Outline: Philadelphia 2020 Olympic Bid

1. Overview, Vision & Legacy

2. Overall Concept of the Olympic Games

3. City Overview

4. Political & Economic Climate

5. Sport & Venues

6. Olympic Village

7. Security

8. Accommodations

9. Transportation

10. Finance

11. Marketing

12. Summary of Bid: Conclusion

Vision / Concept of the Philadelphia 2020

Olympic Games

• Vision of the Games: – Uniting Our World through the Love & Passion of Sport.

• Concept of the Games: – Creating the Ultimate Stage for Past, Present, & Future

Heroes.

Vision, Legacy&

Communication

Main Motivation For Hosting The Games:

Games Vision: Communication

Strategy: Games Legacy:

Philadelphia 2020 Strong PointsPhiladelphia 2020 Strong Points

1. Inspire & Revive a City & its People.

2. Uniting our Worlds Great Games in an Ecologically Sustainable City that Pursues Peace.

3. Complete “Philadelphia’s Olympic Rebirth” 12-Year Plan.

4. Promote the Olympic Movement.

5. Major Economic Ripple Effect.

Philadelphia is the Birthplace of Democracy in America & a City Philadelphia is the Birthplace of Democracy in America & a City Founded on the Principles of Faith, Tolerance & Brotherly Love – Founded on the Principles of Faith, Tolerance & Brotherly Love –

Values Consistent with those of the Olympic Games.Values Consistent with those of the Olympic Games.

#1. Vision, Legacy & Communication Cont. :#1. Vision, Legacy & Communication Cont. :

Philadelphia 2020 Olympic Mascots: Philadelphia 2020 Olympic Mascots:

Philadelphia 2020 Olympic Mascots Cont.: Philadelphia 2020 Olympic Mascots Cont.:

#2. Overall Concept of the Olympic Games:#2. Overall Concept of the Olympic Games:

Overall Venue Plan ConceptOverall Venue Plan Concept

Sports PromotionSports Promotion& Olympic Education& Olympic Education

Cultural Cultural Programme & Programme &

Live Sites Live Sites

#2. Overall Concept of the Olympic Games Cont. :#2. Overall Concept of the Olympic Games Cont. :

Philadelphia 2020 Strong Points

1. Most Compact Venue Plan.

2. Cultural Diversity.

3. Sports Development & Olympic Education.

#3. City Overview: History of Philadelphia#3. City Overview: History of Philadelphia

• One of the earliest colonized areas in the United States

• Founded by Englishman William Penn

• Started and known for religious freedom

• Major role in the Revolutionary War

• Original capital city of the United States of America until 1800

• Ben Franklin and his scientific discoveries

#3. City Overview: History of Philadelphia#3. City Overview: History of Philadelphia

• Key roles in Underground Railroad & abolishment of slavery.

• Home of W.E, B. Du Bois

• Central High School –oldest high school in US

• Key roles in Underground Railroad & abolishment of slavery.

• Home of W.E, B. Du Bois

• Central High School –oldest high school in US

#3. City Overview: History of Philadelphia#3. City Overview: History of Philadelphia

#3. City Overview: Philadelphia Loves #3. City Overview: Philadelphia Loves Sports! Sports!

#3. City Overview: Population Demographics#3. City Overview: Population Demographics

• Melting Pot • — Low-income, foreign-language-speaking urbanites.

• Lower-income population mainly employed in service jobs. Most have a high school education or lower.

• Ramen Metros • — Lower-income urban singles.

• Most rent their apartment or condo. Some have a college education and work in services and the professional sector.

• Urban Boots Trappers • — Lower-scale single parents living in the city.

• Single parents who support themselves and their children on a low income. A high proportion are female. Most have a high school education or lower, and most rent their homes.

• 46% Male 54% Female

• 48% of population is between 20-55 years old

• Total Population 1.4 Million, down 3% since 2000

#4. Political & Economic Climate: #4. Political & Economic Climate:

• Economically Philadelphia will be very close to being prepared for the 2020 games according to study by Philadelphia Sports Congress.

• Majority of needed venues available, 24 available compared to 11 in other lead cities.

• Only need an additional 2,000 hotel rooms.

• Public Transportation is excellent already.

#4. Political & Economic Climate:#4. Political & Economic Climate:

Philadelphia Strengths:

• Support from the Pennsylvania & Philadelphia governments including…– Governor: Edward G.

Rendell– Mayor: Michael Nutter

• Growing public enthusiasm for Olympics.

• Steady economy that can only be helped by hosting Olympics.

• Home to Fortune 500 companies including Comcast, Pep Boys, Aramark, and Sunoco.

• Close to other big city economies including NJ, NY, Pittsburgh, Boston, etc.

#5. Sport & Venues: #5. Sport & Venues:

• Location of the Competition Venues

• Facility Preparation Plan

• Games experience, etc.

• Jon’s slides will start from this page…

#6. Olympic Village: #6. Olympic Village:

• Olympic Village Concept.

• Village Surroundings & Location Relative to Competition Venues.

• Location & Characteristics of Major Facilities within the Village.

• Layouts & Characteristics of Accommodation.

• Anthony’s Slides will Begin Here…

Olympic Village

FDR Park

#6. Olympic Village: FDR Park #6. Olympic Village: FDR Park

• 348 acres, which includes a 146 acre golf course, 125 acres of managed landscapes, 77 acres of natural lands and a skate park.

• Great Location: Bordered by the South Philadelphia Sport Complex.

• Just blocks away, Transportation for the athletes would not be a problem.

#6. Olympic Village: #6. Olympic Village:

• The village will have enough room for about 20,000 people• 12,000 Athletes / 6,000 coaches and trainers• Referees and Officials• Apartments will provide high class living for the world class athletes• Individual teams will be housed together, Athletes will bunk two to a

room• Each apartment will contain a TV and internet access

#6. Olympic Village: #6. Olympic Village: Dining Services

• Available 24 hours• Dining hall will cater to 5,000

athletes at a time• Many varieties of traditional

international dishes• Free of charge

#6. Olympic Village Cont.:#6. Olympic Village Cont.:

• State of the Art Training Facilities

• Olympic size Swimming Pool

• Full Time Spas

• Tennis Court

• Beach Volleyball Court

• 24 Hour Health Clinic

Olympic Village Plaza:

• Gifts Shops

• Restaurants

• Bar / Dance Clubs

• Cafés

• Movie Theater

• Bank

• Post Office

Amenities:

#6. Olympic Village #6. Olympic Village Security:

• Mandatory Security Screening• No Media Allowed- Maximum Privacy• Provide Proper ID card• 24 hour security watch

#8 Security:#8 Security:

• Philly Police Dept• S.W.A.T• Ronin Protection and Security Concepts • Prodigal Private Security• U.S. Military

#8. Security:#8. Security:

Philadelphia Police Department:Philadelphia Police Department: Honor Service Integrity

Nation's fourth largest police department

Mission: To Be the Model of Excellence in Policing by Working in Partnership with the community & others to:

– FIGHT Crime & the Fear of Crime, Including Terrorism; – ENFORCE Laws while Safeguarding the Constitutional Rights of People;

– PROVIDE Quality Service to All of our Residents & Visitors; and

– CREATE a Work Environment in which We Recruit, Train, & Develop an Exceptional Team of Employees.

#8 Security Cont.: #8 Security Cont.:

• Air Support- AWACs) flying radar aircraft to keep the skies safe

• Intelligence• Counter Terrorism and Emergency Response- S.W.A.T

& FBI• Communications• Special Protection• Pedestrian screening areas• Vehicle screening areas• Closed Circuit Television (CCTV)• Accreditation

Accommodations Local Hotels:

Accommodations Cont.:

• 50,000 hotel rooms available throughout Philadelphia

• 15,000 Hotel Rooms available within 10 Sq miles

Transportation

Driving times to Philadelphia from:

• Atlantic City 1 hr (61 m/98 km)• Baltimore 2 hrs (95 m/153 km)• Boston 6 hrs (296 m/476 km)• Montreal 9 hrs (447 m/719 km)• New York City 2 hrs (100 m/161 km)• Niagara Falls 8 hrs (400 m/640 km)• Washington, D.C. 3 hrs (133 m/214 km)

 Rail times to Philadelphia from:

• Baltimore 1 hr• Boston 4 hrs• Montreal 13 hrs, 30 mins• New York City 1 hr, 10 mins• Washington, D.C. 1 hr, 40 mins

Financing the Olympics

Sport Venue Expenses

• Aquatic Center - $311 Million• Tennis Center - $54 Million• Velodrome - $52 Million• Beach Volleyball Center - $49 Million• BMX Arena - $38 Million• Meadow Lake Complex (Rowing) - $32 Million• Lincoln Financial Stadium Expansion - $84 Million• Total sport venue expenses = $620 Million

Finance:Finance:

Games Workforce Expenses

• All workforce, including security costs

• Total games workforce expenses = $271 Million

Transportation Expenses

• New transport infrastructures around Philadelphia

• Redevelopment of major highways and interstates

• Total transportation expenses = $287 Million

Administration Expenses

• Individuals working behind the scenes

• Total administration costs = $280 Million

Contingency Expenses

• A possibility that must be prepared for; a future emergency

• Total contingency expense = $161 Million

Information Systems Expenses

• Include people, procedures, data, software, and hardware that are used to gather and analyze digital information

• Total information systems expenses = $327 Million

Ceremonies Expenses

• Include:– Production Costs– Lights, Video, Pyro

• Total ceremonies expense = $319 Million

Total Expense Chart

•TOTAL EXPENSES: •$2.26 BILLION

Television Broadcasting Revenues

• Beijing 2005-2008 = $2.5 Billion

• London 2009-2012 = $3 Billion (projected with inflation and 15% to come from new media and internet)

• Rio 2013-2016 = $3.45 Billion

• Philadelphia 2017-2020 = $4 Billion

Sponsorship, Ticketing & Licensing Revenue

• Beijing 2008 = $900 Million• London 2012 = $1.35 Billion• Rio 2016 = $1.78 Billion• Philadelphia 2020 = $2 Billion

(ECOMOMY TAKES A HIT--- TAKE 15% DOWN TO 12.5%)

IOC Contribution & Worldwide Sponsorship

• Contributions and Olympic broadcast revenue to Philadelphia to support the staging of the Olympic Games

• Total funding from IOC contribution & worldwide sponsorship = $1.3 Billion

Local Sponsorship Sales

• Revenue generated from local sponsorship sales

• Total revenue from local sponsorship sales = $630 Million

Official Suppliers

• Money earned by signing with official suppliers of the Olympics

• Total revenue from official suppliers = $420 Million

Ticket Sales

• Pure revenue from ticket sales

• Total revenue from ticket sales = $719 Million

Licensing

• Money earned from licensing fees

• Total revenue from licensing fees = $133 Million

Total Funding Chart

•TOTAL FUNDING:•$3.2 BILLION

Works Cited

• http://today.msnbc.msn.com/id/35439222/ns/today-today_in_vancouver/

• http://www.usatoday.com/sports/olympics/vancouver/2010-02-25-athletes-village_N.htm

• http://www.flickr.com/photos/84792417@N00/4417249843/