regalix productsnap

© 2014 Regalix Inc. Confidential. All Rights Reserved. Please do not share without permission.

Regalix ProductSnapCo-innovate with Companies to Launch New Products and Accelerate Revenue Growth

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ProductSnap

Recognizes products from print collateral and product packaging when a user takes a

picture

Recognizes products from snapshots of 3D items (“ProductSnap 3D”) where reference

images from multiple perspectives are available

Optimizes product searching for the mobile user experience: photos instead of text

Links offline marketing spend with trackable mobile commerce

Provides valuable stream of trackable transaction & behavioral data

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What is Visual Search?

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Retail Example: “I like that hat!”

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One snap:• more info• quick purchase• bookmark• social integration• comparison shop• and more…

With Visual Search

Hotspots = image + location + metadata

Nine West Hat

Large Brim Felt

Women

ID: 737624


Multiple Matches Possible from a Single Display

Single images may contain multiple hotspots that are targets for discovering related, online information

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• Nine West Hat

• Large Brim Felt

• Women

• ID: 737624

Hotspots = image + location + metadata

• Pink Shawl

• Women

• ID: 637364

• Black belt

• Women

• ID: 923746

• Go boots

• Women

• ID: 923746


Visual Search User Flow

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User Takes a

Photo: User can

focus in on a single

item within a multi-

item presentation

Photo is searched

against the

company’s

product database

User is taken to the

snapped item’s

detail page:User can view reviews,

product bundles,

discounted specials,

and add the item to

their shopping cart2

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Visual Search User Flow

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ProductSnap Applications and

Examples for your Mobile App

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ProductSnap Applications

ProductSnap 2D - Customers can snap a picture from any promotional material such as catalogs, newspaper or

magazine inserts, posters, product packaging, in-store displays

ProductSnap 2D Pro - Customers can snap any promotional material or product packaging from any source, any

brand, any merchant to invoke comparative shopping from within Advertiser’s catalog, Affiliate-merchants or other

partners

ProductSnap 3D - Customers can snap products from in-store sections to learn, share and buy products

ProductSnap 3D Pro - Customers can snap products from within stores, at home or in other stores to invoke

comparative shopping from within Advertiser’s catalog, affiliate-merchants or other partners


Adding ProductSnap to Your Mobile App

Extend your mobile app with ProductSnap to additionally introduce:

• Search by photographing item [ProductSnap]

• Search by scanning barcode

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Snap Item

Shopper can photograph item directly on the shelf at a physical store –

either one of your retail stores or even any other location, if you so

desire – by using your app.

Shopper can also switch to barcode scan view (for greater

precision/accuracy) if desired.

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Product Matched

If the photographed item matches product images in your database,

ProductSnap can pull up the appropriate content (e.g., your product

page) and/or any related actions.

• Shopper can:

o ‘Like’ or bookmark the item

o Place the item in a wish-list

o Share the item on social networks

o Add the item to their shopping cart.

• Shopper can also:

o Scan a barcode

o Snap another photo

o Explore other items related to the matched product page.

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Adding to Your Cart

Shopper can add the matched item to their online shopping

cart using your current app experience.

• Shopper can also continue shopping by:

• Snapping more photos

• Scanning more barcodes

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Recognize Items from

Print Sources

User snaps a photo from

either your printed

catalog, signs, labels,

banners and billboards

to look up items online.

There they can learn

more about the item,

share it with friends, and

also purchase it.

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Catalog Item Match

Once ProductSnap

identifies the item,

your user can be

taken to the snapped

item’s page on your

mobile site or app to

complete the

transaction


User can view item

details and choose

customizations --

sizes, colors, etc.,

based on availability

or inventory --

before completing

the transaction.

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Extend Search to Partner

Sites

If the item is not found

in your own product

database, the user can

be given the option to

automatically search

your partner

catalog/sites for

matches.

Select Item Details


ProductSnap Visual Search Technology

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© 2014 Regalix Inc. Confidential. All Rights Reserved. Please do not share without permission. 17

Imagedatabase

Metadatadatabase

Authoring

• Index any 2D image

• 3D matches possible with images from many perspectives

• Virtual layers can be applied to tag multiple items per image

• Assign online content

Indexing/Recognition

• Adding documents to your image database

• Recognizing query images

• Hosted in the cloud

Client Apps

• User experience

• Delivery of online information

Main Elements of the Technology

© 2014 Regalix Inc. Confidential. All Rights Reserved. Please do not share without permission. 18

Products Distinctive ClothingLogos

What ProductSnap can Recognize


ProductSnap Visual Search Platform

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Visual Search Authoring: Content Association

Using our Web-based Portal, online content is associated with images

via “hotspots”

• Hotspot contains links to online content

• Link can be URL, video, audio, tweet, phone number, SMS, etc. or custom type (JSON or XML string)

Two ways to create hotspots:

• Single hotspot per image

o Contains one or more links inside

• Multiple hotspots per Imageo Create unique experience in specific regions of image

o Each hotspot contains one or more links inside

Batch mode: use scripts to populate your content association database

• Upload images plus metadata content, e.g. XML

• Automatically generates single hotspot per image

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Sample Image

Single Hotspot

Multiple Hotspots


Product Authoring: Assign Digital Experiences

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Social

Coupons

Info

Info

Social

Games

eComm

Games

Video

Coupons

Info

GAME

Social

Info


Product Authoring: Deliver Digital Experiences

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Info

Social

Games


ProductSnap Web Services Platform

RESTful APIs for indexing, recognition and metadata retrieval

Supports a variety of OS’s: Android, iOS, Windows, desktop, etc.

Developers & content owners interact with Web-based Portal to manage database

Client apps interact with fast Gateway servers to submit queries and get results

Analytics can provide valuable data on usage patterns

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Desktop

Developers & Content

Owners

FeaturePhone

Windows 8 iPhone Android

Client Apps


Collection API: Recognition & Indexing

• Recognition:o Captured query image submitted to server for recognitiono Server returns match result, includes unique identifier associated

with source image

Store API: Metadata Storage & Retrieval

• Unique identifier used to retrieve digital content associated with

source image

• Association done via authoring interface• Developer controls end-user experience by formatting metadata in

the app• Or, bypass Store server; connect directly to your own server

instead to retrieve metadata

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ProductSnap API Descriptions


Your App Retains Full Control of Metadata and User Experience

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Capture:

snap or

hover

1a

Image

Recognized:

Unique label

returned

1cSubmit Image

via Collection API

1bRetrieve Metadata:

XML/JSON string

represents links to web

content or database

query

2b

Request

Metadata:

Use unique label to

download

metadata from

visual search

server

2a

Present Content:

Metadata formatted for mobile

& integrated into UI

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3rd Party Data

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Capture:

snap or

hover

1a

Image

Recognized:

Unique label

returned

1cSubmit Image

via Collection API

1b

Request from 3rd party:

Use unique label to request

metadata from 3rd party server

(e.g., eBay)

3a3rd Party Web

Service

Retrieve Metadata:

XML/JSON string

represents links to web

content or database

query

2b

Request

Metadata:

Use unique label to

download

metadata from

visual search

server

2aRetrieve

Metadata3b

Present Content:

Metadata formatted

for mobile &

integrated into UI

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O P T I O N A L


Common Implementation Questions

Index Creation Process / Scalability

• We can run scripts against a copy of your product DB or your API

• Currently supports >1MM images

• Recommendation: phase in by subsets of ~500k SKUs each to progressively tune, optimize and scale

Query speeds

• Response time < 1 sec on WiFi; longer if images uploaded over 3G/LTE

Integration with your Mobile App

• Via integration with RESTful APIs + additional supporting app logic

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Discussion & Next StepsContact us at | [email protected] | Phone: 650-331-1167

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mailto:[email protected]

regalix productsnap

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