brandbookserver.bulclima.com/.../bulclima/bulclima_2020_brandbook.pdf · 2019. 10. 10. · 19 |...

1 | Bulclima brandbook

Brandbook


Sign.


Main logo. Cyrillic and latin version.


Main logo. Cyrillic and latin version on black.


Main logo. Cyrillic and latin version on dark blue background.


Main logo. Cyrillic and latin version on light blue background.


Logo sign, logotype, and slogan.Cyrillic and latin version.


Logo sign, logotype, and slogan on black background.Cyrillic and latin version.


Logo sign, logotype, and slogan on dark blue background.Cyrillic and latin version.


Logo sign, logotype, and slogan on light blue background.Cyrillic and latin version.


Logo construction. Proportions of the sign, logotype.English version.Obligatory blank space around the logo.

x

2x2x 2x

4x

4x2x


Logo construction. Proportions of the sign, logotype.Bulgarian version.Obligatory blank space around the logo.

x

2x2x 2x

4x

4x2x


Logo construction. Proportions of the sign, logotype, and slogan. Bulgarian version.Obligatory blank space around the logo.

x

2x2x 2x 2x 2x 2x

4x

4x


x

2x2x 2x 2x

4x

4x2x 2x

Logo construction. Proportions of the sign, logotype, and slogan. English version.Obligatory blank space around the logo.


Corporate colors.Main blue color in diffrent color schemes.

R 58G 111B 228

Pantone 2727 C

RAL 5015

C 81M 63Y 0K 0


Corporate colors.Additional blue color in diffrent color schemes.

R 40G 37B 96

Pantone 2755 C

RAL 5022Night Blue

C 100M 100Y 31K 23


Corporate colors.Additional colors in CMYK color scheme.

C 52M 42Y 42K 6

C 5M 90Y 24K 0

C 70M 20Y 0K 0

C 5M 20Y 100K 0

C 60M 0Y 55K 0

C 0M 55Y 100K 0

C 59M 74Y 9K 0

C 65M 53Y 53K 53


ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz

АБВГДЕЖЗИЙКЛМНОПРСТУФХЦЧШЩЪЮЯабвгдежзийклмнопрстуфхцчшщъьюя

1234567890!@#$%^&*()_+

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz

АБВГДЕЖЗИЙКЛМНОПРСТУФХЦЧШЩЪЮЯабвгдежзийклмнопрстуфхцчшщъьюя

1234567890!@#$%^&*()_+

Corporate typography.

Mont Bold for titles.

Mont Book for paragraph text.


Corporate typography.

Title, Mont Bold, 30 pt., leading 36 pt.

Title, Mont Bold, 18 pt., leading 24 pt. Paragraph text, Mont Book, 11 pt., leading 15 pt.

Da ellam quae paristia sunduntiasit hiciasperro ex eostius as mod exces delis ipsunt qui autate res que ne voluptas eum es doluptas dipiendebis doluptae rerum nes ma quam re volupta-ti nihitatem nobitiae omni blaborit peratem. Isciur magnitatius mi, offic to

Cit oditati nvellic tem dolorioribus dolor-rorerum non rae vollorro officia sim aut ut am fugit pe ipsam net eos estiatiis et

Tur sinctatet dolorepudi re, con rerum quis mosti cusanto tatentectia sim quam dis doluptate nem rem. Et aut ommos et vid moluptatur molupta nobitam hillessi receaqu isciate escil intur, velique expe molore es dolum comnihit, volorepudit ex-plam net volorit aut ut et re maios se pore, te volores quidusae. Name nullaut platio. Itaquaecus videreh endaeperum qui qui te pedi dolupta tquiam dolorpo rerupta eaquatur seque et labo. Et rehende llaboris maxim quundigenis a id et iundipicipit eum faceperae ped quatatu riberchil ipsam, verchil luptaqua-tur, commodita quam facimaio et, idebiti aborpore mollenisim acestiis minciis dolecae rferore pellentia dis ab int alitae. Ut


Incorrect colour use

Placing over a busy background

Changing the fonts

Stretching / narrowing the corporate logo

Rotating the logo

Altering proportions

Adding visual effects

Applying contours

Rearrangement of the elements

Logo.How not to use the logo.

Bulclima


Business Documentation.Business Cards.


Business Documentation.Letterhead A4.


Business Documentation.Folder A4.


Business Documentation.Stickers.

15x15 cm 20x20 cm


Business Documentation.Power Point Presentation.


Business Documentation.Email Signature.


Business Documentation.Newsletter.


Business Documentation.Bus.

brandbookserver.bulclima.com/.../bulclima/bulclima_2020_brandbook.pdf · 2019. 10. 10. · 19 |...

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