cmad main presentation

30

Upload: ezyinsights

Post on 26-May-2015

280 views

Category:

Social Media


1 download

DESCRIPTION

Introduction to EzyInsights for Community Managers Appreciation Day 2014 in Finland

TRANSCRIPT

Page 1: CMAD Main Presentation
Page 2: CMAD Main Presentation

INTRO

Steve El-SharawyEzyInsights

@stiff

Send us questions & comments!

@ezyinsights

Page 3: CMAD Main Presentation

WHY WE EXIST

Duane AtkinsCEO EzyInsights

@arrtoo

@ezyinsights

Page 4: CMAD Main Presentation
Page 5: CMAD Main Presentation

“These tools are powerful but I don’t use them to their

full potential.”

Page 6: CMAD Main Presentation
Page 7: CMAD Main Presentation

Big data ≠ Loud data

Page 8: CMAD Main Presentation

An easier way was needed

A smarter way

Content is King!

Page 9: CMAD Main Presentation
Page 10: CMAD Main Presentation
Page 11: CMAD Main Presentation

Case Study: YleX on Facebook

Average number of commentsper post more than doubled

Page 12: CMAD Main Presentation

Other stories

Tori.fi - Monitor which posts are working to decide which posts to promote

Spotify - Used competitor data to immediate effect

Page 13: CMAD Main Presentation

Constantly evolving to suit customers old and new

Page 14: CMAD Main Presentation

INTRODUCTION TO THE EZYINSIGHTS TOOL

Christel VaenerbergBusiness Dev. Manager

@titca@ezyinsights

Page 15: CMAD Main Presentation

What happened yesterday?

FacebookInsights?

Page 16: CMAD Main Presentation

Your daily data delivery

Page 17: CMAD Main Presentation

Follow competitors or benchmark

Page 18: CMAD Main Presentation

Where do you find out the Engagement?

Page 19: CMAD Main Presentation

Engagement!

Page 20: CMAD Main Presentation

How to listen to your community

Page 21: CMAD Main Presentation

Conversation

Page 22: CMAD Main Presentation

Wordcloud

Page 23: CMAD Main Presentation

Fans: Who is important?

Page 24: CMAD Main Presentation

Welcome to your Ambassadors

Page 25: CMAD Main Presentation

Insights that matter!

Page 26: CMAD Main Presentation

PUTTING THE “EZY” INEZYINSIGHTS

Janne SaarikkoExpert Blogger

@saarikko

Page 27: CMAD Main Presentation

Instagram Launch Today!

Page 28: CMAD Main Presentation

Q & A

@ezyinsights

Page 29: CMAD Main Presentation

What use is data that doesn’t drive your decisions?

We track data that gives you real value.

Do less, know more.

Page 30: CMAD Main Presentation

Contact us:

Twitter: @ezyinsightsFacebook: fb.com/ezyinsights

Duane: @arrtooChristel: @titcaSteve: @stiffJanne: @saarikko