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C O N T E N TMARKETINGPLAYBOOK

What is Content Marketing?

Why is content the latest rockstar in the B2B marketing world?

Why should you bother with content marketing?

How is content marketing different from....?

Who manages content marketing?

Content marketing and the buying cycle

Content marketing and the post-sales cycle

Checklist: are you doing this right

The future of content marketing

TABLE OF CONTENTS

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Introduction

About this guide

Regalix © CONTENT MARKETING PLAYBOOK

Why should you read the Content Marketing playbook?

Marketers are struggling to keep-up with their informed customers, traditional push messages are being ignored, most business are struggling with acquiring and retaining their customers. In this guide, we show you how to use content marketing to attain your marketing goals - from customer acquisition to increased sales and customer satisfaction.

Content Marketing is the marketing technique which leverages valuable and informative content to attract and retain a specific target audience, with an end goal of influencing customer behaviour into profitable customer actions.

INTRODUCTION


This content marketing playbook will teach you everything you needed to know about content marketing and how you can employ content marketing techniques efficiently to grow your business. Our goal is to help marketers make intelligent decisions while crafting marketing strategies by explaining:

The challenges frequently faced by B2B marketers while starting off or expanding their content marketing initiatives

The fundamentals behind content marketing

The benefits of using content marketing techniques for a business

Why content marketing has become the most favourite buzzword of B2B marketers

Various tactics to successfully employ content marketing in the organisation

How to create targeted content for different stages of the buying and sales cycle

How to measure the effectiveness of a content marketing strategy

The future of content marketing


We have also included a checklist for you which will help you understand the effectiveness of your current content marketing activities.

We hope this guide will help you gain a better understanding of content marketing and also allow you to employ these techniques effectively to meet your business goals.

To put things in perspective,

Consider this example, you sell wine brewing equipment and your website contains interesting videos and case-studies on wine brewing recipes, temperature, instructions and more; optimized with the right keywords to make the content search-engine friendly. A wine enthusiast (let’s call him V) is looking for some wine recipes and searches for them on Google. Voila! Being optimized for relevant keywords, your site is automatically thrown up in the search results. V finds the content on your site extremely interesting and since he is thoroughly impressed, he subscribes to your newsletter to hear the latest on such topics of his interest. Down the line, V starts checking all your latest updates in the newsletter, starts to visit your site whenever he wants to look for any specific information related to wine-making or tasting and starts to invest the most precious thing he has to offer – his time and trust. Over a period of time, V begins to view your company as someone who cares about wine enthusiasts like him and decides to reward you by buying one of your equipments. This is essentially how content marketing works.


1CONTENT MARKETING AND INTRODUCTION/SNAPSHOT Part

Content marketing activities include the production and distribution of creative, compelling and relevant content, including, but not limited to:

Production (Content Assets)

— Articles

— Blogs

— Case studies

— eBooks

— Email newsletters

— Microsites

— Mobile applications

— Press releases

— Print newsletters

— Photos

— Photos

— Podcasts

— Videos

— Webinars

— White papers

— Wikis

— Custom print magazines

— Digital magazines

— Desktop applications

Distribution (Media vehicles)

— Paid Search

— Mobile

— Email

— Websites

— Social Media

— Events

— Display Advertising

— Print

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Let’s take a look at the five Ws to understand content marketing better:

What: There are numerous content assets that a marketer can utilize to meet his objectives, but which content asset works best for which objective is a tricky question. The section on “Content Marketing and the Buying Cycle” deals with the numerous content assets and their effectiveness index mapped to various content marketing objectives.

Why: Content Marketing is done for a variety of objectives such as Customer acquisition and increased lead generation; brand awareness, increased sales, repeated purchases and increased brand advocates. To learn more about why you need content marketing, refer to section three “Why should you bother with content marketing” this report.

Who: This section deals with the people or teams responsible for content marketing in an organisation, To learn more about this refer to section five “who manages content marketing” of this report.

Which: With multiple delivery channels available with a marketer, he/she is often confused which ones to choose to disburse the content effectively. The section six and seven deals with the the channels a marketer chooses depending on their customers’ placement in the buying and sales cycle.

When: The timing and frequency of content delivery needs to be planned appropriately for best results. To learn more about how to plan your content, refer to part eight of this report, titled “checklist: are you doing this right”.


WHY IS CONTENT THE LATEST ROCKSTAR IN THE B2B MARKETING WORLD? Part

Trends driving content marketing

Your markets and consumers are evolving, ever-changing. Their behaviour determined by social and physical changes in the environment surrounding them. With the influx of devices that allow people to be mobile, and have real-time interactions with their social networks and brands that they care about, marketers are struggling to keep up with today’s technologically-savvy consumer.

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Trend #1: Change in consumer behaviour and expectations leading to a general mistrust of traditional push-marketing messages

Before the internet, sellers controlled all the information and decision-making power while the buyers were at their mercy and had little or no say in the way businesses would function. With the coming of web 2.0, the power shifted from the hands of the supplier to the hands of the consumer. As marketers we’re coming to grips with the shifting balance of power, devices which could fit in the palm of consumers, made this relationship even more complex by giving consumers the power to access just about any information at the click of a button. This led to the birth of the “informed consumer” who researches his purchase-decisions using the internet and social networks. Their attention-span is short and tolerance to sales pitches almost negligible. They find a cold-call from an unknown company intrusive, and almost always mark emails from unknown sources as spam. This change in behaviour led to the need for marketers to reach out to their target audience in a way that was regarded unobtrusive by them and in a manner that would induce repeated visits and sales. Content Marketing helps you do just that.

Inbound marketing via content marketing pulls willing prospects into your sales funnel- as compared to pushing them with traditional advertising. By way of meaningful and useful content, it helps build a trusting relationship with your buyers. This is done by speaking to your consumers in a conversational manner, addressing their concerns and giving them valuable information about your industry or even your offerings. Once the trust is built, buyers keep returning to you to seek practical information/help and would be more willing to explore your offerings as they trust the brand experience.


Trend #2: Content’s impact on Google search results

Back in the days, content for a marketer was more about keyword stuffing or writing content mainly for search engines, but now thankfully those days are far behind us.

The Panda update by Google in May 2013, made it quite evident that good content on a site is now the most important factor affecting search engine rankings. This means that search engines now typically read a site and look for context and relevance just like humans do, and will reject it if it contains duplicate or stale content.


3WHY SHOULD YOU BOTHER WITH CONTENT MARKETING?

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Create awareness around your brand/offerings

As seen earlier, fresh and relevant content is now essential to being found on search engines. Keyword-rich content designed for a targeted audience will make it easier for your potential customers to find you when they are searching for solutions related to your industry.


Demonstrate Thought LeadershipContent Marketing allows marketers to provide their customers with valuable information on a timely basis so as to capture their attention and trust. The content can be in the form of expert-speak on industry trends, how-to guides - anything that highlights the company’s stance on various subjects focused on enlightening its customer base. A good example would be Cisco which is operating in a highly technical industry and generates clear, accessible content for it’s customers. Instead of focusing on technical jargon, they share their interest in technology and the Internet through their Blogs and Videos while always linking it back to their services. They also cross-link their blogs with other channels to increase engagement with their target audience. For instance, their most recent focus is on their blog “The internet of everything” where they discuss futuristic technologies and it’s impact on consumers. Using hashtags on twitter, videos on YouTube, and comments on their blog, they have managed to build up ample conversations around the subject. It’s a classic example of a company which through it’s content marketing efforts demonstrates quite clearly to their customer what they stand for and what they care about the most – innovation and technology. This helps them attract and engage buyers with a similar passion and requirement.

Generate leads and Increase TurnoverTargeted content marketing can help business increase the rate of lead generation multifold. By curating and generating content useful to others, you are ensuring that visitors keep coming back to you for more, thereby increasing traffic to the site. Making sure your content is engaging and shareable makes your content travel, thereby increasing increased number of visitors to your site. Content marketing not only increases the quantity but also the quality of lead generation. The quality of leads can be analysed by benchmarking the increase in qualified opportunities or by the reduction in the sales cycle or the time it takes to convert your leads into customers.

Nurture prospectsContent Marketing allows marketers to nurture leads in order to bring them to the decision-making phase. Lead Nurturing via content marketing is done by using content assets such as newsletters that make sure that the brand is always on the minds of the potential customer, and ensures that the lead is appropriately conditioned to want to interact and make a purchase from the brand.


Activating EngagementContent Marketing allows you to engage with your existing and potential customers like never before. A webinar intended for an opt-in audience which found your site using search engines or has used your offerings before and is an involved customer, will see high engagement levels compared to a webinar which is promoted to all the leads on your CRM. Content Marketing facilitates interaction by providing engaging content to hook the user starting from the discovery phase till even after the sale is completed. A blog can be used by potential customers to find out more information about a company and maintain constant dialogue with them till they reach the decision phase. Social Media forums can be used to maintain existing relations with buyers provide customer service and also subsequently upsell or cross-sell to them by maintaining a constant dialogue with the users.

Influencing purchaseContent assets such as newsletters, articles or websites can be used by content marketers to induce a potential customer to make a purchase. After a lead is conditioned sufficiently, he is prompted to make a purchase.

A study conducted by us on content marketing objectives of B2B Marketers found that 68 % of marketers use Content Marketing to Generate Leads.


4HOW IS CONTENT MARKETING DIFFERENT FROM....?

Part

Inbound marketing

Inbound Marketing refers to the set of tactics companies employ in order to get found by prospective customers. It is the process of sharing relevant information with an interested and engaged audience. This is accomplished through content assets such as blogs, online social channels, newsletters, white-papers etc. Typically the shared information links back to a company's own, original content on their website.

Although, this definition does make the practice of inbound marketing sound very similar to content marketing, in reality it isn’t. The difference lies in the end goals for both these practices. Inbound marketing uses content marketing techniques in the awareness phase of the buying cycle; whereas content marketing’s objectives extends way beyond brand awareness and include strategic planning, content creation, distribution, and metrics for multiple stages of the buying cycle – from brand awareness to brand advocacy.The only similarity between both the disciplines is the usage of pull marketing techniques using content assets, while the end goals achieved through both are different.


Social media marketingSocial Media Marketing refers to utilization of real-time engagement channels such as Facebook, Twitter, LinkedIn etc to have a two-way dialogue with users of these platforms. Although social media marketing involves using similar channels as in content marketing, the objectives of both the disciplines are slightly different. Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. Although content marketing also involves creating content which is shareable, the whole focus is not that. The main focus is to engage customers by giving them excellent content, sometimes even using social media marketing techniques, so as to enable long-term engagement which not only leads to increase in website traffic or sales but also retention and customer advocacy.

CopywritingGreat copywriting is meant to prompt visitors to a website to take action such as signing-up for an email newsletter or purchasing a product on a landing page. When content marketing also aims at getting higher conversions in the form of email registrants or increased website traffic, how is this any different from content marketing you might ask? Well, the whole difference lies in the approach followed in the two disciplines. Copyrighting allows you to get sales-y, whereas content marketing excludes all kinds of sales pitches and only involves creation of informative and entertaining content for a targeted involved audience group. Think of copyrighting as the much younger sibling of content marketing. The trick is to combine both - provide high quality content in the form of blogs, videos, white-paper etc with clever copywriting which will result in higher conversions for your business.

Content creationMore often than not, people confuse content marketing with content creation. While generating content is an integral part of content marketing, it does not stop at just that. It encompasses not just the creation but also the appropriate distribution of content using media vehicles as discussed earlier. So if content creation is composition of contest assets such as blogs, white-papers, articles and infographics, content marketing would include all activities starting from the composition to the distribution of these content assets using channels such as mobile, email, paid search, social media etc.


WHO MANAGES CONTENT MARKETING?

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When thinking about the ownership of content marketing, you can either outsource it using an external agency or you can carry out content marketing in-house. We will be exploring the ownership considerations not just for content creation but for the entire gamut of content marketing. In order to do so, you need to examine the pros and cons of both alternatives:

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Outsourcing to an external agency

Saves timeContent creation is usually not on the top-most priorities for most content marketers. It is viewed as a time-consuming affair. Outsourcing this would mean that dedicated people will be in charge of creating and marketing content tailored specifically for you, saving a lot of your time, which can be utilized for other strategic activities.

Cost-effectiveDeciding to do your content marketing in-house means you will need to either provide training for current employees to equip them with the necessary skills, hire temporary workers for busy projects or seasons or hire and provide benefits for new full-time employees. Although outsourcing has a cost associated with it, these costs borne by the company are negated, which might turn out saving the business great deal of money.

Expertise in content creation and distributionTackling a variety of clients and business situations, external agencies will possess the much-needed expertise on tactics, trends and strategies which companies might lack in-house. They have prior experience with using different types of content assets, in different formats, the tools needed to create and promote content and the metrics to effectively track results. Having been exposed to multiple business situations and requirements, they will be able to craft a content strategy for you, by applying their learning from these situations.

Advantages

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Not close to the businessThe external agency is not really a part of the business and as an outsider might not have a clear understanding of the business’s goals, its customers/audience like an in-house source would. Being an external entity also means that they might not be as involved and up-to-date about a project as someone from inside the company would. These could impact the quality of output.

CostThe cost element to be considered not only refers to the cost involved in employing an external agency, but also the cost in terms of time lost in finding an appropriate agency after many trials and errors.

ControlHaving an internal team manage your content marketing activities could provide you with greater control over your content creation and publishing process. If your agency is involved with multiple projects at a time, it is important to assign people to coordinate and manage execution timelines and strategies for your organisation.

Keeping up with a business and it’s goalsWith rapid advancements in technology, there is a need for businesses to be agile and rapidly alter and adapt to the ever changing environment in which their customers exists. The yardsticks for success laid out 3 years ago would have altered to a great extent and might not apply in today’s scenarios. Given a landscape where the business goals rapidly shift, marketers need to also change their own campaigns and programs to adapt to this. Ensuring that your agency is at pace with these changes is a challenge that you need to consider and plan.

Disadvantages

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In-house content marketing

Advantages


A study by the Content Marketing Institute found that 56% of B2B marketers create content in-house exclusively, an increase of 18% over 2011. Companies are not only seeing the value of content marketing, but they are constantly trying to find new ways to execute content marketing programs in-house.

Lack expertise Marketers are constantly juggling between various activities, from PPC campaigns to email, social media, website management and more. They fall more under the category of “jack of all trades” and do not contain expertise in one particular field such as content marketing, which has now become a discipline unto itself. External agencies on the other hand are performing content marketing day in and day out and have the much needed expertise, time and equipment or infrastructure to dedicate to content marketing activities.

Time-consumingThe process of content creation and disbursement is a time-consuming one. Most marketers are plagued with the challenge of producing enough content to satisfy their goals. A study by the Content Marketing Institute showed that around 64% of marketers claim that their biggest challenge in using content marketing is to consistently produce enough content. Outsourcing content marketing frees up a lot of time for marketers which can be allocated effectively in strategic activities and decision-making.

Problems arising from undefined scope of work Having an existing team take on content responsibilities might be met by resistance with them claiming that “it’s not my job”. Sometimes the whole process of overcoming this resistance takes time and effort which is not something businesses can afford to lose, and prefer outsourcing it instead.

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Disadvantages

YOU decide.As a business you need to choose the ownership of your content marketing depending on YOUR requirements. If you feel you cannot keep up with the industry trends in content marketing or do not have the expertise, the resources or the time to carry out content marketing, it is best advised to outsource it to an agency instead. In scenarios where you carry out most of your marketing activities in-house but because of some temporary requirements might need a greater volume of content, you can turn to outsourcing agencies. So, depending on your CURRENT business requirements you can choose to completely outsource your content marketing or fully own it in-house, or even have a combination of both.


6CONTENT MARKETING AND THE BUYING CYCLEPart

Content marketing is the perfect demand generation platform, allowing you to enhance brand awareness, nurture leads, convert your visitors into customers and increase your overall reach and turnover. It is all about producing valuable content tailored to your potential and existing customers so as to win their trust and induce their behavior in your favour.

The first step in doing so is researching your potential and existing customers inside-out. The more research you have on their tastes, preferences and habits, the more equipped you will be in influencing their behaviour using high-quality content that speaks to them. After gaining a thorough understanding of your target audience, the next step is to map the customers to the stages of the buying and sales cycle and customize your content creation and delivery accordingly. In order to do so, you'll have to provide the right content to the right visitor at the right time to advance them through the sales cycle successfully. Based on our survey, we have explained various stages of the buying/sales cycle along with actionable tips to help you map your customers to the appropriate stage, generate and distribute content accordingly:


Awareness

ConsiderationDuring this stage, your customers are cognizant of a particular problem and are looking for solutions to fix it. They will be comparing various vendors in terms of pricing, features and other points of considerations. During this stage you should provide these prospects with content highlighting your and points-of-difference vis-à-vis your competitors.

Intention (to purchase)As potential customers enter this stage, they already have a decent idea of what they’re seeking and want to know more about how you can fix their problem. Your content strategy at this point should be to showcase your unique selling points and your competitive advantage in such a way that your potential customers are pushed to the next stage.

PurchaseThis is the stage where your prospect actually decides to purchase your offerings. By this time, the prospect recognizes your brand, is aware of your offerings and is probably looking for just the right push (in the form of a discount or other value offerings) to make a purchase. During this stage, your content strategy should aim at providing the right incentives to your prospects in order to close a sale.


This is the stage where your customers are aware that something is amiss and they need to fix it, without having complete knowledge of what is wrong or how it can be resolved. To capitalize on this stage it is important that you’re found when they’re searching for solutions to fix their problems, which can only be done if your site is optimized for keywords related to such pain-points.

Stage in buying Cycle Actionable Tips

Awareness Use videos based campaigns as they are found to be most effective and widely used (83%) by B2B marketers

Consideration Use case studies and white-papers to showcase thought-leadership.

Include comparison charts on your site that highlight key selling points to help you stand out from the competition.

Intention Make use of webinars as they are found to be the most effective in terms of lead generation.

Purchase Use articles in this stage as 35% of B2B marketers feel that articles are the best trigger to influence a purchase and close a sale.

Get insights into B2B marketing Pre-Sales content marketing strategy? Download our survey report


7 CONTENT MARKETING AND POST-SALES CYCLEPart

The role of the content marketer does not stop after a sale is made. It continues till the point where existing customers convert into ever-lasting brand advocates for the company, and continue to drive repeated sales and positive word-of-mouth for the brand. Content strategy post-sales is aimed at enhancing user-experience with the brand, resulting in retention of your current user-base.

With a multitude of content assets available at your disposal it is understandable if you’re confused how to go about choosing the right content assets along with the distribution mechanisms for enhancing user-experience at each of these stages. Based on our survey, we have compiled the most effective content assets used by B2B marketers along with the most influential distribution channels with maximum impact.


Consumption

This is the stage where your customers are having their first experience with your offerings. The differentiating factor at this stage will be the assistance provided by you to aid this consumption process. This can be done by supplying content assistance such as user-guides, how-to-videos, manuals, demos or webinars etc. The challenge is the selection of content assets and their delivery channel to provide the best interaction with your brand. Our survey points that ebooks, Podcasts and Online Videos give the best results in terms of enhancing product consumption and experience with the brand. The best channels to distribute this content is through Social Media and Mobile.

Satisfaction

The stage where a positive perception begins to form in the minds of the customer, this stage is extremely important for marketers as only if this stage is attained will the customer continue to engage and move forward in the cycle. To ensure that your buyers have the most positive sentiment regarding your brand, it is necessary to serve them with content assets that will reaffirm their purchasing decision and confidence in the brand. As per our survey, Case Studies, Webinars and Online Videos disbursed via Email, Mobile and Phone were found to be the most useful in reinforcing purchase decisions and maximizing customer satisfaction.

Engagement

Although it is easier to engage an existing customer compared to a prospective lead, it is still not simple. The content strategy during this stage should focus on providing customers with all information about the brand including latest updates using delivery mechanisms with high engagement rates. Our study found that Infographics, Blogs and Webinars , promoted through Social Media, Search and Mobile are the best means to engage an existing customer.


Repurchase

Customers convinced with your offerings and satisfied with every aspect of the product including pricing, delivery and promotion are most likely to repurchase your products. The content strategy during this stage should focus on giving that final push to your customers to make them purchase your products again. B2B marketers surveyed found that Whitepapers and Case Studies, distributed through Email and the Website help in confirming positive brand experiences and triggering repurchases.

Loyalty

Applying the 80/20 principle, we know that 80% of a company’s profits are driven by 20% of their customer base. Content marketing efforts during this stage are aimed at cultivating this loyalty amongst your existing customers. Content assets found to be most useful in this endeavor are Blogs(43%), Newsletters(36%) and Webinars(31%), distributed via Emails (66%), Social (33%) and Mobile (23%) as they are found to have maximum impact during this stage.

AdvocacyYour brand advocates are like walking-talking billboards. Consider this, every recurring customer does advertising and promotion of your brand on your behalf by advocating your brand in his/her circle of influence, thereby increasing the chances of getting enquiries from them. Sharing the right content and providing customers the right avenues to share branded content would enable marketers in propelling loyal customers to become brand evangelists. Using Case Studies, Whitepapers and Articles on third party websites are found to be the most useful for enabling advocacy. Sharing these at Events as well as through Social Media and Email would help in giving customers the right impetus to move from loyalty to advocacy.


Stage in Post-Sales Cycle

Content Assets with maximum impact

Optimum Channels of Delivery

Consumption ebooks, Podcasts and Online video Social Media and Mobile

Satisfaction Case Studies, Webinars and Online Videos

Email, Mobile and Phone

Engagement Infographics, Blogs and Webinars Social Media, Search and Mobile

Repurchase Whitepapers and Case Studies Email and the Website

Loyalty Blogs, Newsletters and Webinars Emails, Social and Mobile

Advocacy Case Studies, Whitepapers and Articles

Social Media and Email

Post-Sales content marketing strategies helps convert your customers to brand advocates. Learn more about post-sales strategies and B2B marketing- Download our survey report.


8CHECKLIST: ARE YOU DOING THIS RIGHTPart

Below are some of the points you need to keep in mind while creating your content marketing strategy. Follow these rules and it will guarantee you will hit a home run with your content marketing efforts, but miss out on even a single one and you might strike out with your buyers.

Your content should be relevant :- Relevancy is key, you need to ask yourself how your content is assisting, inspiring, entertaining or educating your audience. If your content is not doing any of the above, then any material you put out will only be perceived as “noise” by your customers and will inevitably be rejected by them.

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Make your content interesting:- Your content should make your customers come back for more. The material that you put out there needs to be fresh, creative complete with your insight and outlook. Make use of a lot of pictures and videos as they have the highest engagement rates.

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Content must be engaging:-The most important factor to consider while crafting content is to make sure that it is shareable and activates engagement with your target audience.

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Your content marketing should be consistent:- It is important to communicate with your audience on a timely basis. To occupy mindspace of your customers, it is important that you serve them with quality content in a systematic and organized manner, otherwise they will lose interest altogether. This can be done efficiently by maintaining a schedule by planning your content in the form of a content calendar, with work assigned clearly to individuals.

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Last but not the least be yourself:- Most importantly, while crafting your communication you should bring out your individuality and that secret sauce which differentiates you from your competitors. Copying from others is a strict no-no.

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Content Parameters

Is Relevants

Is Original

Is Interesting

Is Engaging

Is Shareable

SUCCESS


9 THE FUTURE OF CONTENT MARKETINGPart

A long way to go and a short time to get there

In a short period of time, content marketing has gone from being a “buzzword” to an essential component of every B2B marketer’s tool-kit. Various surveys conducted demonstrated this fact as majority of marketers (91% ) indicated that they would continue to invest in content marketing programs. However, marketers are still not utilizing content marketing to the fullest. Even today, they follow a top-down approach where they think channels first and content and tactics later. Content Marketing is still mostly used for brand awareness, as opposed to using it to enhance consumer experience with the brand at each of the stages in the buying and the after-sales cycle.

In a consumer-centric environment, the marketer has to go that extra mile to capture their customers attention. There is no question of whether content marketing is here to stay or not, the question is whether marketers are now geared up to use content marketing techniques to grab their customers attention. With 60% of the buying decision already made even before a prospect is willing to talk to a sales person, the dependance and usage of content marketing by B2B marketers is only going to increase. The only way to attract and retain customers now is by providing them high-value content at the right time of the buying and the sales cycle. The future of content marketing will also most likely see the use of innovative content assets delivered through newer channels supplemented by the constantly evolving technological landscape.


This guide aims to be the first step in a journey towards becoming an in-company expert in content marketing – something B2B marketers are using successfully to engage with customers, increase branding and drive sales revenue.

You can use the guide to discover what content marketing is all about: how it works, how to manage it, what pitfalls you need to avoid and why an investment in the channel can be a very smart move.

About this guide

Contributors


Aditi NarayananResearch Associate

Priyokumar Singh NaoremSenior Creative Designer

For more information

Regalix

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Email: [email protected]

About Regalix ResearchHeadquartered in Silicon Valley, we help the CMO organization leverage emerging digital practices for creating marketing leverage as they bring new products and innovation to market. Regalix Research helps marketers through research-based insights, consulting and peer-to-peer programs that guide marketing strategy development and execution. Our focus is helping Technology companies leverage innovation and best practices to create real differentiation. Our analysts are practitioners with a successful track record of delivering real marketing results for both leading Fortune 500 companies as well as venture backed firms.

Regalix is an award-winning Global Innovation company that leverages technology and marketing to help companies grow. We create successful ventures with our clients through co-innovation and idea-driven frameworks that inspire companies to think different. We bring ideas to life by envisioning new companies, developing brands, engineering products, and designing technology platforms. Founded in 1998, Regalix is based in Palo Alto. Our Silicon Valley setting has enabled us to stay ahead of emerging trends in digital technology and marketing.

For over a decade, we have provided complete marketing services – Social, Mobile, Content, Multi-channel Campaigns, Technology Development, and Analytics – to companies such as CA Technologies, Citi, Apple, eBay, Cisco, VMWare, NetApp, Cypress, LSI, Keynote, and MetricStream.

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