2019 media kit - solarnovus...global and targeted coverage. 3. measurable results. effective...

5
2019 Media Kit

Upload: others

Post on 14-Jul-2020

3 views

Category:

Documents


0 download

TRANSCRIPT

Page 1: 2019 Media Kit - SolarNovus...global and targeted coverage. 3. Measurable results. Effective analytics means that you can measure the effectiveness of your online advertising and track

2019 Media Kit

Page 2: 2019 Media Kit - SolarNovus...global and targeted coverage. 3. Measurable results. Effective analytics means that you can measure the effectiveness of your online advertising and track

www.solarnovus.com www.solarnovus.com

All rates above are for a calendar month. Frequency rates apply to a 12 month period.

Leaderboard: Top and bottom of the page positions dominate every page for maximum impact.Wide Skyscraper: The largest unit, it sits adjacent to top editorial on the left side of all pages except home.Medium Rectangle: Strong mid-page presence in a much-viewed area of the right column.Full Banner: Powerful presence just below key summaries.Vertical Banner: Creates excellent brand recognition in right column.Promotional Video: Showcase your product or application in real time.

Solar Novus Today 2019 Editorial Calendar

Promote Your Products and Build Your BrandOnline advertising is about driving new customers to your website and generating sales of your products and services. Solar Novus Today is an online publication where you can feature your company’s advertising alongside our breaking news stories from the world of solar, and enjoy increased and measurable product promotion and brand recognition.

Advantages of advertising in Solar Novus Today:

1. Less expensive. Solar Novus Today has a much more affordable price when compared with traditional advertising costs. On the internet, you can reach many more targeted customers at a fraction of the cost of other media channels. Our highly competitive cost structure means that you can afford to run a multi-month online campaign, building lasting brand recognition, driving traffic to your website and increasing the number of inquiries and sales.

2. Wider geographical reach. Solar Novus Today gives your brand global and targeted coverage.

3. Measurable results. Effective analytics means that you can measure the effectiveness of your online advertising and track the results and the return on your investment.

4. More targeted audiences. In comparison with traditional advertising, online advertising helps you to easily reach people who make purchasing decisions and bring them directly to your website with hyperlinks.

Become a marketing partner with Solar Novus Today and drivecustomers to your web site.

Information and InsightFor thought leaders and decision makers in the solar industry, Solar Novus Today is a primary source of information and insight. We conduct fluid conversations with our readership every day and their comments are insightful and enlightening.

Keep ahead of your competition with the powerful knowledge that is only available from Solar Novus Today. Every day.

Meet our ReadersOur annual survey of our readers provides a clear portrait of who is coming to our site – and why.

Here are some highlights:

• Senior level decision makers with purchasing authority across a wide range of solar products and services.

• Geographically dispersed. North America. Europe. China. Australia. The Middle East.

• Dedicated readers who find what they need to stay informed. First thing Monday. Multiple times a week. In the office. At home. On the road.

• They download stories for later. They forward stories to their associates. They come to the site early, often and stay long.

Target MarketsSolar Novus Today targets business leaders who make purchasing decisions, commercialize, analyze, specify, finance and install solar photovoltaic and concentrating solar energy products.

Solar Novus Today readers are:

• Solar PV installers• Project managers• Project developers• O&M specialists• PV system designers

Only Solar Novus Today covers all aspects of the global solar power industry:

• Products • Installations• Business • Politics & Policy• Industry events

Benefits to Advertisers• Global, involved readers• Efficient and targeted• Effectively reach decision makers • Trusted and proven

Typically, how long do you usually stay when visiting Solar Novus Today?

1-5 minutes

6-10 minutes

11-15 minutes

16-24 minutes

25-39 minutes

40+ minutes

Solar Novus Today Advertising 2019 Rates

Banner Advertising – Global CirculationFrequency/Monthly Rates Dimensions

LeaderboardMedium Rectangle

Wide SkyscraperFull BannerVertical Banner

1x 3x 6x 12x 24x

(728 x 90)(300 x 250)

(160 x 600)(468 x 60)(120 x 240)

Topics January February March April May June

Photovoltaics Training and Certification

Imaging in Manufacturing

Security Cameras for Solar Plants

Technologies Driving Volume in Manufacturing

Drones Monitor Solar Systems

Floating Solar Installations

Inverters/power electronics

Rapid Shutdown Three-Phase String Inverters

Upgrading with Optimizers

Lightning Protection

Charge Controllers

Troubleshooting Tools & Tips

Racking/Mounting/Trackers

Materials for Mounting

Residential Rooftop versus Ground Mount

Carports and Canopies

Solar Roofs Installation Tools

Flat Roof Mounting

Monitoring & Software

Software for PV Design

Resource Assessment

O&M Tools Monitoring in the Cloud

Pyranometer Update

Data Loggers and Data Gateways

Batteries & Energy Storage

The Latest in Battery Technologies

Battery Testing Off-Grid Solar Battery Maintenance

MicroStorage Energy Storage for Microgrids

Components Wire Management Hardware

Installation Tools

Off-Grid Solar Surge Protection

Electrical Enclosures

Lightning Protection

Solar Trends PV Forecast Pace Financing Insurance Distributed Energy Generation

Solar Asset Management

Smart Solar Technologies

July August September October November December

Solar Powered Autonomous Vehicles

Laser Precision in Solar Manufacturing

Characterizing Solar Cell Defects with Infrared Imaging

Microscopy in CIGS Fabrication

Coatings for Photovoltaics

Bi-Facial Solar Modules

Surge Protection NEC Updates Solar PV Electrical Testing

Utility-Scale Inverters

Solar Instruments and Meters

New Technologies in O&M

PV Commissioning and Testing Tools

Steep Slope Installations

Utility Scale Trackers

Commercial Solar Solar Tracker O&M PV in Harsh Environments

Solar Weather Station

PV Plant Control Solutions

Monitoring Energy Storage

Modeling & Forecasting Software

Solar Tracker O&M Smart Tracking

Flow Batteries Lithium Ion All-in-One PV/Energy Storage Systems

Monitoring Energy Storage

Scaling Storage Storage Retrofit

Ground Fault Protection

Blocking and Bypass Diodes

Cable Management Tools

Pyranometers UV Radiometers Wiring Tips & Tricks

Research Trends in Photovoltaics

Solar Finance Solar in the US Perovskite Solar Community Solar Security and Surveillance of PV Plants

• EPC specialists• Solar investors• Policy makers• Product distributors• Business owners and executives

Leaderboard 728 x 90

Leaderboard 728 x 90

Medium Rectangle

300 x 250

VerticalBanner

120 x 240

VerticalBanner

120 x 240

VerticalBanner

120 x 240

VerticalBanner

120 x 240

Full Banner 468 x 60

WideSkyscraper 160 x 600

Leaderboard 728 x 90

Medium Rectangle 300 x 250

Square Rectangle 125 x 125

VerticalBanner

120 x 240

VerticalBanner

120 x 240

VerticalBanner

120 x 240

VerticalBanner

120 x 240

Leaderboard 728 x 90

$1335$1120$810$665$475

$1265$1060$770$630$450

$1200$1005$730$600$425

$1135$950$690$565$405

$1065$895$650$530$380

Solar Flares Newsletter SponsorshipRate per Issue

Full BannerVertical BannerSquare Button

(468 x 60)(120 x 240)

(125 x 125)

Dimensions

$230$175$140

$215$165$135

$205$160$130

$195$155$120

$185$140$115

1x 3x 6x 12x 24x

Promotional VideoShowcase your product or application in real time 1x 3x 6x 12x 24x

$360 $345 $330 $310 $295

Let us design your next banner advertisement.

Novus Media offers its clients outstanding marketing and creative services at highly preferential rates:

Online banner advertisements / Web design & development Strategic positioning & branding / Graphic design

2 SIZE BANNER ADS ONLY $200

Whatever your creative or marketing needs, contact Novus Media and find out how we can help your company.

Let Novus Media host your webinar and grow your audience.

Increase your webinar sign ups

Contact us today at: [email protected]

Banner Advertising – The Americas Only CirculationFrequency/Monthly Rates Dimensions

LeaderboardMedium Rectangle

Wide SkyscraperFull Banner

Vertical Banner

1x 3x 6x 12x 24x

(728 x 90)(300 x 250)

(160 x 600)(468 x 60)

(120 x 240)

$935$785$570$465$335

$890$745$540$445$315

$840$705$510$420$300

$795$665$480$395$285

$750$625$455$375$270

Page 3: 2019 Media Kit - SolarNovus...global and targeted coverage. 3. Measurable results. Effective analytics means that you can measure the effectiveness of your online advertising and track

www.solarnovus.com

All rates above are for a calendar month. Frequency rates apply to a 12 month period.

Leaderboard: Top and bottom of the page positions dominate every page for maximum impact.Wide Skyscraper: The largest unit, it sits adjacent to top editorial on the left side of all pages except home.Medium Rectangle: Strong mid-page presence in a much-viewed area of the right column.Full Banner: Powerful presence just below key summaries.Vertical Banner: Creates excellent brand recognition in right column.Promotional Video: Showcase your product or application in real time.

Solar Novus Today Advertising 2019 Rates

Banner Advertising – Global CirculationFrequency/Monthly Rates Dimensions

LeaderboardMedium Rectangle

Wide SkyscraperFull BannerVertical Banner

1x 3x 6x 12x 24x

(728 x 90)(300 x 250)

(160 x 600)(468 x 60)(120 x 240)

$1335$1120$810$665$475

$1265$1060$770$630$450

$1200$1005$730$600$425

$1135$950$690$565$405

$1065$895$650$530$380

Solar Flares Newsletter SponsorshipRate per Issue

Full BannerVertical BannerSquare Button

(468 x 60)(120 x 240)

(125 x 125)

Dimensions

$230$175$140

$215$165$135

$205$160$130

$195$155$120

$185$140$115

1x 3x 6x 12x 24x

Promotional VideoShowcase your product or application in real time 1x 3x 6x 12x 24x

$360 $345 $330 $310 $295

Let us design your next banner advertisement.

Novus Media offers its clients outstanding marketing and creative services at highly preferential rates:

Online banner advertisements / Web design & development Strategic positioning & branding / Graphic design

2 SIZE BANNER ADS ONLY $200

Whatever your creative or marketing needs, contact Novus Media and find out how we can help your company.

Let Novus Media host your webinar and grow your audience.

Increase your webinar sign ups

Contact us today at: [email protected]

Banner Advertising – The Americas Only CirculationFrequency/Monthly Rates Dimensions

LeaderboardMedium Rectangle

Wide SkyscraperFull Banner

Vertical Banner

1x 3x 6x 12x 24x

(728 x 90)(300 x 250)

(160 x 600)(468 x 60)

(120 x 240)

$935$785$570$465$335

$890$745$540$445$315

$840$705$510$420$300

$795$665$480$395$285

$750$625$455$375$270

Page 4: 2019 Media Kit - SolarNovus...global and targeted coverage. 3. Measurable results. Effective analytics means that you can measure the effectiveness of your online advertising and track

Solar Novus Today has become one of the world’s leading sources for solar news and information. It is recognised globally for its authority, integrity, and accuracy. Solar Novus Today provides a broad range of essential information including news, comment, data, and analysis to a growing audience of internationally minded decision makers in the solar industry. Along with its newsletter, Solar Flares, Solar Novus Today combines the strengths of traditional journalism with today’s online technology to provide insightful, original reporting and in-depth news and analysis.

With editors around the world, only Solar Novus Today can deliver local news with a global perspective:

• Access to the leading manufacturers—new products, company mergers, and strategic moves

• Up-to-date information on government subsidies, market trends, and new policies

• The practical details of the technologies that drive the solar industry, including insightful case studies and applications

• The important market trends contributing to the successes of tomorrow

• An inside look at the leading research communities and how they are moving the solar industry forward

Solar Novus Today consistently delivers:

• What the solar industry leaders and decision makers want to know – when, where and in the format they most prefer

• Readers who frequently visit the site – many up to seven days a week – and consistently spend a significant amount of time on the site

• A highly informed, global and growing readership

Solar Novus Today – A Leading source for solar news and information

www.solarnovus.com

CONNECT WITH US ON SOCIAL MEDIA:

Solar Novus TodaySolarNovus +SolarNovus@SolarNovus

Solar Novus Today provides comprehensive coverage of the entire solar industry:

• PV cells and modules• Power electronics• Batteries and energy storage• Monitoring systems• Mounting, tracking and installation tools• Manufacturing systems• PV design software• Safety systems• Solar sales tools• Solar asset management systems

That is why Solar Novus Today has become the leading on-line resource for all things solar:• Solar installations• Solar technology• New products• PV supply chain analysis• Market trends• Manufacturing trends• Government subsidies and finance• Research & Development news and trends• New start ups, IPOs and venture capital investments

Breaking news. In-depth coverage. Insightful analysis. Key issues. Major markets.

The sun never sets on Solar Novus Today.

Comprehensive coverage

Page 5: 2019 Media Kit - SolarNovus...global and targeted coverage. 3. Measurable results. Effective analytics means that you can measure the effectiveness of your online advertising and track

A sampling of articles currently seen on Solar Novus Today

InstallationsSmart Homes & Storage: The latest trend in residential solar The future of solar lies in intelligent energy management, with new products that integrate PV, storage, monitoring and control. The challenge to the installer is that PV systems of all sizes are variable, intermittent sources of power that require unique solutions for grid integration. This article describes how the smart home works, the major components to an installation including energy storage, cloud-based monitoring and an EV charging station.

ResearchCPV System with Microcells and Embedded Microtracking A CPV system developed at Penn State University tracks the sun with nearly unnoticeable movement. The microcells convert 600 times concentrated sunlight with 30% efficiency, producing 50% more than an average solar cell in a single day.

BusinessReshuffling of the European Solar Market In 2016 Europe was the first region of the world to achieve 100GW of cumulative installed solar, however, Europe is no longer in the lead. China is expected to add more than 100GW through 2021 and India could install over 60GW in that same time period. This article looks at how politics and policy has affected European solar installations, and as the market tapers off, where the opportunities lie.

Main Contacts

Group Publisher/CEO Penny Pretty + 44 1494 564411 [email protected]

Editorial Anne Fischer+1 603 924 8886 [email protected]

Sales Ron Sherwood +1 970 672 1109 [email protected]

Global Editorial Team

Group Publisher/CEO Penny Pretty + 44 1494 564411 [email protected]

Managing Editor Anne Fischer+1 603 924 8886 [email protected]

Senior Editor Latin America Eliane Maingard +54 1147903402 [email protected]

Senior Editor Germany Andreas Breyer +49 151 12428585 [email protected]

www.solarnovus.com

ProductsEight PV Design Solutions The many PV design software solutions available today have similar features, such as taking shade into account in energy production modeling. Yet others provide more robust designs and report capabilities. Most are cloud-based and several enable seamless integration with popular design tools such as CAD and Energy Toolbase. This article describes 8 of the latest versions of today’s PV design solutions.

Case StudyFive Solar Hybrid Microgrids in ColombiaThe Colombian government issued a mandate to expand the availability of electricity to the remote area of Acandi by building five solar hybrid installations, or microgrids. The only access that residents had to electricity was from power provided just a few hours a day by diesel generators. The five off-grid systems, which include Trina solar panels, Trojan batteries and SMA inverters, covers most of the residents’ electrical demands and reduces dependence on diesel fuel.