Updated June 2019

2019 Marketing Services

Hi there,

Thanks for your interest in Fifth Quadrant and for taking the time explore our website.

Please take some time to review the following and let me know if you have any questions about any of the content or activities we’re planning.

We have tried to include the full spectrum of services we provide from webinars through to roundtables to research.

We look forward to working with you and welcome any input you may have.

Regards,

Brad ArsenaultHead of Marketing Fifth Quadrant

About Fifth Quadrant

We are a customer experience (CX) strategy, consulting, design and research company with a growing digital footprint delivering to thousands of professionals across the region. We provide businesses with third party expert opinion, insight and advice generated through nearly two decades of research.

Our digital eco-system is ever evolving. Through our research we engage businesses with professionally created content that include articles, podcasts, webinars, roundtables, and other events. We publish across; Medium, Twitter, LinkedIn, Facebook, Soundcloud, iTunes and YouTube.

We communicate and interact with CX decision makers, senior managers, marketers across a variety of industries including:

Our Core Offerings

Through over two decades of work in CX in Australia, we have developed a core set of offerings that have had proven outcomes for our clients.

Our Core Offerings Include:

• Expert Hosted Webinars

• Expert Led Roundtables/Workshops

• CX Thought Leadership Research

Expert Hosted Webinars

Webinars provide an excellent branding and lead generation opportunity.

If you are: • Eager to establish yourself and your team as

CX Thought Leaders, • Exploring outlets to amplify your brand and

business offerings, • Looking to provide timely and relevant

content to an attentive audience

The Fifth Quadrant team have been delivering carefully tailored webinars with clients and independently for over a decade. In that time we have built and continue to build a loyal audience of nearly 7,000 local professionals seeking to increase their knowledge of other products and services that ultimately serve to enhance their business in a valuable and thoughtful way.

One of the ways we do this best is through the delivery of insights from research, either conducted by us, in collaboration with chosen research companies or with recent or soon to be published data and white papers.

Our CX experts and marketing team will work with you to develop the right message and key take-aways to deliver during a 30-60 minute webinar.

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Retail Automotive

Telco Government

Banking & Finance SMEs

Healthcare Pet Care

Technology B2B & B2C Services

Tourism

Fifth Quadrant polled its customer and subscriber base and found: • 90% rank our business as a trusted

source • 75% have been subscribing for over 2

years • 82% regularly engage with Fifth

Quadrant communications • 78% have forwarded Fifth Quadrant

communications to friends or colleagues.

How it works: Timeline: • Determine webinar delivery date (preferably

4 to 6 weeks out to optimise marketing • Determine topic and key take-aways in

consultation with client • Select / schedule hosts • Marketing will begin ideally at the 4 week

mark in the form of; emails, EDMs, via newsletter (CX Spotlight), personal email invitations

• Paid advertising through social and other identified platforms

• 2 weeks prior to presentation, we will work with you to put together the slide presentation

• We will design and prepare the slides and schedule a final dress rehearsal

In addition, we also provide the following services:

Podcast Development - Fifth Quadrant produces podcasts derived from webinars. Webinars can be broken into key sections and turned into compelling podcasts. We’ll add appropriate introductions to improve flow.

We also produce in-house interviews and information pieces designed to educate our audience about specific and locally relevant CX topics.

Recorded Webinar on YouTube - An edited copy of the webinar will be uploaded to our YouTube account and is generally available to the wider public. We strive whenever possible to make a high quality audio recording of the presentation.

All of our packages can be tailored to suit. If you’d like to discuss pricing options please contact us.

Expert Led Roundtables & Workshops

Roundtables and workshops provide an excellent lead generation opportunity. They can be used in conjunction with webinars as a follow up event where local leads can be invited to attend and learn more in a hands-on format.

A good solution If you are: • Eager to establish yourself and your team as

CX Thought Leaders • Interested in educating a small audience, • Interested in nurturing a small group OR

building a highly targeted sales funnel, • Looking to provide timely and relevant

content to an attentive audience,

How it works: In collaboration with you and your team, we’ll develop a co-branded roundtable session to be presented at a designated venue.

The specific activities will include:

• Collaboration with client to develop the content, slides and printed materials for the roundtable or workshop. The content will be issues/thought leadership driven and designed to continue an ongoing narrative

• The acquisition of participants and prospects based on location, via the following channels: - Client's prospect activities - Prospects sourced via Fifth Quadrant’s

database and parameters defined by client (i.e. title, industry... etc.),

- E-invitations to key contacts, particularly those organisations identified by client as priority organisations

The benefits for your organisation include:

• Fifth Quadrant as a third party expert participant and partnership recognition in promotion of the themes and content

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communicated through the roundtable and/or workshop event

• Client representative participation at the event

• Shared list of registrations (including attendees and absentees) provided to client to further nurture

Benefits: Brand exposure and amplification, and the association and positioning of your business as a Customer Experience Thought Leader.

Lead generation through event and post-event activities.

CX Thought Leadership Research

CX Research is a key tool for content marketing as it provides thought provocation to create conversations about key trends and significant topics.  

Having a new viewpoint or challenging the status quo is now a key element of being heard.

Fifth Quadrant has worked with numerous clients to conduct CX thought leadership research that arms businesses with relevant and compelling content for their business and marketing outputs.

CX thought leadership research in content marketing provides a number of benefits:

• Today’s marketing environment is noisier than ever.  Cut through the noise with content that is valued by customers.

• Good thought leadership gives potential buyers confidence that the quality of product and/or service received will live up to the promise.

• It’s a conversation starter.  Time pressured buyers have become much more discerning in the engagements they have, so

use research as a sharing tool to demonstrate expertise, understanding and a desire to build mutually beneficial partnerships.

• Longevity and mileage.  Social media channels have opened up new opportunities to connect, but require a constant stream of quality content.  Thought leadership research content gives you fuel for social media activity and helps form relationships early in the buying cycle. 

How it works: • Stakeholder workshop - Collaborative

process between clients and ourselves to identify topic and issues

• Sample Design - The sample composition needs to be robust, targeted (business or consumer) and feasible.

• Research Material Design - Collaboration process led by Fifth Quadrant to develop a questionnaire.

• Implementation - Methodology depends on sample access - online research is typically the most effective option.

• Analysis & Reporting - Reports designed to meet your needs and resultant activities to allow them to be easily actionable.

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* Note that sponsorship packages are based on event availability and are sold on a first come first serve basis. Please contact our team for details and schedules for upcoming webinars and/or podcasts and events. Rates effective January, 2019.

Examples of Our Work

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Oracle: The Age of Ultra Personalisation Verint: The Tipping Point in Delivering Digital Customer Experiences

Cyara: 5 Keys To Assuring A Successful Contact Centre Cloud Migration

Bold360: Customer Experience - The Shape Of Things To Come

DXC Oxygen & SAP Hybris: Amazon: Threat or Opportunity for Australian Businesses?

Microsoft: Enabling Digital Transformation Through Intelligent Customer Engagement

Research Reports

2019 Thought Leadership in Local Government

2018 Australian Contact Centre Benchmark Report

2018 Contact Centre Salary Benchmark Report

2015 Customer Experience Strategy Insights Report

Indicative Costs

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- Topic & Theme development - Marketing Planning - Audience Acquisition/EDM/Social Advertising

& Posting - Presentation Development - Webinar Delivery - Follow Up EDM - Delivery of Registrations

- Topic & Theme Development - Development of Questionnaire With Input

From Client - Coding - In Field - Data Gathering, Analysis, Insights - Co-branded/Co-published Report - Presentation to Internal Stakeholders - Sample Size n=500

- Topic & Theme Development - Development of Questionnaire With Input

From Client - Coding - In Field - Data Gathering, Analysis, Insights - Co-branded/Co-published Report - Presentation to Internal Stakeholders - Sample Size n=1,000

$8k

$30k

$25k

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Cons

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* Please contact us for a tailored quote and proposal. We can adjust any of the above to fit with budgets and timing.

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Contact We have the smartest and most highly engaged subject matter experts, researchers and consultants who develop proprietary and customised CX models and tools. Contact us today.

Level 6, 107 Mount Street, North Sydney, NSW 2060

Office : 02 9927 3333

Brad Arsenault | Head of Marketing direct : 02 9927 3347 | mobile : 0418 531 510 email : brada@fifthquadrant.com.au

Steve Nuttall | Head of CX Research direct : 02 9927 3306 | mobile : 0458 011 166 email : snuttall@fifthquadrant.com.au