2020 campaign management training · show some love at cfcnca.givecfc.org 2020 campaign management...
TRANSCRIPT
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Show Some Love at cfcnca.GiveCFC.org
2020 Campaign Management Training
National Campaign Dates:
September 21, 2020 - January 15, 2021
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Have you served as a CFCNCA Campaign Manager before?
This is my first time!
I was a Keyworker last year.
I was a Campaign Manager last year.
I have been doing this for years!
#AUDIENCE ENGAGEMENT
A
D
B
C
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What will we
cover today?
• What is the CFCNCA? Why
should people give?
• Your CFCNCA role and responsibilities
• Campaign Management
• Campaign Marketing
• Campaign Reporting
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Show Some Love at GiveCFC.org
What is the CFC?(Combined Federal Campaign)
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Why the CFCNCA?
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Show Some Love at cfcnca.GiveCFC.org
Ok, that sounds great!
But what do I have to do as a
Campaign Manager?
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CFCNCA role and responsibilitiesCampaign Management
Task
Attend campaign training
Develop a campaign
plan
Brief leadership
Review agency
structure
Identify and train
Keyworkers
Meet with your team
Phase Jul-Aug July-Aug July-Jan July-Aug July-Aug July-Jan
Campaign Marketing
Task 2020 theme
and concept
Understand tools and resources
Order and distribute materials
Promote the campaign
Host events
Phase Jul-Jan Sept-Mar Jul-Aug Jul-Aug
Campaign Reporting
Task Collect and submit
pledgesReport and brief
leadershipTrack progress Recognition
Phase Sept-Jan Sept-Jan Sept-Jan Jan-Mar
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Campaign
Management
• Attend campaign training
• Develop a campaign plan
• Brief leadership
• Review agency structure
• Identify and train
Keyworkers
• Meet with your team
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[Zone will enter local
campaign plan details here.]
Develop a campaign plan
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Visible/Tangible Leadership Support Includes:
• Helping to recruit UPOs/Keyworkers
• Public CFCNCA endorsements
• Set CFC goal
• Attend campaign events
• Publicly pledge
• Offer incentives/perks
• Recognition
Brief leadership
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Identify structure
Obtain number of employees
Report any changes to CFCCNCA office
Create list (Name/ZIP code)
These numbers will determine quantity for materials!
Review agency structure
[Include photo or visual of
how they will review agency
structure.]
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Phase 1: Build your team
Phase 2: Train your team
Phase 3: Motivate your team
Identify and train Keyworkers
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What is the ideal ratio of Keyworkers to employees?
1:1
1:25
1:50
1:100
#AUDIENCE ENGAGEMENT
A
D
B
C
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Meet with your team
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Campaign Manager
KeyworkersInformation Technology
Ethics Office
Public Affairs
Events Committee
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Campaign
Marketing
• 2020 theme and concept
• Understand your tools and
resources
• Order and distribute
materials
• Promote the campaign
• Host events
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2020 theme and concept
• Theme:Show Some Love
• Concept:Be the Face of Change
• Design:Mosaic photo themeand layout
• New URL:GiveCFC.org
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2020 Cause of the Week
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Week of Sept. 28: End Hunger
Week of Oct. 5: Human Rights
Week of Oct. 12: Eradicate Poverty
Week of Oct. 19: Medical Research
Week of Oct. 26: Arts & Culture
Week of Nov. 2: Education
Week of Nov. 9: Military Support
Week of Nov. 16: Children & Family Services
Week of Nov. 23: Public Safety
Week of Nov. 30: Global Health
Week of Dec. 7: Housing & Shelter
Week of Dec. 14: Faith-Based
Week of Dec. 21: Environmental Protection
Week of Dec. 28: Mental Health
Week of Jan. 4: Animal Welfare
Week of Jan. 11: Choose your favorite cause to celebrate this week!
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#AUDIENCE ENGAGEMENT
Artwork provided by elementary school
students in DoDEA schools overseas.
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Virtual Charity Fair
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SUCCESS STORIES
CHARITY VIDEOS
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Understand your tools and resources
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Are you still with me?
YES -- Let’s hear more about the website!
Of course!
#AUDIENCE ENGAGEMENT
A
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B
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New website!: GiveCFC.org
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• Picture of homepage
Website…local zone page!
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Website…Campaign materials and
resources!
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[Trainer will now demo website OR insert
demo slides]
#Audience Engagement
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Available CFC materials
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TRAINING RESOURCES• Campaign
ManagementGuide*
• Keyworker Guide*
• TrainingPresentations
• Event Guide
• Event Presentation
• How to Have aSuccessful EventVideo
* Available for print.
PUBLICITY MATERIALS• General Posters*• Barometer
Poster*• Table Tents*• Infographics*• Donor Cards*• Advertisements• Pre-written
Communications• Social Media Posts• Success Stories• Virtual Charity Fair• Charity Success
Stories
TOOLKITS• Start Strong• Cause of the Week• Virtual Events• #GivingTuesday• Finish Strong• Leadership• Thank You
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[Local zones to enter in order
and distribution directions]
Order and distribute materials
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• Posters
• Table tents
• Website
• Newsletters
• Digital screens
• Social media
• Pre-written communications
• Virtual Charity Fair
• Advertisements/print ads
Promote the campaign…PUBLICITY
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Available Resources:
• Events Guide
• Event Videos
• Virtual Eventstoolkit
• EventPresentation
Host events!
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What are some CFCNCA events you have
been a part of?
Including those you helped plan, attended in
previous years or seen done in other
organizations!
Let’s hear some of those events!
#AUDIENCE ENGAGEMENT
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Campaign
Reporting
• Collect/submit pledges
• Reporting and briefing
leadership
• Tracking progress
• Recognition
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1. Collect• How will I collect pledges?
2. Store in safe location• Where will I store pledges?
3. Send in for processing• How will you pay for postage?
• Bundle payroll pledges and
check pledges separately by
unit/office and complete a
summary for each bundle.
Collect and submit pledges
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• Follow up with units that
are reporting low contact.
• Praise great Keyworkers
• Track how close units are to
achieving unit level awards.
• Brief leadership on results
throughout the campaign.
Report and brief leadership
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[Zones to include details on
reporting contact]
Track progress...
contact is required
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Ensure 100% of employees are
given the opportunity to
give through the CFCNCA!
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[Zones can enter recognition and
awards program here]
Recognition
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CFCNCA roles and responsibilitiesCampaign Management
Task
Attend campaign training
Develop a campaign
plan
Brief leadership
Review agency
structure
Identify and train
Keyworkers
Meet with your team
Phase Jul-Aug July-Aug July-Jan July-Aug July-Aug July-Jan
Campaign Marketing
Task 2020 theme
and concept
Understand tools and resources
Order and distribute materials
Promote the campaign
Host events
Phase Jul-Jan Sept-Mar Jul-Aug Jul-Aug
Campaign Reporting
Task Collect and submit
pledgesReport and brief
leadershipTrack progress Recognition
Phase Sept-Jan Sept-Jan Sept-Jan Jan-Mar
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After today’s session, do you feel more
confident in your role as a Campaign
Manager?
Yes, I got this!
No, please give me more information.
#AUDIENCE ENGAGEMENT
A
B
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Show Some Love at cfcnca.GiveCFC.org
Questions?
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#AUDIENCE ENGAGEMENT
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Submit a selfie to
Be the Face of Changeand show your support for the
CFCNCA!
GiveCFC.org
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Thank You!cfcnca.GiveCFC.org
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Stay Connected!
Facebook.com/cfcnca Instagram.com/thecfcnca
LinkedIn.com/company/cfcncaTwitter.com/cfcnca
cfcnca.GiveCFC.org