We have great NEWS, it has been agreed that we can now offer advertising in the IMEX Frankfurt Preview (for information see page 5). The Preview will be posted with visitor and hosted buyer badges before the show, it will also be emailed in digital format to registered attendees. This means you will get into buyers and visitors minds at the moment they receive their badge.

The Preview will cover all important information that visitors need for IMEX 2019. Advertisers will once again have the opportunity to add video content to their advertisements in the digital edition for maximum impact.

IMAGINATION

#IMEX19 imex-frankfurt.com

All the advertising information you could need for IMEX 2019

2019 ADVERTISING ON SALE NOW!

2 IMEX 2019 Advertising Rates

IMEX FLOORPLAN SPONSORSHIP INTHE SHOW PLANNERBe the only advertiser visitors and hosted buyers seewhen they refer to the fold out Floorplan map. The mapwill fold out from the back cover. Premium Sponsorship includes: • A strip advertisement on the IMEX Floorplan map• Your stand highlighted on the IMEX Floorplan map• Full Page advert facing the fold out IMEX Floorplan

map€12,500

PREMIUM FULL-PAGE ADVERTISING

• Outside Back Cover €9,495• Inside Front Cover: €7,495• Inside Back Cover: €6,495• Full Page opposite Welcome/ Contents: €4,995 • Full Page opposite start of Exhibitor Listings: €4,495

TWO-PAGE ADVERTORIAL FEATURE

A branded advertising page, plus a full-page opportunityto offer details of what you are doing on your standduring the 3 days of IMEX, with your two-pageadvertorial spread in the IMEX Show Planner. • Limited opportunity: Only three spots available• Your ad is on the right, and your advertorial copy is on

the left• A great way to get your message to buyers who don’t

have appointments with you!€7,995

SHOW PLANNER FRONT COVERSTRIP ADVERTISEMENT

Showcase your brand on the front of the Show Plannerwith a Front Cover Banner advertisement! Also includes a full-page advertisement inside the ShowPlanner.

€9,495

NEW

NEW

NEW

15–17 May 2018

Frankfurt

SHOW PLANNER

The worldwide exhibitionfor incentive travel, meetings

and events

15–17 May 2018

imex-frankfurt.com#IMEX17

2018

NEW: IMEX SHOW PLANNER PREMIUM ADVERTISING

IMEX 2019 Advertising Rates 3

ADVERTISING RATESOutside back cover €9,495

Inside front cover €7,495

Inside back cover €6,495

Double page spread €6,495

Full page €3,495

Half page €1,995

Quarter page €1,195

Front Cover strip: • Front Cover Banner, • includes a full-page advertisement inside the Show Planner €9,495

IMEX Floorplan Sponsorship in the Show Planner:  • Strip advertisement on the floorplan map,• Your stand highlighted on the Floorplan map • Full page advert facing the fold out map(see example above)

€ 12,500

IMEXSHOW PLANNER

The 48-page, A4, Show Planner will be magazine stylewith a fold-out floor plan, event and education listings,partner acknowledgements and an easy-to-read A-Zexhibitor list.

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Floorplan Sponsorship€12,500

Includes:• Strip Advert• Logo pointing to stand• Full page advert facing

fold-out map

4 IMEX 2019 Advertising Rates

SHOW PLANNER FRONT COVER STRIP ADVERTISEMENT

15–17 May 2018

Frankfurt

SHOW PLANNER

The worldwide exhibitionfor incentive travel, meetings

and events

15–17 May 2018

imex-frankfurt.com#IMEX17

2018

#IMEX17 11

EVENT PROGRAMME

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Association Day and Evening12:30 - 22:00, Congress Center MesseFrankfurt; Marriott FrankfurtOrganisation: IMEX Group

A new three-stream programme for all levels ofassociation executive exploring critical issuesincluding membership engagement, effectivevolunteer strategies and attracting sponsors.Sposnored by Congress Frankfurt, FlandersMeeting & Convention Center Antwerp, SingaporeExhibition & Convention Bureau, Business EventsAustralia and Vienna Convention Bureau.Association Evening is sponsored by MarriottFrankfurt.

EduMonday: DieUnterbrechung komplexerGastronomie Strukturen - Wiewir das Unmögliche möglichgemacht haben14:00 - 14:50, EventTech Academy, Illusion 3,level C3, Congress Center Messe FrankfurtOrganisation: heycater!Track: Business Skills

EduMonday: Improve yourgeneral session14:00 - 14:50, Play Room, level C3, CongressCenter Messe FrankfurtOrganisation: Play with a PurposeTrack: Creative LearningCredit: CMP-IS Domain G: Meeting or EventDesign 0.5 CE. ILEA Approved

EduMonday: Meetology®masterclass stage 3 Interact -communicating with ease andclarity14:00 - 14:50, The Meetology® Lab, level C3,Congress Center Messe FrankfurtOrganisation: The Meetology® LabTrack: Personal Development

EduMonday: Technology andthe meeting of the future14:00 - 14:50, Room Illusion 1, level C3,Congress Center Messe FrankfurtOrganisation: MPITrack: Research and TrendsCredit: CMP-IS Domain A: Strategic Planning 0.75CE. ILEA Approved

EduMonday: The art ofnetworking and selling at tradeshows14:00 - 14:50, Room Illusion 2, level C3,Congress Center Messe FrankfurtOrganisation: Ovation Global DMC - MCI GroupTrack: Business SkillsCredit: CMP-IS Domain I: Marketing 1 CE.

EduMonday: White space14:00 - 14:50, The White Space. level C3,Congress Center Messe FrankfurtOrganisation: Breining Group Inc.Track: Creative Learning

EduMonday: PCMA BusinessSchool - making betterdecisions when it counts most14:00 - 17:00, Room Fantasie, level C3,Congress Center Messe FrankfurtSpeaker: Tremaine du Preez, Author, Researcher,The Coaching ClubOrganisation: PCMATrack: Business SkillsCredit: CMP-IS Domain E: Human Resources 3 CE.

The choices you make today determine yourpersonal and professional success tomorrow. JoinTremaine du Preez in a practical workshop toidentify the behavioural stumbling blocks to howyou process information. Explore how stress andemotion wreak havoc on your quality of thinkingand what you can do to sharpen your criticalthinking skills. Note that registration is required forall events on Monday including this one.

EduMonday: 10 hacks we usedto become number one onGoogle for meeting rooms15:00 - 15:30, EventTech Academy, Illusion 3,level C3, Congress Center Messe FrankfurtOrganisation: Spacebase GmbHTrack: TechnologyCredit: CMP-IS Domain I: Marketing 0.5 CE.

EduMonday: Digitale Live-Kommunikation bei Events -mit Twitter und Instagram15:00 - 15:30, Room Illusion 1, level C3,Congress Center Messe FrankfurtSpeaker: Christina Quast, Hashtaghüterin, CQ -Christina QuastOrganisation: CQ - Christina QuastTrack: Marketing and Social Media

Um Events erfolgreich zu gestalten, sind sozialeNetzwerke eine wichtiger Bestandteil. Was ist kanndie digitale Live-Kommunikation bei Events leisten?Tipps zu Storytelling, Live-Berichterstattung undMonitoring mit Twitter und Instagram.

EduMonday: Five simple stepsto win big in the conferencemarket15:00 - 15:30, Room Illusion 2, level C3,Congress Center Messe FrankfurtOrganisation: Conference ConverterTrack: Business SkillsCredit: CMP-IS Domain F: StakeholderManagement 0.5 CE.

EduMonday: Ignite the meeting15:00 - 15:30, Play Room, level C3, CongressCenter Messe FrankfurtOrganisation: Play with a PurposeTrack: Creative Learning

EduMonday: Meetology®masterclass stage 4 Resolve -overcoming differences15:00 - 15:30, The Meetology® Lab, level C3,Congress Center Messe FrankfurtOrganisation: The Meetology® LabTrack: Personal Development

EduMonday: White space15:00 - 15:30, The White Space. level C3,Congress Center Messe FrankfurtOrganisation: Breining Group Inc.Track: Creative Learning

EduMonday: How to talk aboutyour venue to convert more leads16:00 - 16:50, Room Illusion 2, level C3,Congress Center Messe FrankfurtOrganisation: Conference ConverterTrack: Business SkillsCredit: CMP-IS Domain H: Site Management, 1 CE.

EduMonday: Meetology®masterclass stage 5 Influence -changing minds andbehaviours16:00 - 16:50, The Meetology® Lab, level C3,Congress Center Messe FrankfurtOrganisation: The Meetology® LabTrack: Personal Development

Front Cover Banner advertisement, alsoincludes a full-page advertisement inside theShow Planner) Only €9,495

Strip advert on front cover

Full page advert

FOR ALL ENQUIRIESPlease contact

Tom.jones@upperstreetmedia.comor telephone 020 3409 0622.

IMEX 2019 Advertising Rates 5

IMEX PREVIEW DIGITALAND PRINTED - 2019

ADVERTISING RATESHeadline Sponsorship €9,995

Inside front cover €4,995

Outside back cover €4,995

Inside back cover €4,995

Double page spread €3,995

Full page €2,500

Half page €1,500

Quarter page €895

The Preview will cover all important information that visitors need for IMEX 2019, and will be posted with visitor and hosted buyer badges before the show. This means you will get into buyers and visitors minds at the moment they receive their badge

It will also be emailed in digital format to the registered attendees database, before the show. Advertisers will once again have the opportunity to add video content for maximum impact.

IMEX 2016 Show Preview 76 IMEX 2016 Show Preview

CAFE

IMEXCAFE

IMEXCAFE

CAFE

INSPIRATIONHUB

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NETHERLANDS

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CANADA

LASVEGAS

AUSTRALIAINDIA

HONG KONG

JAPAN

SINGAPORE

SEOUL

KOREA

SOUTH AFRICA

CYPRUS

SLOVENIA

GREECE

ITALY

MOROCCO

CANARIAS MADRID

TURKEY

SPAIN

PARIS

SICILYBALEARICS

AUSTRIA

MONACO

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FLANDERS

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GERMANCONVENTION

BUREAU

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PRAGUE

RUSSIA

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Wellbeing Map

#IMEXrunWednesday 20th

April 07:00 Thailand CaféPop up massage area Pasta Pot Sushi Station

More wellbeing outside the main hall

Be Well LoungeLevel 9.T, Hall 9

Key

Cafés Serving healthyoptions

Exhibitor Wellbeing

IMEXWellbeing

IMEXInspiration Hub

Stand G680

Norway Convention Bureau

Stand F220Organic smoothies

with blueberriesand bu� ermilk

Visit FinlandStand F260

Arctic berries and juices 16.30–17.30

Air PartnerStand G220

Smoothies between 11:00–12:00

Steigenberger Hotel GroupStand E160

Muesli, smoothies and yoghurt

between 10:00–11:00

Las Vegas Convention and Visitors Authority

Stand B225Fresh fruit and

smoothies10:00–11:00

Café

Cafés

Media Café

Switzerland Convention and Incentive Bureau

Stand E140Swiss Bircher Muesli

and apples, all day

Stu� gart Convention Bureau

Stand F020Fresh juice, fair traded

coff ee and foot balm, all day

Supported by Munich Convention Bureau and Weichlein Tours +

Incentives. Programme brought to you by Inner Sense.

Hya� Regency Recharge Zone

Take up theBe Well

Challenge on the IMEX App

Half pageadvert€1,500

Full page advert with online video €2,500

6 IMEX 2019 Advertising Rates

With new exhibitors, new concepts, new educational tracks and extensive networkingopportunities, IMEX 2017 is setting out to expand the horizons of the meetings industry.Among the 3,500 exhibitors from 150 countries are a host of new industry suppliers, destinationsand venues. And to give you more time to explore, the show opens at 9.45am each day.

Two big themes define the 2016 education programme: ‘Business is personal’ focuses on personaldevelopment and wellbeing, and we consider how the sharing economy is reshaping the way wemeet, travel and do business.

The Inspiration Hub, home to 180-plus education sessions, hosts experts exploring personalbranding, business skills, creative learning, marketing and social media, research and trends andtechnology. Trends and future-led TED-type talks are taking place sponsored by Sweden.

On Monday 18 April, the prestigious PCMA Business School comes to Europe for the first time,hosted by Congress Frankfurt. Dr Kaihan Krippendorff, renowned business strategist and best-selling author, leads with ‘The Outthinker Playbook – Devising Disruptive Strategies’.

Association Day helps you focus on how relevant your association is to its members with a keynotefrom Charles Leadbeater, an innovation and creativity specialist. Exclusively Corporate @IMEX putsthe spotlight on meeting and event planning as a career taking delegates through a ‘mock trial’.

Altogether, for everyone in the industry, time at IMEX 2016 will be engaging, enlightening and life-enhancing.

SHOW PREVIEW

Hot from the stands latest news from exhibitors

Event and seminar highlights preview of the packed programme

What to do before you go and when you get there

15–17 May 2018

imex-frankfurt.com#IMEX18

We’ve all grown strongerthrough collaboration

2018

IMEX 15–17May 2018Frankfurt

JERUSALEMjerusalemcvb.com

your next conference destination!

IMEX 2016 Show Preview 1110 IMEX 2016 Show Preview

2015 was a great year for London. Hailed the world’snumber one tourist destination by Mastercard’s GlobalDestinations Cities Index, London welcomed majorconferences and events including London TechnologyWeek, Advertising Week Europe (both returning thisyear) and the European Society of Cardiology’s mostsuccessful congress to date.

Between 2009 and 2014, London saw an increase ofmore than 28% in business visits, with 3.3 million in2014, proving the city more attractive than ever for

event professionals. 2016 is set to be anothermomentous year. Landmark openings to add to theexisting 1,535 hotels in London include two Park Plazahotels in Park Royal and Waterloo, the Four SeasonsHotel at Ten Trinity Square and the Nobu HotelShoreditch London. The city will welcomegroundbreaking events, such as the AI Summit andNew Scientist Live, along with major congresses,including the European Respiratory Society and theEuropean League Against Rheumatism.

Celebrations and events are planned to mark the 40thanniversary of punk, the 400th anniversary ofShakespeare’s death and the Queen’s 90th birthday.Harry Potter will return to London for new adventureson the stage and the first-ever International RollingStones’ exhibition will open. The stage is set foranother world-class year.

conventionbureau.london

2016 is shaping up to be a historic onefor San Francisco. One of the city’smost beloved art installations willbecome a permanent fixture – theBay Lights, Leo Villareal’smonumental light sculpture made upof 25,000 LED lights, will now addshine and sparkle to the westernspan of the San Francisco OaklandBay Bridge from dusk to dawn, year-round.

One of the most acclaimed museumsin the U.S. reopens this year. Theexpanded 235,000 sq. �. SFMOMA(San Francisco Museum of ModernArt) includes seven levels of diverseart experiences, indoor and outdoorgalleries, and nearly 15,000 sq. �. offree, art-filled public space. Acrossthe city, wearable works of art will beon display at the de Young Museumfor the Oscar de la Renta

Retrospective, curated by notedVogue editor Andre Leon Talley.

San Francisco’s annual celebration ofeverything edible, Eat Drink SF,returns to the Fort Mason Center forArts & Culture in August. Expect awho’s who of Bay Area chefs showingoff their greatest achievements andoffering more than enough samplesto share.

Also this summer San FranciscoInternational Airport opens the newtorch-shaped Control Towerfeaturing a ribbon of glass reflectingsunlight during the day andilluminated by interior lighting atnight. Visitors can stand at the baseof the Tower and look up through theglass roof to enjoy the LED lightwaterfall.

sanfrancisco.travel

San Francisco celebrates art,architecture and food

Jerusalem - more thanyou thought

Australia’s business events industryhas a reputation for deliveringsuccessful events that consistentlyexceed expectations. To ensure thatAustralia’s cities and venues remaincompetitive on the international stage,massive investment has been dedicatedfrom state governments into capitalcities across the country. Thousands ofnew hotel rooms are being built andadditional flight routes will be openedthanks to renewed airline partnerships.

Key infrastructure developmentsunderway include the AU$1 billiondevelopment of ICC Sydney scheduledto open this December. The conventioncentre will be capable of holding fourfully separate concurrent events ofmore than 12,000 delegates and willhave a total exhibition capacity of40,000 sq. m. The surrounding Darling

Harbour will feature a new 600-roomhotel by 2017 and new retail andentertainment spaces.

In Melbourne the AU$210 million startof stage two of the MelbourneConvention and Exhibition Centre willsignificantly increase the footprint by20,000 sq. m. In Brisbane proposalshave been put forward for thedevelopment of the Queen’s WharfBrisbane, an iconic world-class resortand entertainment precinct that willfeature five hotels, including Ritz-Carlton, which will bring over 1,110 newpremium hotel rooms to the citycentre. A pedestrian bridge will provideaccess to South Bank, making thedevelopment within walking distanceof the Brisbane Convention &Exhibition Centre.

jeruslamecvb.com

Another world-class year for London

jerusalemcvb.com

סרט וידאו - ירושלים

הבאנר של כנס מחליטנים (אולי בקטן יותר)

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Daily1

38 IMEX DAILY 2015

Lanyon revealssmart cloud-based eventsmanagement

L ESS than 40% of event planners are creative thinkers de-spite 71% believing they have a creative approach to their

work, according to new research by London & Partners in part-nership with supplier directory MICEBOOK.com.

The research, which was developed to mark the launch ofthe London Convention Bureau’s Love the Event, Love the Ex-perience campaign, also reveals that while 53% of event pro-fessionals feel under pressure to deliver innovative events, lessthan a third of respondents say that risk-taking is encouragedby their organisation. Only one third said that they were al-lowed free time to think, and only 32 per cent agreed that cre-ative excellence is rewarded by their organisations.

More than 400 event planners were invited to find outwhether planning of events is dominated by rational left-brained or emotional right-brained thinkers. With under 40%of respondents shown to be right-brain thinkers, the studyhighlights that global event planners must push themselvesto embed creativity within their workplaces in order to deliverbold, dynamic events.

Tracy Halliwell, director of business tourism and majorevents at London & Partners, said: “Creativity and innovationare growing ever more important as clients demand event ac-tivations that set them apart from their competitors and deliverenduring memories for consumers. The experience itself isnow what drives the event, but it’s only by combining pioneer-ing ideas with concrete solutions that we can truly surpriseand delight.”

Respondents were tested using a 30-Second Brain Test de-vised by agency Sommer+Sommer. Its chief creative officer,Leonard Sommer, said: “An event without an extraordinary ex-perience certainly has less impact as memory systems in thebrain are not fully activated. To ensure an event leaves a lastingbrand impression, event planners need to incorporate uniqueemotional experiences, both to make them memorable and tohelp overarching messages resonate”.

Two-thirds of those surveyed blamed lack of time for ham-

pering creativity, with another 53 per cent blaming budget lim-itations. However, three-quarters of those surveyed believethat their team members are free to deliver creative ideas.

Chetan Shah, founder and CEO of MICEBOOK.com, said:“Whilst time-constraints and restricted budgets can sometimeshinder creativity, a balance is always needed between the cre-ative and the logical. Great teams bring together a mix of per-sonalities, approaches to work and creative or logical attributes.”

London & Partners Love the Event, Love the Experiencecampaign aims to encourage planners to embrace the emo-tional, creative aspects of event planning. Leonard Sommer,world known creative expert, will be on the London & Partnersstand at 15.00 this afternoon for networking, drinks and dis-cussion on creative thinking.

Stand F400 conventionbureau.london

MEETING and events technology company,Lanyon, is unveiling its new one-stop so-

lution at this year’s IMEX. Following a number of key acquisitions over

the past 18 months, the provider of cloud-based software for corporate meetings, eventsand travel claims its system is a smarter wayto drive business performance.

Lanyon brings together some of the indus-try’s best-in-class meetings, event and travelsoftware to create an offering that providescustomers with all of their solutions from onepartner. The software is used for managingcorporate meetings, events and travel pro-grammes, while helping hotels better connectwith corporate clients.

The hotel management software enableshotels to generate more profitable transientand group business, by processing higher vol-umes of electronic RFPs and by marketing in-telligently to corporate buyers.

Lanyon has united with Active BSG,Passkey and GenieConnect, for its latest ver-sion. This new Lanyon offers customers a so-lution that helps its customers manage allaspects of the event, from registration, at-tendee management, mobile, iBeacon, andpost-event marketing and follow up in oneplace. Lanyon is a trusted partner that runsmeetings and events for more than 80% ofthe Fortune 100.

An independent study by researchers Hob-son & Company found the average companysaw a three-year ROI of 448% by usingLanyon’s solutions.

Stand D680 lanyon.com

Event organisers encouragedto let their creative side show

Best-in-class pricing. Teambuilding with a

difference. Exceptional facilities.

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HOSTED BUYER 87.2% rated the paper excellent-good in terms of relevance of

content to their business93.8% rated the paper excellent-good in terms of quality of

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“Love this during the show each day.”,Hosted Buyer Debra Signer, DRS Consulting/SBMRI

EXHIBITOR“Taking advantage of marketing tools/opportunities such as the

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during the show and in the future.”, Dima Azarov, Sapporo Convention Bureau

VISITOR72.4% picked up a Daily Paper during IMEX

66.7% took it away to read on their return to the office75% have gone to see an exhibitor after seeing an advert

85% rated the paper excellent-good in terms of relevance ofcontent to their business

85% rated the paper excellent-good in terms of quality of contentand information

8 IMEX 2019 Advertising Rates

IMEX DAILY 20151

The worldwide exhibition for incentive travel, meetings and events Tuesday 15th May

Daily

IMEX DAILY 2017 01

Frankfurt 15-17 May @IMEX_Group

1

WELCOME to IMEX in Frankfurt 2017.The elements are in place for the indus-

try to do business, to make valuable connec-tions and to make the most of theirexperience this week.

The hall is set with inspiring new destina-tions, venues, hotels and technology suppli-ers; the education schedule is packed withmore innovative sessions than ever and in-dustry colleagues are arriving from all overthe world to share experiences at the manynetworking events this week.

“We’ve focussed our resources on creatingenhancements throughout the show so thateveryone will feel ‘I’ve had a great experiencehere this week’ whatever their needs and rea-sons for coming to the show,” said CarinaBauer, CEO of the IMEX Group.

More than 41 new stands and hundreds ofnew exhibitors from all areas of the world andthe industry offer buyers the chance to con-nect with many potential new suppliers, in-cluding Moldova Tourism, Meet Puerto Rico,Saudi Arabia, Kyoto Convention Bureau andmany new technology suppliers. It all adds upto the largest IMEX to date.

With almost 3,500 companies exhibitingrepresenting more than 150 countries, thereare plenty of opportunities to make new con-nections – and with the show now closing at18:00 on Tuesday and Wednesday, there ismore time to meet exhibitors and attend net-working or educational events.

The continued investment in IMEX by allsectors reflects the mindset of the industry. Itspotlights resilience to extraordinary world is-sues, and a quietly confident, cautiously pos-itive attitude within an industry that iswell-placed for solid, long-term growth.

At this morning’s Opening Ceremony, Pro-fessor Greg Clark CBE, a world renowned

global adviser on cities and business will bethe keynote speaker, sharing his views onhow the meetings industry delivers businessthat benefits cities for the long-term. His au-dience will include about 30 government rep-resentatives from around the world who arealso attending the annual IMEX PoliticiansForum.

EduMondayIMEX has further developed its education pro-gramme, now the biggest ever with over 200sessions to match every need.

This year’s major innovation was yes-terday’s EduMonday, a full day of learn-ing opportunities in both English and

German providing insights into event de-sign, future trends and hot new technolo-gies.

The PCMA Business School featuredTremaine du Preez leading a workshop onHow to Make Better Decisions. At ExclusivelyCorporate @IMEX, a large group of corporateevent planners enjoyed a new programmestreamed to meet their needs while associa-tion professionals from around the world tookpart in Association Day, and networking at As-sociation Evening before coming to the exhi-bition today.

The education continues throughout theshow at the Inspiration Hub, with experts ex-ploring ten different tracks. CMP/CEU and

ILEA credits can also be accrued at manysessions.

New research and training certificationsThis year a theme, Purposeful Meetings, isrunning throughout the show. Janet Sperstadof Madison College, USA will be delivering anew keynote tomorrow as part of the educa-tion programme and will reveal the first find-ings of a fascinating major piece of research.

Be Well at IMEX will help everyone stayhealthy, with the Be Well Lounge, yoga andmeditation sessions and new White Spacearea offering places to relax. The 5km#IMEXrun is again taking place along the riverMain early tomorrow morning.

A new initiative this year is Waste Watcher.Partnering with local organisation ShoutOut-Loud, the IMEX team is reducing waste byproviding new opportunities for everyone tore-use and recycle an extensive range of ma-terials. IMEX is also saving 2.7 tons of paperby not producing a printed Show Catalogue.Full information about exhibitors and educa-tion sessions is available from the new ShowPlanner, from the Show App and via the web-site.

Combine all this with more than 200 net-working opportunities including SITE Nite Eu-rope, cim-clubbing and the IMEX Gala Dinnerand there are all the elements here for a greatexperience. Here’s to a successful week.

Also in thisissue...My IMEX 3

Editor’s choice 3

Purposeful meetings 4

Maritz’s Greg Bogue 8

Humour in meetings 10

Take 5 cruises 13

Forever Living in Dubai 14

Destination trends 18

Take the ICCA challenge 25

Protecting event spend 34

London stands strong 38

Ideas in Frankfurt 42

1. Use the IMEX App provided byDoubleDutch. Download bysearching IMEX Group in theiTunes App Store for iPhone orGoogle Play Store for Android.

2. Visit the IMEX Information Zonepowered by Giant iTab, groundfloor, level 9.0, hall 9.

3. Pick up a copy of the IMEX ShowPlanner.

More powerful connections, morepurposeful meetings at IMEX 2017

Saudi Arabia reveals vision at IMEX THE Kingdom of Saudi Arabia is launching its first international

campaign to market the country as a destination for meetings,incentives, conventions and exhibitions, at IMEX.

Marketing activity by the Saudi Commission for Tourism and Na-tional Heritage in association with the Saudi Exhibition and Conven-tion Bureau will highlight that more than 600 first class hotels,convention and exhibition facilities are available across the country.

The marketing initiative is in line with Vision 2030, announced inApril 2016, setting out economic and social policies designed tomove the Kingdom’s economy away from its dependence on oil.Hosting business events is one of the focal points of the reforms,along with leisure and religious tourism, to generate revenue andemployment.

Under the National Transformation Plan, the centrepiece of Vision2030, the Saudi Commission for Tourism & National Heritage (SCTH)is investing almost SAR 26 billion (€6.3 billion) in initiatives.

Established nearly four years ago, the Saudi Exhibition and Con-vention Bureau was created with a mandate to develop the meetingsindustry.

Tariq A. Al-Essa, executive director of the Saudi Exhibition andConvention Bureau, said: “As the worldwide exhibition for incentivetravel, meetings and events, IMEX is the perfect place for us to meetthousands of influential event and meetings buyers face-to-face andto show them the opportunities in Saudi Arabia and many superb fa-cilities that we could offer them.”

Stand D600 secb.gov.sa

2018

3 ways to find yourway around the show

Daily1

04 IMEX DAILY 201404 IMEX DAILY 2016

Industry must demonstrateresilience in testing times

RECENT terrorist incidents are putting us allto the test, and the results will be of major

consequence not simply in the immediate futurebut for the long-term survival of our industry.

A quick look at the travel-related impacts ofglobal incidents suggests that business travel,and particularly travel related to meetings andconventions, were both the most resilient andthe first to recover from such setbacks. Cer-tainly this was the case in the aftermath of theglobal financial crisis, where association meet-ings in particular were least affected in termsof both attendance and cancellations. In fact,a case can be made that it was the continuedsupport from this sector that kept the industryalive during what was a very challenging time.

But the recent terrorist incidents representan even greater challenge in that they not onlyinvoke the fear factor but will inevitably result

in even greater security measures and poten-tially even a weakening of cross-border agree-ments that have facilitated travel in recentyears. Together, these will reduce travel incli-nations at a time when industry recovery wasonly just beginning to gain traction.

But as has been pointed out so many timesbefore, to succumb to the threat simply deliversthe kinds of wins those responsible are hopingfor – the disruption of global exchanges and

economic prosperity that have made the worlda better and more tolerant place. And as theclear leaders in this respect for so many years,this is a threat we must do all we can to resist.

So far, anecdotal evidence suggests the pat-tern has held: even in those areas hardest hit,there have been relatively few event cancella-tions even as leisure tourism has suffered sig-nificant impacts. Once again, the desire tomeet has outweighed the desire of others tokeep that from happening. Let’s keep it up. Wehave a legacy of leadership in driving travel re-covery and now more than ever that needs tobe maintained.

• Joachim König is president of JMIC, the JointMeetings Industry Council

themeetingsindustry.org

CONSULTANTS are used in just about everyindustry. Even presidential candidates rely

on the expertise of consultants to help themnavigate the tricky waters of an election cycle.Candidates, managers, and organisations relyon consultants because they are experts intheir field.

In today’s meetings industry, planners arebeing asked to do more with less, while at thesame time being asked to deliver a uniquemeeting experience for their attendees andsatisfy their meeting stakeholders. Conventionand visitors bureau (CVBs) are there to help, sowhy not let destination experts take some ofthe strain of meetings planning.

Here are seven ways CVBs offer consultativeadvice to meeting planners;

1. AA fresh perspective: Want to step outsidethe ordinary and offer events that areunique? The CVB consultant can provide afresh perspective on how to incorporate theunique aspects of the location into a pro-gramme.

2. EExpertise and specialised knowledge: Youdon’t need to spend time figuring out a des-tination’s logistics, hotel package, or trans-portation options. CVBs have specialisedknowledge in planning an effective pro-gramme and staying on budget.

3. BBest practices and proven methodology: CVBconsultants work with planners of every sizeand type, from a ten-person board meeting tolarge citywide events. Let their proven meth-ods and the best and most efficient ways ofachieving your meetings objectives guide you.

4. SStrategic partner: One of the most valu-able services CVB consultants offer is theirability to listen, assess, and understandwhat meeting planners are trying to ac-complish, and then match those goals tothe right solution.

5. AAnalytical horsepower: The CVB is the keysource in obtaining and sharing vital des-tination demand factors, historical occu-

pancy data, meeting history, and help tounderstand the overall economic value oftheir event.

6. AAdvocate and ally: As your ally and advocatein the destination, your CVB will promote thetotal value of a meeting to the community,leverage their community relationships, andhelp to solve any problems that may occurbefore and during a meeting.

7. CCost savings: These services provided bythe CVB are free for planners to use. CVBsare funded primarily through hotel occu-pancy taxes and/or assessments from or-ganisations vested in tourism.

To connect with your CVB consultant and totake advantage of their free consultative ad-vice in over 150 destinations, visit empower-MINT.com, the DMAI-powered personalmeeting planning tool.

empowermint.com

Helping to share the load

Editor’sChoice

Today...Start the show as you mean to go on - with a healthy, fresh fruit smoothie boostfrom the LLas Vegas Convention & Visitors Authority stand B225 between 10:00and 11:00. Vegas is just one of the exhibitors taking part in ‘Be Well at IMEX’. Pickup a map from the Inspiration Hub on stand G680, the Be Well Lounge or theHosted Buyer Lounge, for a guide to healthy options, relaxation spaces and pam-pering treats on and off the show floor.

If you missed out on hearing from KKaihan Krippendorff at yesterday’s PCMABusiness School or Exclusively Corporate @IMEX, you have a second chance at11:30 today on the Inspiration Hub (stand G680). He’ll be urging us to learn fromcompanies that outperform their competition through disruptive innovation. Readour interview with him on page 8. We recommend you get there early.

At 15:00 take your place in the Research Pod, Inspiration Hub G680, to decidewhether ‘‘To be or to not Airbnb’. CAT Publications’ editor Allan Norbury will besharing insights from a recent study on using Airbnb for delegate accommodation.Part of the sharing economy conversation taking place at IMEX this week. If youdon’t know what the sharing economy is, check our Explainer feature on page 3,and wow all in attendance with your insightful and well prepared questions.

For a break between learning, we’ll be attempting to overcome our fear ofheights and climb Sydney’s iconic Harbour Bridge at the BBusiness Events Sydneystand B320. An immersive 360-degree experience using Samsung Gear VRheadsets is promised.

At 16:00 our top tip is to watch some of the most innovative event tech com-panies out there go head to head at the #IMEXpitch back at the IInspiration Hubbefore Happy Hour takes over the show floor. Of course if like us you’re takingpart in the BBe Well Challenge (details on the IMEX App), you might want to skipthe champagne in favour of a lovely cup of tea at the Ceylon Tea Festival on theSri Lanka stand B265.

Revived and refreshed we’re off to CCIM Clubbing @IMEX at the Gibson Club fora twirl or two on the dance floor. Then it’s an early night ready for…

Tomorrow...Trainers on, IMEXrun t-shirt on (don’t forget to pick yours up today from Brazilstand C100), we’ll be ready for starters orders at 7:00 at the Main Nizza restau-rant on the river. 5k later it’s back at the Main Nizza for a Brazilian breakfast. We’llsee you on the podium (move over Mr Holland this is the Daily’s year!)

60 second guide: ICC SydneyWhat is it?The International Convention Centre Sydneyis set to be Australia’s first and largest inte-grated convention, exhibition and entertain-ment centre when it opens in December ofthis year. Built on the former site of the Syd-ney Convention and Exhibition Centre, the ICChas been three years in building and repre-sents a €1billion investment. The ICC is onemajor part of an urban renewal project cen-tred on Darling Harbour. The development willbe a mix of business, residential and openspace, that will reinvigorate this recreationalcentre of Sydney.

What does it offer?ICC Sydney consists of three conjoined struc-tures: ICC Sydney Theatre, ICC Sydney Exhi-bition Centre and ICC Sydney ConventionCentre. It will have more than 70 meetingrooms, three theatres and two formal ball-rooms. For meetings organisers, it will be ca-pable of holding three entirely separate,self-sufficient, concurrent events in conventionspaces for 2,500, 1,000 and 750 people. Itwill also include a flexible space of 2,500m²and the largest ballroom in Sydney for up to2,000 people. The ICC Exhibition Centre andEntertainment Centre will include 35,000m²of exhibition space, which can be divided intosmaller spaces.

Anything else?There’s a 5,000m² event deck, including a1,000 m² lounge and bar area to soak up all thatlovely Sydney sunshine. The venue is also pro-moting itself as somewhere that food really mat-ters. Its Feed Your Performance philosophyacknowledges that the nutritional value of foodis just as important as its provenance. The ICCaims to deliver ‘smart’ menus comprising fresh,seasonal and ethically sourced ingredients, ex-pertly combined to drive physical and mentalperformance.

Oh, and the 600-bed ICC Sydney Hotel is setto be the city’s largest 5-star hotel when it opensnext year. The 35 storey structure will be a man-aged by Accor as a Sofitel hotel.

Who is going to be using it?The ICC has confirmed 35 exhibitions for 2017with a further 30 under negotiation. Events havebeen secured with all of the major exhibition op-erators in Australia, including Reed Exhibitions,Diversified Communications Australia, ExpertiseEvents, Australasian Gaming Expo and BoatingIndustry Association, which runs the iconic andmuch loved Sydney International Boat Show.

20 large international conventions have beensecured for ICC Sydney, including the Interna-tional Chamber of Commerce World ChambersFederation, 2017; World Chambers Congress,2017, and Sibos, 2018.

Stand B320 iccsydney.com

Recent world events have threatened order and economic stability. The meetings industry must remain resolute, saysJoachim König, JMIC president

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