Advertising kit

2020

AMA QUEENSLAND MEMBERSHIP PROFILE 03

DOCTOR Q 04CONNECT 05

EVENTS & TRAINING 06WEBSITE AND

CLASSIFIEDS 07CONDITIONS AND

CONTACTS 08

CONTENTS

OUR MEMBERS, YOUR OPPORTUNITIES

AMA Queensland keeps members up-to-date through a range of online and printed

publications that can be tailored to suit a specific audience or specialist group.

Our team can assist in tailoring a proposal to meet your marketing objectives and budget.

AMA Queensland represents more than 9,600 registered doctors and medical students throughout Queensland. We offer lobbying, career advice, business support as well as lifestyle benefits, products and services.

We invite you to share your message with our members through a flexible and cost-effective range of advertising packages.

2

AMA QUEENSLAND MEMBER PROFILE

As a membership organisation, AMA Queensland provides dedicated

and ongoing professional representation through support, leadership, promotion

and advocacy for the medical profession at all stages of their career.

20%GENERAL PRACTITIONERSA doctor based in the community who treats patients with minor or chronic

illnesses and refers those with serious conditions to a hospital or to a specialist.

31%SPECIALISTSMedical specialists are doctors who have completed advanced education and clinical training in a specific area of their specialty area.

25%JUNIOR DOCTORSA Junior Doctor in training, years one to five.

24%SALARIED MEDICAL OFFICER (SMO)Medical officers employed by the hospital on a full time or part time salaried basis.

3AMA Queensland Membership profile

IssueBooking deadline

Artwork due Release Date

Autumn 28 January 10 February 2 March

Winter 24 April 8 May 29 May

Spring 24 July 7 August 28 August

Summer 23 October 6 November 27 November

DISTRIBUTIONSent to AMA Queensland members: Approximately 6,200 sent

via email Approximately 4,700 printed

and posted

TARGETS General practitioners, specialists,

salaried medical officers; Junior Doctors, part-time,

academics, retired doctors; Students, subscribers, medical

and health professionals.

TOPICSDoctor Q is divided loosely under the following categories:

Reports Features Current Issues Business Tools People and Events Lifestyle

SIZE68 - 76 average page quantity A4 gloss magazine

FREQUENCYFour issues: Autumn, Winter, Spring, Summer

Advert Size

$ Per issue* (casual)

$ Per issue* (2-3)

$ Per issue* (All 4)

Full Page 2,580 2,258 2,053

Half Page 1,655 1,498 1,368

Classified 480 452 343

Inside front cover 2,967 2,597 2,362

Insert** 2,107 1,957 1,882

**Insert must be 20g or less

FULL PAGEBleed 220 x 307 mm highTrim 210 x 297 mm highText 200 x 287 mm high

HALF PAGETrim 188 x 125 mm high

Text 178 x 115mm high

CLASSIFIEDTrim 188 x 44 mm high

Text 178 x 34 mm high

No responsibility will be taken for artwork that does not meet this criteria.

* All prices are GST inclusiveAMA Queensland provides a graphic design

service to assist in creating artwork. Costings available on request

All artwork must be supplied as a CMYK high-res/print ready PDF

Full Page Artwork is to include 5mm bleed

Half Page and Classified Artwork is to feature NO bleed

All artwork is to exclude crop marks, registration bars, spot colours and registration colours.

If specifications are not met artwork needs to be resubmitted by the due date.

*A design template can be provided upon request.

DOCTOR Q

4Doctor Q

SPECIFICATION JPG or GIF only 269px wide X 179px high Hyperlink to:

supplied PDF; website; or email.

Type$ Per issue* (casual)

$ Per issue* (2-3)

$ Per issue* (12)

Banner 1,033 844 649

DISTRIBUTIONMore than 8,000 sent AMA Queensland members and stakeholders via email

TARGETS General Practitioners Specialists Salaried Medical Officers Academics Retired doctors Medical students

FREQUENCYPublished in the fourth week of every month

ARTWORK DUEOne week prior to publication

CONNECTMember e-newsletter featuring the latest news, issues, events and information updates.

A design template can be provided upon request.* All prices are GST inclusive

AD SPACE TILE EXAMPLES

5Connect

Type$ Per issue* (casual)

$ Per issue* (5+)

$ Per issue* (12)

Banner 873 709 545

DISTRIBUTIONDistributed to approximately 8,400 AMA Queensland members, stakeholders and event attendees. Sent via email.

TARGETS General Practitioners Specialists Salaried medical officers Doctors-in-training Academics Retired doctors Medical and health professionals Medical students

FREQUENCYDistributed in the second week of every month

ARTWORK DUEOne week prior to distribution

SPECIFICATION JPG only 600px wide X 150px high Hyperlink to:

supplied PDF; website; or email.

A design template can be provided upon request.* All prices are GST inclusive

EVENTS AND TRAININGComprehensive listing of upcoming AMA Queensland events and training.

AD SPACE TILE EXAMPLE

6Events & Training

OVERVIEWThe AMA Queensland website is the key point of contact for members, media, consumers and non-members. It is an essential resource centre for members to update their personal details, log into a members-only area, access resource journals and articles. For non-members, media or the general public, it provides a platform of medical resources, latest news, live Twitter feed and much more.

TARGETS Members Doctors Media Health professionals General public Stakeholders

Type$ Per 30 Days* (casual)

$ Per 60 Days*

$ Per 90 Days*

Classified 200 333 467

Type$ Per 30 Days* (casual)

$ Per 60 Days*

$ Per 90 Days*

HP tile 675 1,120 1,580

SPECIFICATION JPG or GIF 650px wide X 300px high Hyperlink to:

Supplied PDF Website Email

SPECIFICATION Title Description (500 words or less) Hyperlinks to emails and/or website Images

JPG only 10 or less

WEBSITE AND CLASSIFIEDSWWW.AMAQ.COM.AU

WEBSITE OPTIONS:

HOME PAGE TILESupply a JPG (photo) or GIF (moving photo) file and we can put this on the AMA Queensland homepage with a link to a website, supplied PDF or email.

CLASSIFIED ADA classifieds advertisement is for real estate, job vacancies, general notices and commencement of practice.

Send us your text and images and we will create a dedicated webpage on our site, which can then link to a website, supplied PDF or email.

The ad comprises a full page dedicated to your advertisement. This page can then link to a website, supplied PDF or email.

HOME PAGE TILE EXAMPLE

A design template can be provided upon request.* All prices are GST inclusive

7Website & Classifieds

TERMS AND CONDITIONS All prices are GST inclusive Prices outlined do not include agency

commissions Advertising restrictions apply due to exclusive

agreement with corporate partners All advertising is subject to the discretion

of the editor and publications committee Packages are available on request, discounts

applied to packages are subject to the volume of the booking

Advertising options outside the opportunities mentioned in this document are Price on Application and may have unique deadlines and terms

Cancellation policy of 100% applies to all bookings confirmed in writing

Payment of invoices are due within 14 business days of issue

ARTWORK SPECIFICATIONS Printed artwork must be supplied as high resolution

PDF files in CMYK colour mode with no RGB, spot or PMS colours

All images for digital purposes are to be 72dpi in RGB

All fonts must be embedded in the PDF or converted to outlines

Double page and full page ads require no crop marks and no registrations marks. PDFs are to have 5mm bleed and a 10mm margin

No type should be smaller than 6 points

DISCLAIMERWhile AMA Queensland will do all possible to ensure advertising material is reproduced as intended, the responsibility is firmly with the client/advertiser to supply advertising material according to our specifications.

CONTACTSponsorship: E: sponsorship@amaq.com.auP: (07) 3872 2222

ADVERTISING CONDITIONS

8Advertising Conditions