry associations and stake holders, the Electronics Design Show has done just that.

2018 will be the sixth year of New Electronics staging EDS and will see even larger numbers of design engineers visiting our 200+ exhibitors, 20+ free high quality conference key notes, 30+ free practical hands-on workshop sessions. The Electronics Design

Show combined with the Embedded Design Show is THE UK event for electronics design. If you are trying to target this difficult to reach group of decision makers then this is a must attend event.

ELEC

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4,200+ visitors

72% attended specifically to source suppliers

39% came to the show to find a solution to a specific design problem

9% had budget in excess of £1 million

71% were the final budget decision maker

EDS 2017 IN NUMBERS


www.engineering-design-show.co.uk

PCB Design & Manufacturing Live is a new, unique ‘roadshow’ style event brand new for 2018, bringing electronic design engineers together with market leading suppliers of products & services needed to produce high quality PCB design.

Created to provide answers for busy engineering and manufacturing professionals who want to get in, get around, get solutions to their electronic design problems and get back to work with the minimum of time and fuss – the exhibition is open from 08:30 – 14:30 on Thursday 10th May 2018.

The event will host a number of technical workshop sessions, led by senior electronics engineers from industry thought leaders and other highly respected speakers.

Co-located with Engineering Materials Live and the FAST Show, the combination of these three complementary events creates an attractive forum for engineers and managers to new suppliers.

If you’re looking for a cost effective way to interact with this niche audience, PCB Design & Manufacturing Live should be in your plan.

2018/2019 Media Pack www.newe l e c t ron i c s . co. ukPC

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LIVE

10TH MAY 2018

www.pcbdmlive.co.uk

New Electronics is the market leading platform for electronic design engineers. If you are trying to reach these key decision makers, then New Electronics and its extended brands, is your must-have partner. If your objective is to raise your profile, generate leads for your sales team, stay one step ahead of your competitors, interact face to face with this hard to reach group or a combination of these, New Electronics provides a trusted and effective route to your customers, our audience.

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Magazine & Digital Edition

2018 brings the New Electronics 50th anniversary and maintains its place as the market leading title for UK electronic design engineers. The publication and online digital edition provide the go-to resource for the latest news, analysis, comments and opinion affecting their day-to-day lives.

Special SupplementsPublished four times a year,

Products in Focus is designed to highlight some of the latest product and component launches. Our annual Outlook supplement provides electronic design engineers with a series of features explaining the developments and challenges for specific technology areas throughout the coming year.

OnlineComplementing the market

leading print publication, the New Electronics website is accessed by 65,000 + unique visitors each month, generating upwards of 250,000 monthly page views. Content is updated daily with breaking news and unique, in-depth technical articles. www.newelectronics.co.uk can provide the creative interactive marketing solution to suit your needs and budget.

E-NewslettersOur weekly e-newsletters

give you access to the inbox of more than 12,000 opted-in electronic design engineers, seeking the most important news, views & technology updates.


MONTHLY WEBSITE PAGE VIEWS250,000

DEDICATED PRINT READERS

E-NEWSLETTER SUBSCRIBERS12,000+ REQUESTED

READER RATE98%

15,650


Technology SpotlightsEach Technology Spotlight

is designed to provide information on topics important to electronic design engineers. Your full editorial article is hosted on the New Electronics website with an engaging brief emailed to 12,460 opted-in subscribers. Very good for lead generation, we supply full contact details for all people that click through from the headline to the main story.

SocialNew Electronics hosts

numerous social media routes to keep pace with the fast moving electronics industry. Our global Twitter reach boasts upwards of 20,000 followers seeking the latest technology updates.

Solus e-shotsOur best lead generation

product, solus e shots are timed to suit the client, and all response generated goes to one advertiser, together with a comprehensive report of opens, clicks and again comprehensive contact information on all respondents.

WebinarsNew Electronics can host,

promote and deliver your webinar to a unique pre-defined, relevant and engaged audience ensuring maximum benefit and attention is achieved.

PCB Design & Manufacturing Live

A new one day ‘roadshow’ style event, designed to connect electronic design engineers together with market leading suppliers of products and services needed to produce high quality PCB design. A cost effective, powerful way to reach designers and buyers.

BEEAsEstablished in 2009 to

promote the best of British engineering design, the British Engineering Excellence Awards have become a prestigious and sought-after award that recognises truly outstanding design innovation.

Electronics & Embedded Design

ShowThe Electronics & Embedded Design Shows combine to create the must-attend event for anyone involved in electronics design. The two-day event takes place at the Ricoh Arena, Coventry and offers a high level conference programme, practical workshop sessions and over 200 exhibitors. The exhibition sells out each year and is attended by more than 4,200 design engineers.

MONTHLY WEBSITE UNIQUE USERS65,000

REQUESTED READER RATE

VISITORS TO NEW ELECTRONICS EVENTS EACH YEAR5000+ SOCIAL MEDIA

FOLLOWERS20,000+

Online

Website per month

Leaderboard £3500Top banner £2500 Mid banner £1900Top message panel £2500Large message panel £1950Small message panel £1350Sidekick panel £3500Billboard £5000Native category sponsorship

£3500

Premium Video £1500

Video £950 per video

Premium white paper £1500

White paper £950 per white paper20

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Print

DisplayFull page £3200Half page £1950Quarter page £1250Premium position surcharge + 10%

Advertorial Double page spread £6500Full page £3500

Other options Belly band £8000Barn door £10000Cover wrap £10000 *All our products are fully GDPR compliant & verified

by the DMA (Direct Marketing Association)

E-Newsletter

Sponsored news £1200 per insertion

Banner £1200 per insertion

Webinar £4950 per campaign

Technology Spotlight £1200 per insertion

Solus HTML e-shot £3500 per email

Lead Generation

Further options on request: please contact Peter Ring or James Creber


CON

TACT

Advertising

Peter [email protected] 169102

James CreberSales [email protected] 989684

Editorial

Neil [email protected]

Graham PitcherConsulting [email protected]

Bethan GryllsDeputy [email protected]

Production

Nicki McKenna Production [email protected]


New Electronics is part of MA Business, a division of the Mark Allen Group.

MA Business manages a wide portfolio of business-to-business brands. These include market leading titles Eureka, Engineering Materials, Machinery, Machinery Classified, Manufacturing Management, New Electronics, and FAST (Fastening & Assembly Solutions and Technology) for the UK’s manufacturing and engineering community of qualified engineers; Land Mobile and Tetra Today, magazines dedicated to the wireless technology and critical communications industries; Recycling & Waste World, the catalyst for change in the resource management community; HR, the award winning magazine for HR directors; and PrintWeek, the highest-circulating and most widely read printing industry title in the UK.

New Electronics is published by MA Business, Hawley Mill, Hawley Road, Dartford, Kent, DA2 7TJ Telephone: 01322 221144 www.newelectronics.co.uk

2018/2019 media pack -...

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