Claire Corroon

Media Sales Director

2010 Winter Olympics – Vancouver – Whistler Canada

Objective:

Identify the opportunities to target and engage consumers

during the 2010 Winter Olympic and Paralympic Games

2010 Winter Olympics – Vancouver – Whistler, Canada

QUICK FACTS ABOUT THE 2010 Olympic WINTER GAMES*

• 17 days of Olympic Games events: February 12 to 28, 2010• 10 days of Paralympic Games events: March 12 to 21, 2010• 86 Olympic Winter Games medal events• 64 Paralympic Winter Games medal events• 5,500 Olympic Games athletes and team officials (projected)• 1,350 Paralympic Games athletes and team officials (projected)• 80+ countries participating in Olympic Winter Games• 40+ countries participating in Paralympic Winter Games• 10,000 media representatives• 25,000 game volunteers• 3 billion worldwide television viewers. NBC - USA, CTV Canada

•Information Source VANOC

2010 Winter Olympics – Vancouver – Whistler, Canada

Olympic Winter Games includes 14 sports and 86 medal events:

• Biathlon• Bobsleigh and Skeleton• Curling• Ice Hockey• Luge• Figure Skating— Speed Skating• Skiing— Alpine Skiing— Cross-Country Skiing• Freestyle Skiing - Ski Jumping• Snowboarding

2010 Winter Olympics – Vancouver – Whistler, Canada

Paralympic Winter Games program

includes five sports and 64 medal events:

• Alpine Skiing

• Biathlon

• Cross-Country Skiing

• Ice Sledge Hockey

• Wheelchair Curling

2010 Winter Olympics – Vancouver- Whistler, Canada

Winter Olympic facts - Host Venues

• Whistler Mountain

• Cypress Mountain

• Richmond Speed Oval

• BC Place Stadium

• Pacific Coliseum

• Canada Hockey Place (GM Place)

• Vancouver Olympic Centre

• UBC Winter Sports Centre

2010 Winter Olympics – Vancouver – Whistler, Canada

• Olympic Winter Games feature 200 sport events with 1.6 million tickets available.

• 800,000 tickets will be available for ceremonies and cultural events.

The Audience Potential – Ticketing*

*Information source VANOC

2010 Winter Olympics – Vancouver- Whistler, Canada

• 60,000 to 135,000 spectators per day at the Vancouver sites

• 10,000 to 60,000 spectators per day at the Whistler sites

• 60,000+ spectators per day at the Vancouver celebration sites

• 5,500 athletes and officials

• 10,000 media personnel

• 55,000 Olympic workforce

• 65 Venues, sites and facilities

• 300,000 international visitors

The Audience Potential*

*information source VANOC

Reaching the Olympic audience with Digital Out of Home Media

Onext Media

• The largest DOOH Network in The Vancouver & Whistler area

• Hi-Definition Screens in Restaurants, Bars, Internet Cafes, Grocery Stores, Gyms, Theatres, Hotel Lobbies, Activity Centers

• 25+ Screens in the Whistler Village

• 40+ Screens within 2.0 miles from an Olympic venue

• 70+ Screens within 5 miles from an Olympic venue

• 115+ Screens within 50 miles of an Olympic venue

Onext Media

• Topical feeds from The Weather Channel, The Globe and Mail, The New York Times, iTunes Top Ten Hits, Horoscopes, CNN .

• Daily Olympic medal updates

• Screens updated via internet every 15 min.

• Static, Flash, or Video, high frequency hi-definition media spots

• Mobile Integration, new & emerging mobile technologies. Provides true customer interactive experience.

• Free Wi-Fi connectivity at most locations

Onext Media – DOOH Network Advantages

• Stronger Ad Recall, Better Communication & Understanding

• Engages people when they are relaxed & receptive

• Each ad is seen clearly & does not compete with the clutter of other ads

• High frequency & strong repetition make messages more memorable

• Eye-catching full colour Hi- Def messaging with bright compelling images

• Brand recall for Out-of-Home Digital Advertising is about 48% versus Newspapers at 23% (more than double).

Onext Media - Strategic High Traffic Screen Locations

Mobile Messaging Integration

Mobile Messaging Integration

MOBILE USAGE STATISTICS

•70% of all promotional text messages are opened

•Over 70% of cell phone users send text messages

•Mobile phones is the most common OOH technology linking everyone

Put your brand in the hand of your customers and prospects.

Onext Media can expand your marketing reach and measure effectiveness with mobile

phone technology.

Handheld technology continues to grow as a tool to get information. Customize a

marketing campaign using mobile phones to fit your sales needs.

Engage and develop relationship with prospective customers

Proactively ask viewers to take action

Deliver immediate sale message with a measurable call to action

Mobile Messaging Integration

Whistler Hotels – In room Resort TV

Broadcasting into 93% of Whistler’s guest rooms on customized hotel channels, Onext Media’s Resort TV reaches Whistler’s desirable visitor market and engages them when they are relaxed and looking for suggestions

Whistler Hotels – In room Resort TV

Customized channels in 45+ strategic properties

Reaches 5000+ guest rooms

Video & high frequency banner ads

98% of hotel guest turn on the TV within 5 minutes of entering their rooms. (Source: Hilton Hotel Corp)

75% of visitors surveyed watch Resort TV daily - 24% more often than any other local media.

Viewers watch an average of 2.3 times per day.

Onext Media- Olympic Package Rates DOOH

• Gold Package

110+ Screens, 60 Day campaign, $24,995.00

• Silver Package

110+ Screens, 45 Day Campaign, $19,995.00

• Bronze Package

110+ Screens, 30 Day Campaign, $13,995.00

Olympic Package Rates- In room Resort TV

• Gold Package

45 Hotels, 5000+ Guest Rooms, 60 day campaign $11,900.00

• Silver Package

45 Hotels 5000+ guest rooms, 45 Day Campaign, $8,900.00

• Bronze Package

45 Hotels, 5000 Guest Rooms, 30 Day Campaign, $6,495.00

A la carte rates – Customize your Campaign

Resort TV- $5.00 per day, per Hotel

DOOH, Tier #1 Screens, within 5 miles of Olympic Venue, $5.00 per day, per screen

DOOH, Tier #2 Screens, between 5 & 20 miles of Olympic Venue $4.00 per day, per screen

DOOH, Tier #3, screens between 20 & 50 Miles of Olympic Venue $3.00 per day per screen

The Strengths of Our Digital Media

Better Overall Return on Investment

Reaches more of your potential consumers than any other mediaMost affordable cost per impression (CPM)Most affordable cost per day (CPD)Eliminates printing costs & messages are easily changedLocation strategies provide exposure to specific demographicsTakes advantage of captive audiences

Onext Media - Life Pattern Marketing

Engaging people out of home where they work, eat, shop, play,

Summary

• The 2010 Winter Olympics presents a rare opportunity to reach an international, sports minded, sophisticated and affluent audience.

• Onext Media offers the opportunity to fuse an advertiser’s brand into the Olympic target audience’s daily activities by engaging consumers throughout the day, where they stop for coffee, workout, shop, dine, stay or celebrate.

• Onext Media has the power to Inform, Persuade and Generate a Response with exceptional value to the advertiser.

Questions?